What Programiz does

Programiz, operated by Parewa Labs Pvt. Ltd., is a Kathmandu, Nepal-based educational technology company founded in 2011 that delivers programming-language learning resources to a global audience of beginner self-learners. The company's core offering is a freemium learning platform at programiz.com that combines text- and video-based tutorials, interactive in-browser code compilers, practice challenges, leaderboards, and certification courses spanning more than 15 programming languages. Distribution extends beyond the web into native mobile applications for iOS and Android (Learn Python, Learn C, Learn Java, and Learn C++), a YouTube channel with 180,000+ subscribers, an email list of 80,000+ subscribers, and a Discord community, giving Programiz a multi-surface presence aimed at the entry point of the developer funnel.

The business monetizes through three streams: paid subscriptions (Programiz PRO on web and Programiz APP+ on mobile, priced at $14.99 annual promotional / $29.99 regular or $2.49 monthly), display advertising on the free tier, and affiliate revenue. The free tier is ad-supported and serves as the top-of-funnel acquisition surface, while paid tiers remove ads and unlock deeper courses, certification paths, and ad-free experiences. Reported audience scale includes 4.9 million monthly users and 2.5 million unique monthly users generating 9.5 million monthly page views, with traffic heavily concentrated on unpaid channels (94% organic) and geographic concentration in the Americas (25.5%) and Europe (19%).

Programiz is bootstrapped and founder-controlled, with co-founder Ranjit Bhatta identified as a key leader and no external investment disclosed. The company operates with a small team of 11–50 employees out of Nepal, implying a low-cost operating structure relative to comparable Western EdTech peers. No acquisitions, partnerships with enterprise customers, or institutional funding rounds have been disclosed, framing Programiz as a profitable, organic-growth content-and-community business rather than a venture-backed scale play.

Name

Programiz

Legal name

Parewa Labs Pvt. Ltd.

Website

https://programiz.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Programiz operates an online platform and mobile applications that deliver free programming tutorials, interactive compilers, and certification courses across 15+ languages, monetizing through APP+ subscriptions and advertising to a global base of beginner self-learners.

Ownership category

akta.pro rank

Product category

Online Coding Education and Learning Platforms

NAICS

Business Schools and Computer and Management Training (6114), Software Publishers (5132)

SIC

Services-Educational Services (8200), Services-Prepackaged Software (7372)

akta.pro primary industry

Coding & Programming Learning Platforms (EDAFANAA)

akta.pro secondary industries

Text-Based Programming (Python, Java, C/C++) (EDAMACAB), Introductory Coding (Block-Based & Beginner) (EDAMACAA), Software Engineering & Application Development Training (Languages, Frameworks, Testing) (BPAEANAI)

Keywords

• Online code compiler
• Programming tutorials
• Coding education platform
• Mobile learning apps
• Interactive coding challenges

Headquarters

HQ city

Kathmandu

HQ country

Nepal

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. APP+ Subscription: Premium subscription offering ad-free experience, unlimited code compilations, course completion certificates, ability to skip lesson progressions, and access to 200+ coding challenges. Available as monthly ($2.49/mo) or annual subscription ($14.99/yr promotional, $29.99/yr regular). Subscription handled via RevenueCat platform through Google Play and Apple App Store.
2. Advertising: Display advertising on website and mobile apps. CPM-based pricing for banner ads (Top Banner: $1.40 CPM desktop, $1.25 sidebar, $0.60 bottom banner). Non-subscribers see interstitial and banner ads; APP+ subscribers get ad-free experience.
3. Affiliate Revenue: Participant in Amazon Services LLC Associates Program, an affiliate advertising program earning fees by linking to amazon.com products

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Programiz is an educational platform offering free, beginner-friendly programming tutorials, practical code examples, and browser-based online compilers for 15+ languages including Python, JavaScript, Java, C, C++, SQL, HTML/CSS, TypeScript, Go, Rust, Ruby, Kotlin, Swift, and C#. It monetizes through the Programiz APP+ mobile subscription (ad-free, unlimited compiles, certificates) and Programiz PRO web subscription (structured certification courses, practice courses, community challenges), complemented by display advertising and Amazon Associates affiliate revenue.

Product overview

Programiz operates as a multi-platform educational technology company offering a free web-based learning platform alongside premium subscription services. The core offering is the Programiz Website Platform (programiz.com) providing free programming tutorials, examples, and online compilers for 18+ languages. This is complemented by Programiz PRO, a premium web subscription offering structured certification courses, practice courses, and community challenges. The company also offers native mobile applications (Learn Python, Learn C Programming, Learn Java, and Learn C++ Apps) for iOS and Android with the premium Programiz APP+ subscription (formerly Programiz Pro) providing ad-free experience, unlimited compiler usage, certificates, and unlocked lessons. The product ecosystem includes free online compilers, YouTube educational content, and tiered subscription models serving both free and premium users.

Differentiator

Problem solved

Functional benefit

Brands

• Programiz APP+: Premium subscription service for mobile app users offering ad-free experience, unlimited compiler usage, course completion certificates, and access to 200+ challenges.
• Programiz PRO

Products and services

• Programiz Website Platform Free educational website offering programming tutorials, examples, and online compilers for 18+ programming languages including Python, JavaScript, Java, C, C++, and more, targeted at individual beginner programmers and self-learners.
• Online Compilers Free web-based and mobile-accessible code compilers for Python, R, SQL, HTML/CSS, JavaScript, TypeScript, Java, C, C++, C#, Go, PHP, Swift, Rust, and Ruby that allow users to write, run, and test code directly in the browser without local setup.
• Programming Tutorials Comprehensive free programming tutorials covering Python, SQL, R, HTML, CSS, JavaScript, TypeScript, Java, C, C++, C#, Go, Kotlin, Swift, DSA, NumPy, Pandas, Rust, and Ruby with step-by-step lessons and code examples for beginners.
• Programming Examples Collection of practical programming examples and code samples that users can run, modify, and use in their projects, covering fundamental concepts across multiple programming languages.
• Programiz PRO Premium web subscription offering structured certification courses, practice courses, and competitive programming challenges for multiple programming languages including Python, HTML, JavaScript, SQL, DSA, C, C++, and Java.
• Programiz APP+ Premium mobile app subscription (formerly Programiz Pro) offering ad-free learning, unlimited compiler usage, course completion certificates, ability to skip lesson progressions, and access to 200+ coding challenges, available at $2.49/month or $14.99–$29.99/year.
• Learn Python App Mobile application for iOS and Android to learn Python programming, with step-by-step lessons, practical examples, built-in compiler, quizzes, bookmarks, challenges, leaderboard, and optional APP+ subscription for ad-free experience and certificates.
• Learn C Programming App Mobile application for iOS and Android to learn C programming, with step-by-step lessons, practical examples, built-in compiler, quizzes, bookmarks, and optional APP+ subscription.
• Learn Java App Mobile application for iOS and Android to learn Java programming, with step-by-step lessons, practical examples, built-in compiler, quizzes, and optional APP+ subscription.
• Learn C++ App Mobile application for iOS and Android to learn C++ programming, with step-by-step lessons, practical examples, built-in compiler, quizzes, bookmarks, and optional APP+ subscription.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• GooglecoreTechnology or IntegrationProgramiz uses multiple Google services: Firebase for app analytics and crash reporting, Google Analytics for website traffic tracking, Google Ads for advertising, and Google Play In-App Payments for subscription processing. Also uses Mixpanel, Hotjar, RudderStack (CDP), and CleverTap for customer engagement.
• ApplecoreTechnology or IntegrationProgramiz apps are distributed through Apple App Store and use Apple Store In-App Payments for processing subscription payments on iOS devices.
• RevenueCatcoreTechnology or IntegrationRevenueCat is used as the purchase validation provider for in-app subscriptions, handling subscription management across iOS and Android platforms.
• Amazon Services LLC Associates ProgramminorGTM or Marketing PartnerAffiliate advertising program where Programiz earns advertising fees by advertising and linking to amazon.com products.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SoloLearn: Mobile-first coding learning platform offering bite-sized lessons, in-app code editor, quizzes, and a community with leaderboards. Directly comparable to Programiz's mobile app suite (Learn Python, Learn C, etc.) and freemium model.
• GeeksforGeeks: Large coding tutorials and practice platform with courses, DSA preparation, and interview content for students and developers. Comparable in SEO-driven tutorial content, multi-language coverage, and student/beginner audience.
• freeCodeCamp: Non-profit free coding education platform with certifications, interactive lessons, and a large global community. Directly comparable as a free, content-led, beginner-focused coding learning destination competing for the same organic search learner intent.
• Codecademy: Freemium interactive coding learning platform with structured courses, in-browser IDE, certifications, and team/B2B plans (now part of Skillsoft). Closest direct competitor in freemium-to-paid coding learning with hands-on code practice.
• Mimo: Mobile-first microlearning app for coding (and broader tech skills) with bite-sized lessons, gamification, and subscription pricing. Comparable to Programiz's mobile apps and APP+ subscription positioning for on-the-go coding learners.
• W3Schools: Long-standing web-based reference and tutorial site for programming languages (HTML, CSS, JS, Python, SQL, etc.) with built-in online editors and Try-It-Yourself code sandboxes. Directly comparable to Programiz in freemium web tutorials + online compilers across 15+ languages.
• Tutorialspoint: Web-based programming tutorials and reference site covering many languages with simple examples and online compilers. Closely mirrors Programiz's content-led web tutorial + online compiler format targeting beginner-to-intermediate learners.

Broad incumbents

• Khan Academy: Large non-profit online learning platform offering free programming/computing courses alongside broader K-12 and early college subjects. Overlaps with Programiz on free introductory coding content but operates at a much larger educational scope.
• Coursera: Major online learning marketplace offering university and industry coding courses, specializations, and certifications. Overlaps with Programiz PRO's certification offering but operates at vastly larger scale with credentialed partnerships and B2B/enterprise channels.

Emerging players

• Enki: Mobile coding and tech skills microlearning app with daily lessons, skill assessments, and a coach/AI assistant. Partial overlap with Programiz's mobile-first learner experience and subscription model, targeting busy professionals learning to code.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@programizstudios
• Facebookfacebook.com/programiz
• LinkedInlinkedin.com/company/programiz
• Instagraminstagram.com/_programiz
• Xx.com/programiz

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Programiz