NATA

Professional Association Servicesnata.org

NATA is a 1950-founded US non-profit professional membership association serving certified athletic trainers through advocacy, education (EducATe), career services, and the annual AT Expo—the world's largest athletic training exhibition.

Company typePrivate
Founded1950
HeadquartersCarrollton, United States
Headcount11–50
GTM typeB2B and B2C
OfferingServices

What NATA does

NATA (National Athletic Trainers' Association) is a US-based, Texas-incorporated non-profit professional membership association founded in 1950 that serves certified athletic trainers and athletic training students. Its mission centers on advocacy, education, credentialing support, and career development for the profession, with member segments spanning traditional settings (colleges, secondary schools, professional sports) and emerging settings (armed forces, performing arts, occupational health, public safety, physician practice). Core products include the annual NATA Clinical Symposia & AT Expo (the world's largest athletic training exhibition, 77th edition scheduled June 29-July 2, 2026 in Philadelphia with 250+ exhibitors and 4,000+ attendees), the EducATe online learning platform (webinars, certificate programs, microcredentials, and the $950/$1,500 Leadership Institute), the NATA Career Center (job board and career resources), the Gather/NATA Network member community, the NATA Foundation (research grants and scholarships), NATAPAC (federal advocacy), and supporting media including NATA-Cast podcast and NATA Now/News publications.

The underlying technology stack combines proprietary content and member workflows with third-party platforms: Career Center runs on YourMembership (Community Brands), the member community on Higher Logic, and CE tracking integrates with the Board of Certification (BOC) for certification reporting. The association holds registered trademarks (NATA® and the 'AT' symbol) and operates strategic alliances with BOC and CAATE. No public API, SDK, or developer platform is offered. NATA's go-to-market is community-led, acquiring and retaining members through the annual convention, online learning, career services, community platforms, and federal/state advocacy, while monetizing through membership dues, convention registration, exhibitor booth fees (with footprint discounts at $17.95-$19.95 per sq ft), sponsorships (anchored by Gatorade as Founding Strategic Partner), advertising (managed via The YGS Group), and paid educational programs.

NATA firmographics

Firmographics

Name: NATA
Legal name: National Athletic Trainers' Association Inc.
Website: https://nata.org
Company type: Private
Founded year: 1950
Operating status: Operating
Headcount range: 11–50 employees
Short description: NATA is a 1950-founded US non-profit professional membership association serving certified athletic trainers through advocacy, education (EducATe), career services, and the annual AT Expo—the world's largest athletic training exhibition.
Ownership category
akta.pro rank

NATA industry classification

Industry

Product category: Professional Association Services
NAICS: Professional Organizations (81392), Business Associations (813910), Convention and Trade Show Organizers (561920)
SIC: Services-Membership Organizations (8600), Services-Educational Services (8200)
akta.pro primary industry: National Governing Bodies (NGBs) (MPAKAFAC)
akta.pro secondary industries: Conference & Trade Show Registration Platforms (THAHAFAB), Training, Enablement & Talent Development Summits (THAHAMAH)

Keywords

Athletic training association
Professional membership services
Continuing education programs
Career resources platform
Annual convention exposition

Where NATA is headquartered

Location

Headquarters

HQ city: Carrollton
HQ country: United States
HQ region: North America

Offices1 record

Markets served

NATA business model

Business model

GTM type: B2B and B2C
Offering type: Services
Cost components: Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

Membership Dues: Annual membership dues from certified athletic trainers, with various member categories and installment payment options.
Convention Registration: Registration fees for the annual NATA Clinical Symposia & AT Expo (77th edition in 2026).
AT Expo Exhibitor Fees: Booth rental fees for the world's largest exhibition of athletic training products and services (250+ exhibitors).
Sponsorships: Sponsorship opportunities at conventions and events, including signature events, branded experiences, digital placements, and on-site signage.
Advertising: Print and digital advertising opportunities in NATA communications, managed through The YGS Group.
Leadership Institute: Yearlong leadership development program: $950 for members, $1,500 for non-members. Includes monthly virtual sessions, convention registration, mentorship, and QI project.
EducATe Courses: Online educational courses, certificate programs, microcredentials, and virtual events with varying expiration policies.

Pricing tiers

Model	Billing	Price
Other	Annual	Leadership Institute - NATA Members
Other	Annual	Leadership Institute - Non-Members
Unit Pricing	One time/ perpetual license	AT Expo Booth - Early Order (on or before March 6, 2026)
Unit Pricing	One time/ perpetual license	AT Expo Booth - Standard (after March 6, 2026)
Other	One time/ perpetual license	Convention Registration - Full Refund
Other	One time/ perpetual license	Convention Registration - Reduced Refund
Subscription	Annual	Membership Dues

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

NATA product offering

Product offering

Core offering

NATA is a professional membership association for certified athletic trainers that delivers its core value through annual membership dues, providing members with access to online continuing education (EducATe), a career services platform (Career Center), member community tools (Gather/NATA Network), advocacy efforts, and hosting the annual Clinical Symposia & AT Expo. The organization also serves businesses and industry partners through exhibitor booth sales, sponsorships, and employer-side job posting services on the Career Center.

Product overview

NATA (National Athletic Trainers' Association) is a professional membership association organized as a platform-plus-services model. Its core offerings include the annual NATA Clinical Symposia & AT Expo (a flagship convention and exhibition), the EducATe online learning platform (webinars, certificate programs, the Leadership Institute, and microcredentials), the NATA Career Center (job board and career resources), and the NATA Network/Gather online community. Supporting offerings include the NATA Foundation (research grants), NATAPAC (advocacy), the NATA-Cast podcast, Hall of Fame, Safe Sports School Award, ATs Care support program, and member publications (NATA Now, NATA News). The association is governed by elected volunteer leadership (Board of Directors, Presidential Election process) and is financed through member dues, event revenue, sponsorships, and the NATA Gear merchandise store. NATA does not offer a public API.

Differentiator

Problem solved

Functional benefit

Brands

AT Expo: The world's largest showcase of products and services for the athletic training profession, held annually in conjunction with the NATA Clinical Symposia
NATA EducATe
NATA-Cast
Career Center Live
NATAPAC
NATA Foundation
NATA Network
GATHER
ATs Care
NATA Leadership Institute
Career Compass
Safe Sports School Award

Products and services

NATA Membership
Clinical Symposia & AT Expo
EducATe (Online Learning Platform)
Career Center
NATA Leadership Institute
AT Expo Exhibitor & Sponsorship Services
NATA-Cast Podcast

Companies that use NATA

Customer profile

Named customers1 record

Segments4 records

Ideal customer profiles3 records

NATA technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

NATA partnerships and signals

Strategic signal

Partnerships

Eight partnerships are on record, tiered flagship and core.

GatoradeflagshipStrategic or Co-development PartnerGatorade serves as the Founding Strategic Partner of NATA, supporting the athletic training profession through the organization's flagship events and initiatives.
CramercoreStrategic or Co-development PartnerCramer is listed as the Cornerstone NATA Sponsor, indicating a significant sponsorship relationship with the association.
EssitycoreStrategic or Co-development PartnerEssity is designated as a NATA Strategic Partner, supporting the growth of the athletic training profession.
The YGS GroupcoreGTM or Marketing PartnerThe YGS Group manages advertising opportunities for NATA print and digital communications, including sponsorships and exhibiting opportunities for NATA events.
Board of Certification (BOC)coreStrategic or Co-development PartnerBOC is the certifying body for athletic trainers. NATA works closely with BOC for certification standards and shares learning data with BOC for CE tracking.
Commission on Accreditation of Athletic Training Education (CAATE)coreStrategic or Co-development PartnerCAATE is the accrediting body for athletic training education programs. NATA supports education standards and works with CAATE on program accreditation.
NATA Research & Education FoundationcoreStrategic or Co-development PartnerThe NATA Foundation supports and advances the athletic training profession by providing research grants and scholarships.
NATAPACcoreStrategic or Co-development PartnerNATA's political action committee supporting advocacy efforts and legislative initiatives at the federal level.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

NATA competitors and assessment

Company assessment

Direct peers

American Physical Therapy Association: APTA is the largest US professional membership association for physical therapists, with a near-identical operating model of dues, advocacy, certification support, annual conference/expo, and CEU-driven education — making it the closest structural comparable to NATA.
IDEA Health & Fitness Association: IDEA is a membership association for fitness professionals offering education, certifications, and an annual convention — a comparable professional-community-and-events model to NATA in an adjacent allied-health vertical.
Athletics and Fitness Association of America: AFAA is a fitness professional certification and membership organization with group instructor and personal trainer credentials — a comparable credentialing-and-community model competing for adjacent professional mindshare.
American College of Sports Medicine: ACSM is a sports medicine and exercise science professional association offering certifications, CEUs, an annual meeting, and journals — closely matching NATA's credentialing, education, and member publication model.
National Strength and Conditioning Association: NSCA is a professional membership association for strength coaches and conditioning specialists, overlapping with NATA in sports-science education, certification, and continuing education offerings for allied health professionals.
American Occupational Therapy Association: AOTA represents occupational therapy professionals with a comparable dues-plus-events-plus-advocacy-plus-education operating model, providing a useful benchmark for healthcare professional association economics.
National Academy of Sports Medicine: NASM is a fitness and sports performance certification body with paid training programs, CEUs, and a professional community — directly comparable to NATA's EducATe and microcredential offerings.

Broad incumbents

Society for Human Resource Management: SHRM is a large professional membership association with a mature dues-plus-events-plus-certification revenue model — useful as a structural benchmark for how a professional association scales education, advocacy, and events.
American Medical Association: AMA is the largest US physician professional association with a similar federation/district structure, advocacy engine, and publishing arm — a broad incumbent benchmark for healthcare professional association scale and economics.

Others

Board of Certification (BOC): BOC is the certifying body for athletic trainers and a key NATA partner that issues the ATC credential. It is included as an ecosystem peer because its certification decisions directly shape NATA's membership value proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

NATA financial estimates

Financial estimate

Revenue estimate

Valuation estimate

NATA leadership team

Management profile

Number of profiles

Profiles4 records

NATA funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

NATA M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NATA

What does NATA do?

Is NATA a public or private company?

NATA is a private company. It is classified as nonprofit foundation owned and is currently operating.

When was NATA founded?

NATA was founded in 1950. It employs 11 to 50 people.

Where is NATA based?

NATA is headquartered in Carrollton, United States, in the North America region.

How does NATA make money?

Seven revenue lines are on record. Membership Dues are the primary driver. The others are convention Registration, AT Expo Exhibitor Fees, sponsorships, advertising, leadership Institute and educATe Courses.

Who are NATA's main competitors?

Direct peers on record are American Physical Therapy Association, IDEA Health & Fitness Association, Athletics and Fitness Association of America, American College of Sports Medicine, National Strength and Conditioning Association, American Occupational Therapy Association and National Academy of Sports Medicine. Broad incumbents are Society for Human Resource Management and American Medical Association. Board of Certification (BOC) is listed as an others.

Does NATA have an API?

No public API is recorded for NATA.

What industry is NATA in?

NATA's product category is Professional Association Services. Its primary akta.pro industry code is MPAKAFAC, National Governing Bodies (NGBs), with a secondary code of THAHAFAB, Conference & Trade Show Registration Platforms. Its NAICS code is 81392 and its SIC code is 8600.