What Holistics Software does

Holistics Software is a Singapore-headquartered AI analytics platform founded in 2015 that builds self-service business intelligence tooling on a programmable, governed semantic layer. The platform unifies AI-driven natural-language analytics, drag-and-drop self-service BI, and embedded analytics under a single SaaS subscription priced at $800/month, with a 14-day self-serve trial and dedicated enterprise sales motion for larger deployments. The company serves 350+ customers across 40+ countries, including NASDAQ-listed Aurora (1,000 end users), Zuora, 9GAG, Deutsche Welle, Navan, and Joom, addressing data engineers, analytics engineers, and non-technical business users in a hybrid PLG/enterprise GTM model.

The platform is built on a Ruby on Rails backend with a Vue.js 3.0 and TypeScript frontend, PostgreSQL, Redis, and Sidekiq, following a modular monolith architecture. Core technical components include a centralized semantic layer for metric and dimension governance, AQL — a composable Analytics Query Language purpose-built for AI reasoning — and an analytics-as-code workflow with Git version control. Recent technical investments include the Canal streaming query engine (January 2025), Aggregate Awareness (August 2024), and Canvas Dashboards. The platform connects natively to 14+ SQL data warehouses including Snowflake (Select Tier partner), BigQuery, Redshift, Databricks, ClickHouse, and Postgres, and integrates with dbt to surface transformation metadata directly in the BI layer.

Commercially, Holistics is bootstrapped with no disclosed funding rounds and operates three offices: Singapore (headquarters), Ho Chi Minh City (engineering), and Dallas (US). Revenue is generated through SaaS subscriptions under a single publicly disclosed price tier, with pricing positioned materially below enterprise BI incumbents (Looker at $35K–$60K/year). The company holds SOC2 Type II (December 2022), GDPR, and CCPA compliance certifications, is GDPR- and CCPA-compliant, and has been recognized in Gartner FrontRunners (2018–2020) and Capterra rankings (2020, 2023). It also operates wholly-owned sub-brands dbdiagram.io and the open-source DBML project.

Name

Holistics Software

Legal name

Holistics Software

Website

https://holistics.io

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Holistics Software is a Singapore-based AI analytics platform providing self-service BI, embedded analytics, and an AI-powered semantic layer to 350+ data teams across 40+ countries via a SaaS subscription model.

Ownership category

akta.pro rank

Product category

Business Intelligence and Analytics Software

NAICS

Software Publishers (51321), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Data Platform (Unified Data & Analytics) Suites (HDAEABAD)

akta.pro secondary industries

Enterprise AI Data & Knowledge Platforms (Vector Databases, Knowledge Graphs) (HDAEANAH), Query Engines & SQL Analytics Layers for Warehouses/Lakes (HDAEABAI), Data App Builders (Forms, Portals & Internal Tools) (HDAEAKAK)

Keywords

• Business intelligence platform
• AI analytics software
• Semantic layer platform
• Self-service BI tools
• Embedded analytics platform

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription: Full platform access subscription model with pricing at $800/month according to Domo alternatives comparison. Provides self-service BI, semantic layer, AI analytics, embedded analytics, and dbt integration in single platform tier.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Holistics Software sells an AI Analytics Platform that combines self-service business intelligence with a programmable semantic layer. Data teams define governed metrics and dashboards as code, while business users explore data through natural language AI chat, drag-and-drop BI, or embedded analytics. The platform connects to 14+ SQL data warehouses including Snowflake, BigQuery, Redshift, and Databricks, and is priced at $800/month for full subscription access.

Product overview

Holistics Software is an AI Analytics Platform offering a unified product portfolio centered on self-service BI powered by a programmable semantic layer. The core offerings include AI Analytics (natural language data exploration), Self-service BI (drag-and-drop reporting), and Embedded Analytics (customer-facing deployments). Key supporting modules include Canvas Dashboard (interactive storytelling dashboards), Data Modeling (semantic layer for centralized metrics), Analytics as-code (Git-backed version control), Analytics Query Language (AQL for AI reasoning), Agentic BI Development (AI coding agents), dbt Integration, Reusable Analytics, and Dynamic Data Sources. Holistics also offers companion tools dbdiagram.io (database diagram designer) and DBML (open-source database markup language). The platform connects to 14+ SQL databases including Snowflake, BigQuery, Redshift, Databricks, and ClickHouse, and supports delivery integrations with Slack, Email, Google Sheets, SFTP, and Webhooks.

Differentiator

Problem solved

Functional benefit

Brands

• dbdiagram.io: Free database diagram design tool for developers and analysts to create and share database diagrams.
• DBML (Database Markup Language)

Products and services

• Holistics AI Analytics Self-service AI analytics platform enabling natural language data exploration. Analysts prepare curated datasets while business users self-serve via AI chat interface that reasons over the governed semantic layer, preserving multi-turn conversation context.
• Holistics Self-Service BI Drag-and-drop business intelligence interface allowing non-technical business users to explore data, build dashboards, filter, slice, drill down, and combine metrics with dimensions without writing SQL.
• Holistics Embedded Analytics AI-powered embedded analytics delivered to end customers via secure iframe embedding with access control, row-level permissions, and branded embedding options for SaaS companies.
• dbdiagram.io Free database diagram designer tool for developers and analysts to create and share ER diagrams using code, operated as a wholly-owned sub-brand of Holistics Software.
• DBML (Database Markup Language) Open-source database markup language project for defining and documenting database schemas in a text format, operated as a wholly-owned sub-brand of Holistics Software.

Quantifiable outcome

• Build same report in 2 hours vs. 16 hours in Tableau
• +2 more outcomes

Named customers24 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration21 records

AI capability6 records

Feature10 records

Partnerships

Four partnerships are on record, tiered core.

• SnowflakecoreTechnology or Integration · 12 May 2023Holistics achieved Select Tier partner status as part of the Snowflake Partner Network. Deep integration with Snowflake data warehouse including passthrough authentication support and full persistence features.
• DatabrickscoreTechnology or IntegrationTechnology partnership for Databricks integration. Supports Databricks as a data source with connection capabilities. Note: Databricks does not currently support Holistics persistence features.
• AWScoreTechnology or IntegrationAWS Partner Network member. Supports Amazon Redshift, Amazon Athena as data sources. Blog posts comparing BigQuery and Redshift.
• Google CloudcoreTechnology or IntegrationGoogle Cloud Partner Network member. Supports Google BigQuery as data source.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Metabase: Open-source and SaaS self-service BI tool popular with mid-market companies. Directly comparable to Holistics on self-service exploration, drag-and-drop dashboards, and lower price point versus enterprise BI.
• Mode Analytics: Analytics platform combining SQL-based reporting with collaborative notebooks and BI dashboards, serving data teams and business users. Targets similar data analyst personas with code-first workflows and embedded analytics.
• Zenlytic: AI-native BI platform built on a semantic layer (ZOE) with a metric promotion loop. Zenlytic is the only other BI tool explicitly identified as supporting the same metric promotion workflow as Holistics, making it the closest direct competitor in positioning and architecture.
• Sigma Computing: Cloud-native BI platform with a spreadsheet interface for business users built on top of the data warehouse. Targets similar self-service BI and embedded analytics use cases with warehouse-native architecture.
• ThoughtSpot: AI-powered analytics platform with natural language search and embedded analytics. Competes directly with Holistics AI in natural language querying and self-service analytics for business users.

Broad incumbents

• Looker (Google Cloud): Enterprise BI platform owned by Google Cloud, known for its LookML modeling language and semantic layer. Holistics explicitly targets organizations migrating from Looker with code-based semantic layers at lower price points.
• Tableau (Salesforce): Market-leading enterprise BI and data visualization platform owned by Salesforce. The primary legacy BI vendor Holistics targets for displacement, with the 16-hour-to-2-hour report building comparison as a key competitive message.

Emerging players

• Cube: Open-source semantic layer for AI and BI applications. Competes with Holistics on the semantic layer specifically and is part of the same dbt-compatible semantic layer ecosystem.
• AtScale: Semantic layer platform that enables AI and BI on cloud data warehouses. Closely comparable to Holistics' core semantic layer thesis but positioned as a layer rather than end-user BI tool.
• Preset (Apache Superset): Cloud-hosted version of Apache Superset, an open-source data visualization and BI platform. Competes on price-sensitive self-service BI for modern data stack teams.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/holistics_bi
• Facebookfacebook.com/holistics.software
• LinkedInlinkedin.com/company/holistics-software

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holistics Software