Gainesville Coins
Gainesville Coins is a privately held, full-service online precious metals dealer founded in 2006 and based in Lutz, Florida, selling gold, silver, platinum, and palladium coins, bars, and rounds to individual investors and collectors across 70+ countries, with Gold IRA services, on-site vault storage, and its Mason Mint sub-brand.
- Company typePrivate
- Founded2006
- HeadquartersLutz, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Gainesville Coins does
Gainesville Coins is a privately held, full-service online precious metals dealer founded in 2006 and headquartered in Lutz (Tampa area), Florida. The company buys and sells investment-grade gold, silver, platinum, and palladium coins, bars, and rounds sourced from major government mints (U.S. Mint, Royal Canadian Mint, Perth Mint) and private mints, including proprietary output from its Mason Mint sub-brand. It operates a direct-to-consumer model through a 24/7 e-commerce storefront, phone sales, a physical showroom, and an on-site secure vault, shipping to customers in over 70 countries and offering Gold IRA depository services with custodian partnerships. Revenue is generated through transparent bid/ask spreads and premiums above spot price (gold coin premiums range from 2.5% to 18% per source), supplemented by storage fees and IRA-related services, with no minimum order requirements and full shipping insurance included.
Gainesville Coins firmographics
Firmographics- Name
- Gainesville Coins
- Legal name
- Gainesville Coins
- Website
- https://gainesvillecoins.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Gainesville Coins is a privately held, full-service online precious metals dealer founded in 2006 and based in Lutz, Florida, selling gold, silver, platinum, and palladium coins, bars, and rounds to individual investors and collectors across 70+ countries, with Gold IRA services, on-site vault storage, and its Mason Mint sub-brand.
- Ownership category
- akta.pro rank
Gainesville Coins industry classification
Industry- Product category
- Precious Metals Retail
- NAICS
- Jewelry Retailers (45831), Jewelry Retailers (458310), Hobby, Toy, and Game Retailers (45912)
- SIC
- Wholesale-Jewelry, Watches, Precious Stones & Metals (5094), Jewelry, Silverware & Plated Ware (3910), Retail-Jewelry Stores (5944)
- akta.pro primary industry
- Precious Metals Minting & Bullion Products (IMAKAEAJ)
Keywords
Where Gainesville Coins is headquartered
LocationHeadquarters
- HQ city
- Lutz
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Gainesville Coins business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Precious Metals Sales: Revenue is generated through the markup over spot price on gold, silver, platinum, and palladium products including coins, bars, and rounds. The company publishes transparent bid and ask prices, earning revenue through premiums on products and competitive spreads on buy/sell transactions. They also offer secure storage services and work with IRA custodians for Gold IRA depository services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Gold Coins and Bars - Premiums vary by product type |
| Unit Pricing | Pay-as-you-go | Silver Coins, Rounds, and Bars |
| Transaction based/ take rate | Pay-as-you-go | Sell Prices - Bid Pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Gainesville Coins product offering
Product offeringCore offering
Gainesville Coins is a retail dealer of physical precious metals — gold, silver, platinum, and palladium coins, bars, and rounds — sold to individual investors and collectors via its website, phone desk, and Lutz, Florida showroom. The company also offers a Precious Metals IRA rollover service, insured third-party secure storage, a portfolio tracking tool, a mobile app, and a buyback program for customer-held metals, and operates its own mint (Mason Mint) for selected branded bullion SKUs.
Product overview
Gainesville Coins is a full-service precious metals dealer offering a comprehensive portfolio of physical precious metals products for investment and collection. The core offering consists of gold, silver, platinum, and palladium bullion coins, bars, and rounds from government mints (U.S. Mint, Royal Canadian Mint, Perth Mint, Austrian Mint) and private mints (PAMP Suisse, Mason Mint). Key gold products include American Gold Eagles, Canadian Gold Maple Leafs, South African Krugerrands, American Gold Buffalos, PAMP Suisse Gold Bars, and Pre-1933 historic gold coins. Silver offerings span American Silver Eagles, Canadian Silver Maple Leafs, silver bars in various sizes (1 oz to 100 oz), silver rounds, junk silver 90% coins, Morgan/Peace Silver Dollars, and Perth Mint products. The company also offers platinum and palladium products, ancient coins, and specialty items like silver bullets. Beyond product sales, services include a Precious Metals IRA with on-site secure storage as the depository, a portfolio tracker for monitoring holdings, and a sell-back service for customers liquidating metals. The company operates a mobile app for iOS and Android alongside their e-commerce platform.
Differentiator
Problem solved
Functional benefit
Brands
- Mason Mint: Private mint producing custom silver coins with unique designs, operated under Gainesville Coins exclusive offerings.
- Guy Harvey
Products and services
- Gold, Silver, Platinum, and Palladium Bullion (Coins, Bars, Rounds) Physical investment-grade precious metals products (coins, bars, and rounds) in gold, silver, platinum, and palladium sourced from major sovereign and private mints, sold to individual investors and collectors via online, phone, and showroom channels with live spot-based pricing.
- Precious Metals IRA
Quantifiable outcome
- Over $1 billion in precious metals throughput
- +3 more outcomes
Companies that use Gainesville Coins
Customer profileSegments4 records
Ideal customer profiles2 records
Gainesville Coins technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Gainesville Coins partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Industry Council for Tangible Assets (ICTA)minorGainesville Coins is a member of ICTA (now National Coin & Bullion Association), an industry organization whose members must have an established foothold in the precious metals industry and proven track record of operating with integrity.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Gainesville Coins competitors and assessment
Company assessmentDirect peers
- APMEX: APMEX is the largest U.S. online precious metals dealer, selling gold, silver, platinum and palladium coins and bars directly to retail investors — the closest direct competitor to Gainesville Coins by product mix, customer base, and e-commerce D2C model.
- JM Bullion: JM Bullion is a leading online precious metals retailer offering gold, silver, platinum and palladium bullion with transparent spot-based pricing — directly comparable to Gainesville Coins in product range, customer segments, and digital-first distribution.
- SD Bullion: SD Bullion is a U.S. online dealer of investment-grade gold, silver and platinum bullion sold to individual investors, competing head-to-head with Gainesville Coins in bullion coins, bars, and IRA-eligible products.
- Provident Metals: Provident Metals is an online precious metals dealer offering gold, silver, platinum and palladium bullion and numismatics to retail investors — directly comparable product catalog and customer base to Gainesville Coins.
- Silver Gold Bull: Silver Gold Bull is a North American online precious metals dealer selling sovereign and generic bullion with live spot pricing, IRA services, and storage — directly comparable offering to Gainesville Coins.
- BullionVault: BullionVault is an online platform for buying, selling and storing allocated physical gold, silver, platinum and palladium — same customer base (retail investors) and similar bullion/IRA use cases, though delivered via allocated vault rather than shipped coins.
- Money Metals Exchange: Money Metals Exchange is an online precious metals dealer selling gold, silver and platinum bullion and offering storage and IRA services — closely overlapping with Gainesville Coins' product mix and customer profile.
Broad incumbents
- Kitco: Kitco is an established precious metals market-maker, news/data provider, and retail dealer of coins and bars — a broader incumbent with overlapping bullion retail and live spot-price content comparable to Gainesville Coins' publishing and trading operations.
- Monex Precious Metals: Monex is a long-established precious metals dealer offering gold, silver, platinum and palladium coins and bars to retail and wholesale customers — broader incumbent with overlapping bullion retail business.
Emerging players
- Heritage Auctions: Heritage Auctions is a major auction house for rare and collectible coins (numismatics) — directly comparable for Gainesville Coins' pre-1933 gold, ancient coins, and Morgan/Peace dollar collectibles segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Gainesville Coins social profiles
Digital presenceGainesville Coins financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gainesville Coins leadership team
Management profileNumber of profiles
Profiles1 record
Gainesville Coins funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gainesville Coins M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gainesville Coins
What does Gainesville Coins do?
Gainesville Coins is a retail dealer of physical precious metals — gold, silver, platinum, and palladium coins, bars, and rounds — sold to individual investors and collectors via its website, phone desk, and Lutz, Florida showroom. The company also offers a Precious Metals IRA rollover service, insured third-party secure storage, a portfolio tracking tool, a mobile app, and a buyback program for customer-held metals, and operates its own mint (Mason Mint) for selected branded bullion SKUs.
Is Gainesville Coins a public or private company?
Gainesville Coins is a private company. It is classified as unknown and is currently operating.
When was Gainesville Coins founded?
Gainesville Coins was founded in 2006. It employs 11 to 50 people.
Where is Gainesville Coins based?
Gainesville Coins is headquartered in Lutz, United States, in the North America region.
How does Gainesville Coins make money?
One revenue line is on record: precious Metals Sales.
Who are Gainesville Coins's main competitors?
Direct peers on record are APMEX, JM Bullion, SD Bullion, Provident Metals, Silver Gold Bull, BullionVault and Money Metals Exchange. Broad incumbents are Kitco and Monex Precious Metals. Heritage Auctions is listed as an emerging player.
Does Gainesville Coins have an API?
No public API is recorded for Gainesville Coins.
What industry is Gainesville Coins in?
Gainesville Coins's product category is Precious Metals Retail. Its primary akta.pro industry code is IMAKAEAJ, Precious Metals Minting & Bullion Products. Its NAICS code is 45831 and its SIC code is 5094.