Silver Gold Bull

What Silver Gold Bull does

Silver Gold Bull, Inc. is a US-based, privately held online precious metals retailer selling physical gold, silver, platinum, palladium, and copper bullion in coin, bar, round, collectible, and jewelry form. The product catalog exceeds 4,300 SKUs sourced from government mints including the Royal Canadian Mint, US Mint, Perth Mint, and Royal Mint, as well as private mints such as Valcambi and PAMP Suisse. The company operates a direct-to-consumer e-commerce storefront (silvergoldbull.com) with live spot-price integration updated every minute during global market hours, supplemented by dedicated phone sales lines for general orders, IRA services, storage, and sell/buyback transactions. Payment options include credit cards (Visa, Mastercard), PayPal, wire/check (with a 4% discount), and a broad set of cryptocurrencies (Bitcoin, Bitcoin Cash, Litecoin, Dash, Ethereum).

The business monetizes across five streams: (1) retail spreads on bullion sales, (2) Self-Directed Precious Metals IRA facilitation fees via custodian partnerships (Brink's Salt Lake City, Delaware Depository), (3) fee-based secure storage at six vault facilities in the US, Canada, UK, and Singapore with full Lloyd's of London insurance and allocated, segregated holdings, (4) a digital Trade platform enabling fractional ownership and 24/7 trading of stored metals starting at $0.01, and (5) buyback/liquidation services with next-business-day payment, including estate and collection sales. Customers include individual investors, collectors, estate sellers, and retirement/IRA investors, with a best-price guarantee and free shipping on orders over $199. Marketing is conducted primarily through the SEO-optimized website, email newsletter, customer reviews (Google, Shopper Approved, BBB), an education center, and phone-based consultations.

Strategically, the company is building a vertically integrated precious-metals platform that bundles acquisition, custody, retirement-account, and liquidity functionality behind a single customer relationship. Key strategic signals in the data include the launch of the fractional-ownership Trade platform (lowering entry barriers to $0.01), crypto payment expansion, multi-jurisdiction vault build-out, IRA service addition, and catalog diversification into collectibles and jewelry. No revenue, headcount, funding, leadership, or AI capability disclosures are present in the source material, and the company operates independently with no disclosed institutional investors or parent company.

Name

Silver Gold Bull

Legal name

Silver Gold Bull, Inc.

Website

https://silvergoldbull.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Silver Gold Bull is a US-based online precious metals retailer selling gold, silver, platinum, and palladium bullion to individual investors, collectors, and IRA holders, with integrated global storage, IRA, and fractional-ownership trade services.

Ownership category

akta.pro rank

Product category

Precious Metals Retail

NAICS

Jewelry Retailers (45831)

SIC

Wholesale-Jewelry, Watches, Precious Stones & Metals (5094)

akta.pro primary industry

Precious Metals Bullion & Concentrates Trading (Gold, Silver, PGM) (IMAKAJAD)

akta.pro secondary industries

Precious Metals Minting & Bullion Products (IMAKAEAJ), Precious Metal Jewelry (Gold/Platinum/Silver) (CRAKAAAD)

Keywords

• Precious metals retail
• Gold bullion products
• Silver bullion coins
• Self-directed IRA
• Secure metal storage

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Precious Metals Retail Sales: Direct retail sales of gold, silver, platinum, and palladium bullion (coins, bars, rounds). Revenue generated from the spread between wholesale acquisition cost and retail selling price. Products sourced from government mints (Royal Canadian Mint, US Mint, Perth Mint) and private mints.
2. Precious Metals IRA: Facilitation of Physical Precious Metals IRA accounts. Customers can diversify retirement portfolios into physical gold and silver held in approved storage facilities.
3. Secure Storage Services: Fee-based secure vaulted storage program with global locations. Storage fees variable based on metal value and location chosen.
4. Trade Platform: Digital trading platform with fractional ownership of physical metals. Lower premium pricing for digital trades vs physical delivery.
5. Sell/Buyback Services: Purchase of precious metals from customers at competitive prices with next-business-day payment. Also handles estate and collection sales.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Silver Gold Bull is an online precious metals retailer that sells physical gold, silver, platinum, palladium, and copper bullion in the form of coins, bars, and rounds directly to individual investors and collectors. Beyond bullion sales, the company offers Precious Metals IRA services, allocated segregated vault storage, a fractional-ownership Trade platform, and a Sell-to-Us buyback program that together form a full-service precious metals investment offering.

Product overview

Silver Gold Bull is a precious metals retailer offering a comprehensive platform for buying and selling physical gold, silver, platinum, palladium, and copper bullion products. The core product line consists of coins, bars, and rounds from government mints (Royal Canadian Mint, United States Mint, Perth Mint, Royal Mint, Austrian Mint) and private mints (PAMP Suisse, Valcambi, Scottsdale Mint, and others). The company operates as a unified platform with multiple integrated services: a retail e-commerce store for direct purchases, a Deal Zone for discounted products, a Precious Metals IRA service for retirement investing, a Storage Program offering globally distributed insured vault storage, a Trade Platform enabling fractional gold and silver ownership with 24/7 trading, and a Sell to Us service for liquidating holdings. Products range from 1 gram to 400+ ounce bars, with offerings spanning investment-grade bullion to collectible items including Lunar Series and special commemorative coins.

Differentiator

Problem solved

Functional benefit

Products and services

• Gold Bullion Investment-grade gold coins, bars, and rounds sourced from major mints and refiners, sold to individual investors and collectors at transparent premiums over the live spot price.
• Silver Bullion Silver coins, bars, and rounds (government-minted and private-minted) sold to individual investors and stackers at spot-plus pricing.
• Platinum Bullion Platinum coins, bars, and rounds offered for portfolio diversification, priced over the live platinum spot price.
• Palladium Bullion Palladium coins and bars for investors seeking exposure to a less common precious metal, priced over the live palladium spot price.
• Copper Bullion Copper rounds and bars sold primarily to collectors and stackers looking for affordable, lower-premium physical metal.
• Collectibles Rare, vintage, and specialty numismatic coins and collectible precious-metals items offered to collectors through a dedicated catalog section.
• Jewelry Precious-metals jewelry offered through a dedicated Jewelry section, leveraging the same metal sourcing and authentication as bullion products.
• Precious Metals IRA Self-directed Precious Metals IRA service that coordinates the purchase of approved bullion, custodial account setup, and shipping to an approved depository on behalf of individual retirement savers.
• Secure Storage Program Allocated, segregated vault storage service that lets customers store purchased bullion in partner depositories instead of taking personal delivery, with insurance.
• Trade Platform Online platform that enables fractional ownership and trading of precious metals with real-time spot pricing, portfolio tracking, and order management.
• Sell-to-Us Buyback Buyback program that lets customers sell owned bullion, coins, or scrap back to Silver Gold Bull at quoted prices, generating revenue through the bid-ask spread.

Quantifiable outcome

• Free shipping on orders over $199
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• APMEX: APMEX is the largest US online precious metals retailer offering gold, silver, platinum, and palladium coins, bars, and rounds with storage and IRA services — a direct competitor to Silver Gold Bull across the same product categories and customer segments.
• JM Bullion: JM Bullion is a major online precious metals dealer offering bullion coins, bars, and storage solutions to retail investors — directly comparable to Silver Gold Bull in product breadth, target customer, and e-commerce-led go-to-market.
• Provident Metals: Provident Metals is an online bullion retailer selling gold, silver, platinum, and palladium products to individual investors — competing head-to-head with Silver Gold Bull in the same retail channel and product categories.
• Money Metals Exchange: Money Metals Exchange is an online precious metals dealer offering bullion, storage, and IRA services to retail investors — directly comparable in business model, customer base, and product range to Silver Gold Bull.
• Kitco: Kitco is a leading precious metals retailer and market data provider offering bullion products, pool products, and storage — competing with Silver Gold Bull for retail customers and leveraging real-time pricing as a key differentiator.
• BullionVault: BullionVault is a digital gold, silver, platinum, and palladium ownership and trading platform with allocated storage — directly comparable to Silver Gold Bull's Trade Platform product in enabling fractional ownership of stored metals.
• GoldMoney: GoldMoney is a digital precious metals platform offering allocated storage, trading, and vaulting in multiple jurisdictions — directly comparable to Silver Gold Bull's Trade Platform and Storage Program offerings.
• Sprott Money: Sprott Money is a Canadian precious metals dealer offering gold, silver, platinum, and palladium bullion to retail investors — directly comparable to Silver Gold Bull in product, target customer, and cross-border North American reach.
• Golden Eagle Coins: Golden Eagle Coins is an online precious metals retailer selling bullion and rare coins to collectors and investors — comparable to Silver Gold Bull's collectibles and bullion business, with similar focus on certified and mint-sourced products.

Emerging players

• Goldco: Goldco is a precious metals company specializing in gold and silver IRAs with a heavy customer-acquisition focus — overlapping with Silver Gold Bull's IRA services segment but with a more sales-driven, advisor-led model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/silvergoldbull

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Silver Gold Bull