Glo
Glo is a private, bootstrapped digital wellness platform offering 12,000+ on-demand yoga, Pilates, meditation, and fitness classes from 60+ instructors across multiple streaming devices, serving individual wellness consumers globally via subscription.
- Company typePrivate
- Founded2008
- HeadquartersMiami Beach, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Glo does
Glo is a privately held digital wellness platform that provides on-demand access to yoga, Pilates, meditation, fitness, and walking classes via streaming video. Founded in 2008 (originally as YogaGlo) and headquartered in Miami Beach, Florida, the company operates under the legal entity Glo Digital, Inc. and serves individual wellness consumers globally. Its platform aggregates a library of 12,000+ classes delivered by 60+ instructors across 25+ wellness styles, ranging from restorative yoga to high-intensity interval training, with cumulative member engagement exceeding 1.4 billion minutes practiced.
The platform is built as a multi-device streaming service accessible via web, iOS, Android, iPad, Apple TV, Roku, Fire TV, and Chromecast. Content is delivered through a self-serve, product-led growth model with a 7-day free trial converting into recurring subscription revenue. Annual membership is priced at $245 (effective $20.42/month) and monthly membership at $30, with the annual plan offering a $115 discount designed to drive longer-term commitments. The company also maintains content distribution channels including the Glo Blog and Glo Podcast to support top- and mid-funnel acquisition.
Glo has operated as a bootstrapped, independent company since inception without disclosed venture capital or private equity backing, with a team of 11-50 employees. The company executed its first subscription price increase in December 2021 after more than a decade of unchanged pricing. Recent strategic activity has centered on expanding device accessibility (Android, Roku, and Fire TV apps launched in October 2024), introducing new content categories such as Daily Mindfulness (February 2022), and forming a sustainability partnership with SeaTrees. Leadership consists of founder Derik Mills and Chief Impact Officer Lisa Brooks Mills, with no parent company, subsidiaries, or M&A activity disclosed.
Glo firmographics
Firmographics- Name
- Glo
- Legal name
- Glo Digital, Inc.
- Website
- https://glo.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Glo is a private, bootstrapped digital wellness platform offering 12,000+ on-demand yoga, Pilates, meditation, and fitness classes from 60+ instructors across multiple streaming devices, serving individual wellness consumers globally via subscription.
- Ownership category
- akta.pro rank
Glo industry classification
Industry- Product category
- Online Wellness & Fitness Subscription Platform
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Meditation Apps, Digital Courses & Online Communities (HSADAJAH)
- akta.pro secondary industry
- Course Bundle Subscriptions & Learning Membership Marketplaces (EDAFAIAI)
Keywords
Where Glo is headquartered
LocationHeadquarters
- HQ city
- Miami Beach
- HQ country
- United States
- HQ region
- North America
Markets served
Glo business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Revenue: Recurring subscription revenue from annual and monthly membership plans. Annual plan offers significant savings ($115/year discount) to drive annual commitments. Free trial period converts users to paid subscribers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Annual membership with best value pricing |
| Subscription | Monthly | Monthly membership |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Glo product offering
Product offeringCore offering
Glo operates a direct-to-consumer digital wellness subscription platform offering 12,000+ on-demand and live yoga, Pilates, meditation, fitness, walking, and guided-program classes from 60+ world-class instructors across 25+ styles. Members access content through web, mobile, tablet, and TV apps on a self-serve basis, with structured multi-week programs for goals such as menopause support, stress relief, and sleep. Pricing is subscription-based at $30/month or $245/year (marketed as a $115 annual saving), gated by a 7-day free trial.
Product overview
Glo is a single, unified digital wellness platform offering on-demand and live yoga, Pilates, meditation, and fitness classes. The platform operates as a comprehensive membership service with access to 12,000+ classes across 25+ styles, featuring 60+ world-class instructors. The core product encompasses yoga classes (Vinyasa, Hatha, Yin, Restorative, Kundalini), Pilates (Mat Pilates, Fusion), meditation (Mindfulness, Yoga Nidra, Breathwork, Daily Mindfulness), fitness (Strength, HIIT, Barre, Cardio), and walking programs. Glo also provides structured guided programs for specific goals and complements its class library with educational content through the Glo Blog and Glo Podcast.
Differentiator
Problem solved
Functional benefit
Products and services
- Glo Platform Comprehensive online wellness subscription giving members access to 12,000+ on-demand and live yoga, Pilates, meditation, fitness, walking, and guided-program classes from 60+ world-class teachers across 25+ styles, available on web, iOS, Android, iPad, Apple TV, Roku, Fire TV, and Chromecast.
- Yoga Classes Comprehensive yoga instruction across 25+ styles including Vinyasa Flow, Hatha, Yin, Restorative, Kundalini, and Power Vinyasa, taught by world-class instructors with classes leveled from 1 to 3.
- Pilates Classes Mat Pilates and Pilates Fusion classes focusing on core strength, stability, and control, including HIIT-Pilates Fusion, Core Work, and Lower Body Sculpt formats.
- Meditation Classes Meditation content including Mindfulness, Yoga Nidra, Breathwork, Visualization, Mantra, and the Daily Mindfulness series, structured for varied experience levels and wellness goals such as stress reduction and insomnia relief.
- Fitness Classes Strength training, HIIT, Cardio, and Barre classes designed to complement yoga and wellness practices, taught by certified fitness trainers.
- Walking Programs Guided walking classes including Morning Energizer, Midday Reset, Evening Wind-Down, and Stress Relief walks designed to pair mindfulness with daily movement.
- Guided Programs Multi-class structured programs built to deliver progression across days, weeks, and months, including specialty programs such as Menopause Support, Strength without Stress, and Pose Goals.
Quantifiable outcome
- 1.4 billion+ minutes of practice completed on platform
Companies that use Glo
Customer profileSegments3 records
Ideal customer profiles1 record
Glo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Glo partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SeaTreescoreGlo partners with SeaTrees as its dedicated sustainability giveback partner. The partnership supports mangrove tree planting and coastal ecosystem restoration projects. Glo members can participate in challenges (e.g., complete 6 classes to plant a tree) and the company plants trees for new member signups during promotional periods. The partnership reflects Glo's mission connecting self-care with environmental healing.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Glo competitors and assessment
Company assessmentDirect peers
- Alo Moves: Alo Yoga's digital wellness streaming platform offering on-demand yoga, Pilates, meditation, and fitness classes from world-class instructors on a subscription basis — directly comparable to Glo in content type, target consumer, and delivery model.
- Down Dog: Subscription yoga, Pilates, and meditation apps with procedurally generated and instructor-led classes. Down Dog targets the same at-home practitioner segment as Glo with comparable price points and a similar on-demand class model.
- Gaia: Subscription streaming platform for yoga, meditation, and consciousness-oriented wellness content. Gaia targets a similar spiritually-rooted wellness consumer with on-demand video classes, overlapping directly with Glo's yoga/meditation library.
- Obé Fitness: D2C subscription streaming platform delivering live and on-demand fitness, yoga, Pilates, and meditation classes. Obé targets a similar individual wellness consumer with comparable content breadth and digital-first distribution.
- FitOn: Subscription fitness, yoga, Pilates, and meditation app offering celebrity-led on-demand classes. FitOn competes with Glo across yoga, Pilates, and fitness with a freemium/family-friendly model that overlaps with Glo's individual subscription target.
Broad incumbents
- Calm: Market-leading meditation, mindfulness, and sleep app with a broad subscription offering. Calm overlaps with Glo on meditation, breathwork, and sleep content but operates as a much larger, generalist wellness platform with significantly higher brand awareness.
- Peloton App: Peloton's standalone digital subscription provides yoga, meditation, strength, and fitness classes on demand without requiring the connected hardware. The Peloton App competes with Glo for the at-home yoga/fitness user, though anchored to the broader Peloton brand.
- Headspace: Major meditation and mindfulness subscription platform with employer and D2C offerings. Headspace competes with Glo's meditation pillar but spans a broader mental-health scope with B2B distribution Glo has not pursued.
- Apple Fitness+: Apple's subscription fitness and wellness service integrated with Apple Watch, offering yoga, Pilates, and meditation classes. Fitness+ competes with Glo's yoga/Pilates/meditation content and benefits from bundling within Apple's hardware ecosystem.
Emerging players
- Find What Feels Good (Yoga with Adriene): YouTube-native yoga and wellness instruction from teacher Adriene Mishler with a massive free audience and a paid FWFG app membership. This represents both an adjacent creator-led competitor and the free-substitute benchmark Glo's pricing must clear.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Glo social profiles
Digital presenceGlo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Glo leadership team
Management profileNumber of profiles
Profiles2 records
Glo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Glo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Glo
What does Glo do?
Glo operates a direct-to-consumer digital wellness subscription platform offering 12,000+ on-demand and live yoga, Pilates, meditation, fitness, walking, and guided-program classes from 60+ world-class instructors across 25+ styles. Members access content through web, mobile, tablet, and TV apps on a self-serve basis, with structured multi-week programs for goals such as menopause support, stress relief, and sleep. Pricing is subscription-based at $30/month or $245/year (marketed as a $115 annual saving), gated by a 7-day free trial.
Is Glo a public or private company?
Glo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Glo founded?
Glo was founded in 2008. It employs 11 to 50 people.
Where is Glo based?
Glo is headquartered in Miami Beach, United States, in the North America region.
How does Glo make money?
One revenue line is on record: subscription Revenue.
Who are Glo's main competitors?
Direct peers on record are Alo Moves, Down Dog, Gaia, Obé Fitness and FitOn. Broad incumbents are Calm, Peloton App, Headspace and Apple Fitness+. Find What Feels Good (Yoga with Adriene) is listed as an emerging player.
Does Glo have an API?
No public API is recorded for Glo.
What industry is Glo in?
Glo's product category is Online Wellness & Fitness Subscription Platform. Its primary akta.pro industry code is HSADAJAH, Meditation Apps, Digital Courses & Online Communities, with a secondary code of EDAFAIAI, Course Bundle Subscriptions & Learning Membership Marketplaces. Its NAICS code is 516210 and its SIC code is 7372.