Glo

What Glo does

Glo is a privately held digital wellness platform that provides on-demand access to yoga, Pilates, meditation, fitness, and walking classes via streaming video. Founded in 2008 (originally as YogaGlo) and headquartered in Miami Beach, Florida, the company operates under the legal entity Glo Digital, Inc. and serves individual wellness consumers globally. Its platform aggregates a library of 12,000+ classes delivered by 60+ instructors across 25+ wellness styles, ranging from restorative yoga to high-intensity interval training, with cumulative member engagement exceeding 1.4 billion minutes practiced.

The platform is built as a multi-device streaming service accessible via web, iOS, Android, iPad, Apple TV, Roku, Fire TV, and Chromecast. Content is delivered through a self-serve, product-led growth model with a 7-day free trial converting into recurring subscription revenue. Annual membership is priced at $245 (effective $20.42/month) and monthly membership at $30, with the annual plan offering a $115 discount designed to drive longer-term commitments. The company also maintains content distribution channels including the Glo Blog and Glo Podcast to support top- and mid-funnel acquisition.

Glo has operated as a bootstrapped, independent company since inception without disclosed venture capital or private equity backing, with a team of 11-50 employees. The company executed its first subscription price increase in December 2021 after more than a decade of unchanged pricing. Recent strategic activity has centered on expanding device accessibility (Android, Roku, and Fire TV apps launched in October 2024), introducing new content categories such as Daily Mindfulness (February 2022), and forming a sustainability partnership with SeaTrees. Leadership consists of founder Derik Mills and Chief Impact Officer Lisa Brooks Mills, with no parent company, subsidiaries, or M&A activity disclosed.

Name

Glo

Legal name

Glo Digital, Inc.

Website

https://glo.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Glo is a private, bootstrapped digital wellness platform offering 12,000+ on-demand yoga, Pilates, meditation, and fitness classes from 60+ instructors across multiple streaming devices, serving individual wellness consumers globally via subscription.

Ownership category

akta.pro rank

Product category

Online Wellness & Fitness Subscription Platform

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Meditation Apps, Digital Courses & Online Communities (HSADAJAH)

akta.pro secondary industry

Course Bundle Subscriptions & Learning Membership Marketplaces (EDAFAIAI)

Keywords

• Online yoga classes
• Meditation subscription
• Pilates instruction
• Wellness streaming
• Fitness video platform

Headquarters

HQ city

Miami Beach

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Revenue: Recurring subscription revenue from annual and monthly membership plans. Annual plan offers significant savings ($115/year discount) to drive annual commitments. Free trial period converts users to paid subscribers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Glo operates a direct-to-consumer digital wellness subscription platform offering 12,000+ on-demand and live yoga, Pilates, meditation, fitness, walking, and guided-program classes from 60+ world-class instructors across 25+ styles. Members access content through web, mobile, tablet, and TV apps on a self-serve basis, with structured multi-week programs for goals such as menopause support, stress relief, and sleep. Pricing is subscription-based at $30/month or $245/year (marketed as a $115 annual saving), gated by a 7-day free trial.

Product overview

Glo is a single, unified digital wellness platform offering on-demand and live yoga, Pilates, meditation, and fitness classes. The platform operates as a comprehensive membership service with access to 12,000+ classes across 25+ styles, featuring 60+ world-class instructors. The core product encompasses yoga classes (Vinyasa, Hatha, Yin, Restorative, Kundalini), Pilates (Mat Pilates, Fusion), meditation (Mindfulness, Yoga Nidra, Breathwork, Daily Mindfulness), fitness (Strength, HIIT, Barre, Cardio), and walking programs. Glo also provides structured guided programs for specific goals and complements its class library with educational content through the Glo Blog and Glo Podcast.

Differentiator

Problem solved

Functional benefit

Products and services

• Glo Platform Comprehensive online wellness subscription giving members access to 12,000+ on-demand and live yoga, Pilates, meditation, fitness, walking, and guided-program classes from 60+ world-class teachers across 25+ styles, available on web, iOS, Android, iPad, Apple TV, Roku, Fire TV, and Chromecast.
• Yoga Classes Comprehensive yoga instruction across 25+ styles including Vinyasa Flow, Hatha, Yin, Restorative, Kundalini, and Power Vinyasa, taught by world-class instructors with classes leveled from 1 to 3.
• Pilates Classes Mat Pilates and Pilates Fusion classes focusing on core strength, stability, and control, including HIIT-Pilates Fusion, Core Work, and Lower Body Sculpt formats.
• Meditation Classes Meditation content including Mindfulness, Yoga Nidra, Breathwork, Visualization, Mantra, and the Daily Mindfulness series, structured for varied experience levels and wellness goals such as stress reduction and insomnia relief.
• Fitness Classes Strength training, HIIT, Cardio, and Barre classes designed to complement yoga and wellness practices, taught by certified fitness trainers.
• Walking Programs Guided walking classes including Morning Energizer, Midday Reset, Evening Wind-Down, and Stress Relief walks designed to pair mindfulness with daily movement.
• Guided Programs Multi-class structured programs built to deliver progression across days, weeks, and months, including specialty programs such as Menopause Support, Strength without Stress, and Pose Goals.

Quantifiable outcome

• 1.4 billion+ minutes of practice completed on platform

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• SeaTreescoreStrategic or Co-development Partner · 22 April 2022Glo partners with SeaTrees as its dedicated sustainability giveback partner. The partnership supports mangrove tree planting and coastal ecosystem restoration projects. Glo members can participate in challenges (e.g., complete 6 classes to plant a tree) and the company plants trees for new member signups during promotional periods. The partnership reflects Glo's mission connecting self-care with environmental healing.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Alo Moves: Alo Yoga's digital wellness streaming platform offering on-demand yoga, Pilates, meditation, and fitness classes from world-class instructors on a subscription basis — directly comparable to Glo in content type, target consumer, and delivery model.
• Down Dog: Subscription yoga, Pilates, and meditation apps with procedurally generated and instructor-led classes. Down Dog targets the same at-home practitioner segment as Glo with comparable price points and a similar on-demand class model.
• Gaia: Subscription streaming platform for yoga, meditation, and consciousness-oriented wellness content. Gaia targets a similar spiritually-rooted wellness consumer with on-demand video classes, overlapping directly with Glo's yoga/meditation library.
• Obé Fitness: D2C subscription streaming platform delivering live and on-demand fitness, yoga, Pilates, and meditation classes. Obé targets a similar individual wellness consumer with comparable content breadth and digital-first distribution.
• FitOn: Subscription fitness, yoga, Pilates, and meditation app offering celebrity-led on-demand classes. FitOn competes with Glo across yoga, Pilates, and fitness with a freemium/family-friendly model that overlaps with Glo's individual subscription target.

Broad incumbents

• Calm: Market-leading meditation, mindfulness, and sleep app with a broad subscription offering. Calm overlaps with Glo on meditation, breathwork, and sleep content but operates as a much larger, generalist wellness platform with significantly higher brand awareness.
• Peloton App: Peloton's standalone digital subscription provides yoga, meditation, strength, and fitness classes on demand without requiring the connected hardware. The Peloton App competes with Glo for the at-home yoga/fitness user, though anchored to the broader Peloton brand.
• Headspace: Major meditation and mindfulness subscription platform with employer and D2C offerings. Headspace competes with Glo's meditation pillar but spans a broader mental-health scope with B2B distribution Glo has not pursued.
• Apple Fitness+: Apple's subscription fitness and wellness service integrated with Apple Watch, offering yoga, Pilates, and meditation classes. Fitness+ competes with Glo's yoga/Pilates/meditation content and benefits from bundling within Apple's hardware ecosystem.

Emerging players

• Find What Feels Good (Yoga with Adriene): YouTube-native yoga and wellness instruction from teacher Adriene Mishler with a massive free audience and a paid FWFG app membership. This represents both an adjacent creator-led competitor and the free-substitute benchmark Glo's pricing must clear.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/yogaglo
• Instagraminstagram.com/yogaglo
• Xx.com/Yogaglo

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Glo