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Picadeli

Full company profile

uuid0006tln

Namestring
Picadeli
Legal namestring
Picadeli
Websiteurl
picadeli.com
Company typeenum
Private
Founded yearint
2009
Ownership categoryenum
Headcount rangeband
101–250
akta.pro rankint
HeadquartersGothenburg, Sweden
HQ citystring
Gothenburg
HQ countrystring
Sweden
HQ regionstring
Europe
Markets served

Serves global market

Keyword5 values
healthy fast food, salad production, ready-to-eat meals, food service support, light snack manufacturing
Industry1 code
1Healthy/Salad/Grain Bowl QSR
CodeTHAFAAAJPrimaryYes
NAICS code1 code
  • Limited-Service Restaurants722513
SIC code1 code
  • Food And Kindred Products2000
Product category
Food Production
Social media profiles1 record
Cost components5 values
Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
GTM typeB2B
B2B
Offering typeHardware or Manufacturing
Hardware or Manufacturing
Core offering1 text field

Picadeli is a food production company that produces a well-balanced menu of salads and light snacks, accompanied by support services. The company positions its offering as fast food that is the opposite of junk food, targeting consumers and partners seeking healthier quick-service meal alternatives. Its products are distributed across an international footprint covering the United States, France, Sweden, Finland, Germany, and Belgium.

Differentiator
Functional benefit
Problem solved
Product and service2 records
1Salad and light snack menu
CategoryFood production
Description

A well-balanced menu of salads and light snacks produced and distributed by Picadeli, targeted at partners and consumers seeking healthier quick-service meal alternatives in the United States and European markets.

2Food service support services
CategoryFood service support
Description

Support services offered alongside Picadeli's salad and light snack menu to assist partners and operators in delivering the company's healthier fast-food offering across international markets.

Scale indicator1 record

Each record includes

Type, Value, Description, Source

Peers10 records
1SweetGreen
TypeDirect peer
Description

SweetGreen is a US fast-casual chain built around customizable salads and healthy bowls - the closest direct comparable to Picadeli's salad-centric, health-positioned QSR concept, with a larger digital/loyalty footprint.

2CAVA Group
TypeDirect peer
Description

CAVA operates Mediterranean-inspired fast-casual restaurants emphasising fresh, healthy ingredients - directly comparable to Picadeli's healthy QSR positioning and serving a similar health-conscious urban consumer.

3Just Salad
TypeDirect peer
Description

Just Salad is a fast-casual salad and wraps concept with reusable bowl sustainability programs - mirrors Picadelia's fresh, customizable salad menu and health-focused brand identity in a comparable price tier.

4Chopt Creative Salad Co.
TypeDirect peer
Description

Chopt is a US fast-casual chain centred on salads and grain bowls with a strong health positioning - directly comparable menu architecture, customer demographic, and supply-chain model to Picadeli's salad bars.

5dig (formerly Dig Inn)
TypeDirect peer
Description

dig is a New York-based fast-casual chain serving seasonal salads, warm bowls, and plates from locally-sourced ingredients - closely comparable to Picadeli on menu structure, health positioning, and urban customer base.

6Pret a Manger
TypeBroad incumbent
Description

Pret a Manger is an established global fast-casual chain with a broad healthy-eating menu including salads, sandwiches, and bowls - comparable to Picadeli in customer mission (quick, healthier eating) but with a much wider product portfolio and global footprint.

7Tossed
TypeRegional player
Description

Tossed is a UK-based salad and wrap chain with a similar customizable salad-bar format and health positioning - directly comparable in product format but operating in a different geography from Picadeli's core European markets.

8Le Pain Quotidien
TypeBroad incumbent
Description

Le Pain Quotidien is a global bakery-cafe chain offering salads, soups, and organic breakfast/lunch fare - comparable healthy-leaning casual dining positioning, though broader in menu scope than Picadeli's salad-focused concept.

9Salad and Go
TypeDirect peer
Description

Salad and Go is a US drive-thru salad concept emphasising fast, affordable, healthy meals - directly comparable to Picadeli's mission of bringing healthy food to a fast-food speed and price point.

10Cibus Fresh
TypeRegional player
Description

Cibus Fresh is a Nordic food-tech and fresh-meal operator - comparable to Picadeli as a fellow Nordic/European fresh-food platform with similar supply chain and grocery-retailer relationships.

Market position
Customer concentration

Classification, Details

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Picadeli

Food Productionpicadeli.com

Picadeli firmographics

Firmographics
Name
Picadeli
Legal name
Picadeli
Website
https://picadeli.com
Company type
Private
Founded year
2009
Headcount range
101–250 employees
Ownership category
akta.pro rank

Picadeli industry classification

Industry
Product category
Food Production
NAICS
Limited-Service Restaurants (722513)
SIC
Food And Kindred Products (2000)
akta.pro primary industry
Healthy/Salad/Grain Bowl QSR (THAFAAAJ)

Keywords

  • Healthy fast food
  • Salad production
  • Ready-to-eat meals
  • Food service support
  • Light snack manufacturing

Where Picadeli is headquartered

Location

Headquarters

HQ city
Gothenburg
HQ country
Sweden
HQ region
Europe

Markets served

Picadeli business model

Business model
GTM type
B2B
Offering type
Hardware or Manufacturing
Cost components
Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Picadeli product offering

Product offering

Core offering

Picadeli is a food production company that produces a well-balanced menu of salads and light snacks, accompanied by support services. The company positions its offering as fast food that is the opposite of junk food, targeting consumers and partners seeking healthier quick-service meal alternatives. Its products are distributed across an international footprint covering the United States, France, Sweden, Finland, Germany, and Belgium.

Differentiator

Problem solved

Functional benefit

Products and services

  • Salad and light snack menu A well-balanced menu of salads and light snacks produced and distributed by Picadeli, targeted at partners and consumers seeking healthier quick-service meal alternatives in the United States and European markets.
  • Food service support services Support services offered alongside Picadeli's salad and light snack menu to assist partners and operators in delivering the company's healthier fast-food offering across international markets.

Companies that use Picadeli

Customer profile

Ideal customer profiles1 record

Picadeli technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Picadeli partnerships and signals

Strategic signal

Scale indicators1 record

Picadeli competitors and assessment

Company assessment

Direct peers

  • SweetGreen: SweetGreen is a US fast-casual chain built around customizable salads and healthy bowls - the closest direct comparable to Picadeli's salad-centric, health-positioned QSR concept, with a larger digital/loyalty footprint.
  • CAVA Group: CAVA operates Mediterranean-inspired fast-casual restaurants emphasising fresh, healthy ingredients - directly comparable to Picadeli's healthy QSR positioning and serving a similar health-conscious urban consumer.
  • Just Salad: Just Salad is a fast-casual salad and wraps concept with reusable bowl sustainability programs - mirrors Picadelia's fresh, customizable salad menu and health-focused brand identity in a comparable price tier.
  • Chopt Creative Salad Co. Chopt is a US fast-casual chain centred on salads and grain bowls with a strong health positioning - directly comparable menu architecture, customer demographic, and supply-chain model to Picadeli's salad bars.
  • dig (formerly Dig Inn): dig is a New York-based fast-casual chain serving seasonal salads, warm bowls, and plates from locally-sourced ingredients - closely comparable to Picadeli on menu structure, health positioning, and urban customer base.
  • Salad and Go: Salad and Go is a US drive-thru salad concept emphasising fast, affordable, healthy meals - directly comparable to Picadeli's mission of bringing healthy food to a fast-food speed and price point.

Broad incumbents

  • Pret a Manger: Pret a Manger is an established global fast-casual chain with a broad healthy-eating menu including salads, sandwiches, and bowls - comparable to Picadeli in customer mission (quick, healthier eating) but with a much wider product portfolio and global footprint.
  • Le Pain Quotidien: Le Pain Quotidien is a global bakery-cafe chain offering salads, soups, and organic breakfast/lunch fare - comparable healthy-leaning casual dining positioning, though broader in menu scope than Picadeli's salad-focused concept.

Regional players

  • Tossed: Tossed is a UK-based salad and wrap chain with a similar customizable salad-bar format and health positioning - directly comparable in product format but operating in a different geography from Picadeli's core European markets.
  • Cibus Fresh: Cibus Fresh is a Nordic food-tech and fresh-meal operator - comparable to Picadeli as a fellow Nordic/European fresh-food platform with similar supply chain and grocery-retailer relationships.

Market position

Customer concentration

Picadeli social profiles

Digital presence

Picadeli financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Picadeli leadership team

Management profile

Number of profiles

Picadeli funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Picadeli M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Picadeli

What does Picadeli do?

Picadeli is a food production company that produces a well-balanced menu of salads and light snacks, accompanied by support services. The company positions its offering as fast food that is the opposite of junk food, targeting consumers and partners seeking healthier quick-service meal alternatives. Its products are distributed across an international footprint covering the United States, France, Sweden, Finland, Germany, and Belgium.

When was Picadeli founded?

Picadeli was founded in 2009. It employs 101 to 250 people.

Where is Picadeli based?

Picadeli is headquartered in Gothenburg, Sweden, in the Europe region.

Who are Picadeli's main competitors?

Direct peers on record are SweetGreen, CAVA Group, Just Salad, Chopt Creative Salad Co., dig (formerly Dig Inn) and Salad and Go. Broad incumbents are Pret a Manger and Le Pain Quotidien. Regional players are Tossed and Cibus Fresh.

Does Picadeli have an API?

No public API is recorded for Picadeli.

What industry is Picadeli in?

Picadeli's product category is Food Production. Its primary akta.pro industry code is THAFAAAJ, Healthy/Salad/Grain Bowl QSR. Its NAICS code is 722513 and its SIC code is 2000.

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Live signals
news.cision.comPicadeli steps up expansion in Finland - passes 350 salad barsPicadeli has passed 350 salad bars in Finland, adding 100 new locations since October 2024. The growth reflects rising demand for healthy ready meals and is supported by an AI-driven platform. The company plans to continue expanding across Europe and the US.American City Business JournalsSmart salad bar operator Picadeli to try standalone Chicago locationSweden-based salad bar operator Picadeli, which currently runs salad bars in grocery stores and hospitals across the U.S., plans to open its first standalone retail location in Chicago next month. The report notes the company has never operated its own retail location in the U.S. before. No further details on the site, timing, or menu were disclosed.news.cision.comGreenfood’s Interim report second quarter 2026Greenfood reported Q2 2026 net sales of SEK 1,586.8 million, up 1.6% year-on-year, with Picadeli sales up 14.9% and Food Solutions up 7.6%. Adjusted EBITDA rose 18.4% to SEK 164.9 million, driven by all three business areas.GlobeNewswirePicadeli, AI In-Store Salad Bar Concept, Partners with Schnucks to Bring ‘Smart Salad Bar’ to 22 LocationsPicadeli partnered with Schnucks to bring its AI-powered smart salad bar to 22 locations in Missouri and Illinois. The modular in-store concept aims to drive traffic and reduce food waste, with over 2,000 salad bar locations across seven countries.GlobeNewswirePicadeli, Europe’s Leading In-Store Salad Bar Concept, Partners with Albertsons Companies on U.S. Debut to Make Fresh, Healthy Food Accessible and AffordablePicadeli, a European salad bar concept, launched in the U.S. through a partnership with Albertsons Companies, opening in six Safeway, ACME, and Kings locations. The company has sold over 45 million salads in 2019 across 2,200 stores in seven European countries. Picadeli aims to make fresh, healthy food accessible and affordable.GlobeNewswirePartnerTech signs framework agreement with Picadeli ABPartnerTech and Picadeli AB signed a framework agreement to industrialize and manufacture Picadeli's refrigerated self-service salad counter. Production will initially occur at PartnerTech's Åtvidaberg unit, with first revenues and deliveries expected in Q2 2015. The cooperation began in 2014 for product development and serial production.