Anzzi
Anzzi is a Miami-based direct-to-consumer manufacturer of bathroom, kitchen, and home spa fixtures, selling its own brand of tubs, shower doors, faucets, saunas, and related products to homeowners via anzzi.com and to trade professionals through its ANZZI PRO program.
- Company typePrivate
- Founded2017
- HeadquartersMiami, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Anzzi does
Anzzi is a Miami-based direct-to-consumer manufacturer of bathroom, kitchen, and home spa fixtures, founded in 2017 and operating as a privately held company with 11-50 employees. The company sells its products through its own Shopify-powered e-commerce storefront (anzzi.com), through authorized retailers, and via a dedicated trade program (ANZZI PRO) targeting contractors, interior designers, and builders with up to 50% off retail pricing, dedicated account management, and flexible credit terms. Its product portfolio spans more than 60 categories, including shower doors, shower bases, shower panels, freestanding and walk-in bathtubs, kitchen and bathroom faucets, sinks, toilets and smart bidets, mirrors, vanities, range hoods, tankless water heaters, interior barn doors, and home spa products such as infrared saunas and cold plunge units.
The company's core technology revolves around proprietary materials and hardware brands rather than software: Tsunami Guard tempered glass for shower doors, ANR (Advanced Nano Resin) compression-molded shower bases marketed as 3X more impact-resistant than standard materials, and Rhino Alloy certified hardware. Selected shower bases and walk-in bathtubs carry cUPC (Uniform Plumbing Code) and ADA-compliant certifications. Pricing spans a wide range, from roughly $16 for accessories to over $7,999 for premium walk-in tubs and saunas, with regular promotional discounts of 20-60% off listed pricing.
Anzzi's revenue model is entirely transaction-based: one-time unit sales through DTC, authorized retail, and the ANZZI PRO trade program, with no subscription, licensing, or service-revenue streams disclosed. The company has no public funding history, no disclosed institutional ownership, no named management team in the source data, and no disclosed revenue figures, leaving its financial profile largely opaque. Product launches in October, November, and December 2025 — including brushed gold shower doors, access-forward frameless shower doors, and an expansion of universal access sliding door features — indicate an active product cadence aimed at the aging-in-place and style-conscious renovation segments.
Anzzi firmographics
Firmographics- Name
- Anzzi
- Legal name
- ANZZI
- Website
- https://anzzi.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Anzzi is a Miami-based direct-to-consumer manufacturer of bathroom, kitchen, and home spa fixtures, selling its own brand of tubs, shower doors, faucets, saunas, and related products to homeowners via anzzi.com and to trade professionals through its ANZZI PRO program.
- Ownership category
- akta.pro rank
Anzzi industry classification
Industry- Product category
- Bathroom & Kitchen Fixtures
- NAICS
- Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (3334)
- SIC
- Heating Equip, Except Elec & Warm Air; & Plumbing Fixtures (3430)
- akta.pro primary industry
- Kitchen & Bath Accessories & Hardware (Pulls, Hinges, Organizers) Retail (CRAIAFAI)
Keywords
Where Anzzi is headquartered
LocationHeadquarters
- HQ city
- Miami
- HQ country
- United States
- HQ region
- North America
Markets served
Anzzi business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure
Revenue model
- Direct Product Sales: One-time sale of physical bathroom and kitchen fixtures including shower doors, bathtubs, faucets, sinks, toilets, vanities, mirrors, and home spa products (saunas, cold plunge). Products are sold directly to consumers and trade professionals through e-commerce and authorized retailers.
- Trade/Professional Program (ANZZI PRO): Trade-only loyalty program for professionals providing access to exclusive promotions, professional-only tiered pricing up to 50% off, dedicated account management, and flexible credit terms for contractors, interior designers, and builders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Consumer Direct Pricing |
| Unit Pricing | Pay-as-you-go | ANZZI PRO Trade Program |
| Unit Pricing | Pay-as-you-go | Walk-in Bathtubs |
| Unit Pricing | Pay-as-you-go | Shower Panels |
| Unit Pricing | Pay-as-you-go | Universal Access Shower Doors |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
Anzzi product offering
Product offeringCore offering
Anzzi is a direct manufacturer of premium bathroom, kitchen, and home spa fixtures sold primarily through its own e-commerce storefront (anzzi.com) and the ANZZI PRO trade program. Its portfolio spans shower doors, bases, panels and heads; freestanding, walk-in, and drop-in bathtubs; kitchen and bathroom faucets, sinks, range hoods, cooktops, tankless water heaters, toilets, vanities, mirrors, towel warmers, exhaust fans, barn doors, infrared saunas, and cold plunge units. Products are manufactured using tempered glass, ANR resin, marine-grade acrylic, stone resin, and stainless steel, with cUPC and ADA-compliant certifications on key lines.
Product overview
ANZZI is a direct manufacturer of premium bathroom and kitchen fixtures offering a comprehensive portfolio of coordinated products. The core offering spans five main categories: (1) Shower solutions including doors, bases, panels, heads, and seats; (2) Bathtubs including freestanding, walk-in therapeutic, and drop-in models; (3) Home spa products including infrared saunas and cold plunge units; (4) Kitchen appliances and fixtures including faucets, sinks, range hoods, cooktops, and tankless water heaters; and (5) Bathroom essentials including toilets, bidets, mirrors, vanities, exhaust fans, and towel warmers. The company also operates ANZZI PRO, a trade-only partnership program for contractors and designers offering discounted pricing and dedicated support.
Differentiator
Problem solved
Functional benefit
Brands
- ANZZI PRO: Exclusive loyalty program for professionals in home remodeling, renovation, interior designing, and construction offering up to 50% off products, dedicated account managers, and flexible credit terms.
Quantifiable outcome
- Products certified to cUPC (Uniform Plumbing Code) standards
- +2 more outcomes
Companies that use Anzzi
Customer profileSegments3 records
Ideal customer profiles3 records
Anzzi technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Anzzi partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights5 records
Anzzi competitors and assessment
Company assessmentDirect peers
- VIGO Industries: VIGO manufactures and sells kitchen and bath sinks, faucets, shower doors, and vanities via a manufacturer-direct e-commerce model closely paralleling ANZZI's DTC approach and product breadth.
- Kraus: Kraus is a direct-to-consumer kitchen and bath brand offering faucets, sinks, shower systems, and bathroom accessories with a comparable product portfolio and online-first distribution strategy.
- Kingston Brass: Kingston Brass manufactures and distributes kitchen and bath fixtures including faucets, showerheads, and vanities across consumer and trade channels, directly competing with ANZZI's mid-market positioning.
- Hansgrohe: Hansgrohe is a German premium faucet and shower brand with comparable shower panel systems, shower doors, and accessories, targeting overlapping homeowner-renovation buyer personas.
- Grohe: Grohe manufactures kitchen and bathroom faucets, showers, and bath fixtures with a similar DTC push and trade channel structure, and overlaps ANZZI's premium shower/faucet positioning.
Broad incumbents
- Moen: Moen is one of the largest U.S. faucet and bath fixture brands with deep builder specification, wholesale (Ferguson) distribution, and a growing DTC channel — the incumbent ANZZI most directly competes against.
- Delta Faucet: Delta Faucet (Masco) is a category-leading faucet and bath brand with broad wholesale and big-box presence; its product lines overlap substantially with ANZZI's kitchen/bath faucet range.
- Kohler: Kohler is a century-old kitchen/bath giant with full-suite product lines including walk-in tubs, shower enclosures, and saunas — directly covering every ANZZI product category at much larger scale.
- American Standard: American Standard is a major plumbing fixtures brand competing across toilets, tubs, walk-in tubs, and faucets — with a particularly strong presence in the ADA/aging-in-place segment ANZZI targets.
- Ferguson: Ferguson is the largest U.S. wholesale distributor of plumbing, HVAC, and bath fixtures — serving as a critical go-to-market channel that incumbent brands (Moen, Kohler) leverage but that ANZZI does not appear to penetrate at scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Anzzi social profiles
Digital presenceAnzzi compliance and trust
Trust signalCompliance2 records
Anzzi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Anzzi leadership team
Management profileNumber of profiles
Anzzi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Anzzi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Anzzi
What does Anzzi do?
Anzzi is a direct manufacturer of premium bathroom, kitchen, and home spa fixtures sold primarily through its own e-commerce storefront (anzzi.com) and the ANZZI PRO trade program. Its portfolio spans shower doors, bases, panels and heads; freestanding, walk-in, and drop-in bathtubs; kitchen and bathroom faucets, sinks, range hoods, cooktops, tankless water heaters, toilets, vanities, mirrors, towel warmers, exhaust fans, barn doors, infrared saunas, and cold plunge units. Products are manufactured using tempered glass, ANR resin, marine-grade acrylic, stone resin, and stainless steel, with cUPC and ADA-compliant certifications on key lines.
Is Anzzi a public or private company?
Anzzi is a private company. It is classified as unknown and is currently operating.
When was Anzzi founded?
Anzzi was founded in 2017. It employs 11 to 50 people.
Where is Anzzi based?
Anzzi is headquartered in Miami, United States, in the North America region.
How does Anzzi make money?
Two revenue lines are on record. Direct Product Sales are the primary driver. The others are trade/Professional Program (ANZZI PRO).
Who are Anzzi's main competitors?
Direct peers on record are VIGO Industries, Kraus, Kingston Brass, Hansgrohe and Grohe. Broad incumbents are Moen, Delta Faucet, Kohler, American Standard and Ferguson.
Does Anzzi have an API?
No public API is recorded for Anzzi.
What industry is Anzzi in?
Anzzi's product category is Bathroom & Kitchen Fixtures. Its primary akta.pro industry code is CRAIAFAI, Kitchen & Bath Accessories & Hardware (Pulls, Hinges, Organizers) Retail. Its NAICS code is 3334 and its SIC code is 3430.