Plataforma Nuup AC
- Company typePrivate
- Founded2015
- HeadquartersSan Rafael, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Plataforma Nuup AC does
Plataforma Nuup AC is a Mexican social organization (non-profit) founded in 2015 that operates a marketplace connecting smallholder farmers and their cooperatives with NGOs, development institutions, and agri-food companies to incubate impact-driven value chains. It targets the roughly two-thirds of Mexico's farmers and ranchers who are small-scale producers, addressing their limited access to capital, modern agronomic practices, digital tools, and direct market channels. The organization is structured around four systemic intervention strategies: agronomic and regenerative solutions, fairer and more transparent value chain development, digital and data tools, and blended finance with impact. These strategies are delivered through both standing services and named multi-year projects, including the eight-year BioFinCas regional program in coffee, cocoa, and banana, the completed Project Margarita (Jalisco dairy, 2019-2023), the Coa financing initiative in Southeast Mexico, Digital Origins for technology-enabled producer support, and the Sustainable Productive Projects Support Program with UNDP Mexico and Fomento Social Banamex.
The underlying technology consists of applications and data platforms intended to help producers make decisions, strengthen practices, and access markets; the company positions these as differentiated by ease of use and implementation. The revenue model mixes professional advisory services, managed-services-style facilitation of blended finance, and recurring technology platform subscriptions, with most activity co-funded by institutional partners (UNDP, Banamex) and corporate buyers rather than priced as standalone commercial transactions. Go-to-market is enterprise field sales and community-led engagement with cooperatives, supported by partner network referrals and modest organic social presence on LinkedIn and Facebook. Headcount is reported in the 11-50 range, with no disclosed annual revenue and only a nominal $6,326 grant from MassChallenge recorded on the funding side; the organization has received social-entrepreneurship recognition through MassChallenge and Ashoka.
Plataforma Nuup AC firmographics
Firmographics- Name
- Plataforma Nuup AC
- Legal name
- Plataforma Nuup AC
- Website
- https://nuup.co
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Plataforma Nuup AC industry classification
Industry- Product category
- Agricultural Advisory Services
- NAICS
- Support Activities for Crop Production (11511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Management of Companies and Enterprises (55111)
- SIC
- Services-Membership Organizations (8600), Services-Management Consulting Services (8742), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Fair Trade & Ethical Supply Chains (Certification, Traceability, Producer Support) (BPAGALAL)
- akta.pro secondary industries
- Circular Economy & Sustainable Products (Reuse, Repair, Upcycling) (BPAGALAF), Digital Development & ICT4D / GovTech Technical Assistance (BPADAEAL)
Keywords
Where Plataforma Nuup AC is headquartered
LocationHeadquarters
- HQ city
- San Rafael
- HQ country
- United States
- HQ region
- North America
Markets served
Plataforma Nuup AC business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Advisory Services: Professional advisory services provided to small-scale producers, their organizations, and companies for developing new sourcing and commercialization models. Services include agronomic consulting, regenerative agriculture implementation, and value chain development.
- Blended Finance Solutions: Identification and design of tailored financing solutions for small-scale farmers through partnerships with financial institutions and investors. Revenue derived from facilitation fees and project management of impact-focused financing programs.
- Technology Platform Services: Digital tools and data platforms provided to producers for decision-making, practice improvement, and market competitiveness. May include training and commercial support services.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
Plataforma Nuup AC product offering
Product offeringCore offering
Plataforma Nuup AC (doing business as Nuup) is a Mexican social organization that designs, incubates, and supports agricultural and trade initiatives to transform small-scale agriculture in Mexico. Its core offering consists of four systemic intervention strategies: agronomic and regenerative solutions, fair and transparent value chain development, digital and data tools for producers, and blended finance with impact. These services are delivered alongside smallholder farmers, producer cooperatives, large companies, support organizations, and investors to accelerate the transition to sustainable and inclusive food systems.
Product overview
Nuup is a Mexican social organization offering a portfolio of interconnected services focused on transforming small-scale agriculture. The core offering consists of four systemic intervention strategies: Advisory Services (including agronomic and regenerative solutions), Value Chain Development, Digital and Data Tools (applications and data platforms), and Blended Finance with Impact. These services are delivered through multiple named projects including Sustainable Prosperous Communities, Project Margarita, Coa, Digital Origins, and BioFinCas. The organization works alongside smallholder farmers to accelerate the transition to sustainable and inclusive food systems through advisory services, innovation, access to capital, and partnerships.
Differentiator
Problem solved
Functional benefit
Products and services
- Advisory Services
Companies that use Plataforma Nuup AC
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles2 records
Plataforma Nuup AC technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Plataforma Nuup AC partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Fomento Social BanamexcoreFomento Social Banamex partners with Nuup and UNDP Mexico on the Sustainable Productive Projects Support Program, which aims to strengthen small-scale producer organizations through sustainable development initiatives.
- UNDP MexicocoreUNDP Mexico collaborates with Nuup and Fomento Social Banamex on programs to strengthen organizations and promote sustainable agricultural development across Mexico.
- MassChallengecoreMassChallenge has recognized Nuup as a winner, providing acceleration support, mentorship, and network access to help scale the organization's impact in agricultural transformation.
- AshokacoreAshoka has recognized Vincent Lagace (associated with Nuup) as an Ashoka Fellow, indicating support for the organization's social entrepreneurship model in agriculture and rural development.
- Large Companies (Unnamed)minorNuup works alongside large companies to establish new competitive sourcing channels and support the transition to sustainable food systems, though specific corporate partners are not named.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Plataforma Nuup AC competitors and assessment
Company assessmentDirect peers
- One Acre Fund: Provides financing, training, and market access to smallholder farmers in Africa — closely comparable integrated model (advisory + finance + market access), though geographically distinct from Nuup's Mexico focus.
- TechnoServe: International nonprofit that designs and scales inclusive value chains for smallholder producers, often in coffee, cocoa, and dairy — closely aligned with Nuup's value-chain development and advisory work.
- Solidaridad Network: International civil society organization working on sustainable and inclusive value chains (coffee, cocoa, dairy, palm) — directly comparable supply-chain transformation model to Nuup.
- Root Capital: Impact-focused agricultural lender and advisor to smallholder cooperatives in Latin America, Africa, and Southeast Asia — directly comparable to Nuup's blended-finance and coffee/cocoa/banana value-chain focus.
- Heifer International: Global nonprofit working directly with smallholder farmer cooperatives on sustainable agriculture, value-chain development, and livelihoods — directly comparable mission and smallholder cooperative distribution model to Nuup.
Emerging players
- Digital Green: Develops digital tools and video-based advisory for smallholder farmers globally — directly comparable to Nuup's digital and data tools platform component and smallholder decision-support focus.
- Grameen Foundation: Social enterprise building digital tools and financial inclusion solutions for smallholder farmers — comparable in mission and digital-platform + blended-finance approach.
- Fair Trade USA: Operates fair-trade and ethical supply-chain certification programs relevant to coffee, cocoa, and banana value chains — directly comparable to Nuup's fair, transparent value-chain intervention.
Broad incumbents
- CIAT (Alliance of Bioversity International and CIAT): International agricultural research organization with deep Latin America smallholder programs in coffee, cocoa, and climate-resilient agriculture — comparable research-to-practice and value-chain development approach.
- Mercy Corps: Large international development NGO running agricultural development and resilience programs in Mexico and Latin America — broader portfolio but overlapping smallholder programming and donor ecosystem.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Plataforma Nuup AC social profiles
Digital presencePlataforma Nuup AC financial estimates
Financial estimateRevenue estimate
Valuation estimate
Plataforma Nuup AC leadership team
Management profileNumber of profiles
Profiles1 record
Plataforma Nuup AC funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Plataforma Nuup AC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Plataforma Nuup AC
What does Plataforma Nuup AC do?
Plataforma Nuup AC (doing business as Nuup) is a Mexican social organization that designs, incubates, and supports agricultural and trade initiatives to transform small-scale agriculture in Mexico. Its core offering consists of four systemic intervention strategies: agronomic and regenerative solutions, fair and transparent value chain development, digital and data tools for producers, and blended finance with impact. These services are delivered alongside smallholder farmers, producer cooperatives, large companies, support organizations, and investors to accelerate the transition to sustainable and inclusive food systems.
Is Plataforma Nuup AC a public or private company?
Plataforma Nuup AC is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Plataforma Nuup AC founded?
Plataforma Nuup AC was founded in 2015. It employs 11 to 50 people.
Where is Plataforma Nuup AC based?
Plataforma Nuup AC is headquartered in San Rafael, United States, in the North America region.
How does Plataforma Nuup AC make money?
Three revenue lines are on record. Advisory Services are the primary driver. The others are blended Finance Solutions and technology Platform Services.
Who are Plataforma Nuup AC's main competitors?
Direct peers on record are One Acre Fund, TechnoServe, Solidaridad Network, Root Capital and Heifer International. Emerging players are Digital Green, Grameen Foundation and Fair Trade USA. Broad incumbents are CIAT (Alliance of Bioversity International and CIAT) and Mercy Corps.
Does Plataforma Nuup AC have an API?
No public API is recorded for Plataforma Nuup AC.
What industry is Plataforma Nuup AC in?
Plataforma Nuup AC's product category is Agricultural Advisory Services. Its primary akta.pro industry code is BPAGALAL, Fair Trade & Ethical Supply Chains (Certification, Traceability, Producer Support), with a secondary code of BPAGALAF, Circular Economy & Sustainable Products (Reuse, Repair, Upcycling). Its NAICS code is 11511 and its SIC code is 8600.