Textmetrics

What Textmetrics does

Textmetrics BV is a Netherlands-based SaaS company, founded in 2015 and headquartered in Arnhem, that builds an AI-powered content governance platform for enterprise and government organizations. The platform combines a Dashboard for monitoring content quality across an organization with a real-time Editor that provides writing feedback on readability, inclusivity, SEO/GEO, tone of voice, accessibility, sentiment, and brand compliance. Underlying technology uses natural language processing and machine learning, with rulesets that can be configured per organization's own guidelines and policies. The platform is ISO 27001 certified (since 2021) and hosted on Microsoft Azure in North Europe.

The product surface extends beyond the core Dashboard and Editor through a Chrome extension, native plugins for MS Word, Google Docs, Outlook, WordPress, and Drupal, plus integrations into ATS/HRIS systems (SmartRecruiters, Pageup, UKG, Ubeeo) and a public API for custom BI/dashboard connections. Content analysis supports 12 languages fully and SEO suggestions in 60+ country/language domains. Target segments span marketing/communications, C-level oversight, government/public sector (positioned around EU Accessibility Act and WCAG compliance), recruitment/HR, and journalism/editors. Named customers include Nationale Nederlanden, Randstad, DPG Media, Vattenfall, A.S. Watson Group, Liberty Global, Hapag Lloyd, Erasmus MC, Arcadis, and Centraal Bureau voor de Statistiek.

Commercially, Textmetrics runs an enterprise field-sales motion with personalized demos, custom pricing (no published tiers), and dedicated Customer Success Managers for onboarding. The company is privately held (BV structure), has raised funding from regional investors OostNL and Filsa Capital across three rounds (2015, 2017, 2019), and operates with a lean team of approximately 10 named professionals across product, development, marketing, sales, and account management. Revenue, ownership structure, and detailed headcount are not publicly disclosed.

Name

Textmetrics

Legal name

Textmetrics BV

Website

https://textmetrics.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Textmetrics is a Netherlands-based SaaS company that provides an AI-powered content governance platform, combining a real-time writing editor and monitoring dashboard, to help enterprise and government organizations enforce brand, SEO, accessibility, and inclusive-language standards across their written content.

Ownership category

akta.pro rank

Product category

Content Governance Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro industry

PRIMARYHDAAAMAH

Human Oversight, Review & Content Moderation Tooling

Hardware, Technology & Telecom/Artificial Intelligence & Machine Learning/AI Ethics & Compliance Solutions

SECONDARYHDAEADAB

Data Governance Platforms (Policies, Stewardship, Workflows)

Hardware, Technology & Telecom/Enterprise Platforms & Databases/Master Data Management (MDM) & Data Governance Platforms

SECONDARYMPAAAFAH

Marketing Analytics & Measurement Strategy (Attribution, MMM, KPIs)

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Marketing Strategy & Consulting

Keywords

• AI content governance
• Content quality software
• Writing assistance platform
• Inclusive language tools
• SEO content optimization

Headquarters

HQ city

Arnhem

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription: Software subscription model with custom pricing based on organization size and usage requirements. Pricing is tailored to each customer's needs with personalized proposals. Annual or multi-year contracts likely based on enterprise sales motion.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Textmetrics sells an AI-powered content governance platform that combines a monitoring Dashboard with a real-time Editor to help organizations produce consistent, compliant, inclusive and high-quality content across channels. The platform analyzes readability, SEO/GEO, tone of voice, accessibility, gender balance and brand guidelines, and is delivered to enterprise customers as a SaaS subscription with custom pricing, plugin integrations and API access.

Product overview

Textmetrics is a content governance platform consisting of two core products - the Dashboard and Editor - that work together to deliver comprehensive content quality control. The Dashboard provides strategic insights and monitoring for managers, while the Editor delivers real-time writing assistance for content creators. Additional capabilities include Chrome Extension, native plugins for MS Office (Word, Outlook), Google Docs, CMS platforms (WordPress, Drupal), and ATS systems, plus API-based custom integrations. The platform is available in 12 languages and supports both B2B and B2C organizations across corporate, government, recruitment, and media sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Textmetrics Dashboard Monitoring and analytics dashboard that gives organizations insight into the quality of all their content across readability, gender balance, SEO scores, inclusivity, accessibility and compliance. Designed for content, brand and communications leaders in large organizations and government bodies.
• Textmetrics Editor Real-time writing assistance tool that provides instant feedback and suggestions to writers based on an organization's custom quality standards, tone of voice, SEO/GEO, readability and inclusivity guidelines. Used by content creators, marketers, HR teams and journalists.
• Plugins & Integrations Native plugins and integrations that bring Textmetrics Editor functionality directly into Microsoft Word, Google Docs, Outlook, WordPress, Drupal and ATS systems such as SmartRecruiters, Pageup, UKG and Ubeeo, enabling content quality support within existing workflows.
• Chrome Extension Chrome browser extension that allows users to access Textmetrics writing-assistance features directly in the browser, with Google OAuth2 login and no email storage on Textmetrics servers.
• Textmetrics Enterprise Enterprise-tier solution providing full access to the Textmetrics platform with custom rulesets, personalized onboarding and a dedicated Customer Success Manager, sold via direct enterprise sales with custom pricing.

Quantifiable outcome

• 18% increase in job applications for recruitment customers
• +4 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability7 records

Feature4 records

Partnerships

One partnership is on record.

• Microsoft AzureinfrastructureTechnology or IntegrationData hosting infrastructure provider. Textmetrics stores data on Microsoft Azure servers in North Europe, as stated in their privacy policy.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Surfer SEO: Content optimization platform with real-time SEO scoring and content guidelines for marketers and writers. Comparable to Textmetrics' SEO scoring feature but without the broader governance, compliance, and inclusivity layers.
• MarketMuse: Content intelligence platform for SEO and topic authority analysis with AI-driven content scoring and optimization. Adjacent to Textmetrics' SEO/GEO capability but focused on content strategy rather than governance.
• Linguix: AI writing assistant offering grammar, style, and tone suggestions with team performance dashboards. Similar editor-plus-dashboard architecture to Textmetrics but targeting broader SMB and individual users.
• Concured: AI content strategy platform that analyzes content quality and recommends topics for marketing teams. Adjacent to Textmetrics' dashboard analytics for content strategy decisions.

Direct peers

• Acrolinx: Enterprise content governance platform that enforces brand voice, tone, and terminology across large content operations. Closest direct competitor to Textmetrics with overlapping dashboard/editor functionality and similar enterprise customer base.
• Textio: Specialized writing optimization platform focused on inclusive, bias-free language in recruiting and HR content. Direct overlap with Textmetrics' recruitment use case and diversity & inclusion capability.
• Writer: Enterprise AI writing platform with content governance, brand voice enforcement, and style guide compliance for regulated industries. Competes head-on with Textmetrics in the enterprise content quality and governance category.
• Sapling: AI messaging assistance platform for customer-facing teams offering real-time writing suggestions, tone controls, and enterprise governance. Comparable to Textmetrics' editor in workflow and use cases.

Broad incumbents

• Grammarly Business: Widely deployed AI writing assistant now expanding into enterprise brand voice, tone, and style controls. Operates as a broader writing productivity tool but increasingly overlapping with Textmetrics' enterprise governance positioning.

Others

• Contently: Enterprise content marketing platform combining talent network, content workflow, and analytics. Adjacent ecosystem participant serving overlapping enterprise marketing buyers but not a direct content governance competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/_textmetrics
• Facebookfacebook.com/textmetrics
• LinkedInlinkedin.com/company/webtexttool

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Textmetrics