Simply Framed
Simply Framed is a direct-to-consumer and B2B custom framing platform offering archival printing, frame design, and automated fulfillment via a Shopify app. It serves individual consumers, artists, trade professionals, and enterprise brands with white-label and API integration capabilities.
- Company typePrivate
- Founded2014
- HeadquartersMaumee, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Simply Framed does
Simply Framed is a direct-to-consumer and B2B custom framing platform operating since 2014 from Maumee, Ohio, with legal entity Simply Framed, L.L.C. governed under Florida law. The company serves four primary customer segments: individual consumers framing personal art and memorabilia (For The Home), artists and photographers needing scalable print-and-frame fulfillment (For Artists), interior designers and art consultants requiring volume-based trade pricing (For Trade), and enterprise brands in hospitality, corporate, and e-commerce needing white-label fulfillment (For Business). Notable customers include West Elm, Pottery Barn, The Container Store, Brooklinen, MCA Denver, and Uprise Art, alongside a trade network of 1,000+ artists, designers, photographers, and institutions.
The core offering is a web-based frame configurator backed by a centralized production facility using Epson Stylus 9800/9900 Pro wide-format printers for archival pigment printing and Tru Vue Optium Museum Acrylic for premium glazing. Frames range from Core Collection wood and metal options up to 36x48 inches, with the Black Label premium sub-brand offering handmade hardwood frames in 22 finishes across four wood species. Distribution technology includes a Shopify app that automates print-and-frame fulfillment with embedded margin reporting, custom API integrations for enterprise clients, and white-label drop shipping that allows national retailers to offer custom framing without holding inventory. A curated artist Marketplace with a 3.9% platform fee on art sales extends the platform beyond framing into art distribution.
Revenue is generated primarily through one-time custom framing transactions priced by size tier ($55 for 8x10" through $244 for 36x48"), with optional mat upgrades and archival printing add-ons. A 3.9% marketplace commission applies to art sold through its Listings service, while trade and enterprise clients access volume-based pricing, dedicated project management, and bespoke finishes. The company sells direct via Shopify-powered e-commerce, through the Simply Framed Shopify app for SMB artists and retailers, and via trade and enterprise channels. In 2026-02, Simply Framed announced it is joining forces with Visual Contrast to combine custom framing capabilities.
Simply Framed firmographics
Firmographics- Name
- Simply Framed
- Legal name
- Simply Framed, L.L.C.
- Website
- https://simplyframed.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Simply Framed is a direct-to-consumer and B2B custom framing platform offering archival printing, frame design, and automated fulfillment via a Shopify app. It serves individual consumers, artists, trade professionals, and enterprise brands with white-label and API integration capabilities.
- Ownership category
- akta.pro rank
Simply Framed industry classification
Industry- Product category
- Custom Framing Services
- NAICS
- Custom Architectural Woodwork and Millwork Manufacturing (337212)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330), Lumber & Wood Products (No Furniture) (2400)
- akta.pro primary industry
- Custom Printing & Decoration Services (Screen Print, Embroidery, Laser) (BPAFAMAL)
Keywords
Where Simply Framed is headquartered
LocationHeadquarters
- HQ city
- Maumee
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Simply Framed business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Custom Framing Services: One-time custom framing of artwork with pricing based on frame size tiers. Customers can choose from print and frame, mail-in framing, or frame-only options.
- Archival Printing Services: Printing services for digital files using archival quality materials, often bundled with framing services.
- Artwork Marketplace Commission: Platform fee of 3.9% deducted from art price and markup on sales through the Listings service where artists sell prints. No fees on base print or frame prices. Payouts processed before the 15th of the month for previous month's shipped orders.
- Trade Program Revenue: Volume-based trade pricing for interior designers, architects, and art consultants with dedicated project management and bespoke finishes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level size - 8x10 inch frames |
| Unit Pricing | Pay-as-you-go | Small size - 11x14 inch frames |
| Unit Pricing | Pay-as-you-go | Medium size - 16x20 inch frames |
| Unit Pricing | Pay-as-you-go | Large size - 18x24 inch frames |
| Unit Pricing | Pay-as-you-go | Large format - 24x30 inch frames |
| Unit Pricing | Pay-as-you-go | Oversized - 30x40 inch frames |
| Unit Pricing | Pay-as-you-go | Maximum size - 36x48 inch frames |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Simply Framed product offering
Product offeringCore offering
Simply Framed sells custom-made picture frames and archival prints through a web-based platform, with customers able to upload digital files or mail in physical artwork. The company offers tiered custom framing from standard Core Collection wood/metal frames up to 36x48 inches, a premium Black Label handmade hardwood line, plus print-only, frame-only, diploma, and online article framing services. Beyond direct consumer sales, it provides B2B services including a Shopify app for automated e-commerce fulfillment, white-label drop shipping, custom API integrations, and a curated art marketplace with a 3.9% platform commission on artist sales.
Product overview
Simply Framed operates as a custom framing platform offering both standard and premium framing solutions. The Core Collection provides wood and metal frames up to 36x48 inches with various materials and finishes. Black Label represents their premium handmade hardwood collection featuring 22 finishes across 4 wood types with 5-6 week turnaround. Services include Print & Frame (digital upload), Mail-in Framing, Frame Only, and Print Only options. The platform integrates via a Shopify app for automated e-commerce fulfillment and offers white-label drop shipping for business partners. Additional offerings include a curated art marketplace, diploma/certificate framing, and online article framing services.
Differentiator
Problem solved
Functional benefit
Brands
- Black Label: Premium handmade hardwood frame collection featuring fine art framing with 4 hardwoods, 22 finishes, and archival materials for artists, publishers, museums, galleries, and private collections. Turnaround time is 5-6 weeks.
Products and services
- Core Collection Custom Framing Standard custom framing service offering wood and metal frames up to 36x48 inches with various mat styles, mounting options, and UV-protective acrylic, available to individual consumers, artists, trade, and enterprise buyers.
- Black Label Premium Framing Premium handmade hardwood frame collection using Ash, Maple, Walnut, or Cherry woods in 22 finishes with spline joint construction, 99% UV-filtering acrylic, and archival mounting. Turnaround is 5-6 weeks. Targeted at artists, publishers, museums, galleries, and private collections.
- Print and Frame Service Upload digital files and receive professionally printed and custom framed artwork, combining archival pigment printing with custom framing in a single workflow.
- Mail-in Framing Service Customers mail in their original artwork, photos, or objects to be custom framed using professional archival methods and returned ready to hang.
- Print Only Service Archival pigment prints on fine art paper without framing, produced using Epson Stylus 9800 and 9900 Pro wide-format printers.
- Online Article Framing Turns online articles and press clippings into framed pieces with paper-white mats featuring openings for publication headers and article content.
- Diploma and Certificate Framing Specialized framing for diplomas, certificates, and credentials with curated finishes such as Gallery Black, Gallery White, and Dark Walnut.
- Marketplace Curated art marketplace connecting buyers with independent artists for project-ready artwork that can be combined with Simply Framed framing. Platform fee of 3.9% on art sales.
- Trade Program Exclusive B2B program for interior designers, art consultants, and architects offering volume-based trade pricing, dedicated project management, and bespoke finishes for client framing projects.
- White-Label Drop Shipping Invisible backend manufacturing and logistics partner service for hospitality, corporate, and e-commerce brands requiring white-label custom framing fulfillment, with custom API integrations available for national retailers.
- Gallery Walls Pre-configured gallery wall collections available for purchase with art included or custom upload, featuring coordinated framing across multiple pieces.
Quantifiable outcome
- Orders scalable from 1 to 1,000+ frames with consistent quality
Companies that use Simply Framed
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
Simply Framed technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Simply Framed partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and supporting.
- West Elm KidscoreCollaboration featuring artwork by independent artists, all framed by Simply Framed, as part of West Elm Kids product lineup.
- The Container StorecoreExclusive Ready-Made Frame Collection partnership offering curated selection of popular frame styles and sizes perfect for showcasing cherished memories and children's artwork, sold through The Container Store locations.
- ShopifycoreSimply Framed Shopify app automates fulfillment of prints and frames from Shopify stores. Artists map products to custom frames once and the app fulfills every future purchase with accurate margin reporting.
- Visual ContrastcoreStrategic partnership combining forces to expand custom framing capabilities and market reach.
- FedExsupportingShipping partner with FedEx-approved packaging materials tested to prevent damage in transit. FedEx Ground shipping with 1-5 business day transit within continental US.
- EpsonsupportingUses Epson Stylus 9800 and 9900 Pro wide-format printers for archival pigment prints on fine art paper.
- Uprise ArtcoreDrop-ship framing partnership for online art gallery selling handmade art prints with custom framing.
- Block ShopcoreDrop-ship framing partnership for Block Shop's handmade art prints.
- Wit and DelightcorePrinting and custom framing partnership for limited edition art prints.
- West ElmcoreFrame kits on demand partnership to supplement West Elm's in-store framing assortment.
- Tru VuesupportingProvider of Optium Museum Acrylic for Black Label premium framing, offering scratch-resistant, anti-reflective, and static-free acrylic.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Simply Framed competitors and assessment
Company assessmentDirect peers
- Level Frames: Level Frames is an online custom framing company offering direct-to-consumer custom frames with a similar e-commerce model and pricing tiers. Directly competes with Simply Framed in the online custom framing category for consumers and artists.
- Framebridge: Framebridge is the leading online custom framing company with retail showrooms, offering similar custom framing services for consumers, artists, and businesses. Directly competes with Simply Framed in the same product category with similar pricing tiers and direct-to-consumer model.
- Great Big Frame: Great Big Frame offers custom framing services for art, photos, and memorabilia with online ordering. Direct competitor in custom framing serving similar individual consumers and small business customers.
- Frame It Easy: Frame It Easy provides online custom picture framing services with similar pricing tiers and direct-to-consumer model. Directly competes with Simply Framed in custom framing for consumers, artists, and photographers.
Others
- West Elm: West Elm is a major retail customer of Simply Framed providing frame kits on demand and the West Elm Kids partnership. As a retailer and customer rather than direct competitor, it represents the distribution and channel partner ecosystem.
- The Container Store: The Container Store is a retail partner with an exclusive Ready-Made Frame Collection partnership with Simply Framed. Functions as a channel partner and reseller rather than direct competitor, providing retail distribution for Simply Framed products.
Broad incumbents
- Artifact Uprising: Artifact Uprising offers premium photo prints and custom framing with an emphasis on archival quality and minimalist design. Targets overlapping customers seeking high-quality photo and art printing with custom framing options, though it operates more broadly across photo products.
- Mpix: Mpix is a professional photo printing service that also offers framing options as part of its broader photo product portfolio. Overlaps with Simply Framed's archival printing service but operates much more broadly across photography printing.
- Shutterfly: Shutterfly is a large online photo printing and personalized products company that offers custom framing as part of its broader product portfolio. While not focused solely on framing, it competes for similar consumer custom framing purchases at scale.
Emerging players
- Saatchi Art: Saatchi Art is an online art marketplace that connects buyers with artists and offers framing options at checkout. Competes with Simply Framed's marketplace and framing services for the artist-to-buyer flow and limited edition print framing.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Simply Framed social profiles
Digital presenceSimply Framed financial estimates
Financial estimateRevenue estimate
Valuation estimate
Simply Framed leadership team
Management profileNumber of profiles
Profiles1 record
Simply Framed funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Simply Framed M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Simply Framed
What does Simply Framed do?
Simply Framed sells custom-made picture frames and archival prints through a web-based platform, with customers able to upload digital files or mail in physical artwork. The company offers tiered custom framing from standard Core Collection wood/metal frames up to 36x48 inches, a premium Black Label handmade hardwood line, plus print-only, frame-only, diploma, and online article framing services. Beyond direct consumer sales, it provides B2B services including a Shopify app for automated e-commerce fulfillment, white-label drop shipping, custom API integrations, and a curated art marketplace with a 3.9% platform commission on artist sales.
Is Simply Framed a public or private company?
Simply Framed is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Simply Framed founded?
Simply Framed was founded in 2014. It employs 1 to 10 people.
Where is Simply Framed based?
Simply Framed is headquartered in Maumee, United States, in the North America region.
How does Simply Framed make money?
Four revenue lines are on record. Custom Framing Services are the primary driver. The others are archival Printing Services, artwork Marketplace Commission and trade Program Revenue.
Who are Simply Framed's main competitors?
Direct peers on record are Level Frames, Framebridge, Great Big Frame and Frame It Easy. Others are West Elm and The Container Store. Broad incumbents are Artifact Uprising, Mpix and Shutterfly. Saatchi Art is listed as an emerging player.
Does Simply Framed have an API?
No public API is recorded for Simply Framed.
What industry is Simply Framed in?
Simply Framed's product category is Custom Framing Services. Its primary akta.pro industry code is BPAFAMAL, Custom Printing & Decoration Services (Screen Print, Embroidery, Laser). Its NAICS code is 337212 and its SIC code is 7330.