What Frame It Easy does

Frame It Easy (legal entity M & B Enterprise, LLC) is a U.S.-based, vertically integrated custom picture framing e-commerce manufacturer founded in 2004 and headquartered in Milford, Connecticut. The company operates a direct-to-consumer website (frameiteasy.com) anchored by an interactive 3D Frame Designer that lets customers configure fully custom frames — choosing from seven wood collections and nine metal collections, custom matboards (claimed largest color selection in framing), archival-grade print services, and acrylic covers with UV protection up to 99%. Manufacturing is in-house at a single Connecticut facility using precision CNC machining, which the company reports achieves approximately 2% raw material waste versus an industry average exceeding 20%.

The business runs on a primarily one-time-purchase revenue model across four channels: direct consumer frame and print sales, professional photo printing bundled with frames, B2B/wholesale accounts (15% discount, tax exemption, bulk pricing on 10+ frames), and a Shopify-integrated white-label dropship program for artists and resellers. Pricing is unit-based (sample frames from roughly $26 to $52+) with pay-as-you-go billing for all tiers. Frame It Easy reports 650,000+ lifetime customers, 70,000+ businesses (including 340+ Fortune 500 companies), 2,300+ artists and photographers, and 3,000+ designers, distributed across five distinct customer segments: individual consumers, artists/photographers, corporate/enterprise, galleries/museums/hospitality, and resellers/dropshippers.

The company is privately held, family-owned, and bootstrapped with no disclosed funding rounds, M&A activity, parent company, or external investors. Technology differentiators include the interactive frame designer, the December 2025-launched Smart Color Matching computer-vision capability for matboard color matching, the precision manufacturing cost edge, and Shopify-app/API integration enabling embedded distribution. Active geographic markets are the United States and Canada, with shipping extended to U.S. military APO/FPO/DPO addresses. The company is compliance-certified for DMCA, GDPR, CCPA, and Made in USA designation, and uses 101–250 employees to operate production, e-commerce, B2B sales, and seven-channel social/content marketing (Instagram, Pinterest, TikTok, YouTube, Facebook, LinkedIn, X).

Name

Frame It Easy

Legal name

M & B Enterprise, LLC

Website

https://frameiteasy.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

Frame It Easy is a U.S.-based, vertically integrated e-commerce custom picture framing manufacturer serving consumers, artists, corporate accounts, and Shopify resellers through an interactive 3D Frame Designer, precision CNC manufacturing, and a white-label dropship program.

Ownership category

akta.pro rank

Headquarters

HQ city

Derby

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Custom Frame Sales: One-time purchase model for custom picture frames sold directly to consumers and businesses through the company's e-commerce website. Frames are built to order based on customer specifications including size, style, color, matting, and cover options.
2. Photo Printing Services: Professional photo printing using archival-grade ink on various paper types (Photo Paper, Art Paper, Giclée Paper) bundled with frame orders or sold separately. Print orders are mounted to foamcore backing.
3. B2B / Wholesale Accounts: Volume-based frame sales to businesses including galleries, museums, corporate offices, retailers, and hospitality industry. Features include 15% discount on all orders, tax exemption processing, and free white-label branding for resellers.
4. Dropshipping / White-Label: Dropship fulfillment service for artists and creative professionals through Shopify integration, enabling them to sell custom-framed products under their own brand with no additional branding on packaging.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Frame It Easy designs, manufactures, and sells fully custom picture frames through an interactive online 3D Frame Designer, with wood and metal frame styles in multiple colors, custom-cut matboards (industry's largest color selection), professional archival-grade photo printing, and acrylic cover upgrades. The company also serves business customers with white-label dropshipping via a Shopify app integration, wholesale/bulk ordering, and B2B accounts offering 15% discounts and tax-exemption processing.

Product overview

Frame It Easy operates as a custom picture framing e-commerce platform offering an integrated portfolio of products and services. The core offering is an interactive online Frame Designer that enables customers to create fully customized frames in any dimension, choosing from multiple wood frame styles (Derby, Dayton, Danbury, Durham, Wilton, Windsor, Bristol) and metal frame styles (Ashford, Bradford, Hanover, Milford, Mystic, Oxford, Shelton, Stafford, Granby). The platform complements frames with custom-cut matboards (offering the industry's largest color selection), professional print services (Photo Paper, Art Paper, Giclée Paper), and acrylic cover options (Clear, Non-Glare, Conservation Clear). For business customers, Frame It Easy provides white-label services, dropship solutions via Shopify integration, and wholesale/bulk ordering. The December 2025 launch of Smart Color Matching technology added AI-powered image-based color matching for matboards.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Picture Frames (with Frame Designer Tool) Online configurator-based custom picture frame product that allows customers to specify exact dimensions and choose from multiple wood (Derby, Dayton, Danbury, Durham, Wilton, Windsor, Bristol) and metal (Ashford, Bradford, Hanover, Milford, Mystic, Oxford, Shelton, Stafford, Granby) frame styles, colors, matboards, and acrylic covers, with a real-time 3D preview before ordering. Made in America and hand-crafted in Milford, CT.
• Matboards Custom-cut matboards in the largest color selection in the framing industry, including 4-ply mats up to 42" x 62" and thicker 6-ply, 8-ply, metallic, and patterned mats up to 32" x 40". All mats are alkaline-buffered for acid-neutral preservation.
• Print Services Professional large-format photo printing using archival-grade ink on Photo Paper (semi-matte, 68 lb/270 gsm), Art Paper (cotton matte, 80 lb/300 gsm), and Giclée Paper (cotton fine art, 84 lb/315 gsm) for museum-quality prints, mounted to foamcore backing and bundled with frame orders or sold separately.
• Acrylic Covers Glass-alternative acrylic covers for frames in three options: Clear Acrylic (1.5mm, 66% UV protection), Non-Glare Acrylic (matte finish, 66% UV protection), and Conservation Clear Acrylic (3mm rigid, 99% UV protection for museum-quality preservation).
• Secure Hanging Hardware Wall-fastening hardware system that securely fastens frames top and bottom to prevent tilting or removal, designed for large frames, high-traffic areas, commercial buildings, and uneven drywall. Available in versions for both wood and metal frames.
• Gift Cards Frame It Easy gift cards available for purchase, allowing recipients to design and order their own custom frames, prints, or accessories.
• Frame It Easy Shopify App (Dropship Solution) Native Shopify application that enables Shopify sellers to integrate custom framing services directly into their online stores, allowing them to sell framed products as an authorized dropship partner with white-label fulfillment (no Frame It Easy branding on packing slips, labels, or shipping boxes). Webhook and API implementations also supported.

Quantifiable outcome

• ~2% raw material waste vs industry average of over 20%
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• ShopifycoreTechnology or IntegrationFrame It Easy offers a dedicated Shopify app integration enabling artists and creative professionals to sell custom-framed products through their own Shopify stores. The company handles printing, framing, and dropshipping fulfillment while removing all Frame It Easy branding for a seamless white-label experience.
• Academy Art MuseumminorStrategic or Co-development PartnerArt museum partnered with Frame It Easy to organize student art exhibitions at Shore Regional Health Pavilion in Maryland. Frame It Easy donated custom picture frames to showcase student artwork in the hospital, providing a community service while demonstrating product quality.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Crate & Barrel: Crate & Barrel is a national home furnishings retailer that carries a curated assortment of decorative picture frames and wall decor. It is a broader incumbent that competes with Frame It Easy in the premium home decor segment though it does not offer made-to-order custom framing at scale.
• West Elm: West Elm is a national home furnishings retailer selling decorative picture frames as part of its broader home decor assortment. While it does not specialize in made-to-order custom framing, it competes with Frame It Easy for home decor wall-art spend and brand-conscious consumers.
• Hobby Lobby: Hobby Lobby is a national arts, crafts, and home decor retailer offering in-store custom framing services alongside standard frame assortments. It competes with Frame It Easy primarily in the standard and entry-level custom framing market through a much larger physical footprint.
• Michaels Stores: Michaels is the largest North American specialty retailer of arts, crafts, and framing, offering in-store custom framing services plus standard frames. It is a broad incumbent that competes across multiple price points and channels that overlap with Frame It Easy's consumer base.

Direct peers

• Framebridge: Framebridge is a direct-to-consumer custom framing e-commerce company that ships made-to-measure frames for art, photos, and memorabilia. It is the closest direct competitor in the online custom framing category, with a similar value proposition of convenience, custom sizing, and white-glove service.
• Level Frames: Level Frames is a custom framing e-commerce brand offering made-to-order frames with an interactive online designer. It competes head-to-head with Frame It Easy in the digital-first custom picture framing category with similar target customers (consumers and artists).
• Simply Framed: Simply Framed is an online custom framing company offering a curated set of frame styles, matting options, and home try-on for art and prints. It targets similar customers with a design-forward, premium custom framing experience comparable to Frame It Easy's.
• ArtToFrames: ArtToFrames is an online custom frame and matboard retailer with a wide catalogue of sizes and styles at value price points. It directly competes with Frame It Easy in the e-commerce custom framing category, particularly for cost-conscious consumers and artists buying in volume.
• American Frame: American Frame is an online custom picture framing retailer offering a wide range of frame mouldings, matboards, and accessories built-to-order. It serves a similar DIY/professional framing audience and overlaps heavily with Frame It Easy's core custom framing SKU set.
• Frame Destination: Frame Destination is an online custom framing supplier catering to both consumers and trade customers (photographers, galleries). It overlaps with Frame It Easy's B2B and high-volume custom framing programs and competes in similar channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/frameiteasy
• YouTubeyoutube.com/channel/UCJrkrGuI9y9t6NGhrjN0j-g
• Facebookfacebook.com/frameiteasy
• LinkedInlinkedin.com/company/frame-it-easy
• Instagraminstagram.com/frameiteasy
• TikToktiktok.com/@frameiteasy
• Pinterestpinterest.com/frameiteasy

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Frame It Easy