afi.ai

What afi.ai does

Afi (DBA: Afi.ai) is a Coral Springs, Florida-based provider of cloud-native data backup and management software, founded in 2013 and operating with 51-100 employees. The company focuses on protecting data residing in third-party SaaS and cloud infrastructure platforms—specifically Microsoft 365, Google Workspace, Kubernetes, AWS, and Azure—for mid-market and enterprise customers (51-1,000+ employees) that require resilient, recoverable copies outside the responsibility of the underlying cloud provider.

The product is a unified SaaS platform ("Afi Platform") that delivers automated, hourly backup scheduling with point-in-time recovery, full-text search across backed-up email content (rather than only metadata), instant online preview and export, granular item- or account-level restores, immutable ransomware-resistant backups, built-in multi-tenancy, and detailed audit logging that captures session metadata such as WAN IP and device type. The core technology is an API-integrated, cloud-native architecture governed by what the company calls its "Resilient Backup Engine," which automatically re-schedules and retries jobs when SaaS provider APIs fault—a design choice framed around protection SLA compliance. AI capabilities are described primarily in the context of ransomware protection (anomaly detection and pre-emptive backups) and resilient scheduling. Storage is offered with multi-region residency across the USA, Europe, Australia, Canada, and the UK.

Afi runs a hybrid go-to-market model combining a self-serve product-led growth motion (free trial registration via Google or Microsoft SSO) with an enterprise direct sales motion (demo/quote requests and Proof of Concept deployments). Revenue is generated through recurring SaaS subscriptions priced per user or per storage consumed; specific pricing is not publicly disclosed. The company claims tens of thousands of customers and has been recognized as a Top 5 Enterprise Microsoft 365 Backup provider by DCIG (2026) and featured in an IDC Vendor Spotlight report. Its public funding history is limited to a $700,000 seed round in 2015, suggesting sustained growth has been predominantly organic or reinvested.

Name

afi.ai

Legal name

Afi

Website

https://afi.ai

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

Afi.ai is a cloud-native SaaS data protection platform offering backup and recovery for Microsoft 365, Google Workspace, Kubernetes, AWS, and Azure, serving mid-market and enterprise organizations with AI-powered ransomware protection, full-text email search, and multi-region storage residency.

Ownership category

akta.pro rank

Product category

Cloud SaaS and Infrastructure Data Backup

NAICS

Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Continuity for SaaS & Cloud Apps (M365/Salesforce Backup) (HDABAIAK)

akta.pro secondary industries

Endpoint, SaaS & M365/Google Workspace Backup Services (BPAEALAJ), Cyber Recovery & Ransomware-Resilient Backup Services (BPAEALAG), Cloud DR, Backup & Business Continuity (BPAEACAJ)

Keywords

• SaaS data backup
• Microsoft 365 backup
• Google Workspace backup
• Cloud data protection
• Ransomware recovery

Headquarters

HQ city

Coral Springs

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations, Supply Chain

Revenue model

1. SaaS Backup Subscriptions: Subscription-based backup services for Microsoft 365, Google Workspace, Kubernetes, AWS, and Azure. Pricing based on users or storage consumed. Free trial available for new customers.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Afi sells a cloud-native SaaS data protection platform that backs up and restores Microsoft 365, Google Workspace, Kubernetes, AWS, and Azure workloads through automated hourly backups, full-text search, instant preview and export, point-in-time recovery, and AI-driven ransomware protection. The unified platform supports granular item-level or account-wide restores and provides storage locations in the USA, Europe, Australia, Canada, and the UK with unlimited retention. It is sold primarily as subscriptions to mid-market and enterprise customers via a self-serve trial motion and enterprise direct sales.

Product overview

Afi is an intelligent and resilient data protection platform for the cloud. The company offers a unified platform with individual backup solutions for Google Workspace, Microsoft 365, Kubernetes, AWS, and Azure. The platform provides automated backup scheduling, full-text search capabilities, instant preview and export, point-in-time recovery, ransomware protection with AI-powered pre-emptive backups, and granular access controls with comprehensive audit logging.

Differentiator

Problem solved

Functional benefit

Products and services

• Google Workspace Backup Backup solution for Google Workspace applications including Gmail, Shared Drives, Calendar, Contacts, Chats, and the new Google Sites, for organizations needing SaaS data protection and recovery.
• Microsoft 365 Backup Backup solution for Microsoft 365 applications including Exchange, OneDrive, SharePoint, and Microsoft Teams with up to 3x daily backups, targeted at organizations that require resilient SaaS data protection and rapid recovery.
• Kubernetes Backup & Management Backup and management solution for Kubernetes environments, for organizations running container workloads on public cloud infrastructure that require resilient cluster data protection.
• AWS Backup Backup solution for Amazon Web Services infrastructure, for organizations running workloads on AWS that need resilient data protection and recovery.
• Azure Backup Backup solution for Microsoft Azure cloud infrastructure, for organizations running workloads on Azure that need resilient data protection with Bring Your Own Encryption support.
• Afi Platform Unified data protection platform combining automated backup scheduling (up to hourly), full-text search, instant preview and export, point-in-time browsing, ransomware protection, granular access control, multi-tenancy, and detailed audit logging across all supported workload types.

Quantifiable outcome

• Shares and Teams backed up up to 3 times per day
• +2 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature7 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Commvault: Commvault is a broad enterprise data protection and information management platform with SaaS and hybrid cloud backup offerings. Overlaps with Afi in M365/Google Workspace and cloud workloads, but serves a much wider enterprise portfolio.
• Cohesity: Cohesity is a broad data management and backup platform offering protection for SaaS workloads alongside on-prem and cloud. Comparable on cloud data protection value proposition, but at much larger enterprise scale.
• Rubrik: Rubrik is a major enterprise data security and backup vendor with expanding SaaS protection coverage including Microsoft 365. Comparable on cloud backup positioning, with a much larger enterprise footprint than Afi.
• Barracuda (Cloud-to-Cloud Backup): Barracuda offers Cloud-to-Cloud Backup for Microsoft 365 and Google Workspace as part of a broader security and data protection portfolio. Comparable SaaS backup offering to Afi, with a much larger channel and SMB presence.

Direct peers

• HYCU: HYCU is a multi-cloud data protection vendor with native backup for Microsoft 365, Google Workspace, AWS, Azure and Kubernetes. Directly comparable multi-workload SaaS backup portfolio to Afi.
• AvePoint: AvePoint specializes in Microsoft 365 and Google Workspace backup, governance and migration. Directly comparable product portfolio and customer base to Afi, with deeper enterprise and government footprint.
• Druva: Druva is a cloud-native SaaS data protection platform covering Microsoft 365, Google Workspace and cloud workloads. Closest direct competitor to Afi in terms of cloud-native SaaS architecture and SL-as-a-service model.
• Veeam: Veeam is a leading backup and data management vendor with a strong Microsoft 365 backup offering (Veeam Backup for Microsoft 365). Directly comparable to Afi on M365 protection, with a much larger installed base and enterprise sales motion.
• Keepit: Keepit offers dedicated SaaS backup for Microsoft 365, Google Workspace, Salesforce and Azure AD. Closely comparable vendor-neutral cloud backup architecture and target customer segments as Afi.
• Spanning (by Keeper Security): Spanning provides backup for Google Workspace, Microsoft 365 and Salesforce with a self-serve SaaS model. Directly competes with Afi in SMB and mid-market SaaS backup, especially in Google Workspace.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/afiainews
• YouTubeyoutube.com/@afibackup
• Facebookm.facebook.com/100069193069400
• LinkedInlinkedin.com/company/afi-ai

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about afi.ai