What Keepit does

Keepit A/S is a Copenhagen-headquartered, privately held SaaS data protection company that provides vendor-independent, cloud-based backup and recovery for business-critical SaaS workloads. The platform — built on a Merkle tree architecture with AES-256 encryption, immutable always-hot storage, and air-gapped vendor-owned data centers across seven global regions (EMEA, Americas, APAC) — supports sixteen workloads including Microsoft 365, Microsoft Entra ID, Microsoft Power Platform, Dynamics 365, Azure DevOps, Power BI, Salesforce, Google Workspace, Zendesk, the Atlassian suite (Jira, Confluence, Jira Service Management), Okta, Docusign, BambooHR, Miro, GitHub, and monday.com. The company emphasizes data sovereignty through no third-party sub-processors, a no-transfer guarantee, and compliance with GDPR, NIS2, DORA, HIPAA, and NIST, certified by ISO/IEC 27001, SOC II Type II, ISAE 3402 Type II (Deloitte-audited), TISAX, and other regional standards.

Keepit operates a 100% channel-led go-to-market through value-added resellers, managed service providers, global systems integrators, and strategic alliances, complemented by direct enterprise sales targeting regulated industries. Revenue is generated through all-inclusive per-seat SaaS subscriptions with flat-rate pricing, unlimited always-hot storage, no data transfer or rehydration fees, and annual billing. The company has grown to more than 20,000 customers and is supported by seven wholly-owned regional subsidiaries in France, Poland, Germany, the United States, the United Kingdom, the Netherlands, and Brazil, alongside data centers in Denmark, Germany, the United Kingdom, Switzerland, the United States, Canada, and Australia.

The business has scaled primarily through successive rounds of debt and equity financing, including a $30 million Series A (2020), a $22.5 million SVB debt facility (2022), a $40 million HSBC refinancing (January 2024), a $50 million growth equity round led by One Peak (December 2024), and a $60 million upsized credit facility from EIFO and HSBC Innovation Banking (September 2025). Recent strategic priorities include an AI-driven SaaS connector automation initiative targeting expansion to a much larger connector library by 2028, broadening workload coverage, and deepening the channel-led distribution model across EMEA, the Americas, and APAC.

Name

Keepit

Legal name

Keepit A/S

Website

https://keepit.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Keepit A/S is a Copenhagen-headquartered SaaS provider of vendor-independent, cloud-based backup and recovery for SaaS workloads including Microsoft 365, Salesforce, Google Workspace, and the Atlassian suite, serving more than 20,000 customers globally through a 100% channel-led model with per-seat subscriptions.

Ownership category

akta.pro rank

Product category

Cloud Data Protection and SaaS Backup

NAICS

Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

High Availability & Failover Architecture Services (BPAEALAE)

akta.pro secondary industry

Data Security & Privacy for Cloud (DLP, DSPM, Tokenization) (HDABAHAK)

Keywords

• Saas data protection
• Cloud backup services
• Data recovery platform
• Saas backup solutions
• Cloud data security

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. SaaS Backup Subscriptions: Primary revenue stream generated through all-inclusive, per-seat SaaS subscriptions with unlimited always-hot data storage, flat-rate pricing, and no hidden fees (zero data transfer, rehydration, or storage costs). Sold through a 100% channel-led model via VARs, MSPs, GSIs, and strategic alliances, with multi-year enterprise contracts supporting recurring revenue.
2. Channel Partner Sales: Indirect revenue stream generated through value-added resellers, managed service providers, global systems integrators, and strategic alliance partners who resell and deliver Keepit's data protection solutions to end customers.
3. Enterprise Direct Sales: Direct enterprise sales of SaaS data protection subscriptions, particularly to large customers requiring compliance with frameworks like GDPR, NIS2, DORA, HIPAA, and NIST, with average deals that justified a $50 million growth funding round in December 2024.

Pricing tiers

Go-to-market motion3 records

Core offering

Keepit provides a cloud-native SaaS data protection platform that delivers vendor-neutral, immutable, air-gapped backup and granular recovery for more than 16 SaaS applications (Microsoft 365, Entra ID, Salesforce, Google Workspace, Atlassian, Zendesk, Okta, GitHub, and others). The platform is sold on a per-seat subscription basis with unlimited always-hot storage, no data transfer or rehydration fees, and is delivered through a 100% channel-led go-to-market model supported by a public REST API, Partner Management Console, and MCP toolbox.

Product overview

Keepit offers a single, cloud-native SaaS data protection platform — the Keepit Platform — that delivers immutable, air-gapped, vendor-neutral backup and recovery across a portfolio of workload-specific backup modules. These modules include Microsoft 365, Microsoft Entra ID, Microsoft Power Platform, Microsoft Dynamics 365, Microsoft Azure DevOps, Microsoft Power BI, Salesforce, Google Workspace, Zendesk, Jira, Confluence, Jira Service Management, Okta, Docusign, BambooHR, Miro, GitHub, and monday.com, all managed through one intuitive dashboard with predictable per-seat pricing. Surrounding the core platform are the Partner Management Console (PMC) for channel resellers/MSPs, a public REST API for automation and integration, and an MCP toolbox that lets AI clients interact with Keepit data. Everything runs across Keepit's independent data center regions (EMEA, Americas, APAC) with immutable storage, granular restore, anomaly detection, and compliance support for GDPR, NIS2, DORA, HIPAA, and NIST.

Differentiator

Problem solved

Functional benefit

Products and services

• Keepit Platform Unified cloud-native SaaS data protection platform that delivers immutable, air-gapped backup and granular recovery across multiple SaaS workloads via a single dashboard, with per-seat all-inclusive pricing and unlimited always-hot storage.
• Microsoft 365 Backup Backup and granular restore for Microsoft 365 workloads including Exchange, OneDrive, SharePoint, Teams chats, and Groups/Teams, with restore wizards, Teams Chat Viewer, and EWS-to-Microsoft-Graph migration support.
• Microsoft Entra ID Backup Backup and restore of Microsoft Entra ID objects such as users, groups, roles, app registrations, service principals, conditional access policies, licenses, BitLocker keys, Windows LAPS, Intune device configuration profiles, and activity logs, with cross-tenant restore support.
• Microsoft Power Platform Backup Backup and restore for Microsoft Power Platform including Power Automate cloud and desktop flows, Power Pages, Canvas apps, and model-driven apps.
• Microsoft Dynamics 365 Backup Backup and restore of Dynamics 365 records via the shared Power Platform/Dynamics 365 connector, with reauthentication and security role/access mode checks.
• Microsoft Azure DevOps Backup Backup and restore service for Microsoft Azure DevOps organizations, repositories (Azure Repos), and project data, with dedicated download workflows.
• Microsoft Power BI Backup Backup and restore service for Microsoft Power BI with documented coverage, seat counting, restore workflows, and connector setup requirements.
• Salesforce Backup Backup and restore for Salesforce organizations, records, metadata, files, attachments, and sandbox environments, with External ID mapping, anonymization during restore, audit field preservation, and sandbox refresh continuity.
• Google Workspace Backup Backup and restore for Google Workspace, installed via the Google Workspace Marketplace app, covering users, organizational units, groups, and Drive files/folders.
• Zendesk Backup Backup and restore for Zendesk tickets and supporting data, with restore including tag re-application, reauthentication, API request usage tracking, and documented coverage.
• Atlassian Data Backup (Jira, Confluence, Jira Service Management) Native backup and restore for Atlassian Jira, Confluence, and Jira Service Management, with documented coverage, requirements, FAQs, restore workflows, and connector creation flows.
• Okta Backup Backup and restore for Okta identity data with documented coverage, Okta app integration configuration, and connector creation flows.
• Docusign Backup Backup and restore for Docusign with documented coverage and a dedicated connector creation flow.
• BambooHR Backup Backup service for BambooHR HR data with documented coverage and connector creation flow.
• Miro Backup Backup service for Miro boards with documented coverage and connector creation flow.
• GitHub Backup Backup service for GitHub repositories with documented coverage, seat counting, and Git repository recovery.
• monday.com Backup Backup service for monday.com boards with documented coverage and connector creation flow.
• Partner Management Console (PMC) Console for channel partners (resellers and MSPs) to manage customer accounts, seats, products, custom properties, audit logs, messages, secondary tokens, MFA/SSO, and customer connectors.
• Keepit API Public REST API with token-based authentication, versioning, headers, and permissions, exposing endpoints for connectors, jobs, snapshots, anomalies, accounts, contacts, invoices, and resource consumption.
• Keepit MCP Toolbox Model Context Protocol toolbox with separate overviews for partners and customers, an AI client setup guide, example prompts, and a prompt library that enables AI assistants to interact with Keepit backup data.

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration19 records

AI capability9 records

Feature8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Druva: Druva offers SaaS-native data protection for Microsoft 365, Salesforce, Google Workspace, and other SaaS workloads delivered via a 100% cloud model. Most directly comparable to Keepit in target market, delivery model, and workload coverage, with a larger scale and AWS-backed architecture.
• HYCU: HYCU provides SaaS backup and recovery for Microsoft 365, Google Workspace, Salesforce, and databases with a focus on hybrid and multi-cloud environments. Competes head-to-head with Keepit on per-workload backup modules and is also pursuing AI-driven connector expansion.
• AvePoint: AvePoint specializes in Microsoft 365, Dynamics 365, and Power Platform backup and governance, making it one of the closest direct competitors to Keepit's Microsoft-centric modules. Publicly listed, giving it scale advantages in joint Microsoft ecosystem sales motions.
• Own (formerly OwnBackup): Own provides SaaS data protection and governance for Salesforce, Microsoft 365, and other platforms. Overlaps with Keepit on Salesforce backup and broader SaaS data resilience, often competing for the same enterprise compliance-driven buyer.

Broad incumbents

• Veeam: Veeam is a leading data protection and backup vendor with broad coverage across virtual, physical, cloud, and SaaS workloads. Its Microsoft 365 backup offering directly overlaps with Keepit's core product, but Veeam is a much larger incumbent with broader portfolio reach.
• Commvault: Commvault is an established enterprise data protection platform with cloud and SaaS workload support. Competes with Keepit for large enterprise deals where compliance, scale, and breadth of coverage matter, though Commvault's SaaS-native positioning is less focused than Keepit's.
• Rubrik: Rubrik provides data security and resilience across cloud, SaaS, and on-premises workloads. Its SaaS backup offerings overlap with Keepit's, particularly for Microsoft 365, while Rubrik's larger scale and security-incident-response focus differentiate it.
• Cohesity: Cohesity is a data management and backup incumbent with cloud-native and SaaS workload coverage. Targets similar enterprise customers as Keepit but bundles backup with broader data security and management capabilities.
• Acronis: Acronis combines backup, cybersecurity, and endpoint management for SMB and mid-market customers. Overlaps with Keepit on SaaS and cloud workload backup, but Acronis's broader portfolio and channel reach target a wider buyer profile.

Emerging players

• Clumio: Clumio offers cloud-native backup for AWS and SaaS workloads including Microsoft 365. Similar SaaS-only positioning to Keepit, focused on enterprises already on AWS, with a smaller scale than the category leaders.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/keepit.cloudbackup
• LinkedInlinkedin.com/company/keepit-a-s

Compliance20 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries7 records

Funding overview

Funding rounds7 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Keepit