Sweat

What Sweat does

Sweat (legal entity The Bikini Body Training Company Pty Ltd, headquartered in Sydney, Australia) is a women's fitness technology company that operates a mobile and web fitness application available in over 145 countries and 8 languages. The platform delivers more than 60 structured programs and over 13,000 workouts spanning HIIT, strength, Pilates, low-impact, yoga, barre, pregnancy, and post-pregnancy training, complemented by hundreds of recipes, nutrition guidance, habit tracking, and a public community forum at forum.sweat.com. Co-founder Kayla Itsines leads content and training, with the original 28-minute workout program serving as the brand's anchor; the app reached #1 in the Apple App Store in 142+ countries within a year of its 2015 release.

The underlying technology is a consumer mobile app on iOS and Android, with self-serve subscription purchase via website (Stripe-processed) or in-app purchase via Apple and Google app stores; the app integrates bidirectionally with Apple Watch/Apple Health and Google Fit for heart-rate, step, water, and calorie data, and uses Apple, Google, and Facebook for OAuth identity. Customer support runs on Zendesk, marketing automation on Braze, and analytics on Google Analytics/Ads, with a YouTube embed layer for video content. No API is exposed publicly, and no AI/ML capabilities, proprietary models, or research output are disclosed in the data.

The business model is a direct-to-consumer subscription product, priced at $24.99/month or $134.99 annually, with country-specific pricing, a 7-day free trial on website and monthly in-app plans, and recurring promotional sales (Cyber Sale, Mid-Year Sale, Step into Strength, July Flash Sale). Go-to-market is product-led growth via app stores and web self-serve, augmented by content marketing (Sweat Blog), organic social (Instagram, Facebook, LinkedIn), email newsletter, the Sweat Challenge community program, and cross-promotional partnerships such as Calm (Dec 2025) and YoPRO (Mar 2026). The customer base is individual women of all fitness levels, including prenatal and post-pregnancy users, with no enterprise or B2B customers disclosed.

Name

Sweat

Legal name

The Bikini Body Training Company Pty Ltd

Website

https://sweat.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Sweat is a women's fitness mobile and web app offering 60+ programs and 13,000+ workouts across strength, HIIT, Pilates, yoga, barre, and pregnancy training, distributed via subscription in 145+ countries and 8 languages to millions of individual female consumers.

Ownership category

akta.pro rank

Product category

Fitness Apps

NAICS

Sports and Recreation Instruction (61162)

akta.pro primary industry

Weight Loss & Body Transformation Training (HSADAAAC)

akta.pro secondary industries

Strength & Conditioning Personal Training (HSADAAAB), General Personal Training (In-Person & Virtual) (HSADAAAA), Online/Remote Personal Training & Programming (HSADAAAM)

Keywords

• Women's fitness app
• Home workout programs
• Fitness subscriptions
• Pregnancy fitness training
• Online workout platform

Headquarters

HQ city

Parkside

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Subscription Revenue: Monthly, quarterly, and annual subscription plans purchased directly through the Sweat website or via in-app purchases through iOS and Android app stores. Subscriptions auto-renew unless cancelled 24 hours before billing period end. Payment via credit card, PayPal, or Stripe on website; in-app purchases through app store accounts.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Sweat is a women's fitness mobile and web application providing access to over 60 workout programs and more than 13,000 workouts across training styles including HIIT, strength, Pilates, yoga, barre, pregnancy, and post-pregnancy programs. The platform also offers nutritional recipes, progress tracking with wearable integration, and a community forum for peer support.

Product overview

Sweat is a women's fitness app platform that launched in 2015 as 'Sweat with Kayla' and rebranded to 'Sweat' in 2017. The core Sweat App platform provides access to over 60 workout programs and more than 13,000 workouts across training styles including HIIT, strength, Pilates, yoga, barre, pregnancy, and post-pregnancy programs. The platform is complemented by the Sweat Blog for editorial content, a Recipe Database with hundreds of meal ideas, and the Sweat Forum community. Notable programs include the flagship Strength with Kayla Itsines, Precision Pilates with Jetaya, Grow with Mariah, Strength in 30, Sculpt at Home, and The Run Up Challenge, along with specialized Prenatal and Post-Ppregnancy Workouts. The Sweat Challenge program offers 4-week group challenges with prizes. Available in over 145 countries and eight languages with subscription pricing at $24.99/month or $134.99 annually, plus promotional partnerships like Sweat x Calm and YoPRO x Sweat.

Differentiator

Problem solved

Functional benefit

Products and services

• Sweat App (Core Platform) Women's fitness mobile and web application providing access to 60+ workout programs and 13,000+ workouts covering HIIT, strength, Pilates, yoga, barre, pregnancy, and post-pregnancy training, along with nutritional guidance and recipes.
• Strength in 30 Structured strength training program featuring three 30-minute weekly workouts for home or gym, with customizable workouts based on available equipment across lower body, upper body, and full body sessions.
• Strength with Kayla Itsines Flagship progressive strength training program by co-founder Kayla Itsines featuring her popular 28-minute workout format, designed by women for women.
• Precision Pilates with Jetaya Pilates program featuring guided video classes ranging from 20-45 minutes that target deep core muscles including the transverse abdominis and pelvic floor to protect the spine and prevent lower back pain.
• Grow with Mariah (Hypertrophy Strength Training) Hypertrophy strength training program designed to help users build strength and muscle in the gym, along with trainer Mariah Morse's collection of recipes.
• Sculpt at Home Home workout program offering full body workouts designed by trainer Mariah Morse that can be performed with minimal equipment.
• The Run Up Challenge Challenge program by trainer Katie Martin featuring free workouts and progressive training to prepare for longer distance running.
• Prenatal Workouts Specialized workout programs designed for pregnant women, subject to additional terms requiring medical clearance to participate.
• Post-Pregnancy Workouts Recovery-focused workout programs for post-pregnancy women addressing pelvic floor health, C-section recovery, and diastasis recti. Requires medical clearance to participate.
• Sweat Challenge 4-week community challenge program with prizes including $1000 gift cards, featuring structured programs tailored to different fitness goals with group motivation and achievement tracking.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• Danone Saputo Dairy Australia (YoPRO)minorGTM or Marketing Partner · 1 March 2026YoPRO x SWEAT promotion where Australian consumers purchasing Limited Edition YoPRO Caramel Macchiato flavoured yoghurt receive a 3-month free Sweat subscription by scanning QR code on packaging. Promotion runs from March 1, 2026 to February 28, 2027.
• CalmcoreGTM or Marketing Partner · 16 December 2025Sweat x Calm promotion where users who purchase a Sweat annual subscription receive a 6-month free trial to Calm Premium subscription. The Calm Premium offer auto-renews into a 1-year subscription at then-current retail price. Promotion period runs from December 16, 2025 to January 19, 2026.
• ApplecoreTechnology or IntegrationIntegration with Apple Watch and Apple Health for syncing fitness activity, health metrics (heart rate, steps, water intake, calorie count), and workout completion data. Users can manage data sharing settings within Apple Health app.
• GooglecoreTechnology or IntegrationIntegration with Google Fit for syncing fitness activity and health metrics with user consent. Users can manage data sharing settings within Google Fit application.
• StripecoreOthersStripe provides payment processing infrastructure for credit card transactions on the Sweat platform. Stripe cookies (_stripe_sid, _stripe_mid) are used to remember user identity and enable secure payment processing without storing credit card information on Sweat's servers.
• ZendeskcoreOthersZendesk provides customer support ticketing and help center functionality for Sweat. Powers the support.sweat.com help center, chatbot, and customer service interactions.
• Facebook/MetacoreGTM or Marketing PartnerSocial login integration allowing users to sign up/login using Facebook credentials. Sweat and Meta are joint controllers for certain data processing activities related to Facebook login. Meta pixel and cookies used for analytics and ad targeting.
• Google (Analytics/Ads)coreTechnology or IntegrationGoogle Analytics (_ga, _gid, _gat cookies) for website traffic analysis and user behavior tracking. Google Ads conversion tracking (_gcl_au). YouTube integration for video content embedded on platform.
• BrazecoreTechnology or IntegrationBraze marketing automation platform used for session tracking, device identification, and customer relationship management. Cookies (ab.storage.sessionId, ab.storage.deviceId) used for analytics and targeted messaging.

Scale indicators4 records

Recent moves3 records

Expansion highlights5 records

Direct peers

• Centr: Chris Hemsworth's fitness, nutrition, and mindfulness subscription app. Directly comparable as a celebrity-led, premium consumer fitness app offering trainer-led programs, meal plans, and workouts — structurally similar to Sweat's model.
• Aaptiv: Audio and video-guided workout subscription app with strength, running, yoga, and meditation programming. Comparable in trainer-led subscription fitness content targeting a similar consumer demographic.
• FitOn: Free and premium mobile fitness app offering a wide library of workouts from celebrity trainers, with live classes and personalized plans. Directly comparable as a digital-first subscription fitness platform with celebrity/founder-led content.
• Glo: Subscription yoga, Pilates, and meditation app with thousands of on-demand classes. Comparable as a digital subscription fitness/wellness platform offering structured programming and trainer-led content, overlapping with Sweat's yoga, Pilates, and barre categories.
• obé Fitness: Subscription fitness app offering live and on-demand strength, cardio, Pilates, yoga, and dance classes. Comparable as a digital-first, consumer-focused fitness content subscription at a similar price point.

Broad incumbents

• Peloton: Connected fitness company offering app-based and equipment-based workout subscriptions across strength, cardio, yoga, and more. Comparable in subscription fitness content, though Peloton's ecosystem extends to hardware, providing a broader but more capital-intensive offering.
• Apple Fitness+: Apple's subscription fitness service offering trainer-led workouts integrated with Apple Watch. Comparable in subscription fitness programming but benefits from Apple hardware distribution and bundling, posing a significant competitive threat in Sweat's core demographic.
• Nike Training Club: Nike's free mobile fitness app offering trainer-led workouts across strength, HIIT, yoga, and mobility. Directly comparable as a consumer fitness content app serving a broad user base, though Nike distributes for free and benefits from a much larger brand and platform.

Emerging players

• Tonal: AI-powered connected strength training hardware platform with an accompanying content subscription. Partially comparable in subscription strength programming, though differentiated by proprietary hardware and a higher price point.
• Future: Personal training app that pairs subscribers with a dedicated remote coach for personalized strength and fitness programming. Comparable in remote personal training delivery and pricing, but differentiated by its human-coach-led model versus Sweat's video-led model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Sweat
• LinkedInlinkedin.com/company/sweatco
• Instagraminstagram.com/sweat
• Xx.com/sweat

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sweat