Radio Systems
Radio Systems Corporation (PetSafe Brands) is a privately held, Knoxville-based multi-brand pet products company (founded 1991) that designs, manufactures, and sells connected pet technology—including GPS trackers, automated feeders, smart fountains, and wearables—through five consumer brands to dog and cat owners via retail and direct-to-consumer e-commerce.
- Company typePrivate
- Founded1991
- HeadquartersKnoxville, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Radio Systems does
Radio Systems Corporation, founded in 1991 and headquartered in Knoxville, Tennessee, operates as a multi-brand consumer pet products company doing business as PetSafe Brands. The company markets through five consumer brands—PetSafe (core pet tech), SportDOG (training and GPS tracking for sporting/working dogs), Invisible Fence (electronic pet containment systems), Kurgo (travel and outdoor pet products), and Premier Pet (general pet care supplies)—and self-describes as the world's leading dog and cat products supplier.
Its product portfolio centers on pet technology hardware, including GPS-based pet trackers, automated connected feeders, smart water fountains (e.g., the Outlast Fountain launched April 2024), and pet wearables integrated with mobile applications for safety, health monitoring, and hydration. The technology stack is primarily connected-device/IoT with mobile app integration; the company does not disclose proprietary AI/ML capabilities, proprietary training data, or a software platform API. Reported proprietary feature differentiators are domain specialization in GPS tracking, integration/interoperability with mobile apps, and ease-of-use in feeding devices.
Radio Systems generates revenue through hardware sales via two principal channels: direct-to-consumer e-commerce through the PetSafe Brands websites and third-party retail distribution globally. The company serves horizontal consumer segments—dog and cat owners seeking containment, training, tracking, wellness, and convenience products—with a primary persona of pet owners and a secondary segment of smart-home pet owners seeking IoT-enabled devices. The company is privately held, employs 501–1,000 people, and has not disclosed financial details such as revenue, valuation, or ownership structure.
Radio Systems firmographics
Firmographics- Name
- Radio Systems
- Legal name
- Radio Systems Corporation
- Website
- https://radiosystemscorporation.com
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Radio Systems Corporation (PetSafe Brands) is a privately held, Knoxville-based multi-brand pet products company (founded 1991) that designs, manufactures, and sells connected pet technology—including GPS trackers, automated feeders, smart fountains, and wearables—through five consumer brands to dog and cat owners via retail and direct-to-consumer e-commerce.
- Ownership category
- akta.pro rank
Radio Systems industry classification
Industry- Product category
- Pet Technology / Pet Care Products
- NAICS
- Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Pet and Pet Supplies Retailers (45991)
- SIC
- Electronic & Other Electrical Equipment (No Computer Equip) (3600), Radio & Tv Broadcasting & Communications Equipment (3663)
- akta.pro primary industry
- Pet Care & Consumer Tracking IoT (Feeders, Pet Doors, GPS Trackers) (HSAPAQAL)
- akta.pro secondary industries
- Pet Technology & Smart Devices Distribution (Trackers, Feeders) (CRAOAKAI), Remote Monitoring & Connected Pet Care (Wearables, IoT, Chronic Care Programs) (HLAMAGAL)
Keywords
Where Radio Systems is headquartered
LocationHeadquarters
- HQ city
- Knoxville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Radio Systems business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Pet Technology Products: Sale of consumer pet products including GPS trackers, smart feeders, water fountains, and pet wearables through direct-to-consumer e-commerce and retail channels.
- Connected Device Ecosystem: Sale of connected pet devices integrated with mobile apps, targeting the growing pet tech market segment focused on health monitoring and safety.
Go-to-market motion3 records
Distribution channels2 records
Marketing channels3 records
Radio Systems product offering
Product offeringCore offering
Radio Systems Corporation, through its PetSafe Brands portfolio, designs, manufactures, and sells pet technology hardware products for dogs and cats, including GPS trackers, automated feeders, smart water fountains, pet containment systems, electronic training collars, and travel/outdoor accessories. The company's products are sold through direct-to-consumer e-commerce (PetSafe Brands websites) and retail channels, supported by mobile-app integration for pet health and safety monitoring.
Product overview
Radio Systems Corporation operates as a multi-brand portfolio company offering pet technology products through five distinct consumer brands: PetSafe (core brand with GPS trackers, automated feeders, smart water fountains, and health-monitoring wearables), SportDOG (training and GPS tracking for sporting dogs), Invisible Fence (invisible pet containment systems), Kurgo (travel and outdoor pet products), and Premier Pet (general pet care supplies). The company positions itself as the world's leading dog and cat products supplier, with its brands collectively competing in the growing pet tech market for GPS tracking, AI-powered cameras, automated feeders, and health-monitoring connected devices.
Differentiator
Problem solved
Functional benefit
Brands
- PetSafe: Primary brand offering pet tech products including GPS trackers, water fountains, and pet monitoring devices.
- SportDOG
- Invisible Fence
- Kurgo
- Premier Pet
Products and services
- PetSafe® Primary brand offering pet technology products including GPS trackers, automated feeders, health-monitoring wearables, and smart water fountains for dogs and cats.
- SportDOG® Brand specializing in dog training and tracking products, including electronic collars and GPS-based tracking systems for sporting and working dogs.
- Invisible Fence® Brand offering invisible pet containment systems and related electronic pet fencing solutions for residential use.
- Kurgo® Brand providing travel and outdoor pet products including car safety harnesses, travel accessories, and outdoor gear for dogs.
- Premier Pet® Brand offering general pet care products including training aids, waste management solutions, and basic pet supplies.
- PetSafe Outlast Fountain Smart pet water fountain with advanced filtration technology designed to provide convenient and hygienic hydration solutions for pets.
Quantifiable outcome
- 14.5 million pets and people positively impacted annually through community giving programs
Companies that use Radio Systems
Customer profileSegments3 records
Ideal customer profiles2 records
Radio Systems technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Radio Systems partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Mordor IntelligenceminorMarket research firm that identified Radio Systems Corporation (PetSafe) as a key player in the global pet tech market in their industry analysis report on connected pet devices and wearables.
Scale indicators8 records
Recent moves5 records
Expansion highlights5 records
Radio Systems competitors and assessment
Company assessmentEmerging players
- PetPace: PetPace produces smart health-monitoring collars that track vital signs and activity in dogs and cats, overlapping with PetSafe's health-monitoring wearables positioning. A more specialized health analytics peer.
- Wagz: Wagz offers smart pet products including a connected pet door, smart feeder, and health monitoring collar — competing with PetSafe in connected pet devices and smart home pet IoT.
- PetSafe competitor — Petlibro: Petlibro is an emerging player in smart pet hydration and feeding products including automatic water fountains and feeders, a category where PetSafe competes directly with its Outlast fountain.
Direct peers
- Fi (Fi Collar): Fi builds GPS-enabled smart dog collars with subscription cellular connectivity, directly competing with PetSafe's GPS tracking products. Mordor Intelligence lists Fi alongside Radio Systems as a key global pet tech player.
- Tractive: Tractive is a Europe-headquartered direct competitor offering subscription-based GPS pet trackers and activity monitors, competing in the same smart pet device category as PetSafe. Named as a key player alongside Radio Systems by Mordor Intelligence.
- Whisker (Litter-Robot): Whisker is a connected pet products company best known for the Litter-Robot self-cleaning litter box and connected feeders, competing in the same connected pet device category as PetSafe.
- Dogtra: Dogtra manufactures e-collars and GPS remote training systems for dogs, directly overlapping with Radio Systems' SportDOG brand in the electronic dog training and tracking category.
- Whistle (Mars Petcare): Whistle, owned by Mars Inc., is a leading pet GPS tracker and health monitoring brand that competes head-to-head with PetSafe in connected pet wearables and subscription services. Listed by Mordor Intelligence alongside Radio Systems as a key pet tech player.
- Sure Petcare (Animo / Surefeed): Sure Petcare, part of Merck Animal Health, sells connected microchip pet doors, feeders, and the Animo activity and health tracker — direct competitors to PetSafe's smart feeders and connected pet devices.
Broad incumbents
- Garmin (Outdoor/Pet segment): Garmin produces the Astro and Alpha series GPS dog tracking and training systems for sporting and working dogs — overlapping directly with Radio Systems' SportDOG brand. Named alongside Radio Systems as a key pet tech player in the same market analysis.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Radio Systems social profiles
Digital presenceRadio Systems financial estimates
Financial estimateRevenue estimate
Valuation estimate
Radio Systems leadership team
Management profileNumber of profiles
Profiles8 records
Radio Systems funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Radio Systems M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Radio Systems
What does Radio Systems do?
Radio Systems Corporation, through its PetSafe Brands portfolio, designs, manufactures, and sells pet technology hardware products for dogs and cats, including GPS trackers, automated feeders, smart water fountains, pet containment systems, electronic training collars, and travel/outdoor accessories. The company's products are sold through direct-to-consumer e-commerce (PetSafe Brands websites) and retail channels, supported by mobile-app integration for pet health and safety monitoring.
Is Radio Systems a public or private company?
Radio Systems is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Radio Systems founded?
Radio Systems was founded in 1991. It employs 501 to 1,000 people.
Where is Radio Systems based?
Radio Systems is headquartered in Knoxville, United States, in the North America region.
How does Radio Systems make money?
Two revenue lines are on record. Pet Technology Products are the primary driver. The others are connected Device Ecosystem.
Who are Radio Systems's main competitors?
Emerging players on record are PetPace, Wagz and PetSafe competitor — Petlibro. Direct peers are Fi (Fi Collar), Tractive, Whisker (Litter-Robot), Dogtra, Whistle (Mars Petcare) and Sure Petcare (Animo / Surefeed). Garmin (Outdoor/Pet segment) is listed as a broad incumbent.
Does Radio Systems have an API?
No public API is recorded for Radio Systems.
What industry is Radio Systems in?
Radio Systems's product category is Pet Technology / Pet Care Products. Its primary akta.pro industry code is HSAPAQAL, Pet Care & Consumer Tracking IoT (Feeders, Pet Doors, GPS Trackers), with a secondary code of CRAOAKAI, Pet Technology & Smart Devices Distribution (Trackers, Feeders). Its NAICS code is 334510 and its SIC code is 3600.