What Dogtra does

Dogtra is a privately held American manufacturer of professional-grade electronic dog training equipment, founded in 1979 and headquartered in Garden Grove, California. The company designs and sells e-collars, GPS tracking and training systems, bark collars, wireless containment systems, and beeper training collars under brand families including the X-Series (280X, 280X PRO, ARC-X, 1900X, 200iQ), the EDGE Series (EDGE2, EDGE RT2) for multi-dog handling, and the PATHFINDER2 GPS platform with COMPASS handhelds. Its core technology stack centers on proprietary Performance PWM stimulation, IPX9K waterproof-rated hardware, and multi-constellation GNSS tracking with offline map operation and no subscription fees. Products are sold as perpetual one-time hardware transactions with prices between roughly $125 and $600, accompanied by free companion apps that integrate with Apple Watch and Samsung Galaxy Watch.

Dogtra's go-to-market is multi-channel: direct-to-consumer e-commerce via dogtra.com, third-party marketplaces (Amazon, eBay), big-box retailers (Lowe's, Walmart, Target, Best Buy), pet specialty (Chewy), farm/ranch (Tractor Supply), and a professional dealer network. Revenue is generated entirely through hardware sales and replacement parts/accessories with no recurring subscription component. The customer base spans four segments — professional dog trainers and handlers, hunting dog owners, K-9 and military units, and mainstream pet owners — with primary emphasis on professional and hunting use cases. The company maintains operations in the USA, Canada, and Mexico through localized storefronts, sponsors industry organizations including the International Association of Canine Professionals (IACP) and the Master National Retriever Club (MNRC), and supports interactive product selection tools such as its E-Collar Finder Quiz as a product-led growth asset.

Name

Dogtra

Legal name

Dogtra

Website

https://dogtra.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Short description

Dogtra is a privately held US manufacturer, founded 1979 and based in Garden Grove, California, that designs and sells professional-grade electronic dog training collars, GPS tracking systems, bark collars, and wireless containment systems to professional trainers, hunting dog owners, K-9 units, and pet owners through DTC, marketplaces, and major retail partners.

Ownership category

akta.pro rank

Headquarters

HQ city

Garden Grove

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hardware Product Sales: One-time sale of e-collars, GPS tracking collars, bark collars, and e-fence systems with no subscription fees required. Products sold directly through e-commerce and through retail channels.
2. Accessories and Parts: Replacement parts including contact points, collar straps, batteries, chargers, transmitters, and receivers sold as add-on purchases

Pricing tiers

Go-to-market motion1 record

Distribution channels10 records

Marketing channels9 records

Core offering

Dogtra manufactures and sells electronic dog training collars (e-collars), GPS tracking and training systems, automatic bark control collars, and GPS/wireless pet containment systems for small-breed pet trainers through to sporting, hunting, professional K-9, and police/military working dog handlers. Products are sold as one-time hardware purchases with no subscription fees and are supported by a free companion smartphone app with offline maps and a full line of replacement accessories and parts.

Product overview

Dogtra offers a comprehensive portfolio of professional-grade dog training products centered around electronic training collars (e-collars) and GPS tracking systems. The core product lines include the X-Series e-collars (280X, 280X PRO, ARC-X, 1900X, 200iQ) for remote training, the EDGE/EDGE2/EDGE RT2 series for multi-dog handling, and the PATHFINDER2/PATHFINDER2 COMPASS GPS tracking and training systems. Supporting products include bark control collars (DOGTRA SMART NOBARK, YS600, YS300), pet containment systems (DOGTRA GPS FENCE, DOGTRA SMART FENCE, EF3500), beeper training collars (T&B DUAL, 2700T&B, 2702T&B, STB), and accessories. Products range from compact mid-output collars for smaller dogs to robust high-output systems for large working breeds, all featuring IPX9K waterproof ratings. The GPS products offer no-subscription tracking with offline map capability, while the e-collars provide various stimulation levels and expandable multi-dog capacity.

Differentiator

Problem solved

Functional benefit

Brands

• PATHFINDER2: GPS tracking and training collar system with compass tracking, up to 9-mile range, and smartphone app integration.
• PATHFINDER2 MINI
• EDGE Series
• X-Series
• GPS Fence

Products and services

• EDGE2 Professional-grade multi-dog remote training e-collar with dedicated buttons for each dog, 1.2-mile range, IPX9K waterproof rating, Performance PWM Stimulation, and interchangeable Rheostat Dial (127 levels) or Selector Dial (10 levels). Designed for professional trainers handling multiple dogs.
• EDGE RT2 Retriever-specific remote training e-collar with 12% slimmer transmitter, rubber grip, quick-access side buttons, and Low/Medium/High Combo Boost control for instant level jumps. 1.2-mile range and IPX9K waterproof rating. Built for retriever work and hunting applications.
• PATHFINDER2 COMPASS GPS tracking and e-collar training system featuring COMPASS handheld with live compass, 2-inch display, 2-second GPS updates, up to 9-mile range, and tracking of up to 21 dogs. Standalone operation with no subscription required. For dogs 35-100 lbs+.
• PATHFINDER2 MINI COMPASS Compact GPS tracking and training system designed for smaller dogs (15 lbs+). Includes COMPASS handheld with 4-mile range, live compass, 2-second updates, and full e-collar functions in a lightweight receiver.
• COMPASS Handheld GPS Connector Standalone GPS handheld connector with built-in compass for live direction, distance, speed, and motion tracking. Tracks up to 21 dogs with four shown on screen. 100-level dial, works independently without phone or subscription.
• 280X PRO Customizable remote training system with three configurable layout modes (Pro Mode, 2-Dog Mode, Standard Mode). Features 12% slimmer transmitter, 1/2-mile range, 100 levels of stimulation, and compatibility with X-Series platform. For dogs 10-100 lbs+.
• 280X

Quantifiable outcome

• Up to 9-mile range for GPS tracking
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Partnerships

Three partnerships are on record, tiered minor.

• International Association of Canine Professionals (IACP)minorOthersProud Sponsor of IACP, a professional organization for canine trainers and handlers
• Master National Retriever Club (MNRC)minorOthersProud Sponsor of MNRC, supporting retriever field trials and events
• Partnership for Electronic Training Technology (PETT)minorOthersProud Member of PETT, an organization supporting electronic training technology standards

Scale indicators3 records

Recent moves2 records

Expansion highlights5 records

Direct peers

• DT Systems: DT Systems manufactures e-collars and bark collars targeting hunting and K9 training customers with overlapping product categories and price points with Dogtra's e-collar portfolio.
• Garmin: Garmin's Alpha and Astro series are GPS dog tracking and training collars directly competing with Dogtra's PATHFINDER2 line, with comparable range, multi-dog handling, and professional hunting market positioning.
• SportDOG Brand: SportDOG's TEK series and remote training e-collars overlap directly with Dogtra's X-Series and EDGE product lines in hunting and professional dog training, with similar pricing and feature sets.
• E-Collar Technologies: E-Collar Technologies is a specialty manufacturer of remote training collars with comparable product positioning, professional/hunting focus, and tiered pricing similar to Dogtra's 280X and 1900X systems.
• Fi Series: Fi's smart GPS dog collars and Series 3+ track pet location and activity for the broader consumer pet market with a subscription model, overlapping with Dogtra's GPS tracking positioning.
• Tractive: Tractive offers GPS pet trackers with live tracking and subscription plans, targeting pet owners seeking location monitoring on a different operating model than Dogtra's subscription-free approach.
• Whistle (Mars Petcare): Whistle's GPS pet trackers and activity monitors are subscription-based smart collars for dogs, competing in the connected pet tracking category Dogtra's PATHFINDER2 addresses.

Broad incumbents

• PetSafe (Radio Systems Corporation): PetSafe offers Stay+Play wireless fences, remote trainers, and bark collars as part of a much broader pet product portfolio from parent Radio Systems. Comparable containment and training products compete with Dogtra's GPS Fence and bark collar lines at retail.
• Invisible Fence (PetSafe): Invisible Fence provides in-ground wired pet containment systems and is an established incumbent in the containment category where Dogtra's GPS Fence and EF3500 compete.

Emerging players

• Halo Collar: Halo Collar offers GPS-based virtual fencing and training via subscription app, directly competing with Dogtra's GPS Fence and Smart Fence containment products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/DogtraUSA
• Facebookfacebook.com/Dogtraco
• Instagraminstagram.com/dogtraofficial/?hl=en
• TikToktiktok.com/@dogtraofficial
• Pinterestpinterest.com/dogtraofficial

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dogtra