Reinke
Reinke Manufacturing, a family-owned Nebraska firm founded in 1954, designs and manufactures center pivot and lateral move irrigation systems — alongside the ReinCloud and RC3 precision agriculture software stack — for row crop and specialty crop growers worldwide through an international dealer network.
- Company typePrivate
- Founded1954
- HeadquartersDeshler, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingHardware or Manufacturing
Reinke firmographics
Firmographics- Name
- Reinke
- Legal name
- Reinke Manufacturing Co., Inc.
- Website
- https://reinke.com
- Company type
- Private
- Founded year
- 1954
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Reinke Manufacturing, a family-owned Nebraska firm founded in 1954, designs and manufactures center pivot and lateral move irrigation systems — alongside the ReinCloud and RC3 precision agriculture software stack — for row crop and specialty crop growers worldwide through an international dealer network.
- Ownership category
- akta.pro rank
Reinke industry classification
Industry- Product category
- Agricultural Irrigation Equipment
- NAICS
- Water Supply and Irrigation Systems (22131), Water Supply and Irrigation Systems (221310)
- SIC
- Farm Machinery & Equipment (3523)
- akta.pro primary industry
- Sprinkler & Center-Pivot/Lateral-Move Systems (AFAAACAB)
- akta.pro secondary industry
- Irrigation Automation & Controllers (Timers, Solenoids, Control Panels) (AFABAHAI)
Keywords
Where Reinke is headquartered
LocationHeadquarters
- HQ city
- Deshler
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Reinke business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Irrigation Systems Sales: Sale of center pivot, lateral move, and specialty irrigation systems along with drive train components. Products are sold through dealer network with financing options available.
- Remote Management Hardware: RC3 remote management devices and related telemetry hardware sold as add-on or standalone products for connecting electric pivots and water management equipment to ReinCloud platform
- Precision Irrigation Technology: Sale of precision irrigation solutions including RPM controls, Navigator GPS systems, and variable rate irrigation technology
- Financing Services: Reinke facilitates financing through partner lenders (Huntington, Coast Capital, Atrafin, AgDirect, Exim, DFS Financial) to enable equipment purchases, receiving consideration through these partnerships
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Standard Financing - Huntington |
| Subscription | Multi-year contract | Standard Financing - AgDirect |
| Subscription | Multi-year contract | Standard Financing - DFS Financial |
| One time/ perpetual license | One time/ perpetual license | Equipment Rebate Option |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Reinke product offering
Product offeringCore offering
Reinke manufactures and sells center pivot and lateral move irrigation systems for commercial agriculture, organized across five product categories: Center Pivots (Electrogator 3, Electrogator II, Alumigator, Minigator), Lateral Move Systems (Maxigator), Remote Controls (ReinCloud cloud platform and RC3 Remote Management Device), Precision Irrigation (RPM Controls, Navigator GPS, Variable Rate Irrigation), and Drive Train components (3-Wheel Flex, Reinke Wheel Gear). Products are sold exclusively through a global network of certified local dealers who provide installation, service, and ongoing support, with financing facilitated through partner lenders.
Product overview
Reinke Manufacturing is a family-owned agricultural irrigation equipment company offering a unified portfolio of hardware products organized into five categories: Center Pivots (Electrogator 3, Electrogator II, Alumigator, Minigator, plus accessories ESAC, Wrap Span, Drop Span, Mini Pivot, and Towable), Lateral Move Systems (Maxigator), Remote Controls (ReinCloud cloud platform and RC3 Remote Management Device with variants RC3 ULTIMATE, RC3 EOS, RC3 WELL, and RC3 DUAL), Precision Irrigation (RPM Controls, Navigator GPS, and Variable Rate Irrigation), and Drive Train components (3-Wheel Flex and Reinke Wheel Gear). The portfolio is tied together by the ReinCloud telemetry platform, which connects the RC3 hardware device and CropX soil sensors, enabling remote monitoring and control of multiple irrigation systems from a single interface. Reinke also provides financing options through Reinke Finance and serves customers globally through a network of certified local dealers.
Differentiator
Problem solved
Functional benefit
Brands
- ReinCloud: Cloud-based platform for managing multiple irrigation systems and controlling RC3 devices remotely from anywhere, anytime.
- Electrogator
- RC3
Products and services
- Electrogator 3 (E3) Reinke's flagship center pivot irrigation system designed to tackle tough terrain with ease, delivering better water coverage and fewer breakdowns.
- Electrogator II Heavy-duty center pivot system that reduces soil compaction and extends pipe life for long-term durability.
- Alumigator The only aluminum center pivot in Reinke's lineup, engineered for tough soil and corrosive water conditions, ensuring durability and reliability.
- Minigator Compact yet powerful center pivot system, ideal for small or irregular fields and low water conditions.
- Maxigator Lateral Move System Lateral move irrigation system offering uniform coverage for large fields, built with top-quality materials and precision engineering.
- ReinCloud Cloud-based telemetry and remote management platform enabling growers to manage multiple irrigation systems and control their RC3 device from anywhere, anytime. Integrates with CropX soil sensors for real-time data display.
- RC3 Remote Management Device Hardware device compatible with almost any irrigation system that provides remote monitoring and control capabilities, available in multiple variants including RC3 ULTIMATE, RC3 EOS, RC3 WELL, and RC3 DUAL, backed by an industry-leading 3-year warranty.
- RPM Controls Series of built-to-order, built-to-last control panels providing easy system control to help avoid downtime when it matters most.
- Navigator GPS GPS-guided positioning system guiding irrigation systems on a maintenance-free, pre-programmed path with exceptional steering accuracy.
- Variable Rate Irrigation (VRI) Independently controlled irrigation zones enabling water to be applied precisely where needed, optimizing water usage across different areas of a field.
- 3-Wheel Flex Patented three-wheel tower base designed to keep all three wheels on the ground over tough terrain, maintaining consistent load on the drive train and smooth system movement across fields.
- Reinke Wheel Gear Heavy-duty wheel gearbox featuring the largest input bearings in the industry to deliver 55% greater load capacity, backed by the industry's best wheel gear warranty of 10 years or 16,000 hours.
- Reinke Financing Financing facilitation service for irrigation equipment purchases, offered through partner lenders with starting rates from 6.60%, down payments starting at 10%, and loan terms up to 84-120 months. Includes promotional options such as $0 down with 1.99% interest and first payment due in 12 months, or a $1,500 Tower Rebate.
Quantifiable outcome
- Water wastage reduction of up to 30%
- +2 more outcomes
Companies that use Reinke
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles2 records
Reinke technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature7 records
Reinke partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- CropX TechnologiescoreReinke and CropX have a unified platform integration allowing farmers to access crop and soil data directly within Reinke's ReinCloud 3 system. The integration enables real-time sensor data display and bidirectional data sharing. Reinke offers a free CropX sensor with new irrigation systems.
- AgPackminorAgPack Partnership providing additional value and benefits to customers through partner program
- Scott SpecialtiesminorReinke acquired Scott Specialties' facilities in Kansas to expand manufacturing capacity and employment opportunities
- Roehr's MachineryminorRoehr's Machinery in Beatrice, Nebraska installed Reinke Electrogator II irrigation equipment with CropX sensors for Lindberg Family Farms
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Reinke competitors and assessment
Company assessmentDirect peers
- Valmont Industries: Public global leader in mechanized irrigation through its Valley brand, competing directly with Reinke in center pivot and lateral move systems across the same row-crop customer base. Identified alongside Reinke as one of three key US center pivot players.
- Lindsay Corporation: Public manufacturer of Zimmatic center pivot and lateral move irrigation systems, competing head-to-head with Reinke on technology, dealer network, and large-acreage row-crop customers. The third of the three key US center pivot players.
- T-L Irrigation: Privately held Nebraska-based manufacturer of hydrostatically driven center pivot and linear move irrigation systems. Smaller-scale but a direct product-category competitor to Reinke in the US row-crop market.
- Pierce Corporation: Privately held US manufacturer of center pivot irrigation systems and components serving similar row-crop and specialty-crop growers; comparable business model and product mix to Reinke.
- Alkhorayef Industries: Saudi-based irrigation equipment manufacturer with strong MENA presence and growing global footprint in center pivot systems, comparable to Reinke in product category and agricultural customer base.
Emerging players
- CropX Technologies: Soil-sensor and precision-irrigation analytics company that is a current integration partner of Reinke (ReinCloud 3). It represents an adjacent emerging player whose data analytics increasingly overlap with traditional pivot hardware value propositions.
Broad incumbents
- Jain Irrigation Systems: Large Indian irrigation and agriculture-inputs company offering drip, sprinkler, and pivot solutions globally. Comparable to Reinke as a broad incumbent in agricultural irrigation, though with a much wider product portfolio.
- Netafim: Global leader in drip and precision irrigation, owned by Orbia, with growing pivot-adjacent and digital-farming offerings. Overlaps with Reinke in serving commercial growers seeking precision water management.
- Rain Bird Corporation: Privately held major irrigation equipment manufacturer serving agriculture, golf, and residential markets. Comparable to Reinke as a broad irrigation incumbent, though heavier weighting toward landscape/sprinkler segments.
- Hunter Industries: Privately held irrigation and lighting products manufacturer with a meaningful agriculture and landscape irrigation portfolio, comparable to Reinke in distribution model and dealer-network go-to-market, though serving a more landscape-skewed mix.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Reinke social profiles
Digital presenceReinke financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reinke leadership team
Management profileNumber of profiles
Profiles1 record
Reinke subsidiaries and ownership
Company hierarchySubsidiaries1 record
Reinke funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reinke M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reinke
What does Reinke do?
Reinke manufactures and sells center pivot and lateral move irrigation systems for commercial agriculture, organized across five product categories: Center Pivots (Electrogator 3, Electrogator II, Alumigator, Minigator), Lateral Move Systems (Maxigator), Remote Controls (ReinCloud cloud platform and RC3 Remote Management Device), Precision Irrigation (RPM Controls, Navigator GPS, Variable Rate Irrigation), and Drive Train components (3-Wheel Flex, Reinke Wheel Gear). Products are sold exclusively through a global network of certified local dealers who provide installation, service, and ongoing support, with financing facilitated through partner lenders.
Is Reinke a public or private company?
Reinke is a private company. It is classified as family owned and is currently operating.
When was Reinke founded?
Reinke was founded in 1954. It employs 501 to 1,000 people.
Where is Reinke based?
Reinke is headquartered in Deshler, United States, in the North America region.
How does Reinke make money?
Four revenue lines are on record. Irrigation Systems Sales are the primary driver. The others are remote Management Hardware, precision Irrigation Technology and financing Services.
Who are Reinke's main competitors?
Direct peers on record are Valmont Industries, Lindsay Corporation, T-L Irrigation, Pierce Corporation and Alkhorayef Industries. CropX Technologies is listed as an emerging player. Broad incumbents are Jain Irrigation Systems, Netafim, Rain Bird Corporation and Hunter Industries.
Does Reinke have an API?
No public API is recorded for Reinke.
What industry is Reinke in?
Reinke's product category is Agricultural Irrigation Equipment. Its primary akta.pro industry code is AFAAACAB, Sprinkler & Center-Pivot/Lateral-Move Systems, with a secondary code of AFABAHAI, Irrigation Automation & Controllers (Timers, Solenoids, Control Panels). Its NAICS code is 22131 and its SIC code is 3523.