Name

Daydream Believers

Legal name

Daydream Believers Education LTD

Website

https://daydreambelievers.co.uk

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Educational Content / K-12 Creative Learning Resources

NAICS

Educational Support Services (61171), All Other Schools and Instruction (61169)

SIC

Miscellaneous Publishing (2741)

akta.pro primary industry

Curriculum, Lesson Planning & Instructional Content Platforms (EDAJAMAD)

akta.pro secondary industries

K–12 Instructional Design & Curriculum Development Services (EDAGAKAA), Simulation & Scenario-Based Learning Authoring (EDAFAHAD)

Keywords

• Creative learning resources
• Project-based learning
• K-12 creative education
• Free educational resources
• Curriculum-aligned learning units

Headquarters

HQ city

Edinburgh

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Free Educational Resources (Donation-Supported): All Daydream Believers resources are provided completely free to schools and educators. The organization is funded through donations and partner contributions. The website explicitly invites visitors to 'become a Believer' by contributing to learning resources or making a donation via Stripe.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Daydream Believers produces and distributes a free, curated library of downloadable project-based learning resources (Creative Playlists) for K-12 schools, covering creative thinking, problem-solving, and interdisciplinary themes. The portfolio includes more than 40 standalone units, a Creative Thinking Qualification pathway, and a Creative Innovation Qualification pathway, all co-developed with major partners such as NHS Scotland, D&AD, the LEGO Agency, Rockstar Games, Acrylicize, and the Ellen MacArthur Foundation. Selected resources embed AI tools, and the platform provides multi-language versions including Scottish Gaelic translations.

Product overview

Daydream Believers is an educational platform offering a library of free, downloadable creative learning resources for schools. The portfolio consists of interdisciplinary project-based learning modules focused on creativity, critical thinking, and problem-solving skills. Core offerings include qualification-aligned challenges (Creative Thinking Qualification and Creative Innovation Qualification) and standalone interdisciplinary resources, with the main products being Make Your Day (3 parts), Caring Innovators (5 parts, NHS Scotland partnership), Wonder Makers (5 parts), Threads (3 parts, AI-enhanced sneaker design), SeaStory (1 part, ocean conservation), Solarpunk Island (1 part), Marseum (6 parts), Music of Your Soul (5 parts), A State of Being (65h wellness design), and numerous shorter creative skill modules. The platform also offers Gaelic-language versions of several resources (SgeulMara, Eilean Solarpunk, Màrseum) for Scottish Gaelic-medium education. Resources are developed in partnership with organizations including NHS Scotland, D&AD, LEGO Agency, Rockstar Games, Acrylicize, Museums Galleries Scotland, Ellen MacArthur Foundation, and adidas.

Differentiator

Problem solved

Functional benefit

Products and services

• Make Your Day A 3-part Creative Innovation Qualification unit in which learners explore world days and design their own idea for a day to celebrate a cause, person, or something that brings joy, then develop a social media campaign. Targets K-12 schools and learners.
• Caring Innovators A 5-part Creative Innovation Qualification challenge developed with NHS Scotland and supported by Opencast, in which learners aged 15-18 step into the role of empathetic problem solvers in healthcare and design innovations that help people stay well, pitching ideas to NHS Scotland. Targets K-12 schools delivering the qualification pathway.
• Wonder Makers A 5-part Creative Innovation Qualification challenge for ages 15-18 in which learners reimagine education and design a learning experience they would truly want to be part of, exploring the skills their generation needs for life.
• Threads A 3-part interdisciplinary unit in which learners design their own generation sneaker that captures their identity, culture, and values, using AI tools and 3D tools to prototype and visualize their designs for a class exhibition.
• SeaStory A 1-part interdisciplinary resource where learners pitch a short film idea for a new streaming platform (SeaStory) and create a storyboard to inspire people to protect the ocean's future.
• Solarpunk Island A 1-part interdisciplinary resource for ages 9-18 where learners crash-land on an uninhabited island and design a Solarpunk-style habitat following 15-minute neighborhood principles.
• Marseum A 6-part interdisciplinary resource where learners design an exhibition about life on Earth for the first museum on Mars in the year 2050, developed in collaboration with Museums Galleries Scotland.
• Living in a Digital World An 8-hour interactive journey into cybersecurity covering security risks, data protection, creating strong passwords, understanding algorithms, and designing a future digital device that prioritizes cyber security.
• Creating a Community A 3-part lesson developed with Rockstar Games where students learn the process of storytelling and community building by creating unique characters and bringing them to life in their environments.
• LEGO The Idea Process A 20-hour step-by-step guide from the LEGO Agency on analyzing a brief, conducting research, and producing creative ideas including deconstructing creative briefs and creating compelling calls to action.
• A New Way to Play (D&AD New Gen Awards 2023) A 4-part qualification challenge developed with adidas and WPP Group for the D&AD New Gen Awards 2023, where learners design a physical experience, game, or sport to encourage more 11 to 18-year-olds to move.
• #GetOnWithIt A 1-part qualification challenge developed with Dentsu Creative where young people learn about climate change challenges and develop creative ideas to get the attention of world leaders and policymakers.
• Circular Brand A 1-part qualification challenge developed with the Ellen MacArthur Foundation where learners create a circular fashion brand on the Teemill platform that communicates the importance of a circular economy.
• A State of Being A 65-hour challenge developed with Acrylicize where learners imagine and create a new wellness area in a school where students can feel calm, experience kindness, and practice good mental health.
• Music of Your Soul A 5-part qualification challenge where students conceptualize and design an interactive, immersive experience that tells a story about the music of their soul through three distinctive spaces.
• Creative Thinking Qualification A structured qualification pathway for learners aged 15+ that uses the Creative Playlists (such as Creating a Community, Rethink Failure, LEGO The Idea Process, Circular Brand, Forestopia, Music of Your Soul, Joy in a Box, Sparks, Snack to the Future, Branding, and #GetOnWithIt) as its primary learning resource, delivered over approximately one academic year at ~6 timetabled hours per week.
• Creative Innovation Qualification A newer structured qualification pathway anchored by flagship challenges Caring Innovators (developed with NHS Scotland) and Wonder Makers, with further challenges to extend the innovation-focused learning route for learners aged 15+.

Quantifiable outcome

• Included in hundrED Global Collection 2023 as one of top 100 most impactful & scalable K12 education innovations worldwide
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

26 partnerships are on record, tiered core, major and minor.

• NHS ScotlandcoreStrategic or Co-development PartnerNHS Scotland partnered with Daydream Believers to co-develop the Caring Innovators creative challenge, where learners design health and care innovations and pitch them to NHS Scotland. This is a flagship programme within the Creative Innovation Qualification.
• OpencastcoreStrategic or Co-development PartnerOpencast supported the development of the Caring Innovators challenge (part of the Creative Innovation Qualification), contributing to the teacher's toolkit.
• D&ADcoreStrategic or Co-development PartnerD&AD co-developed the Creative Bravery resource and partnered on the D&AD New Gen Awards 2023 (with adidas and WPP Group), giving students a platform to submit creative ideas for judging by D&AD.
• Rockstar GamescoreStrategic or Co-development PartnerRockstar Games partnered to create the Creating a Community learning resource, teaching storytelling and community building through game design, as part of the Creative Thinking Qualification.
• The LEGO AgencycoreStrategic or Co-development PartnerThe LEGO Agency (in-house creative agency of the LEGO Group) co-developed Lego City Adventures and LEGO The Idea Process resources, sharing step-by-step creative thinking and storytelling frameworks.
• Ellen MacArthur FoundationcoreStrategic or Co-development PartnerThe Ellen MacArthur Foundation co-created the Circular Brand challenge, exploring circular economy concepts through fashion design on the Teemill platform, as part of the Creative Thinking Qualification.
• Museums Galleries ScotlandcoreStrategic or Co-development PartnerMuseums Galleries Scotland co-developed the Marseum resource, where learners design an exhibition about life on Earth for the first museum on Mars.
• Edinburgh Napier UniversitymajorStrategic or Co-development PartnerEdinburgh Napier University's School of Arts & Creative Industries co-developed Creating Scotland's Obscurities and is listed as a supporter of Daydream Believers. They support the broader mission of nurturing creative talent.
• AcrylicizecoreStrategic or Co-development PartnerAcrylicize (London and Seattle-based creative studio) co-developed Thoughts Become Things (experiential design), A State of Being (wellness spaces), and Music of Your Soul resources.
• Edinburgh College of ArtmajorStrategic or Co-development PartnerEdinburgh College of Art co-developed the Tell a Story resource, focusing on creative communication and storytelling skills for young learners.
• The Glasgow School of ArtmajorStrategic or Co-development PartnerThe Glasgow School of Art co-developed the Transform! resource, teaching strategies for generating imaginative ideas and visual responses to design problems.
• Dentsu CreativecoreStrategic or Co-development PartnerDentsu Creative co-developed the #GetOnWithIt climate action resource, giving young people a platform to present ideas at UN Climate Change Conferences including COP26 in Glasgow 2021.
• LantramajorStrategic or Co-development PartnerLantra (Sector Skills Council for nature-based sectors) co-created the SeaStory/SgeulMara resource, exploring ocean conservation through filmmaking, in partnership with Salmon Scotland and Studio Birthplace.
• Studio BirthplacemajorStrategic or Co-development PartnerStudio Birthplace partnered with Daydream Believers, Lantra, and Salmon Scotland to create SeaStory/SgeulMara — a streaming platform challenge for ocean conservation storytelling.
• Gen+majorStrategic or Co-development PartnerGen+ co-developed the Rethink Failure resource, helping young people aged 7-14 embrace mistakes, take risks, and build resilience through a meta-skills programme.
• WhitespacemajorStrategic or Co-development PartnerWhitespace (creative digital agency, Edinburgh) co-developed the Branding resource, teaching brand identity and design fundamentals as part of the Creative Thinking Qualification.
• Education ScotlandmajorStrategic or Co-development PartnerEducation Scotland collaborated on the Living in a Digital World (cybersecurity) resource and translated the Marseum and Solarpunk Island resources into Scottish Gaelic.
• Studio LRmajorStrategic or Co-development PartnerStudio LR co-developed Bitesize Bravery, providing multiple mini-lessons in creative thinking through practical exercises for use across the curriculum.
• Emperor (Creative Agency)majorStrategic or Co-development PartnerEmperor co-developed Say What You See (typography puzzles), Six Degrees of Separation (lateral thinking), and What's My Logo(type)? resources.
• AmazeRealise (Kin + Carta)majorStrategic or Co-development PartnerAmazeRealise (now Kin + Carta Connect) co-developed Veggie Delight (advertising), Go Dough(Nuts)! (guerrilla marketing), and Wakey Wakey (UX design) resources.
• Creative InformaticsmajorStrategic or Co-development PartnerCreative Informatics (Edinburgh-based R&D programme bridging creative industries and tech) co-developed the Dream Team resource on team dynamics and personality diversity.
• Leith (Creative Agency)majorStrategic or Co-development PartnerLeith (Edinburgh-based creative agency) co-developed I Like It, challenging students to reimagine a better social media platform.
• Creative Advertising at University of LincolnmajorStrategic or Co-development PartnerUniversity of Lincoln's BA (Hons) Creative Advertising programme co-developed the Spontaneity resource on spontaneous visual thinking and storytelling.
• adidascoreStrategic or Co-development PartnerAdidas partnered with Daydream Believers and D&AD for the New Gen Awards 2023, challenging learners to design new sports and physical activity experiences for 11-18 year olds, leveraging the adidas brand.
• WPP GroupcoreStrategic or Co-development PartnerWPP Group co-sponsored the D&AD New Gen Awards 2023 alongside adidas and D&AD, providing industry expertise for the A New Way to Play creative challenge.
• After The PandemicminorStrategic or Co-development PartnerAfter The Pandemic created a fringe space during COP26 in Glasgow where students could display their #GetOnWithIt climate solutions and participate in the climate conversation.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xbsky.app/profile/daydream-believers.bsky.social
• YouTubeyoutube.com/@daydream.believers
• Facebookfacebook.com/daydreamingbelievers
• Instagraminstagram.com/daydream.believers

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Daydream Believers