Elderwerks
Elderwerks Educational Services is a 501(c)(3) non-profit founded in 2011 that provides free senior living advisory, housing referral, and dementia education services to seniors, families, and healthcare professionals throughout Illinois, primarily in the Chicagoland area.
- Company typePrivate
- Founded2011
- HeadquartersPalatine, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Elderwerks does
Elderwerks Educational Services is a not-for-profit 501(c)(3) organization founded in 2011 and headquartered in Palatine, Illinois (mailing address Cary, IL), that provides free senior living coordination, advocacy, and education services across Illinois with primary focus on the Chicago metropolitan area and surrounding counties (McHenry, Kane, Kendall, Lake). The organization's core service is a three-step advisory process in which a personal Senior Advisor assesses a senior's care needs, accompanies the family on community tours, and collects feedback; this is delivered via a toll-free phone line (855-462-0100), a web-based senior housing referral database, and a broader Community Partner Directory spanning assisted living, continuing care retirement communities, home care, memory care, financial and estate planning, healthcare, transportation, veterans services, and government offices. In parallel, Elderwerks operates productized education programs including the Dementia Academy by Elderwerks (multi-level dementia training) and Continuing Education courses delivered through the Beacon360 platform for healthcare professionals, plus the annual Aging Better Expo and the Aging & Dementia Symposium.
The business model is freemium for end users: advisory, referrals, and educational content are complimentary to seniors and families, with no fees charged to consumers. Revenue is generated indirectly through community partnerships, tiered Expo sponsorships (e.g., Daily Herald, Private Home Care, Pearl Healthcare, Plum Creek, Right at Home), Continuing Education and Dementia Academy program income, and donations processed via securepayment.link. Go-to-market is sales-led, multi-channel, and content-driven, combining blog articles, YouTube videos, Facebook, email newsletters, community events, and partner referrals. The organization has 1-10 employees, a small named leadership team led by founder/CEO Jennifer Prell, and no proprietary technology platform, API, or AI/ML capability.
Elderwerks firmographics
Firmographics- Name
- Elderwerks
- Legal name
- Elderwerks Educational Services
- Website
- https://elderwerks.org
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Elderwerks Educational Services is a 501(c)(3) non-profit founded in 2011 that provides free senior living advisory, housing referral, and dementia education services to seniors, families, and healthcare professionals throughout Illinois, primarily in the Chicagoland area.
- Ownership category
- akta.pro rank
Elderwerks industry classification
Industry- Product category
- Senior Living Advisory Services
- NAICS
- Services for the Elderly and Persons with Disabilities (62412), Educational Support Services (611710)
- SIC
- Services-Social Services (8300), Services-Educational Services (8200)
- akta.pro primary industry
- Elder Services & Aging Support (BPAGAEAF)
- akta.pro secondary industries
- Senior Social Clubs & Community-Based Day Programs (Non-Clinical) (HSABANAK), Caregiving, Aging-in-Place & Home Safety Education (For seniors & family caregivers) (EDAAAMAL)
Keywords
Where Elderwerks is headquartered
LocationHeadquarters
- HQ city
- Palatine
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Elderwerks business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Senior Living Advisory Services: Elderwerks provides complimentary senior living guidance and referrals to families at no cost. The organization operates as a 501(c)(3) not-for-profit and appears to generate revenue through sponsorships, continuing education programs, and community partnerships rather than direct fees from consumers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free senior living advisory services |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Elderwerks product offering
Product offeringCore offering
Elderwerks Educational Services is a not-for-profit 501(c)(3) organization that provides complimentary senior living advisory and referral services, helping seniors and families navigate options across independent living, assisted living, memory care, and home care. The organization also delivers dementia training through its Dementia Academy, continuing education for healthcare professionals, community events such as the annual Aging Better Expo, and extensive online educational resources.
Product overview
Elderwerks Educational Services is a not-for-profit 501(c)(3) organization providing a comprehensive suite of senior living advisory and educational services. The organization operates as a unified service platform combining free senior housing coordination, an online referral database for communities and home care, professional education programs including the Dementia Academy and Continuing Education courses, the annual Aging Better Expo, and extensive educational resources through blog posts and articles. These offerings work together to guide seniors and families through aging care options, with services funded through community sponsorships and partnerships rather than direct fees to clients.
Differentiator
Problem solved
Functional benefit
Products and services
- Senior Living Coordination Services Free advisory service that helps families find appropriate senior living communities, including independent living, assisted living, memory care, and home care providers. Includes personalized guidance from senior advisors, tours, and follow-up feedback collection.
- Senior Housing Referral Database Online searchable database of senior housing communities and home care providers. Users can register, search, and save favorite communities for later review.
- Dementia Academy by Elderwerks Comprehensive dementia training classes broken down by type and level to help caregivers and professionals understand and manage dementia care.
- Continuing Education Programs Professional education programs for healthcare professionals offering continuing education credits on topics including dementia care and aging-related subjects.
- Aging Better Expo Annual community expo featuring educational sessions on legal and health aspects of aging, supported by community partners and sponsors.
- Blog and Educational Resources Library of articles, videos, and blog posts covering dementia care, caregiver support, Medicare/Medicaid, estate planning, fitness classes, and senior safety topics.
- Illinois Senior Directory Online directory of senior-related resources and services available throughout Illinois.
- Caregiver Support Programs Support services including caregiver support groups, volunteering opportunities, and educational events for caregivers of seniors.
- Community Partner Directory Directory of approved providers and partner organizations across categories including assisted living, CCRC, home care agencies, financial advisors, legal services, transportation, and healthcare.
Companies that use Elderwerks
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
Elderwerks technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Elderwerks partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Assisted Living CommunitiescoreNetwork of assisted living communities offering apartments with assistance for activities of daily living (ADLs). These communities partner with Elderwerks for referral services.
- Continuing Care Retirement Communities (CCRC)coreCCRCs offering independent living, assisted living and skilled nursing care on the same campus, partnering with Elderwerks for senior referrals.
- Home Service AgenciescoreAgencies providing at-home companionship and help with activities of daily living (ADLs), connected through Elderwerks referral network.
- Memory Loss OrganizationscoreOrganizations supporting older adults with cognitive impairment such as Alzheimer's Disease or dementia, including Alzheimer's Association.
- Financial Advisors and Estate Planning AttorneysminorProfessionals who guide seniors through financial and legal issues including estate planning, trusts, powers of attorney.
- Healthcare PartnerscoreHospitals, rehabilitation centers, therapy providers, and medical professionals providing healthcare services to seniors referred through Elderwerks.
- Government Officesminor包括Veterans Assistance Commission, Social Security Administration, Illinois Department on Aging, and other government offices providing benefits and services to seniors.
- Veterans Organizationsminor包括Veterans Assistance Commission of McHenry County, Veterans Assistance Commission of Kane County, Edward Hines Jr. VA Hospital, providing veteran-specific benefits and healthcare.
- Aging Better Expo SponsorsminorGold sponsors: Daily Herald Media Group, Private Home Care. Silver sponsors: Pearl Healthcare, Plum Creek Supportive Living, Right at Home. Multiple general supporters including real estate agents, libraries, and senior living communities.
- Transportation Servicesminor包括BriteLift Inc., Honor Flight Chicago, providing transportation to disabled and older adults.
- Medicare and Insurance Partnersminor包括Devoted Health, Humana Health, United Healthcare, My Benefits Hero, providing Medicare supplements and insurance guidance.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Elderwerks competitors and assessment
Company assessmentDirect peers
- A Place for Mom: Largest U.S. senior living referral and advisory service connecting families with assisted living, memory care, and independent living communities. Closest direct competitor to Elderwerks' core advisory business, though operating nationally with venture-backed technology and commission-driven revenue model.
- Caring.com: Senior care resource and referral platform providing directories, reviews, and senior living advisory across the U.S. Direct peer in the senior advisory and content/education space, with much larger national reach and digital presence.
- Seniorly: Online senior living marketplace and advisory platform helping families find assisted living, memory care, and independent living options. Direct peer with similar advisory-led model, though technology-first rather than community-anchored.
- Care Patrol: Senior placement and advisory service helping families find assisted living, memory care, and in-home care. Direct peer with similar free advisory model, though operating as a national franchise system with local advisors across multiple states.
Emerging players
- Alzheimer's Association: National non-profit providing dementia education, caregiver support, and resources, including professional training programs. Overlaps with Elderwerks' Dementia Academy and caregiver support group offerings at much larger national scale.
- Family Caregiver Alliance: National non-profit providing caregiver support, education, and resources for families caring for older adults and those with chronic conditions. Comparable to Elderwerks' caregiver support and educational content mission, though focused on caregiver rather than senior placement.
- Oasis - A Lifetime of Learning: National non-profit providing adult learning, lifelong education, and wellness programs for older adults. Comparable educational programming for seniors, with structured classes and community-based delivery model similar to Elderwerks' education arm.
Regional players
- Area Agency on Aging (Illinois): Illinois state-administered regional agencies providing information and assistance, caregiver support, and benefits navigation for older adults. Comparable Illinois-region service portfolio including senior living guidance, though publicly funded and serving broader social services.
Broad incumbents
- AARP: Largest U.S. non-profit advocacy and resource organization for people 50+, providing caregiver resources, senior housing information, and continuing education. Overlaps with Elderwerks' educational content and senior guidance mission, but operates at massive national scale.
Others
- WellSky (formerly Allscripts Care): Healthcare and senior care technology provider offering care coordination, referral management, and post-acute software for hospitals, senior living operators, and home care agencies. Adjacent enabling technology that powers similar referral ecosystems, serving the same partner communities Elderwerks works with.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Elderwerks social profiles
Digital presenceElderwerks financial estimates
Financial estimateRevenue estimate
Valuation estimate
Elderwerks leadership team
Management profileNumber of profiles
Profiles5 records
Elderwerks funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Elderwerks M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Elderwerks
What does Elderwerks do?
Elderwerks Educational Services is a not-for-profit 501(c)(3) organization that provides complimentary senior living advisory and referral services, helping seniors and families navigate options across independent living, assisted living, memory care, and home care. The organization also delivers dementia training through its Dementia Academy, continuing education for healthcare professionals, community events such as the annual Aging Better Expo, and extensive online educational resources.
Is Elderwerks a public or private company?
Elderwerks is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Elderwerks founded?
Elderwerks was founded in 2011. It employs 1 to 10 people.
Where is Elderwerks based?
Elderwerks is headquartered in Palatine, United States, in the North America region.
How does Elderwerks make money?
One revenue line is on record: senior Living Advisory Services.
Who are Elderwerks's main competitors?
Direct peers on record are A Place for Mom, Caring.com, Seniorly and Care Patrol. Emerging players are Alzheimer's Association, Family Caregiver Alliance and Oasis - A Lifetime of Learning. Area Agency on Aging (Illinois) is listed as a regional player. AARP is listed as a broad incumbent. WellSky (formerly Allscripts Care) is listed as an others.
Does Elderwerks have an API?
No public API is recorded for Elderwerks.
What industry is Elderwerks in?
Elderwerks's product category is Senior Living Advisory Services. Its primary akta.pro industry code is BPAGAEAF, Elder Services & Aging Support, with a secondary code of HSABANAK, Senior Social Clubs & Community-Based Day Programs (Non-Clinical). Its NAICS code is 62412 and its SIC code is 8300.