Earnest Analytics
Earnest Analytics is a New York-based alternative data provider that transforms raw consumer transaction and healthcare claims data into subscription-based insights for hedge funds, asset managers, PE firms, Fortune 500 companies, and consultants via its Dash analytics platform.
- Company typePrivate
- Founded2015
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Earnest Analytics does
Earnest Analytics was a New York-based alternative data provider that transformed raw consumer transaction and healthcare claims data into investment-grade insights for hedge funds, asset managers, private equity firms, and Fortune 500 corporate buyers. The company was founded around 2015 (originally as Earnest Research), operated from its headquarters at 43 West 24th Street in New York with an additional office in Dublin, Ireland, and was acquired by Consumer Edge in April 2025.
The core of the platform was a four-stage proprietary pipeline — data sourcing from vetted partners, AI-based normalization under the "Earnest AI" methodology, analyst-led classification and validation, and delivery through the Dash analytics platform — applied to a panel covering 180M+ accounts with a minimum 1-day transaction lag. The product portfolio spanned 12+ datasets: credit/debit card spend panels (Orion, Vela Gamma, Vela Velorum), CPG scanner data, medical and pharmacy claims (Leo, Hydrus, Phoenix families), web pricing for autos, homebuilders, and retail, and the EASI Spend Index tracking 89 merchant category codes. Distribution was dual-track: enterprise field sales targeting hedge funds, asset managers, PE firms, and Fortune 500s, plus a self-serve Dash offering with free trial for exploration. The company also delivered directly into AWS S3, BigQuery, Snowflake, and Tableau for clients preferring to integrate data into existing data infrastructure.
The revenue model was subscription-based recurring revenue on alternative data products, with enterprise pricing set on a quote basis (not publicly disclosed). Customer concentration appeared moderate, with named buyers spanning investment research (Rabobank), corporate strategy and marketing (Tecovas, Hungryroot, SPARC Group, Sizzling Platter, Corepower Yoga), and academia (Emory/Theta). The company raised $15M in Series funding from Pivot Investment Partners in September 2019 and operated with a 100+ person team at the time of its acquisition.
Earnest Analytics firmographics
Firmographics- Name
- Earnest Analytics
- Legal name
- The Earnest Analytics Company
- Website
- https://earnestanalytics.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Acquired
- Headcount range
- 101–250 employees
- Short description
- Earnest Analytics is a New York-based alternative data provider that transforms raw consumer transaction and healthcare claims data into subscription-based insights for hedge funds, asset managers, PE firms, Fortune 500 companies, and consultants via its Dash analytics platform.
- Ownership category
- akta.pro rank
Earnest Analytics industry classification
Industry- Product category
- Alternative Data Analytics
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Marketing Research and Public Opinion Polling (541910), Software Publishers (513210)
- SIC
- Services-Computer Processing & Data Preparation (7374), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Marketing Analytics & Measurement Strategy (Attribution, MMM, KPIs) (MPAAAFAH)
- akta.pro secondary industries
- Value-Based Contracting Analytics (ACO/MSSP/MA, shared savings/risk) (HLACAHAA), Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)
Keywords
Where Earnest Analytics is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Earnest Analytics business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Alternative Data Subscriptions: Subscription-based access to alternative data products including credit card transactions, healthcare claims, consumer goods data, and web pricing data delivered through Dash platform or direct data delivery to AWS S3, BigQuery, Snowflake, or Tableau
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free trial available for initial exploration |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Earnest Analytics product offering
Product offeringCore offering
Earnest Analytics sells subscription access to a curated portfolio of twelve alternative data products covering credit and debit card transaction panels, medical and pharmacy claims, CPG scanner data, and web pricing data for auto, homebuilders, and retail. These datasets are normalized through a proprietary AI and human-analyst pipeline and delivered through the Dash analytics platform or directly into enterprise cloud data warehouses and BI tools. Customers use the data for earnings prediction, consumer and competitive benchmarking, M&A due diligence, and revenue forecasting.
Product overview
Earnest Analytics is a healthcare and transaction data provider offering a unified platform of alternative data products. The core product is Dash, a proprietary analytics platform that delivers curated insights. The portfolio includes 12 representative datasets spanning healthcare (medical and pharmacy claims products: Leo, Hydrus, Phoenix) and consumer transaction data (credit card spend products: Orion, Vela Gamma, Vela Velorum), plus CPG scanner data, and web pricing data for auto, homebuilders, and retail. Data is delivered through multiple channels including AWS S3, BigQuery, Snowflake, and Tableau integration.
Differentiator
Problem solved
Functional benefit
Brands
- Dash: Earnest's curated analytics platform for accessing alternative data insights
- Earnest AI
- EASI (Earnest Analytics Spend Index)
Products and services
- Dash Analytics Platform Proprietary analytics platform that enables users to access, visualize, and analyze consumer spending and healthcare data; serves as the primary interface for exploring alternative data insights and receiving curated analytics with a one-day minimum transaction lag.
- Leo Medical Claims Healthcare data product covering medical claims from present forward, enabling earnings predictions, infusion therapeutic tracking, medical procedure utilization analysis, macro utilization trends, market sizing, patient persistence, and patient counts by indication and facility type.
- Hydrus Medical Claims Healthcare data product providing medical claims data for earnings predictions, infusion therapeutic tracking, macro utilization trends, and trends by indication and facility type.
- Leo Pharmacy Claims Healthcare data product covering pharmacy claims enabling earnings predictions, market access analysis, patient assistance program tracking, patient persistence, retail and specialty drug utilization, and trends by indication.
- Phoenix Pharmacy Claims Healthcare data product providing pharmacy claims data for earnings predictions, patient journey analysis, patient persistence tracking, and specialty and retail drug utilization.
- Phoenix Medical Claims Healthcare data product covering medical claims enabling patient persistence analysis, patient journey tracking, and provider-specific utilization metrics.
- Scanner Consumer Packaged Goods (CPG) Product data sourced from thousands of retail stores covering millions of US households, enabling earnings predictions, cohort analyses, company/brand/category sales, units, pricing, and household demographics analysis across grocery and drugstore chains.
- Orion Consumer Spend Transaction data product providing consumer spend insights including earnings predictions, customer lifetime value, income demographics, macroeconomic trends, market share, performance benchmarking, share of wallet, and subscription trends.
- Vela Gamma Consumer Spend Credit card transaction data product delivering consumer spend analytics including earnings predictions, age demographics, customer lifetime value, income segmentation, macroeconomic trends, market share, performance benchmarking, share of wallet, and subscription trends.
- Vela Velorum Consumer Spend Consumer spend data product covering macroeconomic trends, age demographics, customer lifetime value, income data, market share, performance benchmarking, share of wallet, and subscription trends.
- Auto Sellers Web pricing data product providing auto-level performance benchmarking, earnings predictions, pricing and discounting analysis, and stocking levels tracking.
- Homebuilders Web pricing data product offering builder-level performance benchmarking, earnings predictions, home order and cancellation rates, home selling prices, and macroeconomic trends analysis.
- Retail Pricing Web pricing data product enabling gross margin predictions, out-of-stock levels tracking, product-level performance benchmarking, and promotional discounting analysis.
- Earnest Analytics Spend Index (EASI) Proprietary alternative data-driven measure of US consumer spending tracking spend across 89 merchant category codes, derived from credit and debit card data of millions of de-identified US consumers with over 0.9 r² correlation to Census Bureau data.
Quantifiable outcome
- 90% revenue surprise accuracy
- +4 more outcomes
Companies that use Earnest Analytics
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles3 records
Earnest Analytics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability4 records
Feature3 records
Earnest Analytics partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Consumer EdgecoreConsumer Edge, a global consumer data intelligence firm, agreed to acquire Earnest Analytics in April 2025. The acquisition aims to expand Consumer Edge's data offerings, geographic reach, and technology capabilities. Deal expected to close in April 2025.
- Data Partners (World-class data partners)coreEarnest Analytics works with world-class data partners who follow industry highest standards for accuracy, trustworthiness, and compliance. These partners provide raw transaction and healthcare data that Earnest transforms and productizes.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Earnest Analytics competitors and assessment
Company assessmentDirect peers
- Eagle Alpha: Alternative data research, sourcing, and analytics platform for institutional investors. Comparable vendor-discovery and due-diligence workflow for hedge funds evaluating datasets such as Earnest's.
- Visible Alpha: Aggregated consensus research and proprietary modeling data for institutional investors. Comparable as an alternative data provider augmenting traditional sell-side research for institutional buy-side workflows.
- Bloomberg Second Measure: Panel-based credit and debit card transaction analytics for investors and corporates. Directly competes with Earnest's Orion and Vela credit card spend products for the same investment-research and corporate-strategy use cases.
- 1010data: Alternative data platform providing credit card, point-of-sale, and consumer transaction datasets for financial institutions and consumer brands. Directly comparable panel-and-insights product model to Earnest's Dash platform.
Emerging players
- Stackline: E-commerce and retail analytics platform providing shopper intelligence and competitive insights to brands and investors. Comparable use case to Earnest's CPG scanner and pricing products for benchmarking and share-of-wallet analysis.
- Placer.ai: Location and foot-traffic analytics provider for retailers, real estate, and institutional investors. Comparable alternative-data approach delivering real-world behavioral signals for investment and corporate strategy.
Broad incumbents
- FactSet: Major institutional financial data and analytics platform serving hedge funds and asset managers with fundamental, alternative, and analytics data. Overlaps with Earnest in serving investment-research workflows with alternative datasets.
- Consumer Edge: Global consumer data intelligence firm that acquired Earnest Analytics in April 2025. Directly comparable as a transaction-level consumer data provider serving investors and corporate clients with overlapping product categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Earnest Analytics social profiles
Digital presenceEarnest Analytics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Earnest Analytics leadership team
Management profileNumber of profiles
Profiles2 records
Earnest Analytics funding detail
Funding detailFunding overview
Funding rounds3 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Earnest Analytics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Earnest Analytics
What does Earnest Analytics do?
Earnest Analytics sells subscription access to a curated portfolio of twelve alternative data products covering credit and debit card transaction panels, medical and pharmacy claims, CPG scanner data, and web pricing data for auto, homebuilders, and retail. These datasets are normalized through a proprietary AI and human-analyst pipeline and delivered through the Dash analytics platform or directly into enterprise cloud data warehouses and BI tools. Customers use the data for earnings prediction, consumer and competitive benchmarking, M&A due diligence, and revenue forecasting.
Is Earnest Analytics a public or private company?
Earnest Analytics is a private company. It is classified as corporate owned and is currently acquired.
When was Earnest Analytics founded?
Earnest Analytics was founded in 2015. It employs 101 to 250 people.
Where is Earnest Analytics based?
Earnest Analytics is headquartered in New York, United States, in the North America region.
How does Earnest Analytics make money?
One revenue line is on record: alternative Data Subscriptions.
Who are Earnest Analytics's main competitors?
Direct peers on record are Eagle Alpha, Visible Alpha, Bloomberg Second Measure and 1010data. Emerging players are Stackline and Placer.ai. Broad incumbents are FactSet and Consumer Edge.
Does Earnest Analytics have an API?
No public API is recorded for Earnest Analytics.
What industry is Earnest Analytics in?
Earnest Analytics's product category is Alternative Data Analytics. Its primary akta.pro industry code is MPAAAFAH, Marketing Analytics & Measurement Strategy (Attribution, MMM, KPIs), with a secondary code of HLACAHAA, Value-Based Contracting Analytics (ACO/MSSP/MA, shared savings/risk). Its NAICS code is 51821 and its SIC code is 7374.