What Consumer Edge does

Consumer Edge is a private alternative data and insights-as-a-service company founded in 2009 by CEO Bill Pecoriello and headquartered in New York. The firm aggregates consumer transaction data from credit and debit cards across approximately 180 million accounts, covering 40,000 brands and 1,800 publicly traded tickers across 5 continents. Its core platform, CE Dash, provides institutional investors, private equity and venture capital firms, and corporate brands with consumer spending intelligence spanning retail, restaurants, apparel, beauty, home and garden, sporting goods, and healthcare sectors. The company has built a specialized healthcare intelligence suite combining Hydrus medical claims, Phoenix pharmacy claims, and the recently launched Taurus hospital procurement dataset (covering ~$75 billion in annual purchasing spend at 4,500 U.S. facilities).

Consumer Edge offers a portfolio of data products including Transact (transaction data), Basketview (receipt-level data), Click (web traffic), Vision (visual analytics), and Research Signal (transaction-based revenue forecasts combining analyst and Wall Street consensus). The firm has expanded its AI capabilities through Cosmos Agent, a conversational AI tool enabling natural language queries of platform data, and offers Model Context Protocol (MCP) integration. The company has grown through three acquisitions (Savvr in 2021, Qentnis GmbH in 2022, and Earnest Analytics announced in 2025) and a $60M+ equity funding round from CoVenture in January 2023. Recent leadership additions include a new CMO (Kumar Doshi, ex-Microsoft) and CRO (Mike Weir, ex-G2) to expand commercial reach.

The company operates a B2B enterprise subscription model with annual contracts, quote-based pricing, and a hybrid go-to-market combining direct enterprise field sales with a self-serve 'Try Dash for Free' product-led motion. Consumer Edge maintains GDPR, CCPA, and EU-U.S. Data Privacy Framework compliance and serves a diverse customer base including hedge funds, asset managers, PE/VC firms, and corporate brands such as Etsy, Peloton, Instacart, CorePower Yoga, Hungryroot, and SPARC. The firm ranks #1 on Maiden Century's alternative data provider ranking and was recognized as a leading alternative data provider across its 15+ year operating history.

Name

Consumer Edge

Legal name

Consumer Edge Holdings, LLC

Website

https://consumer-edge.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

101–250 employees

Short description

Consumer Edge is a private alternative data company providing consumer transaction intelligence from 180 million accounts across 40,000 brands to institutional investors, private equity firms, and corporate brands via its CE Dash platform.

Ownership category

akta.pro rank

Product category

Alternative Data Analytics

NAICS

Marketing Research and Public Opinion Polling (541910)

akta.pro primary industry

Market Research & Consumer Insights (BPAHALAA)

Keywords

• Alternative data analytics
• Consumer transaction data
• Equity research insights
• Medical claims intelligence
• Spend intelligence platform

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Data or Supply Chain (Data Acquisition), Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Data Services: Consumer Edge generates revenue primarily through subscription-based access to their CE Dash platform and data products. Clients pay recurring fees for access to consumer transaction intelligence, research reports, and analytics tools. The model includes annual and multi-year contracts for enterprise clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Consumer Edge is a data and insights-as-a-service provider that aggregates consumer credit and debit card transactions from approximately 180 million accounts, covering 40,000 brands and 1,800 publicly traded tickers across five continents. The company delivers this intelligence through the CE Dash analytics platform along with specialized datasets (Transact, Hydrus, Phoenix, Taurus, Basketview, Click, Vision) and pre-built research products such as Research Signal, serving institutional investors and corporate brands with near real-time consumer spending, healthcare encounter, and hospital procurement data.

Product overview

Consumer Edge is a data and insights-as-a-service company offering a unified analytics platform (CE Dash) with multiple data products. The core offerings include Transact for consumer spending intelligence across 40K brands and 1,800 tickers, and a healthcare suite comprising Hydrus Prime Enriched for medical claims, Phoenix for pharmacy claims, and Taurus for hospital procurement data. Research Signal provides investment-focused revenue forecasts, while Click offers integrated web traffic plus transaction data, and Basketview provides receipt-level transaction insights. Cosmos Agent, an AI-powered conversational interface, enables natural language queries across the platform. The company serves public investors, private equity, venture capital, and corporate brands across multiple retail sectors.

Differentiator

Problem solved

Functional benefit

Brands

• CE Dash: Main analytics dashboard platform for accessing consumer transaction data
• Research Signal
• Phoenix
• Hydrus
• Taurus
• Cosmos Agent
• Transact
• Basketview
• Click

Products and services

• CE Dash Platform Web-based analytics platform providing clients with dashboards, visualizations, and analytical tools to query Consumer Edge's consumer transaction datasets, monitor spending patterns, and benchmark brand and ticker performance. Built for institutional investors and corporate brands.
• Transact Core transaction data product providing consumer spending intelligence across 40,000 brands and 1,800 publicly traded tickers, enabling investors to validate investment theses, size markets, conduct due diligence, and monitor portfolio companies across retail, restaurants, beauty, and healthcare sectors.
• Hydrus Prime Enriched Medical claims dataset offering near real-time visibility into healthcare encounters, allowing customized analysis for investors tracking healthcare product usage and macro healthcare trends.
• Phoenix Pharmacy claims dataset providing insights into prescription drug utilization and pharmacy spending patterns for healthcare and investment analysis, integrated with hospital purchase data for unified healthcare intelligence.
• Taurus Hospital procurement dataset tracking medical device and equipment purchasing at the brand and model level across approximately $75 billion in annual spend at roughly 4,500 U.S. healthcare facilities, providing investors with visibility into med-tech purchasing activity and procedure utilization.
• Research Signal Investment product providing transaction-based revenue forecasts for publicly traded consumer companies by combining analyst forecasts with Wall Street consensus, monthly transaction trends, competitive share analyses, and ticker-specific risk considerations in a single consolidated report.
• Click Web traffic data product integrated with transaction data to provide comprehensive online shopping behavior insights, combining web traffic analytics with actual purchase data for digital and omnichannel analysis.
• Basketview Receipt-level transaction data product providing detailed insights into consumer purchasing baskets, enabling analysis of basket composition, cross-shopping patterns, and customer loyalty across merchants.
• Vision Visual analytics and insights platform for monitoring consumer spending trends and competitive positioning across retail sectors.
• Cosmos Agent Conversational AI tool integrated into the Dash platform that allows investors and brands to query customer, competitor, and market data using plain language, converting natural language questions into strategic insights from Consumer Edge's datasets.
• Earnest Analytics Transaction and healthcare data provider acquired by Consumer Edge in April 2025, providing visibility into consumer shopping preferences and key market trends with immediate data insights for product and marketing teams.

Quantifiable outcome

• Hungryroot customer retention improved 50% over two years; average customer spends $1,000+ in first year (50% higher than competitors) based on CE data
• +1 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature8 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Earnest AnalyticscoreStrategic or Co-development Partner · 19 April 2025Consumer Edge announced acquisition of Earnest Analytics in April 2025, expected to close in April 2025. Earnest Analytics is a pioneer in transaction and healthcare data. The acquisition aims to expand Consumer Edge's data offerings, geographic reach, and technology capabilities, strengthening its position in the alternative data industry.
• Financial Technology PartnersminorImplementation/ SI/ Consulting Partner · 14 April 2025Financial Technology Partners served as exclusive financial advisor to Earnest Analytics in the acquisition transaction with Consumer Edge.
• Qentnis GmbHminorStrategic or Co-development Partner · 14 June 2022Consumer Edge acquired Qentnis GmbH in June 2022, marking strategic expansion in their sector and operations in the USA and Europe. The acquisition aimed to meet increasing demand for real-time consumer spending data and enhance the company's data offerings for market analysis.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Numerator: Direct competitor in consumer panel + transaction data for brands and investors; offers comparable market intelligence, basket analytics, and shopper insights products.
• Sensor Tower: Direct alternative-data peer providing mobile, app, and digital advertising intelligence to investors and brands; comparable subscription data-as-a-service model and customer profile.
• Earnest Analytics: Direct peer in credit/debit card transaction data for investors and brands; acquired by Consumer Edge in April 2025, historically competed head-to-head in the same transaction-data niche.
• Bloomberg Second Measure: Direct competitor offering card transaction-derived consumer spending analytics to investors and corporates; very similar data product, customer base, and go-to-market to Consumer Edge's Transact.
• YipitData: Direct competitor providing alternative data — including transaction data — to hedge funds and corporates; closely comparable customer segments, product suite, and investor-focused GTM.
• Placer.ai: Direct alternative-data peer providing foot-traffic and location intelligence to investors and retail/real-estate brands; comparable customer base and data-as-a-service subscription model.
• Similarweb: Direct competitor in web and app digital intelligence for investors and brands; overlaps with Consumer Edge's Click product and serves the same institutional and corporate research buyers.

Emerging players

• Facteus: Smaller alternative-data provider focused on transaction data for institutional investors; partial overlap with Consumer Edge's investor-focused data products but with narrower scale and coverage.

Broad incumbents

• NielsenIQ: Large incumbent in consumer and retail measurement; serves many of the same corporate brands and investors with broader portfolio of measurement and analytics solutions rather than a transaction-data specialty.
• Circana (formerly IRI): Established market-research and consumer measurement incumbent; overlaps with Consumer Edge on retail and CPG brand analytics but operates a much broader portfolio beyond alternative transaction data.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/consumer-edge
• Xx.com/consumeredge
• Facebookfacebook.com/ConsumerEdgeData

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Consumer Edge