Bloomberg Second Measure
Bloomberg Second Measure provides consumer transaction data analytics from billions of anonymized credit-card purchases by millions of U.S. consumers, delivered via Bloomberg Terminal to hedge funds, asset managers, brands, and journalists for investment research and consumer trend reporting.
- Company typePrivate
- Founded2015
- HeadquartersSan Mateo, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Bloomberg Second Measure does
Bloomberg Second Measure is a U.S.-based alternative data analytics provider founded in 2015 and now operating as a wholly-owned subsidiary of Bloomberg L.P. The company aggregates a proprietary dataset of billions of anonymized credit-card purchases from millions of U.S. consumers, with 8+ years of transaction history, refreshed on a 2-day, 3-day, or 7-day lag from card swipe. Data is delivered primarily through the Bloomberg Terminal via the ALTD and ECAN functions, alongside aggregated and transaction-level data feeds licensed under separate enterprise agreements.
The platform is sold primarily to investment firms — hedge funds and asset management firms — for intra-quarter performance tracking, investment monitoring, and early reads on quarterly earnings ahead of public announcements. Consumer brands and media organizations are secondary user segments; the company's Data Points research blog is cited regularly by The New York Times, The Wall Street Journal, and Bloomberg News (1,100+ citations since 2015). The commercial model is subscription-based enterprise data licensing, with full access requiring a separate written agreement with Bloomberg Second Measure LLC. Pricing is not publicly disclosed, and there is no standalone public API or SDK.
Bloomberg Second Measure is incorporated as Bloomberg Second Measure LLC in New York, with offices at 731 Lexington Avenue, New York. It maintains a career page and a small leadership team led by CEO Jacob Boerema. Capital formation history includes a 2015 seed, a 2016 Series A of approximately $5.4M led by Jefferies Financial Group, and a 2019 Series B of approximately $20M led by Bessemer Venture Partners and Goldman Sachs, after which the company was acquired by Bloomberg and ceased raising external capital. Geographic coverage is explicitly limited to U.S. consumer transactions.
Bloomberg Second Measure firmographics
Firmographics- Name
- Bloomberg Second Measure
- Legal name
- Bloomberg Second Measure LLC
- Website
- https://secondmeasure.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Bloomberg Second Measure provides consumer transaction data analytics from billions of anonymized credit-card purchases by millions of U.S. consumers, delivered via Bloomberg Terminal to hedge funds, asset managers, brands, and journalists for investment research and consumer trend reporting.
- Ownership category
- akta.pro rank
Bloomberg Second Measure industry classification
Industry- Product category
- Alternative Data Analytics
- akta.pro primary industry
- Alternative Data & Data Science Analytics (FSACAGAI)
Keywords
Where Bloomberg Second Measure is headquartered
LocationHeadquarters
- HQ city
- San Mateo
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Bloomberg Second Measure business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Bloomberg Terminal Data Licensing: Data is delivered via Bloomberg Terminal integration (ALTD and ECAN ), suggesting a licensing model where data access is provided as part of Bloomberg Terminal subscriptions or as add-on data services to Bloomberg enterprise customers.
- Enterprise Data Feeds: Aggregated and transaction-level data feeds are available to enterprise customers, indicating B2B data licensing as a revenue stream.
- Direct Enterprise Licensing: Per Terms of Service: 'Full access to the Bloomberg Second Measure offerings related to and/or administered through the Bloomberg Second Measure Services requires you to enter into a separate agreement with Bloomberg Second Measure', indicating direct enterprise licensing agreements.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Bloomberg Second Measure product offering
Product offeringCore offering
Bloomberg Second Measure provides alternative data solutions built for investors, delivering daily analytics from a proprietary panel of billions of anonymized credit card purchases made by millions of U.S. consumers. Data is delivered via Bloomberg Terminal (ALTD and ECAN ) and through aggregated and transaction-level data feeds, enabling institutional investors to track company performance intra-quarter and consumer trends in near-real-time.
Product overview
Bloomberg Second Measure is a single unified data analytics platform providing alternative data solutions for investors. The core product is the Bloomberg Second Measure Platform, which delivers consumer transaction data analytics from billions of purchases made by millions of U.S. consumers via Bloomberg Terminal data feeds (ALTD and ECAN ). Supporting this platform is the Data Points research blog, which publishes consumer trend analyses. Data is updated daily with 8+ years of transaction history, available on 2-day, 3-day, and 7-day lag from card swipe.
Differentiator
Problem solved
Functional benefit
Products and services
- Bloomberg Second Measure Platform Premier consumer transaction data analytics platform delivering insights from billions of purchases made by millions of U.S. consumers, with 8+ years of transaction history and daily updates on thousands of public and private companies and brands. Built for institutional investors — hedge funds, asset managers, and consumer brands — to track company performance intra-quarter and monitor consumer trends in near-real-time.
- Bloomberg Terminal Data Feeds (ALTD , ECAN ) Daily delivery of Bloomberg Second Measure transaction analytics to investors via Bloomberg Terminal commands, providing aggregated and transaction-level data feeds to enterprise customers and Bloomberg Terminal subscribers.
Quantifiable outcome
- 1100+ media citations since 2015, demonstrating data credibility and market trust
- +1 more outcomes
Companies that use Bloomberg Second Measure
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
Bloomberg Second Measure technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
Bloomberg Second Measure partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Bloomberg L.P.flagshipBloomberg Second Measure operates as a subsidiary of Bloomberg L.P. Data is delivered via Bloomberg Terminal integration (ALTD and ECAN ), making the company's transaction analytics available to Bloomberg Terminal subscribers worldwide. Bloomberg L.P. provides the distribution platform and brand association.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
Bloomberg Second Measure competitors and assessment
Company assessmentDirect peers
- Earnest Research: Earnest Research provides consumer transaction data analytics from anonymized credit card and bank data to institutional investors. It is one of the closest direct competitors to Bloomberg Second Measure, offering similar use cases around company performance tracking and consumer trend analysis for hedge funds and asset managers.
- Facteus: Facteus specializes in alternative transaction data derived from anonymized payment data, serving institutional investors with insights on consumer spending and company performance. It directly competes with Bloomberg Second Measure in the card-transaction-data-for-investors category.
- YipitData: YipitData provides alternative data, including web-scrape and transaction-based consumer insights, to institutional investors. It competes directly with Bloomberg Second Measure in providing daily company performance and consumer trend intelligence to hedge funds and asset managers.
- M Science: M Science is an alternative data provider offering transaction, mobile location, and supply-chain data to institutional investors. It competes with Bloomberg Second Measure in delivering card-transaction analytics and similar alternative datasets to the same buy-side customer base.
- Placer.ai: Placer.ai provides foot-traffic and location analytics derived from anonymized mobile location data to retailers, brands, and institutional investors. It is a direct competitor in the alternative consumer-behavior data category, addressing overlapping use cases such as brand performance and consumer trend monitoring.
Emerging players
- Similarweb: Similarweb provides digital intelligence and web-traffic analytics used by institutional investors for company performance analysis. While not card-transaction-based, it competes for the same alternative-data budget among investors monitoring consumer-facing and digital businesses.
- CB Insights: CB Insights provides market intelligence and alternative data on private companies, technology markets, and venture capital to institutional investors and corporates. It serves overlapping customer segments and competes for the same alternative-data budget, though with a technology-and-private-market focus rather than consumer transactions.
Broad incumbents
- Bloomberg L.P. Bloomberg L.P. is the parent company and primary distribution platform for Bloomberg Second Measure, also operating the broader Bloomberg Terminal ecosystem. While the parent-subsidiary relationship is unique, Bloomberg is a broad incumbent in financial data and alternative data distribution that competes with other alternative-data aggregators.
- LSEG (Refinitiv): LSEG (formerly Refinitiv) is a global financial-market data and infrastructure provider that competes with Bloomberg in financial data distribution. It offers some alternative-data products serving the same institutional-investor customer base as Bloomberg Second Measure.
Regional players
- Preqin: Preqin provides alternative data and intelligence on private markets to institutional investors. It addresses overlapping institutional-investor use cases around performance monitoring and asset-class analytics, though focused on private markets rather than consumer transactions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Bloomberg Second Measure social profiles
Digital presenceBloomberg Second Measure financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bloomberg Second Measure leadership team
Management profileNumber of profiles
Profiles4 records
Bloomberg Second Measure funding detail
Funding detailFunding overview
Funding rounds3 records
Investors15 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bloomberg Second Measure M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bloomberg Second Measure
What does Bloomberg Second Measure do?
Bloomberg Second Measure provides alternative data solutions built for investors, delivering daily analytics from a proprietary panel of billions of anonymized credit card purchases made by millions of U.S. consumers. Data is delivered via Bloomberg Terminal (ALTD and ECAN ) and through aggregated and transaction-level data feeds, enabling institutional investors to track company performance intra-quarter and consumer trends in near-real-time.
Is Bloomberg Second Measure a public or private company?
Bloomberg Second Measure is a private company. It is classified as corporate owned and is currently operating.
When was Bloomberg Second Measure founded?
Bloomberg Second Measure was founded in 2015. It employs 51 to 100 people.
Where is Bloomberg Second Measure based?
Bloomberg Second Measure is headquartered in San Mateo, United States, in the North America region.
How does Bloomberg Second Measure make money?
Three revenue lines are on record. Bloomberg Terminal Data Licensing is the primary driver. The others are enterprise Data Feeds and direct Enterprise Licensing.
Who are Bloomberg Second Measure's main competitors?
Direct peers on record are Earnest Research, Facteus, YipitData, M Science and Placer.ai. Emerging players are Similarweb and CB Insights. Broad incumbents are Bloomberg L.P. and LSEG (Refinitiv). Preqin is listed as a regional player.
Does Bloomberg Second Measure have an API?
No public API is recorded for Bloomberg Second Measure.
What industry is Bloomberg Second Measure in?
Bloomberg Second Measure's product category is Alternative Data Analytics. Its primary akta.pro industry code is FSACAGAI, Alternative Data & Data Science Analytics.