What Diversified Botanics does

Diversified Botanics is a privately held U.S. wellness company that develops and manufactures botanical dietary supplements. Founded in 2012 and headquartered in Draper, Utah, the company operates with a headcount of 51–100 employees, consistent with a small-to-mid-sized contract manufacturer or branded supplement producer rather than a national CPG platform. Its functional focus is on formulation and production of botanical supplements, a category that typically requires adherence to FDA dietary supplement regulations (including cGMP under 21 CFR Part 111), ingredient sourcing, and finished-product testing. Ryan Niddel is the disclosed Chief Executive Officer; no other members of the leadership team are identified in the available source material.

The company does not publicly disclose its product catalog, manufacturing capacity, or whether it operates an own-brand model, a private-label model, or a hybrid contract-manufacturing model. The company's website returned a bot-verification/loading page rather than substantive product or capability content, and structured product, pricing, certification, patent, and partnership fields are uniformly empty. As a result, the technical depth of its formulations, proprietary process technology, organic or specialty certifications, and any branded product lines cannot be verified from public sources. No funding history, customer logos, distribution channels, geographic footprint beyond Draper, or M&A activity is disclosed.

The business model — including pricing mechanics, customer segmentation (DTC vs. retail vs. wholesale vs. B2B contract manufacturing), and revenue mechanics — is not documented in the available inputs. No financial disclosures, investor quality signals, or comparable benchmarks are available. As a result, this analysis should be treated as preliminary and dependent on direct management outreach to validate product positioning, customer mix, and revenue scale.

Name

Diversified Botanics

Website

https://diversifiedbotanics.com

Company type

Private

Founded year

2012

Headcount range

51–100 employees

Short description

Diversified Botanics is a privately held U.S. wellness company that develops and manufactures botanical dietary supplements. Founded in 2012 in Draper, Utah, it operates with 51–100 employees under CEO Ryan Niddel in the broader supplements manufacturing sector.

Ownership category

akta.pro rank

Product category

Botanical Supplements

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Herbal & Botanical Supplements (CRADAGAD)

akta.pro secondary industry

Botanical & Herbal Extracts (Adaptogens, Polyphenols, Essential Oils, Standardized Extracts) (AFAJAKAD)

Keywords

• Botanical supplements
• Nutritional supplements
• Wellness products
• Dietary supplements
• Herbal supplements

Headquarters

HQ city

Draper

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Core offering

Diversified Botanics is a wellness company that develops and manufactures botanical supplements. Founded in 2012 and based in Draper, Utah, the company focuses on creating botanical-based wellness products for the dietary supplement market.

Differentiator

Problem solved

Functional benefit

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Expansion highlights1 record

Direct peers

• Nature's Way: Long-established branded manufacturer of herbal and botanical supplements, including standardized extracts. Closely comparable in product mix, distribution model, and target consumer for plant-based wellness products.
• Solgar: Manufacturer of premium vitamins, minerals, and herbal supplements with strong natural-products channel presence. Comparable product portfolio and customer base in the botanical/herbal supplements category.
• Standard Process: Vertically integrated whole-food and herbal supplement manufacturer with practitioner-focused distribution. Comparable in manufacturing depth and botanical specialty, though channel strategy differs.
• Oregon's Wild Harvest: Mid-sized organic herbal supplements manufacturer with an emphasis on certified-organic botanicals. Comparable in size profile, botanical focus, and premium positioning in the natural products channel.
• Gaia Herbs: Specialty manufacturer of liquid and encapsulated herbal/botanical supplements. Directly comparable as a vertically integrated botanical supplements company focused on plant-based wellness products sold through natural and conventional channels.
• New Chapter: Procter & Gamble-owned herbal and botanical supplement brand focused on whole-food and fermented ingredients. Directly comparable on botanical product positioning and premium natural-channel distribution.
• NOW Foods: Large family-owned manufacturer and distributor of dietary supplements including a deep herbal/botanical line. Comparable as a manufacturer of botanical supplements with broad retail and wholesale distribution.
• Garden of Life: Specialty supplement brand (Nestlé Health Science subsidiary) focused on organic, plant-based, and herbal nutrition products. Directly comparable on botanical positioning and premium natural-channel distribution.

Broad incumbents

• Amway (Nutrilite): Global direct-selling incumbent with the Nutrilite botanical supplement brand, including vertically owned farms. Overlaps on botanical supplements but operates at much greater scale and through MLM channels.
• Herbalife Nutrition: Global nutrition and weight-management company with a botanical/herbal product line distributed through MLM. Comparable at the product category level but operates a very different go-to-market model at vastly larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Diversified Botanics