Panaya

What Panaya does

Panaya is an enterprise software company that provides an AI-powered Change Intelligence Platform and codeless test automation SaaS for complex ERP and CRM environments, including SAP, Oracle, Salesforce, ServiceNow, Workday, and SuccessFactors. Its core offering, Panaya Test Dynamix, unifies Test Management, Change Impact Analysis, and codeless Test Automation in a single native cloud platform. The January 2026 launch of Seemore, an agentic AI layer, extends the platform with a natural-language interface and specialized autonomous agents that analyze risk, automate testing, and resolve issues before production. Adjacent modules include S/4 360 Suite and S/4Accelerate for SAP S/4HANA migrations, Automatic Code Corrections (covering 70+ ABAP correction types), Release Dynamix Pro for Oracle EBS upgrades, and dedicated Smart Testing modules for Salesforce, ServiceNow, Workday, and SuccessFactors.

The company operates a SaaS subscription model with annual billing, quote-based enterprise pricing, and a 1-minute setup / 1-hour onboarding / 1-day time-to-value proposition. Go-to-market is enterprise field sales supplemented by a global partner ecosystem (including Dentsu Research Institute and VeriServe in Japan, and Accrete Consulting for SAP transformations), with co-marketing, ROI calculators, demos, and free trials as demand-generation mechanisms. The platform is trusted by 3,500+ brands across retail, finance, manufacturing, pharma, automotive, and utilities, with named enterprise logos including Shell, Toyota, P&G, Amazon, CVS Health, Home Depot, Sanofi, GE Vernova, Roche, Mercedes-Benz, PwC, and ABB.

Panaya was founded in 2006, is headquartered in Hackensack (US) with legal entity Panaya Ltd. in Israel, and has 251-500 employees. It has operated as a wholly-owned subsidiary of Infosys since approximately 2016 (acquired under former CEO Vishal Sikka's digital services strategy), and Infosys has signaled potential divestiture of Panaya alongside Skava as part of a strategic restructuring. Recognition includes a Strong Performer placement in The Forrester Wave: Autonomous Testing Platforms, Q4 2025, and multiple G2 badges (Leader, Best Relationship, Best Usability, Most Implementable, Best Results) for Winter 2026.

Name

Panaya

Legal name

Panaya Ltd.

Website

https://panaya.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

101–250 employees

Short description

Panaya is an AI-powered Change Intelligence and codeless test automation SaaS platform for enterprise ERP and CRM environments (SAP, Oracle, Salesforce, ServiceNow, Workday, SuccessFactors), serving 3,500+ global brands with a focus on S/4HANA migration and continuous testing.

Ownership category

akta.pro rank

Product category

Enterprise Test Automation Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

IT Incident, Problem & Change Management Platforms (HDAEALAI)

akta.pro secondary industry

End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)

Keywords

• ERP test automation
• Change intelligence platform
• Codeless test management
• AI testing software
• Enterprise application testing

Headquarters

HQ city

Hackensack

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription Licensing: Panaya operates as a cloud-based SaaS platform with subscription-based pricing. Customers pay recurring subscription fees to access the platform's testing and change intelligence capabilities. The platform is delivered as a service (no installation required), with various plans and tiers for different enterprise needs.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Panaya sells an AI-powered Change Intelligence Platform delivered as a SaaS subscription that unifies Test Management, Change Impact Analysis, and codeless Test Automation for enterprise ERP and CRM environments including SAP, Oracle, Salesforce, ServiceNow, Workday, and SuccessFactors. The platform is powered by the Seemore agentic AI layer that enables natural-language-driven testing, autonomous risk analysis, self-healing automation, and automatic ABAP code corrections during SAP migrations. It is targeted at large enterprises undertaking ERP migrations, upgrades, and ongoing change management.

Product overview

Panaya is a Change Intelligence Platform for ERP and CRM testing, offered as a unified SaaS platform combining multiple modules. The core product is Panaya Test Dynamix, which integrates Test Management, Codeless Test Automation, and Change Impact Analysis. Seemore serves as the agentic AI layer powering the platform. The portfolio includes specialized solutions: S/4Accelerate for S/4HANA upgrades, Automatic Code Corrections for ABAP remediation, Panaya Release Dynamix Pro for Oracle EBS, and smart testing solutions for enterprise applications including SAP, Oracle, Salesforce, ServiceNow, Workday, and SuccessFactors. The platform is designed for cross-application business process testing across complex ERP and CRM environments.

Differentiator

Problem solved

Functional benefit

Brands

• Seemore: AI agentic layer for enterprise testing and change delivery across ERP, CRM, and enterprise applications, featuring natural-language interface and specialized agents for risk analysis and automated testing.
• Panaya Test Dynamix

Products and services

• Panaya Test Dynamix AI-powered ERP test management platform that unifies Test Management, codeless Test Automation, and Change Impact Analysis for end-to-end testing processes across SAP, Oracle, Salesforce, and other enterprise applications.
• Seemore (Agentic Layer) AI agentic layer that operates across the Panaya platform and business-critical apps, providing a natural-language interface and specialized agents that analyze risk, automate testing, and autonomously resolve issues before they reach production.
• Panaya Release Dynamix Pro (RDx Pro) Release management solution providing real-time insights with change impact analysis, transport remediation, and collaborative testing tools for Oracle EBS environments.
• Panaya S/4 360 Suite Comprehensive SAP S/4HANA migration and upgrade suite providing complete coverage, visibility, and control across ECC optimization, conversion assessment, system conversion, and version upgrades.
• S/4Accelerate AI-powered S/4HANA version upgrade solution that delivers detailed upgrade blueprints in 48 hours, automatic code corrections, and prioritized test scope optimization.
• Automatic Code Corrections AI-powered solution that automates remediation of custom ABAP code during SAP migrations, identifying incompatibilities and providing ready-to-apply fixes aligned with SAP best practices, reducing code remediation efforts by up to 98%.
• Test Dynamix (Oracle EBS) SaaS solution offering a ready-to-execute upgrade project plan including all corrections and testing activities for Oracle EBS environments.
• Smart Testing for Salesforce Codeless test automation and test management solution specifically designed for Salesforce environments, combining Test Management, Codeless Test Automation, and Change Intelligence.
• Smart Testing for ServiceNow AI-powered smart testing platform for ServiceNow environments offering UAT excellence, real-time visibility, and automated test evidence collection.
• Smart Testing for Workday No-code test automation and test management platform for Workday environments featuring AI-powered UAT and global rollout capabilities.
• Smart Testing for SAP SuccessFactors AI-powered testing solution for SAP SuccessFactors environments ensuring flawless HR process flows with automated test evidence and compliance documentation.
• Change Intelligence Change impact analysis platform that maps SAP, Oracle, and Salesforce landscapes to show the exact impact of changes, providing change-by-change navigation for what to fix, test, and how to test.

Quantifiable outcome

• Test cycles reduced by up to 85% through AI-powered change impact analysis and risk-based testing scope optimization
• +6 more outcomes

Named customers30 records

Segments8 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature10 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Dentsu Research Institute (電通総研)coreChannel Partner/ Reseller/ Distributor · 10 March 2026Dentsu Research Institute has been Panaya's largest sales agent in Japan since 2009, achieving over 350 SAP ERP implementations and S/4HANA migration projects. The company won Panaya's 'Partner of the Year' for the third consecutive year at Panaya Japan's 'Partner Award 2025', recognized for highest sales performance for the Panaya SaaS delivery platform and promoting joint marketing activities.
• VeriServecoreChannel Partner/ Reseller/ Distributor · 2 December 2025Panaya signed a distributor agreement with VeriServe to promote Panaya's AI-powered testing solutions across Japan's enterprise sector. VeriServe will implement and support Panaya's cloud-based testing tools to improve testing efficiency and quality in Japan's market.
• Accrete ConsultingminorStrategic or Co-development PartnerPanaya partnered with Accrete Consulting for SAP transformation projects. Accrete Consulting leverages Panaya's AI-powered testing platform to deliver enhanced SAP transformation outcomes for their enterprise clients.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Mabl: AI-native test automation platform emphasizing low-code authoring and self-healing tests. Competes for the same IT-and-business collaboration use case that Panaya targets, though without Panaya's deep ERP-specific content library.
• Sauce Labs: Cloud-based testing platform with growing AI-assisted authoring and impact analysis features. Emerging alternative to Panaya for enterprises modernizing continuous testing across web and packaged applications.
• Testim (by Keysight / Tricentis): AI-driven functional test automation with self-healing capabilities, now part of Tricentis. Competes with Panaya's codeless automation on web and SaaS applications at the lower end of the enterprise segment.
• UiPath Test Suite: Extends the UiPath RPA platform into automated testing for SAP, web, and enterprise applications. Increasingly overlaps with Panaya in enterprises already standardizing on UiPath for automation more broadly.

Broad incumbents

• SmartBear: Broad test management and automation suite (TestComplete, Zephyr, BitBar) used by enterprise QA teams. Adjacent competitor for change-driven testing, though less specialized than Panaya on SAP/Oracle ERP testing.
• Micro Focus / OpenText Testing: Legacy test management and functional testing portfolio (Silk, ALM/Quality Center) sold to large enterprises, often as part of broader OpenText agreements. Competes with Panaya's Test Management and codeless automation capabilities in IT QA organizations.
• SAP Enterprise Testing (Solution Manager / Tricentis partnership): SAP's own testing and change management tooling within Solution Manager and cloud ALM, plus its strategic partnership with Tricentis. Represents the embedded incumbent that Panaya must displace or coexist with in SAP-centric accounts.

Direct peers

• Tricentis: Closest direct competitor, offering AI-driven test automation (Tosca) and impact analysis for SAP, Oracle, Salesforce, Workday, and ServiceNow. Competes head-to-head with Panaya on enterprise application testing and change intelligence for the same buyer personas.
• Worksoft: Specializes in codeless test automation for SAP and enterprise applications, with strong positioning in ERP business process testing. Direct overlap with Panaya Test Dynamix and the S/4 360 Suite in large SAP estates.

Others

• Accenture / Deloitte / PwC Testing Practices: Global system integrators (PwC is also a Panaya customer) that bundle testing services around their own IP and partner tools. Represents both a route to market and an alternative delivery model for ERP testing and S/4HANA migration assurance.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/panaya
• LinkedInlinkedin.com/company/35280

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds6 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Panaya