The Marketing Blender
The Marketing Blender is a Fort Worth-based B2B marketing agency founded in 2013 that provides fractional CMO services and outsourced marketing teams to mid-market and enterprise clients across manufacturing, technology, professional services, and private equity verticals.
- Company typePrivate
- Founded2013
- HeadquartersFort Worth, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What The Marketing Blender does
The Marketing Blender is a Fort Worth, Texas-based B2B marketing agency founded in 2013 by Dacia Coffey (CEO) and Kyle Coffey (CFO). The firm operates a fractional CMO delivery model, pairing experienced Chief Marketing Officers with outsourced marketing specialists (designers, copywriters, digital marketers, social media specialists, developers) to provide executive-level marketing leadership and tactical execution to B2B companies that cannot justify or do not need a full-time CMO. Its proprietary assets include an ROI Scorecard System that ties marketing activity to financial outcomes (revenue, EBITDA, net income) and a Marketing for Revenue Growth framework refined over 10+ years of client work.
The company serves mid-market and enterprise clients across verticals including Manufacturing, Industrial, Technology/SaaS, Professional Services, Private Equity portfolio companies, Financial Services, Healthcare, and B2B2C. Named customers include Synergy Resources, Merriman Anderson Architects, Moser Roofing, Lone Star Hazmat, PondMedics, Ameritex Pipe & Products, New Life CFO, Active Cypher, and Lilly Works, with documented client outcomes including 40-50% annual revenue growth and 50x web traffic increases. The firm does not build software platforms; its product is the team's expertise delivered through structured engagements.
Revenue mechanics combine a two-phase model: an upfront Strategy Phase priced at $6,000-$50,000 depending on company size and complexity, followed by a recurring monthly flat-fee Execution Phase retainer. Additional revenue comes from fractional CMO hourly engagements ($75-$275/hour), keynotes and workshops delivered by CEO Dacia Coffey, and training programs. Distribution is consultative and direct, driven by thought leadership through The Marketing Blender Show podcast, Corporate Caffeine podcast, YouTube, blog content dating from 2014-2026, and the CEO's keynote circuit. The company is privately held with no disclosed institutional investment and operates from a single Fort Worth office with 11-50 total team members including approximately 20 named professionals on the public roster.
The Marketing Blender firmographics
Firmographics- Name
- The Marketing Blender
- Legal name
- The Marketing Blender
- Website
- https://themarketingblender.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Marketing Blender is a Fort Worth-based B2B marketing agency founded in 2013 that provides fractional CMO services and outsourced marketing teams to mid-market and enterprise clients across manufacturing, technology, professional services, and private equity verticals.
- Ownership category
- akta.pro rank
Where The Marketing Blender is headquartered
LocationHeadquarters
- HQ city
- Fort Worth
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Marketing Blender business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Fractional CMO Services: Ongoing fractional CMO leadership engagements where experienced marketing executives provide strategic guidance and tactical execution for B2B companies. Delivered as a flat fee monthly model rather than hourly billing.
- Outsourced Marketing Teams: Fractional marketing team services providing creative and digital specialists (designers, copywriters, digital marketers, social media specialists) to supplement or replace in-house marketing capabilities.
- Strategy and Planning Engagements: Phase one engagements resulting in a playbook, marketing plan, and scorecard. Packages range from $50,000 to $6,000 depending on business size, revenue goals, and complexity.
- Keynotes and Workshops: Speaking engagements and training sessions delivered by CEO Dacia Coffey on marketing strategy, revenue growth, and B2B marketing topics.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Strategy Phase - Enterprise |
| Subscription | Annual | Strategy Phase - Mid-Market |
| Subscription | Annual | Strategy Phase - SMB |
| Other | Pay-as-you-go | Fractional CMO Hourly Rates |
| Subscription | Monthly | Execution/Monthly Retainer |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels9 records
The Marketing Blender product offering
Product offeringCore offering
The Marketing Blender is a B2B marketing agency that delivers fractional Chief Marketing Officer (CMO) leadership and outsourced marketing team services to mid-market and enterprise business clients. The firm provides strategic marketing planning, brand messaging, digital marketing, content production, design, SEO, and sales/marketing alignment as integrated service engagements. Engagements are structured around an initial Strategy phase (delivering a Brand Messaging Playbook, Marketing Plan, ROI Scorecard, and Quarterly Roadmap) followed by ongoing Execution retainers, all priced on a flat-fee rather than hourly basis.
Product overview
The Marketing Blender is a B2B marketing agency offering a unified suite of services centered on fractional CMO leadership and outsourced marketing team support. The core offering consists of Fractional CMO Services paired with an Outsourced Marketing Team that provides creative and digital specialists. Supporting service modules include B2B Branding, Digital Marketing, Content Marketing & Automation, Design Services, B2B Copywriting, Training/Coaching/Workshops, and Keynotes & Speaking. The company also offers structured pricing tiers—Strategy Packages ($6,000-$50,000 for initial playbook and plan development) and Execution Packages (ongoing monthly support for plan implementation). All services are delivered with a focus on revenue growth and ROI for B2B companies in industries including manufacturing, industrial, technology, and professional services.
Differentiator
Problem solved
Functional benefit
Products and services
- Fractional CMO Services Part-time Chief Marketing Officer engagement providing executive-level marketing leadership, strategic planning, and revenue growth guidance for B2B companies without the cost of a full-time CMO. Delivered as a flat monthly fee rather than hourly billing.
- Outsourced Marketing Team Fractional marketing team providing creative, digital, content, design, social media, and development specialists to supplement or replace in-house marketing capabilities for B2B clients.
- Keynotes & Speaking Services
Quantifiable outcome
- Over $1 billion in combined client revenue growth over 10+ years
- +4 more outcomes
Companies that use The Marketing Blender
Customer profileNamed customers9 records
Segments6 records
Ideal customer profiles4 records
The Marketing Blender technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
The Marketing Blender partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
The Marketing Blender competitors and assessment
Company assessmentDirect peers
- Chief Outsiders: Largest pure-play fractional CMO firm in the US, with a bench of hundreds of fractional CMOs serving mid-market and enterprise clients. Directly comparable fractional CMO-as-a-service model targeting the same buyer.
- CMO-on-Demand: Fractional CMO consultancy providing executive marketing leadership on a part-time basis to mid-market companies. Closely mirrors Marketing Blender's core offering and customer segment.
- Heinz Marketing: B2B marketing agency specializing in demand generation, sales/marketing alignment, and outsourced CMO services for mid-market B2B companies. Overlaps heavily on fractional CMO positioning and B2B manufacturing/industrial verticals.
- SmartBug Media: Full-service B2B marketing agency offering content, demand gen, and marketing operations services. Competes with Marketing Blender's outsourced marketing team offering, particularly in SaaS and B2B verticals.
- Square 2 Marketing: B2B marketing agency with fractional CMO services and revenue-focused marketing strategy for mid-market companies. Directly overlaps on the strategy-plus-execution model and target buyer profile.
- Hawke Media: Full-service digital marketing agency offering fractional CMO and outsourced marketing services to mid-market and enterprise clients. Competes on the outsourced-team and fractional-executive model.
- Growth Pilots: B2B marketing agency offering fractional CMO and demand-generation services for mid-market companies, with similar revenue-growth-outcome positioning to Marketing Blender.
Emerging players
- Kalungi: B2B SaaS-focused outsourced marketing and fractional CMO firm, narrower vertical focus but highly comparable service model for SaaS clients scaling from Series A onward.
- Stratabeat: B2B marketing agency providing fractional CMO services and strategic marketing consulting to industrial, manufacturing, and technology clients - a vertical mix that closely mirrors Marketing Blender's segment focus.
- Refine Labs: B2B marketing agency known for demand generation and brand strategy, founded by a former CMO. Overlaps on fractional-execution model and thought-leadership-driven GTM, though focused more on ABM and demand gen.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
The Marketing Blender social profiles
Digital presenceThe Marketing Blender financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Marketing Blender leadership team
Management profileNumber of profiles
Profiles19 records
The Marketing Blender funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Marketing Blender M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Marketing Blender
What does The Marketing Blender do?
The Marketing Blender is a B2B marketing agency that delivers fractional Chief Marketing Officer (CMO) leadership and outsourced marketing team services to mid-market and enterprise business clients. The firm provides strategic marketing planning, brand messaging, digital marketing, content production, design, SEO, and sales/marketing alignment as integrated service engagements. Engagements are structured around an initial Strategy phase (delivering a Brand Messaging Playbook, Marketing Plan, ROI Scorecard, and Quarterly Roadmap) followed by ongoing Execution retainers, all priced on a flat-fee rather than hourly basis.
Is The Marketing Blender a public or private company?
The Marketing Blender is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Marketing Blender founded?
The Marketing Blender was founded in 2013. It employs 11 to 50 people.
Where is The Marketing Blender based?
The Marketing Blender is headquartered in Fort Worth, United States, in the North America region.
How does The Marketing Blender make money?
Four revenue lines are on record. Fractional CMO Services are the primary driver. The others are outsourced Marketing Teams, strategy and Planning Engagements and keynotes and Workshops.
Who are The Marketing Blender's main competitors?
Direct peers on record are Chief Outsiders, CMO-on-Demand, Heinz Marketing, SmartBug Media, Square 2 Marketing, Hawke Media and Growth Pilots. Emerging players are Kalungi, Stratabeat and Refine Labs.
Does The Marketing Blender have an API?
No public API is recorded for The Marketing Blender.