Kalungi
Kalungi is a Seattle-based, remote-first B2B SaaS marketing agency offering GTM-as-a-Service across three tiers (Full Service, Syntropy, T2D3) for SaaS companies from pre-PMF to $10M+ ARR. It monetizes via recurring retainers and digital product sales, backed by proprietary T2D3 methodology.
- Company typePrivate
- Founded2018
- HeadquartersSeattle, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Kalungi does
Kalungi is a Seattle-headquartered, remote-first B2B SaaS marketing agency that operates as a "GTM-as-a-Service" provider, exclusively serving B2B SaaS companies across three engagement tiers: T2D3 (playbooks and templates for pre-PMF/seed companies at $0-$1M ARR), Syntropy (senior GTM leadership with in-house execution for $1M-$5M ARR teams), and Full Service (a complete outsourced marketing department replacing 10+ hires, targeting $5M-$10M+ ARR companies). Founded in 2018 and led by co-founder Stijn Hendrikse (author of the T2D3 framework) and co-founder/President Fadi George, the company has supported 150+ SaaS clients including Performio, Beezy, DataGuard, CPGvision, Patch, Botdojo, Acumatica, and XP Inc. The agency's core intellectual property is the proprietary T2D3 go-to-market methodology, packaged into books, a Masterclass, eBooks, and downloadable templates — with over 14,000 playbook purchases reported.
Kalungi monetizes through two distinct revenue streams: recurring monthly retainers (Full-Service and Syntropy subscriptions, with pay-for-performance OKR-tied variable compensation for long-term engagements) and one-time digital product licenses (T2D3 Masterclass, Atlas HubSpot Website Theme, Figma Ad Design Template). The firm holds HubSpot Diamond Partner and Google Partner status, leveraging HubSpot CRM, SEMrush, Apollo, Meta Ads Manager, and Asana as its operational backbone. Internally, Kalungi has built an AI-assisted content pipeline using Anthropic's Claude AI with Model Context Protocol (MCP) integrations that produces weekly LinkedIn posts, X threads, SEO-optimized blog articles (900-1,200 words each), and pixel-art images via the Higgsfield API — all scheduled through Buffer with a single human editorial step. The company operates as an independent, bootstrapped private corporation (Kalungi, Inc.) with 51-100 employees and no disclosed external institutional funding.
Kalungi firmographics
Firmographics- Name
- Kalungi
- Legal name
- Kalungi, Inc.
- Website
- https://kalungi.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Kalungi is a Seattle-based, remote-first B2B SaaS marketing agency offering GTM-as-a-Service across three tiers (Full Service, Syntropy, T2D3) for SaaS companies from pre-PMF to $10M+ ARR. It monetizes via recurring retainers and digital product sales, backed by proprietary T2D3 methodology.
- Ownership category
- akta.pro rank
Kalungi industry classification
Industry- Product category
- B2B SaaS Marketing Services
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Telesales & Inside Sales Outsourcing (B2B/B2C) (BPAAADAE)
- akta.pro secondary industry
- B2B Appointment Setting & SDR/BDR Outsourcing (BPAAADAA)
Keywords
Where Kalungi is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Kalungi business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Others
Revenue model
- Full-Service Retainer (GTM-as-a-Service): Kalungi replaces a full in-house marketing department for B2B SaaS clients via a monthly retainer model. For long-term engagements (3+ months), contracts are split into fixed and variable components under a pay-for-performance structure. The variable component (0-125% payout) is tied to quarterly OKR completion. Full-service is positioned as best value for companies at $5-$10M ARR.
- Syntropy Engagement: Senior GTM leadership retainer for scaling SaaS teams ($1M-$5M ARR). Clients retain in-house execution but gain Kalungi's proven GTM system and senior guidance. Billed as a subscription, typically monthly or annual.
- T2D3 Playbook and Masterclass: Self-service access to Kalungi's B2B SaaS go-to-market playbooks, templates, and an online growth Masterclass. Sold directly (available at t2d3.pro and through the website) as a digital product.
- Digital Products (Atlas Theme, Figma Templates): Standalone digital products: Atlas HubSpot Website Theme and Figma Ad Design Template, available for purchase independently of managed services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Full-Service — Best value for $5-$10M ARR SaaS companies |
| Subscription | Monthly | Syntropy — Senior GTM leadership for scaling teams ($1M-$5M ARR) |
| Subscription | Annual | T2D3 — Clarity and direction for pre-PMF or seed stage ($0-$1M ARR) |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels12 records
Kalungi product offering
Product offeringCore offering
Kalungi provides GTM-as-a-Service for B2B SaaS companies through three engagement tiers: Full Service (replaces 10+ marketing hires with one accountable team including an Associate CMO and execution staff), Syntropy (senior GTM leadership retainer paired with the client's in-house execution team), and T2D3 (DIY playbooks, templates, and Masterclass for self-execution). The firm also sells standalone digital products—the Atlas HubSpot Website Theme, the Figma Ad Design Template, and the T2D3 Masterclass—and operates the B2B Marketing Snacks podcast and content library that anchor its inbound demand generation.
Product overview
Kalungi is a B2B SaaS marketing agency offering a portfolio of services organized into three engagement tiers (Full-Service, Syntropy, and T2D3) plus downloadable digital products. The Full-Service tier provides a complete GTM engine replacing 10+ hires with an accountable team led by an Associate CMO. Syntropy offers senior GTM leadership for scaling teams ($1M-$5M ARR) who want to keep execution in-house. T2D3 is a DIY playbook for pre-PMF companies ($0-$1M ARR). Supporting the services, Kalungi offers three digital products: Atlas Website Theme (a HubSpot CMS theme), Figma Ad Design Template (for launching campaigns), and T2D3 Masterclass (a self-paced growth course). The agency also provides a free Kalungi RevOps Audit HubSpot app. Services span account-based marketing, branding and design, content and SEO, HubSpot automation, web development, paid media, and executive coaching (CMO-as-a-Service and CMO Coaching). The agency uses Claude AI with MCP integrations to automate content pipelines internally.
Differentiator
Problem solved
Functional benefit
Brands
- T2D3: A B2B SaaS growth playbook and certification program developed by Kalungi founder Stijn Hendrikse. Includes GTM templates, books, and a Masterclass for SaaS companies.
- Syntropy
- Atlas
- CMO-as-a-Service
- B2B Marketing Snacks Podcast
Products and services
- Full-Service Support Kalungi's flagship managed service for growth-stage B2B SaaS companies ($5M–$10M+ ARR); replaces 10+ in-house marketing hires with one accountable team led by an Associate CMO across ABM, branding, SEO, content, automation, web development, and paid media. Pay-for-performance option available for long-term engagements.
- Syntropy Senior GTM leadership engagement for scaling B2B SaaS teams ($1M–$5M ARR) that want to keep execution in-house while gaining Kalungi's proven playbook, system, and strategic guidance.
- T2D3 Service Tier DIY go-to-market system for pre-PMF or seed-stage B2B SaaS companies ($0–$1M ARR) providing playbooks, templates, and decision logic used internally by Kalungi, with optional SaaS CMO coaching.
- CMO-as-a-Service Executive-level marketing expertise without the overhead of a full-time CMO hire; provides direct access to an Associate CMO who owns priorities and growth strategy for B2B SaaS clients.
- CMO Coaching Expert CMO guidance and mentorship for B2B SaaS marketing leaders to bring clarity to growth challenges without a full executive commitment.
- Account-Based Marketing (ABM) Target and convert high-value B2B SaaS accounts with personalized, timely messaging as part of Kalungi's execution services.
- RevOps & HubSpot Optimization Maximize HubSpot CRM to enhance efficiency, lower friction, and raise conversion; includes marketing automation, CRM implementation, and integrated funnel reporting.
- Branding & Design Develop brand identity that builds trust and differentiates B2B SaaS products as part of the full-service execution team.
- Paid Media Build paid social and demand generation architecture that captures active B2B SaaS buyers as part of the full-service execution team.
- Content & SEO Increase online visibility and drive organic growth with a growth-focused content and search engine optimization strategy for B2B SaaS companies.
- Web Development Build high-performance B2B SaaS websites optimized for conversions and growth as part of the full-service execution team.
- Atlas Website Theme A clean, conversion-optimized HubSpot CMS theme designed for early-stage B2B SaaS companies; available for standalone purchase independent of managed services.
- Figma Ad Design Template A professional B2B SaaS ad design template for Figma that enables teams to launch ad campaigns faster with pre-designed, high-converting templates.
- T2D3 Masterclass A self-paced B2B SaaS growth Masterclass based on the T2D3 framework, providing GTM templates, books, and the strategic playbook Kalungi uses internally for scaling SaaS companies from Trailhead to Traction; over 14,000 playbook purchases reported.
- Kalungi RevOps Audit (HubSpot App) A free HubSpot app that provides RevOps audit reports; read-only and never modifies data in the user's HubSpot portal.
Quantifiable outcome
- 3-5X return on investment for clients on average
- +13 more outcomes
Companies that use Kalungi
Customer profileNamed customers25 records
Segments2 records
Ideal customer profiles3 records
Kalungi technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability6 records
Feature5 records
Kalungi partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- HubSpotcoreKalungi is a HubSpot Solutions Partner and Diamond Partner. The company's services include HubSpot implementation, optimization, CMS migration, and full marketing automation setup. The Atlas HubSpot Website Theme (a conversion-optimized theme for early-stage B2B SaaS) is a proprietary product built on the HubSpot CMS platform.
- GooglecoreKalungi holds Google Partner status (verified by Google Partner Badge displayed on website). Services include Google Ads management and SEO optimization leveraging Google's advertising ecosystem and search infrastructure.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
Kalungi competitors and assessment
Company assessmentDirect peers
- Heinz Marketing: B2B marketing agency specializing in sales and marketing alignment for technology and SaaS companies. Directly comparable to Kalungi as a specialized B2B SaaS marketing services provider serving mid-market accounts.
- Square 2 Marketing: B2B marketing agency with a focus on SaaS and technology companies, providing strategy, demand generation, and HubSpot-based execution. Comparable to Kalungi's three-tier B2B SaaS marketing services model.
- Velocity Partners: B2B technology marketing agency focused on content-driven demand generation for SaaS and enterprise tech companies. Comparable to Kalungi's content/SEO and ABM execution for B2B SaaS clients.
- Single Grain: Digital marketing agency specializing in SaaS and B2B clients across SEO, paid media, and content. Directly comparable to Kalungi's Full-Service model serving B2B SaaS companies at similar ARR stages.
- IMPACT: B2B marketing agency focused on sales enablement, content, and They Ask, You Answer methodology for B2B and SaaS companies. Comparable to Kalungi as a methodology-led B2B SaaS marketing services firm with proprietary frameworks.
- SmartBug Media: HubSpot Elite Solutions Partner and full-service B2B marketing agency offering inbound marketing, RevOps, content, and sales enablement. Directly comparable to Kalungi's Full-Service and HubSpot-centric offering for B2B SaaS and tech clients.
- DemandLab: HubSpot Solutions Partner agency focused on B2B demand generation, marketing operations, and revenue strategy for SaaS and technology companies. Comparable to Kalungi's RevOps/HubSpot and demand gen capabilities.
Emerging players
- Reforge: Education and community platform for B2B SaaS growth practitioners, with adjacent GTM frameworks and content IP. Comparable to Kalungi's T2D3 Masterclass and thought leadership moat in the B2B SaaS GTM space.
- Growth Collective: Fractional marketing talent marketplace for B2B and SaaS companies. Comparable to Kalungi's Syntropy and CMO-as-a-Service offerings for scaling SaaS teams seeking senior marketing expertise without full-service commitment.
Broad incumbents
- Rock Content: Larger content marketing platform and agency serving B2B and B2C clients globally. Comparable to Kalungi's content/SEO offering but with a broader portfolio and productized platform approach.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Kalungi social profiles
Digital presenceKalungi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kalungi leadership team
Management profileNumber of profiles
Profiles2 records
Kalungi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kalungi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kalungi
What does Kalungi do?
Kalungi provides GTM-as-a-Service for B2B SaaS companies through three engagement tiers: Full Service (replaces 10+ marketing hires with one accountable team including an Associate CMO and execution staff), Syntropy (senior GTM leadership retainer paired with the client's in-house execution team), and T2D3 (DIY playbooks, templates, and Masterclass for self-execution). The firm also sells standalone digital products—the Atlas HubSpot Website Theme, the Figma Ad Design Template, and the T2D3 Masterclass—and operates the B2B Marketing Snacks podcast and content library that anchor its inbound demand generation.
Is Kalungi a public or private company?
Kalungi is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Kalungi founded?
Kalungi was founded in 2018. It employs 51 to 100 people.
Where is Kalungi based?
Kalungi is headquartered in Seattle, United States, in the North America region.
How does Kalungi make money?
Four revenue lines are on record. Full-Service Retainer (GTM-as-a-Service) is the primary driver. The others are syntropy Engagement, T2D3 Playbook and Masterclass and digital Products (Atlas Theme, Figma Templates).
Who are Kalungi's main competitors?
Direct peers on record are Heinz Marketing, Square 2 Marketing, Velocity Partners, Single Grain, IMPACT, SmartBug Media and DemandLab. Emerging players are Reforge and Growth Collective. Rock Content is listed as a broad incumbent.
Does Kalungi have an API?
No public API is recorded for Kalungi.
What industry is Kalungi in?
Kalungi's product category is B2B SaaS Marketing Services. Its primary akta.pro industry code is BPAAADAE, Telesales & Inside Sales Outsourcing (B2B/B2C), with a secondary code of BPAAADAA, B2B Appointment Setting & SDR/BDR Outsourcing. Its NAICS code is 541810 and its SIC code is 7311.