UW School of Medicine and Public Health

What UW School of Medicine and Public Health does

The UW School of Medicine and Public Health is a public academic medical institution within the University of Wisconsin-Madison, founded in 1907 and renamed in 2005 as the nation's first combined school of medicine and public health. It delivers graduate-level health professions education across MD, Doctor of Physical Therapy, Master of Physician Assistant Studies, Master of Public Health, Master of Genetic Counselor Studies, MS/PhD graduate programs, and Graduate Medical Education residencies and fellowships, supported by 2,100 faculty across 28 departments and 25+ centers/institutes.

The school's core academic technology is the ForWard Curriculum, a three-phase integrated model that combines basic science, clinical science, and public health throughout all four years, replacing the traditional pre-clinical/clinical split. This is reinforced by the Patient-Centered Education (PaCE) case-based small-group learning method and a Longitudinal Teacher/Coach program assigning a faculty coach to every medical student. Clinical training is delivered through the Statewide Campus, a network of 245+ clinical partners across Wisconsin anchored by UW Health (named Wisconsin's #1 Hospital for 14 consecutive years), Marshfield Clinic, Gundersen, and Advocate Aurora Health. Specialized MD tracks include the Wisconsin Academy for Rural Medicine (WARM) and Training in Urban Medicine and Public Health (TRIUMPH).

The business model combines tuition revenue across MD, DPT, PA, MPH, MGCS and graduate programs ($59K-$127K for DPT total program tuition depending on residency), $703M in extramural research funding ($306M federal), Wisconsin Partnership Program grants ($20.4M in 2024-25), clinical care delivered via the UW Health partnership, and philanthropy through the Wisconsin Medicine initiative. Customers are individual prospective students recruited through AMCAS (MD), PTCAS (DPT), and other centralized application services, with a 7,744-applicant MD pool yielding 176 entering seats annually. Research is a major operating dimension, including the Neighborhood Atlas policy tool, the Real-World Data Collaborative consolidating multimodal health data, and translational programs such as CRISPR-edited CAR-T therapy development via the Cellares partnership.

Name

UW School of Medicine and Public Health

Legal name

University of Wisconsin School of Medicine and Public Health

Website

https://med.wisc.edu

Company type

Public

Founded year

1907

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

The UW School of Medicine and Public Health is a public academic medical institution founded in 1907, offering MD, DPT, PA, MPH, genetic counseling, and graduate research programs to roughly 1,700 students, with 2,100 faculty, $703M in extramural research funding, and 245+ statewide clinical training partners.

Ownership category

akta.pro rank

Product category

Medical and Health Professions Education

NAICS

Colleges, Universities, and Professional Schools (6113), Colleges, Universities, and Professional Schools (61131)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Medical Schools (MD/DO Granting) (EDAHAGAB)

akta.pro secondary industries

Schools of Public Health (EDAHAGAD), Allied Health & Rehabilitation Sciences Schools (PT/OT/SLP, etc.) (EDAHAGAH), Health Science & Medical STEM Programs (Pre-Med, Public Health) (EDAMABAJ)

Keywords

• Medical education programs
• Graduate health professions
• Biomedical research
• Clinical training
• Public health education

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Tuition and Fees: MD, DPT, PA, MPH, and other health professions programs charge tuition. Wisconsin residency provides significantly lower in-state tuition rates.
2. Research Grants and Funding: $703M in extramural research funding, including $306M in federal research funding. Major sources include NIH, Wisconsin Partnership Program grants, and industry partnerships.
3. Clinical Care Revenue: Partnership with UW Health generates clinical revenue through faculty physicians caring for patients at University Hospital, Carbone Cancer Center, and other facilities.
4. Wisconsin Partnership Program: Funds education initiatives, research and community health programs targeting Wisconsin's vital health needs through competitive faculty and community grant programs.
5. Philanthropy: Wisconsin Medicine philanthropic partnership between UW School of Medicine and Public Health, UW Health and donors supports the future of health.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

The UW School of Medicine and Public Health is the nation's first combined school of medicine and public health, offering graduate degree programs in medicine (MD), physical therapy (DPT), physician assistant studies (PA), public health (MPH), genetic counseling (MGCS), and biomedical/population health sciences (MS/PhD). It delivers instruction through the integrated ForWard Curriculum across 28 departments and the Statewide Campus, which spans 245+ clinical training partners throughout Wisconsin.

Product overview

The UW School of Medicine and Public Health offers a comprehensive portfolio of health professions education programs as the nation's first integrated school of medicine and public health. The core offerings include the MD Program with ForWard Curriculum, Doctor of Physical Therapy (DPT), Master of Genetic Counselor Studies (MGCS), Master of Physician Assistant Studies (PA), and Master of Public Health (MPH), plus MS & PhD Graduate Programs. Specialized tracks within the MD program include the Wisconsin Academy for Rural Medicine (WARM) and Training in Urban Medicine and Public Health (TRIUMPH), supported by the Statewide Campus network spanning over 245 clinical training partners. Research infrastructure includes the Wisconsin Partnership Program, Real-World Data Collaborative (RWDC), Neighborhood Atlas, and UW Clinical Trials Institute. Professional development offerings encompass Graduate Medical Education (residencies/fellowships) and Continuing Medical Education programs.

Differentiator

Problem solved

Functional benefit

Brands

• Wisconsin Academy for Rural Medicine (WARM): Rural medicine track program that trains physicians for practice in rural Wisconsin communities
• Training in Urban Medicine and Public Health (TRIUMPH)
• ForWard Curriculum
• Statewide Campus

Products and services

• MD Program
• Doctor of Physical Therapy (DPT) Program
• Master of Physician Assistant Studies (PA)
• Master of Public Health (MPH)
• Master of Genetic Counselor Studies (MGCS)
• MS & PhD Graduate Programs
• Graduate Medical Education (Residencies & Fellowships)
• Continuing Medical Education
• Wisconsin Academy for Rural Medicine (WARM)
• Training in Urban Medicine and Public Health (TRIUMPH)
• Paths of Distinction
• Rural and Urban Scholars in Community Health (RUSCH)
• Certificate Programs
• Postdoctoral Training

Quantifiable outcome

• Ranked Tier 1 for Primary Care and Tier 2 for Research in 2026 U.S. News & World Report
• +5 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability7 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• CellarescoreStrategic or Co-development Partner · 18 February 2026Expanded partnership for clinical manufacturing and regulatory process of CRISPR-edited GD2 CAR-T therapy targeting solid tumors. Cellares provides automation and regulatory expertise to support FDA IND application, advancing therapy from proof-of-concept to clinical trials.
• UW HealthcoreStrategic or Co-development PartnerClose partnership with University of Wisconsin Hospital and Clinics (named Wisconsin's #1 Hospital for 14th consecutive year) and University of Wisconsin Medical Foundation (one of 10 largest physician practice groups in country). Provides clinical training experiences for students and research collaboration.
• Advocate Aurora HealthcoreStrategic or Co-development PartnerAdvocate Aurora Health/Eastern Academic Campus with 300+ teaching faculty. Third-largest not-for-profit integrated healthcare system in U.S. serving 5+ million patients. Partner in TRIUMPH urban medicine program and Aurora BayCare partnership for WARM rural medicine.
• Marshfield Clinic Health SystemcoreStrategic or Co-development PartnerNorthern Academic Campus. Largest private group medical practice in Wisconsin with 700+ physicians in 80+ specialties. First host site for WARM program in 2009. Students complete rotations in gynecology, psychiatry, surgery, and primary care.
• Gundersen Health SystemcoreStrategic or Co-development PartnerWestern Academic Campus. Network of hospitals, regional medical centers and clinics serving western Wisconsin, southeastern Minnesota and northern Iowa. 325-bed hospital with Level II trauma center. Partner in WARM program.
• Wisconsin Partnership ProgramcoreStrategic or Co-development PartnerFunds education initiatives, research and community health programs targeting Wisconsin's vital health needs. Awards $20.4M through community and research grants annually (2024-25). Supports faculty and community grant programs.
• Wisconsin Alumni Research FoundationminorStrategic or Co-development PartnerWARF supports research and innovation at UW-Madison. Associated with Archeus Technologies clinical trial for metastatic cancer treatment developed with ties to UW-Madison.
• Aurora BayCare Medical CenterminorStrategic or Co-development PartnerGreen Bay clinical training site associated with Aurora Health Care, partner in Wisconsin Academy for Rural Medicine (WARM) program.

Scale indicators21 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• University of Michigan Medical School: Public academic medical school at a top-5 research university, offering MD, PhD, and combined degree programs with strong NIH funding. Directly comparable to UW as a research-intensive public medical school with statewide clinical training networks.
• University of Minnesota Medical School: Public medical school with twin-campus model (Twin Cities and Duluth) emphasizing rural and primary care medicine. Comparable to UW's WARM and TRIUMPH programs and statewide campus footprint in the Upper Midwest.
• University of Washington School of Medicine: Public medical school operating a five-state WWAMI regional training model. Direct comparable to UW's statewide campus strategy for serving rural and underserved communities across a large geography.
• University of North Carolina School of Medicine: Public medical school consistently ranked Tier 1 for Primary Care with strong research portfolio. Directly comparable to UW on primary care mission, public institution status, and combined research/clinical training model.
• Oregon Health & Science University School of Medicine: Public medical school with statewide rural and underserved training mission across Oregon. Comparable to UW's emphasis on rural physician pipeline and integration of clinical care with regional health systems.
• University of Illinois College of Medicine: Largest public medical school in the U.S. with multi-campus urban training model (Chicago, Rockford, Peoria, Urbana). Comparable to UW's Statewide Campus distributed training model and public medical school mission in the Midwest.

Regional players

• University of Wisconsin-Milwaukee College of Health Sciences: Statewide peer offering health professions programs including physician assistant and public health. Comparable as a WI-based public health sciences educator with overlapping applicant pools in the state.
• Medical College of Wisconsin: Private medical school in Milwaukee and a direct in-state competitor for applicants, faculty, and clinical partnerships in Wisconsin. Comparable MD-granting institution operating in the same state and clinical training market.

Broad incumbents

• Johns Hopkins Bloomberg School of Public Health: Top-ranked independent school of public health offering MPH and doctoral programs. Comparable to UW's MPH program and School of Public Health component on research intensity and graduate training, though private and substantially larger.

Others

• Mayo Clinic Alix School of Medicine:

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/uwsmph
• Instagraminstagram.com/uwmadisondpt
• Xx.com/uwsmph

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UW School of Medicine and Public Health