Interior Marketing Group
Interior Marketing Group is a luxury real estate staging and integrated marketing firm serving high-end developers, brokerage firms, and ultra-high-net-worth homeowners across New York, Miami, Los Angeles, and the Hamptons via in-house design, fabrication, and multi-platform PR services.
- Company typePrivate
- Founded2005
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Interior Marketing Group does
Interior Marketing Group (IMG) is a privately held luxury real estate staging and integrated marketing firm founded by Cheryl Eisen circa 2005 and headquartered in New York. The company serves three primary customer segments: luxury residential developers seeking to maximize sale prices and velocity, top-tier brokerage firms seeking competitive differentiation on listings, and ultra-high-net-worth homeowners seeking move-in-ready furnished residences. IMG's core proposition bundles award-winning interior design with multi-platform marketing under a single operation, an integration that is uncommon among competitors in the staging category.
IMG's product surface spans four pillars: Luxury Staging (full-scope contracting with in-house art studio, exclusive furniture inventory, lighting and paint procurement, custom fabrication, installation, and dedicated design and marketing teams, delivered with a stated 12-day turnaround); PR + Marketing via the LaunchPad agency (press placements, social media, email campaigns, branded events, and professional photography); Turnkey Design (move-in-ready packages with five Signature Collections and white-glove concierge installation); and Interior Design through the Eisen Design House sub-brand. Underlying technical components include a substantial owned inventory of luxury furniture and accessories, an in-house art studio, and in-house fabrication capabilities that support rapid execution.
Revenue is generated primarily through project-based B2B services sold via direct enterprise field sales to developers and brokerages, with pricing that is quote-based, project-specific, and not publicly disclosed. Some recurring revenue is implied through Turnkey Design furniture rental and purchase options and ongoing PR retainers. Multi-year contracts are noted. The firm has driven over $5.4 billion in cumulative sales volume for clients and counts Extell, Related Companies, JDS Development, Naftali Group, Douglas Elliman, Compass, Corcoran, Sotheby's International Realty, the Durst Organization, and Starwood Capital among its customer base. Operations span New York, Florida (Medley), Los Angeles, and the Hamptons.
Interior Marketing Group firmographics
Firmographics- Name
- Interior Marketing Group
- Legal name
- Interior Marketing Group
- Website
- https://imgnyc.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Interior Marketing Group is a luxury real estate staging and integrated marketing firm serving high-end developers, brokerage firms, and ultra-high-net-worth homeowners across New York, Miami, Los Angeles, and the Hamptons via in-house design, fabrication, and multi-platform PR services.
- Ownership category
- akta.pro rank
Interior Marketing Group industry classification
Industry- Product category
- Luxury Real Estate Staging Services
- NAICS
- Interior Design Services (54141), Furniture Retailers (449110)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Interior Design Services (BPAHAKAB)
- akta.pro secondary industries
- Decor Props & Themed Set Rentals (HSACAFAK), Corporate, Event & Staging Furniture Rental (Short-Term) (CRAIAOAG)
Keywords
Where Interior Marketing Group is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Interior Marketing Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Luxury Real Estate Staging: Project-based staging services for luxury residential properties. IMG stages properties with designer furniture, art, and accessories to maximize sale prices and speed. Properties often sell fully furnished, generating revenue from staging fees and furniture/accessory packages.
- PR and Marketing Services (LaunchPad): Integrated marketing agency services including press and media outreach, social media marketing, email marketing campaigns, branded events, and professional photography. These services are bundled with staging or offered as standalone to drive property visibility and sales.
- Turnkey Design: Move-in ready design services for private homeowners and buyers. Services include furniture rental and purchase options, design consultation, installation, and concierge-style service covering all furnishing needs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Project-based luxury staging and design - customized pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Interior Marketing Group product offering
Product offeringCore offering
Interior Marketing Group provides luxury real estate staging, interior design, and integrated PR/marketing services for high-end residential properties. The firm stages luxury homes with designer furniture, art, and accessories, then promotes those properties through its in-house LaunchPad marketing agency across press, social media, email, and branded events to accelerate sales.
Product overview
Interior Marketing Group (IMG) is a luxury real estate staging and marketing firm offering an integrated platform of services centered on three core offerings: Luxury Staging, PR + Marketing (LaunchPad), and Turnkey Design, with Interior Design available through its sub-brand Eisen Design House. The company's proprietary methodology combines award-winning interior design with multi-platform marketing to drive record-breaking real estate sales. Luxury Staging provides full-scope contracting, in-house fabrication, exclusive furniture inventory, and dedicated design and marketing teams. The LaunchPad marketing platform delivers high-impact exposure through press outreach, social media, email marketing, branded events, and professional photography. Turnkey Design offers move-in ready design with five Signature Collections (IMG Signature, Eclectic and Unexpected, Contemporary Minimalism, Moody and Distinctive, and Naturally Coastal) that can be customized through a white-glove concierge service.
Differentiator
Problem solved
Functional benefit
Brands
- LaunchPad: IMG's in-house marketing agency providing PR and marketing services including press outreach, social media marketing, email marketing, branded events, and photography for luxury real estate listings.
Products and services
- Luxury Staging Full-scope luxury real estate staging services for high-end residential properties. Includes contracting, in-house art studio, exclusive luxury furniture and accessories inventory, lighting selection and procurement, paint selection and schedules, in-house fabrication and installation, a dedicated design team, and a 12-day turnaround. Designed for luxury developers, brokers, and property owners seeking to maximize sale price and speed.
- PR + Marketing (LaunchPad) Multi-platform marketing agency providing high-impact exposure through press and media outreach, social media campaigns, email marketing, branded events, and scroll-stopping professional photography. Generates PR coverage in Architectural Digest, The New York Times, Wall Street Journal, Forbes, Vogue, and TV appearances on Bravo, NBC, CBS, and Fox. Bundled with staging or offered as standalone.
- Turnkey Design Move-in ready design service with white-glove concierge approach for ultra-high-net-worth homeowners and buyers. Includes initial consultation, design kick-off, and on-site installation, with flexible furniture rental or purchase options. Covers furniture, area rugs, original artwork, mirrors, accessories, pillows, throws, and accent pieces, with add-ons for custom fabrication, paint, wallpaper, lighting, entertainment technology, window treatments, bed and bedding, bathroom essentials, and kitchenware.
- Interior Design (Eisen Design House) Full-service interior design sub-brand offering comprehensive design services for luxury residential properties, linked through IMG's portfolio.
Quantifiable outcome
- Properties sell 82% faster than luxury market average when staged by IMG
- +6 more outcomes
Companies that use Interior Marketing Group
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles3 records
Interior Marketing Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Interior Marketing Group partnerships and signals
Strategic signalScale indicators9 records
Recent moves7 records
Expansion highlights6 records
Interior Marketing Group competitors and assessment
Company assessmentEmerging players
- Modsy: Modsy offers online interior design and 3D room rendering services for residential consumers. It competes in the broader interior design services category with IMG but serves a mass-market client via a tech-enabled model rather than high-end developer/broker staging.
- Decorilla: Decorilla is an online interior design marketplace that pairs consumers with designers for virtual and in-person design projects. Comparable in category to IMG's design offering, but with a mid-market price point and a different delivery model (marketplace vs. in-house team).
- Havenly: Havenly is a technology-enabled interior design service that connects consumers with designers online. While it overlaps with IMG's interior design category, it targets a more mainstream client and uses a virtual design model rather than IMG's high-touch, in-person luxury staging and design offering.
Broad incumbents
- RH (Restoration Hardware): RH is a major luxury home furnishings retailer and interior design service provider offering high-end furniture, decor, and full-service design through its galleries. RH's RH Interior Design arm is a broader incumbent that competes with IMG for affluent homeowner spend on luxury interiors.
Direct peers
- Meridith Baer Home: Meridith Baer Home is one of the best-known luxury home staging firms in the U.S., particularly strong in Los Angeles and other West Coast luxury markets. Directly comparable to IMG's staging offering, with a similar design-led, custom-furniture, enterprise-buyer model.
- Grayling Design Group: Grayling Design Group is a luxury home staging firm serving NYC and surrounding markets with custom furniture, art, and decor for high-end listings. It is a direct competitor to IMG in the same luxury staging category, with overlapping developer/broker clients and a similar B2B enterprise sales motion.
- Stage with Design: Stage with Design is a high-end home staging company serving luxury markets on the East Coast. Directly comparable to IMG in product category, customer base (luxury developers and brokers), and service model.
- Showhomes Home Staging: Showhomes is one of the largest U.S. home staging franchises, serving luxury and mid-tier markets with a modeler-driven, occupied and vacant home staging approach. Overlaps with IMG in luxury staging but operates a franchise model that differs from IMG's wholly owned in-house structure.
Others
- Eisen Design House: Eisen Design House is IMG's own sub-brand for full-service interior design,. It is included as a peer reference because it sits alongside IMG in the broader luxury interior design category, with its own dedicated website and homeowner focus.
- Luxe Interiors + Design: Luxe Interiors + Design is a media and design resource platform covering luxury interiors. It is adjacent to IMG because it both covers the luxury staging/design market in which IMG operates and serves as a channel that drives IMG's media exposure alongside Architectural Digest, Forbes, and NYT.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Interior Marketing Group social profiles
Digital presenceInterior Marketing Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Interior Marketing Group leadership team
Management profileNumber of profiles
Profiles1 record
Interior Marketing Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Interior Marketing Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Interior Marketing Group
What does Interior Marketing Group do?
Interior Marketing Group provides luxury real estate staging, interior design, and integrated PR/marketing services for high-end residential properties. The firm stages luxury homes with designer furniture, art, and accessories, then promotes those properties through its in-house LaunchPad marketing agency across press, social media, email, and branded events to accelerate sales.
Is Interior Marketing Group a public or private company?
Interior Marketing Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Interior Marketing Group founded?
Interior Marketing Group was founded in 2005. It employs 101 to 250 people.
Where is Interior Marketing Group based?
Interior Marketing Group is headquartered in New York, United States, in the North America region.
How does Interior Marketing Group make money?
Three revenue lines are on record. Luxury Real Estate Staging is the primary driver. The others are PR and Marketing Services (LaunchPad) and turnkey Design.
Who are Interior Marketing Group's main competitors?
Emerging players on record are Modsy, Decorilla and Havenly. RH (Restoration Hardware) is listed as a broad incumbent. Direct peers are Meridith Baer Home, Grayling Design Group, Stage with Design and Showhomes Home Staging. Others are Eisen Design House and Luxe Interiors + Design.
Does Interior Marketing Group have an API?
No public API is recorded for Interior Marketing Group.
What industry is Interior Marketing Group in?
Interior Marketing Group's product category is Luxury Real Estate Staging Services. Its primary akta.pro industry code is BPAHAKAB, Interior Design Services, with a secondary code of HSACAFAK, Decor Props & Themed Set Rentals. Its NAICS code is 54141 and its SIC code is 5700.