Showhomes Homes Staging
Showhomes is a Nashville-based franchisor founded in 1986 that licenses home staging, interior design, and home updating studios to independent operators across 13 US states, serving realtors, homeowners, and home builders. The 22-location network has staged over 24,000 homes valued at $18 billion-plus and is actively expanding into major US markets.
- Company typePrivate
- Founded1986
- HeadquartersNashville, United States
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Showhomes Homes Staging does
Showhomes is a Nashville-headquartered franchisor of home staging and home design services, founded in 1986. The company's core product is home staging — transforming vacant or occupied residential listings into market-ready, visually compelling properties — supported by an extended service portfolio that includes Home Updating & Listing Prep, full-service and e-design Interior Design, Home Manager Staging (inhabited luxury property staging), Turnkey Furnishing & Residential Outfitting, and Sale of Home Furnishings. Technology infrastructure consists of proprietary CRM software, operational playbooks, and the Showhomes University training platform (a 6-8 week online curriculum), supplemented by partner integrations with HubSpot, Trainual, Houzz, and Profit Keeper.
Showhomes Franchise Company, LLC operates as an asset-light franchise system, currently with 22 independently owned studios across 13 US states. According to company material, the network has staged over 24,000 homes cumulatively valued at more than $18 billion, with reported outcomes of up to 80% faster sales and up to 20% higher sale prices. The franchise fee structure runs $88,895 to $198,095 of total investment per studio, with franchisor economics driven by initial franchise fees and ongoing royalties; franchisees reportedly approach or exceed 7-figure revenues and average nearly 2.5x the industry-average revenue per location.
The customer base is diversified across four primary segments: real estate professionals (listing agents, brokers, teams), interior designers, homeowners selling properties, and new home builders. Distribution occurs through franchise-studio direct sales, realtor referral networks, and national media presence (The Today Show, HGTV, Travel Channel, Bob Vila award recognition). In 2023, the company underwent an ownership change when long-tenured franchisee Marisa Salas acquired the franchisor; the company is now actively recruiting new franchisees to expand into major US markets.
Showhomes Homes Staging firmographics
Firmographics- Name
- Showhomes Homes Staging
- Legal name
- Showhomes Franchise Company, LLC
- Website
- https://showhomesfranchise.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Showhomes is a Nashville-based franchisor founded in 1986 that licenses home staging, interior design, and home updating studios to independent operators across 13 US states, serving realtors, homeowners, and home builders. The 22-location network has staged over 24,000 homes valued at $18 billion-plus and is actively expanding into major US markets.
- Ownership category
- akta.pro rank
Showhomes Homes Staging industry classification
Industry- Product category
- Home Staging Services
- NAICS
- Furniture and Home Furnishings Retailers (4491)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Corporate, Event & Staging Furniture Rental (Short-Term) (CRAIAOAG)
- akta.pro secondary industries
- Furniture Rental (Living, Dining, Bedroom) (CRAIAOAA), Home Décor, Housewares & Soft Goods Rental (Rugs, Lamps, Linens) (CRAIAOAM)
Keywords
Where Showhomes Homes Staging is headquartered
LocationHeadquarters
- HQ city
- Nashville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Showhomes Homes Staging business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Home Staging Services: Core revenue stream where franchisees transform vacant or occupied listings into visually compelling, market-ready homes through strategic furniture arrangement and decor placement. Revenue generated per project based on property size and scope.
- Home Updating & Listing Prep: Additional revenue stream offering home improvement services including fresh paint, lighting updates, new flooring, and window treatments before listing.
- Interior Design Services: Full-service interior design and flexible e-design options for homeowners and vacation rental owners.
- Turnkey Furnishing & Residential Outfitting: End-to-end service fully furnishing homes for buyers, vacation rentals, or second homes with high-margin design, procurement, and installation services.
- Home Furnishings Product Sales: Franchisees generate revenue by offering clients the option to purchase furnishings used in staging or design projects.
- Franchise Fees: Initial franchise fee plus ongoing royalty payments from franchisees. Total investment ranges from $88,895 to $198,095.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Full Franchise Investment Package |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Showhomes Homes Staging product offering
Product offeringCore offering
Showhomes franchises home staging and design studios that transform vacant or occupied listings into visually compelling, market-ready homes for sellers and realtors. The portfolio of services includes home staging, home updating and listing prep, interior design, home manager staging, turnkey furnishing and residential outfitting, and the sale of home furnishings. The franchise company also licenses its brand, operating system, proprietary CRM, and training curriculum to franchisees in exchange for an initial franchise fee plus ongoing royalties.
Product overview
Showhomes is a franchise-based home staging and design services business offering a unified portfolio of interconnected service modules. The core product is Home Staging (vacant or occupied home transformation), which serves as the primary revenue driver. Supporting this are complementary add-on services: Home Updating & Listing Prep (pre-market improvements), Interior Design Services (full-service and e-design options), Home Manager Staging (inhabited luxury property staging), Turnkey Furnishing & Residential Outfitting (end-to-end residential outfitting), and Sale of Home Furnishings (product sales from staging/design projects). The company was founded in 1986 and has helped over 24,000 homeowners sell homes valued at over $18 billion across 22 locations in 13 states.
Differentiator
Problem solved
Functional benefit
Products and services
- Home Staging Core service where Showhomes teams transform vacant or occupied listings into visually compelling, market-ready homes by strategically arranging furnishings and decor to highlight each home's strengths. Sold to homeowners selling properties, real estate agents, and new home builders.
- Home Updating & Listing Prep Pre-market home improvement services including fresh paint, lighting updates, new flooring, and window treatments to boost a listing's appeal, value, and marketability before going to market.
- Interior Design Services Full-service interior design and flexible e-design options for homeowners, vacation rental owners, and second-home buyers seeking to personalize or enhance their properties.
- Home Manager Staging A staging concept where home managers live in luxury properties, keeping them pristine and prepared for showings while subtly influencing potential buyers with their presence.
- Turnkey Furnishing & Residential Outfitting End-to-end service that fully furnishes homes for buyers, vacation rentals, or second homes, providing beautifully finished spaces with high-margin design, procurement, and installation services.
- Sale of Home Furnishings Offer clients the option to purchase furnishings used in staging or design projects, allowing clients to buy pieces they love while generating additional revenue for franchisees.
- Showhomes Franchise Opportunity Licensed franchise offering for real estate professionals, interior designers, and aspiring entrepreneurs. Total investment $88,895–$198,095 covers franchise fee, startup package, working capital, and digital media marketing. Includes proprietary CRM, Showhomes University training, 52-week ramp-up, and ongoing support.
Quantifiable outcome
- Homes sell up to 80% faster when staged by Showhomes
- +5 more outcomes
Companies that use Showhomes Homes Staging
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles6 records
Showhomes Homes Staging technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Showhomes Homes Staging partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered supporting and minor.
- HubSpotsupportingTechnology partner providing inbound marketing and CRM tools for franchise operations and lead generation.
- HouzzsupportingHome design and renovation platform partner connecting Showhomes with homeowners and design professionals.
- TrainualsupportingTraining and process documentation platform used for franchisee onboarding and standard operating procedures.
- RESA (Real Estate Staging Association)supportingProfessional association for home staging industry providing certification, industry standards, and networking for Showhomes franchisees.
- Profit KeepersupportingFinancial management and accounting tools supporting franchisee business operations and financial tracking.
- The Real DealminorReal estate news and media outlet partnership for brand visibility and industry coverage.
Scale indicators12 records
Recent moves6 records
Expansion highlights5 records
Showhomes Homes Staging competitors and assessment
Company assessmentBroad incumbents
- Rent-A-Center: National lease-to-own retailer for furniture, appliances, and electronics. Operates adjacent to Showhomes' furniture rental/lease-to-own business model at much larger scale, targeting similar residential customer demographics.
- Aaron's Holdings: Lease-to-own furniture, electronics, and home appliances retailer with a national store footprint. Operates in the adjacent furniture rental/lease space, serving similar residential customers with similar recurring-revenue economics.
- CORT Furniture Rental: National furniture rental company serving residential and corporate customers. CORT's residential rental arm is directly comparable to Showhomes' furniture-rental-driven staging model, with greater scale and broader geographic coverage.
Emerging players
- Havenly: Online interior design platform connecting homeowners with professional designers. Targets the same end customer (homeowners updating or staging living spaces) via a tech-enabled model that competes with Showhomes' design and e-design services.
- Modsy: Tech-enabled interior design service offering 3D renderings and curated room designs. Targets the same residential customer base seeking design guidance, with a digital-first delivery model that could encroach on Showhomes' interior design revenue stream.
- Houzz Pro: Software and marketplace platform for interior designers, stagers, and home professionals. Showhomes is a Houzz partner, and Houzz Pro competes with Showhomes by enabling independent designers to run marketing, CRM, and project workflows without a franchise affiliation.
Direct peers
- Decor & You: Franchise-based interior decorating business serving residential customers with custom window treatments, furniture, and accessories. Comparable franchise GTM and similar SMB/consumer customer profile to Showhomes.
- Brook Furniture Rental: National residential and corporate furniture rental company. Directly comparable to the rental component of Showhomes' staging model, with similar furniture-as-a-service economics and a focus on home-furnishing scenarios.
- Decorating Den Interiors: One of the largest interior design and home décor franchises in North America. Operates a similar franchise-led model selling design services directly to homeowners, with comparable revenue per unit economics and target customer base.
Others
- Real Estate Staging Association (RESA): Industry trade association for home stagers that Showhomes partners with. Not a commercial peer, but its membership directory captures the fragmented long tail of independent staging competitors that compete with Showhomes franchisees in local markets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Showhomes Homes Staging social profiles
Digital presenceShowhomes Homes Staging financial estimates
Financial estimateRevenue estimate
Valuation estimate
Showhomes Homes Staging leadership team
Management profileNumber of profiles
Profiles1 record
Showhomes Homes Staging funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Showhomes Homes Staging M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Showhomes Homes Staging
What does Showhomes Homes Staging do?
Showhomes franchises home staging and design studios that transform vacant or occupied listings into visually compelling, market-ready homes for sellers and realtors. The portfolio of services includes home staging, home updating and listing prep, interior design, home manager staging, turnkey furnishing and residential outfitting, and the sale of home furnishings. The franchise company also licenses its brand, operating system, proprietary CRM, and training curriculum to franchisees in exchange for an initial franchise fee plus ongoing royalties.
Is Showhomes Homes Staging a public or private company?
Showhomes Homes Staging is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Showhomes Homes Staging founded?
Showhomes Homes Staging was founded in 1986. It employs 251 to 500 people.
Where is Showhomes Homes Staging based?
Showhomes Homes Staging is headquartered in Nashville, United States, in the North America region.
How does Showhomes Homes Staging make money?
Six revenue lines are on record. Home Staging Services are the primary driver. The others are home Updating & Listing Prep, interior Design Services, turnkey Furnishing & Residential Outfitting, home Furnishings Product Sales and franchise Fees.
Who are Showhomes Homes Staging's main competitors?
Broad incumbents on record are Rent-A-Center, Aaron's Holdings and CORT Furniture Rental. Emerging players are Havenly, Modsy and Houzz Pro. Direct peers are Decor & You, Brook Furniture Rental and Decorating Den Interiors. Real Estate Staging Association (RESA) is listed as an others.
Does Showhomes Homes Staging have an API?
No public API is recorded for Showhomes Homes Staging.
What industry is Showhomes Homes Staging in?
Showhomes Homes Staging's product category is Home Staging Services. Its primary akta.pro industry code is CRAIAOAG, Corporate, Event & Staging Furniture Rental (Short-Term), with a secondary code of CRAIAOAA, Furniture Rental (Living, Dining, Bedroom). Its NAICS code is 4491 and its SIC code is 5700.