HomeSpotter
HomeSpotter provides an integrated SaaS suite — Boost (ad automation), Spacio (open house lead capture), and Connect (branded mobile MLS search) — serving real estate agents, teams, brokerages, and MLSs across North America via 300+ MLS integrations.
- Company typePrivate
- Founded2016
- HeadquartersMinneapolis, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What HomeSpotter does
HomeSpotter operates an integrated SaaS platform for the residential real estate industry, built around three core products — Boost (automated digital advertising triggered by MLS listing events across Facebook, Instagram, and the web), Spacio (digital sign-in and lead capture for open houses), and Connect (white-label branded mobile MLS search apps with built-in chat and client collaboration). The platform is anchored by integrations with 300+ MLS organizations (with listing feeds refreshed every 15 minutes) and 50+ third-party vendor integrations across CRM, marketing, and lead generation systems, which collectively provide access to approximately 95% of North American real estate listings.
The company sells its products via subscription on a product-led growth model with self-service onboarding for individual agents and teams, complemented by an enterprise sales motion for brokerages, franchisors, and MLS organizations. Customers span individual agents and small teams (the long tail), mid-market teams and regional brokerages, and large enterprises including all four of the largest brokerages in North America, with a stated network footprint of 450,000+ registered agents. Pricing is quote-based and not publicly disclosed.
HomeSpotter was founded in Minneapolis and is now a wholly-owned subsidiary of Lone Wolf Technologies following its May 2021 acquisition, with additional offices in Los Angeles, New York, and Vancouver (the latter added through the January 2019 acquisition of Spacio). Since the Lone Wolf transaction, HomeSpotter has continued to operate its product brands (Boost, Spacio, Connect) within the parent's broader real estate technology suite, which collectively serves over 1.5 million real estate professionals across the U.S. and Canada.
HomeSpotter firmographics
Firmographics- Name
- HomeSpotter
- Legal name
- HomeSpotter, LLC
- Website
- https://homespotter.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- HomeSpotter provides an integrated SaaS suite — Boost (ad automation), Spacio (open house lead capture), and Connect (branded mobile MLS search) — serving real estate agents, teams, brokerages, and MLSs across North America via 300+ MLS integrations.
- Ownership category
- akta.pro rank
HomeSpotter industry classification
Industry- Product category
- Real Estate Software
- NAICS
- Media Buying Agencies (54183), Media Buying Agencies (541830)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- PR, Reputation Management & Earned Media Platforms (BPAMALAO)
- akta.pro secondary industry
- Mortgage Lead Generation & Marketing Intermediaries (FSALABAI)
Keywords
Where HomeSpotter is headquartered
LocationHeadquarters
- HQ city
- Minneapolis
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
HomeSpotter business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription - Boost: Boost is sold as a subscription product to agents, teams, and brokerages for automated digital advertising. Pricing is likely tiered based on the number of agents or listings.
- SaaS Subscription - Spacio: Spacio open house lead generation is sold as a subscription to agents and brokerages.
- SaaS Subscription - Connect: Connect branded mobile apps are sold to brokerages as white-label solutions, with subscription pricing for the branded app platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Boost advertising automation for agents, teams, and brokerages |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
HomeSpotter product offering
Product offeringCore offering
HomeSpotter provides an integrated SaaS suite for real estate professionals: Boost automates digital advertising campaigns for listings, open houses, and promotions across Facebook, Instagram, and the web by triggering ads from MLS listing events; Spacio is a digital open house sign-in and lead capture platform that replaces paper forms with mobile-first tools and automated follow-up; Connect delivers white-label branded mobile MLS search apps with in-app messaging and client collaboration for brokerages and MLSs. The platform is powered by deep integrations with 300+ MLS systems refreshed every 15 minutes and AI-driven audience targeting, sold primarily on a subscription basis to agents, teams, brokerages, and MLS organizations across North America.
Product overview
HomeSpotter offers a suite of three integrated real estate software products: Boost for intelligent advertising automation, Spacio for open house lead generation, and Connect for branded mobile search and client collaboration. These products work together to serve agents, teams, brokerages, and MLSs across the entire real estate customer relationship cycle from listing promotion through transaction close.
Differentiator
Problem solved
Functional benefit
Brands
- Boost: Intelligent advertising automation platform for real estate listings, open houses, and more on Facebook, Instagram, and across the web.
- Spacio
- Connect
Products and services
- Boost Intelligent advertising automation platform for real estate professionals that automatically creates and manages digital ad campaigns for listings, open houses, and promotions across Facebook, Instagram, and the web. Uses AI to analyze client demographics and local interest data for audience targeting, generates campaigns from MLS listing events (new listing, price reduction, sold, open house) with smart copy and targeting, and provides branded lead pages and performance tracking. Sold as a subscription to individual agents, teams, and brokerages.
- Spacio Industry-leading end-to-end open house lead generation system that replaces paper sign-in forms with mobile-first digital tools for automated lead capture, CRM integration, follow-up, and analytics on open house performance. Sold as a subscription to individual agents and brokerages.
- Connect Mobile-first white-label branded MLS search app and client collaboration platform enabling agents and brokerages to provide buyers with real-time property search, smart messaging, and collaborative tools in a brokerage- or agent-branded experience. Integrates real-time MLS listing data and supports in-app chat. Distributed via Apple App Store and Google Play as branded apps and sold as subscriptions to brokerages and MLS organizations for white-label deployment.
Quantifiable outcome
- 20,000+ monthly listing ad campaigns generated through Boost
- +3 more outcomes
Companies that use HomeSpotter
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles4 records
HomeSpotter technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability2 records
Feature5 records
HomeSpotter partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Lone Wolf TechnologiescoreHomeSpotter was acquired by Lone Wolf Technologies in May 2021. The acquisition combined HomeSpotter's mobile tools and advertising automation with Lone Wolf's comprehensive real estate technology suite, creating an end-to-end technology solution for agents and brokers. Lone Wolf serves over 1.5 million real estate professionals across the U.S. and Canada. HomeSpotter continues to operate as a product brand under Lone Wolf.
- SpaciocoreHomeSpotter acquired Spacio, the #1 open house lead generation system, in January 2019. The acquisition extended HomeSpotter's product suite to include end-to-end open house lead capture, from pre-open house advertising (via Boost) through digital sign-in (Spacio) to automated follow-up. All Spacio employees and technology joined HomeSpotter. Combined footprint reached 450k+ agents and 250 brokerage firms.
- 300+ MLS OrganizationscoreHomeSpotter has integrations with 300+ MLS organizations across North America, enabling real-time listing data feeds, listing updates every 15 minutes, and automated ad triggering based on MLS listing events. These partnerships are foundational to all three products (Boost, Spacio, Connect).
Scale indicators9 records
Recent moves3 records
Expansion highlights6 records
HomeSpotter competitors and assessment
Company assessmentDirect peers
- Adwerx: Direct competitor to HomeSpotter Boost, providing automated digital advertising for real estate listings on Facebook, Instagram, and display networks. HomeSpotter maintains explicit comparison pages positioning Boost vs Adwerx, confirming direct overlap in product, customer base (agents and brokerages), and value proposition.
- BoomTown: Real estate CRM and lead generation platform integrated with HomeSpotter products. Competes in adjacent segments (lead gen, agent websites, CRM) and serves the same brokerage and team customer base.
- MoxiWorks: Brokerage technology platform providing CRM, marketing, and websites for residential real estate brokerages. Overlaps with HomeSpotter on brokerage-level technology stack and integrated marketing automation, competing for the same enterprise brokerage budget.
- BoldLeads: Real estate lead generation and CRM platform focused on seller and buyer leads for individual agents and teams. Competes with Spacio's lead capture capabilities and targets the same agent customer segment.
- Inside Real Estate: Real estate technology platform offering CRM, IDX websites, lead generation, and marketing tools for agents, teams, and brokerages. Overlaps with multiple HomeSpotter products including Connect (branded mobile search) and Boost (marketing automation).
- Real Geeks: Real estate lead generation and marketing platform providing IDX websites, CRM, and drip campaigns for agents. Competes with HomeSpotter for SMB agent marketing budgets and lead capture workflows.
Broad incumbents
- Zillow Group: Largest residential real estate platform in the U.S. with consumer-facing listing marketplace plus Premier Agent advertising, CRM (FollowUpBoss), and showing services. Represents a broad incumbent with overlapping agent tools (advertising, lead gen, CRM) that competes indirectly with HomeSpotter's entire suite.
- Compass: Large national real estate brokerage with proprietary technology platform for agents including CRM, marketing, and client collaboration tools. Competes for top-producing agents and overlaps with HomeSpotter Connect on client collaboration.
- Realtor.com (CoStar Group): Major residential real estate listing portal owned by CoStar Group, offering agent advertising products and lead generation. Competes with HomeSpotter Boost for agent advertising dollars and Connect for consumer property search.
Emerging players
- Zurple: Real estate lead generation and CRM platform specializing in behavioral prediction and automated seller lead nurturing. Competes in the agent lead gen category with Spacio and serves a similar SMB agent customer base.
Market position
Weaknesses5 records
Competitive moat5 records
Key risks1 record
Key highlights7 records
Customer concentration
HomeSpotter social profiles
Digital presenceHomeSpotter financial estimates
Financial estimateRevenue estimate
Valuation estimate
HomeSpotter leadership team
Management profileNumber of profiles
Profiles6 records
HomeSpotter subsidiaries and ownership
Company hierarchySubsidiaries1 record
HomeSpotter funding detail
Funding detailFunding overview
Funding rounds3 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HomeSpotter M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HomeSpotter
What does HomeSpotter do?
HomeSpotter provides an integrated SaaS suite for real estate professionals: Boost automates digital advertising campaigns for listings, open houses, and promotions across Facebook, Instagram, and the web by triggering ads from MLS listing events; Spacio is a digital open house sign-in and lead capture platform that replaces paper forms with mobile-first tools and automated follow-up; Connect delivers white-label branded mobile MLS search apps with in-app messaging and client collaboration for brokerages and MLSs. The platform is powered by deep integrations with 300+ MLS systems refreshed every 15 minutes and AI-driven audience targeting, sold primarily on a subscription basis to agents, teams, brokerages, and MLS organizations across North America.
Is HomeSpotter a public or private company?
HomeSpotter is a private company. It is classified as corporate owned and is currently operating.
When was HomeSpotter founded?
HomeSpotter was founded in 2016. It employs 11 to 50 people.
Where is HomeSpotter based?
HomeSpotter is headquartered in Minneapolis, United States, in the North America region.
How does HomeSpotter make money?
Three revenue lines are on record. SaaS Subscription - Boost is the primary driver. The others are saaS Subscription - Spacio and saaS Subscription - Connect.
Who are HomeSpotter's main competitors?
Direct peers on record are Adwerx, BoomTown, MoxiWorks, BoldLeads, Inside Real Estate and Real Geeks. Broad incumbents are Zillow Group, Compass and Realtor.com (CoStar Group). Zurple is listed as an emerging player.
Does HomeSpotter have an API?
No public API is recorded for HomeSpotter.
What industry is HomeSpotter in?
HomeSpotter's product category is Real Estate Software. Its primary akta.pro industry code is BPAMALAO, PR, Reputation Management & Earned Media Platforms, with a secondary code of FSALABAI, Mortgage Lead Generation & Marketing Intermediaries. Its NAICS code is 54183 and its SIC code is 7311.