Mills Farm

Name

Mills Farm

Legal name

Mills Farm

Website

https://millsfarm.co.nz

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Organic Personal Care & Natural Wellness

NAICS

Apiculture (11291), Apiculture (112910)

akta.pro primary industry

Organic Apiculture (Beekeeping) (AFAEAMAG)

akta.pro secondary industry

Value-Added Bee Products Manufacturing (Candles, Cosmetics, Supplements, Mead Ingredients) (AFAEAHAM)

Keywords

• Organic beekeeping
• Manuka honey products
• Bee venom cosmetics
• Natural oral care
• Organic apiary

Headquarters

HQ city

Northland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Consumer Product Sales: Direct sales of finished consumer products including toothpaste, soap, miracle balm, and Manuka honey through e-commerce and retail channels. One-time purchase model with individual product transactions.
2. Queen Bees & Nucs Sales: Sale of Hua Parakore-verified, biodynamically raised queen bees and nucleus colonies (nucs) for beekeeping. Includes mated queens, virgin queens, and starter colonies with laying queens.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Mills Farm produces and sells certified organic bee venom and Manuka honey-based personal care and wellness products, including toothpaste, soap, anti-aging balm, and raw multifloral Manuka honey. The company also breeds and sells Hua Parakore-verified queen bees and nucleus colonies for beekeepers. Products are distributed via the company's own e-commerce store, international resellers in Germany and Japan, and a network of New Zealand health and wholefood retailers.

Product overview

Mills Farm is a family-owned organic apiary business in New Zealand's Far North that produces a select range of bee venom and Manuka honey-based health and wellness products. The product portfolio centers on two hero ingredient categories—organic certified bee venom and Manuka honey—used across oral care (toothpaste), skincare (soap, Miracle Balm), raw honey, and live bee genetics (queen bees and nucleus colonies). The company operates as a single-product-line manufacturer rather than a platform, with products distributed as finished goods for consumers and breeding stock for beekeepers. The toothpaste is also exported to Japan under the 'Green Leaf' brand. Mills Farm is notably the first producer of organic bee venom in New Zealand and one of the first in the world.

Differentiator

Problem solved

Functional benefit

Brands

• Mills Farm Miracle Balm: Intensive anti-aging skincare balm with certified organic Manuka Honey and Bee Venom.

Products and services

• Mills Farm Toothpaste with Organic Bee Venom and Manuka Honey Organic toothpaste combining certified Manuka honey and bee venom for oral hygiene. Certified organic, 100% natural, fluoride-free, and cruelty-free. Packaged in 100gr tubes and sold for $13.99 per unit.
• Mills Farm Soap with Organic Bee Venom & Manuka Honey Organic soap bar with bee venom and Manuka honey for skincare. Suitable for all skin types, promotes the body's self-repairing mechanism, and can be used for daily wet shaves. Sold as a 100gr bar for $11.99.
• Mills Farm Soap with Organic Bee Venom & Manuka Honey with Kauri Wood Board Gift set featuring organic bee venom and Manuka honey soap paired with a Kauri wood display board. Sold for $34.99 per unit.
• Mills Farm Organic Multifloral Manuka Honey Certified organic multifloral Manuka honey harvested from New Zealand's northern region, known for its unique healing and antibacterial properties. Sold as a 150gr jar for $17.50.
• Mills Farm Miracle Balm Intensive anti-aging skin balm crafted with certified organic Manuka honey and bee venom to soothe, deeply hydrate skin, and reduce fine lines and wrinkles. Sold for $59.95 per unit.
• Hua Parakore Queen Bees Hua Parakore-verified, biodynamically raised queen bees bred for gentle temperament, productivity, and resilience under regenerative and chemical-free beekeeping practices. Includes mated queens and virgin queens sold to beekeepers and apiarists.
• Nucleus Colonies (Nucs) Strong, disease-free starter bee colonies with balanced brood, nurse bees, and proven laying queens for sustainable beekeeping. Sold to beekeepers and apiarists.

Quantifiable outcome

• Bee venom contains 40-50% Melittin, an antibacterial peptide that reduces inflammation and decomposes bacteria cells
• +2 more outcomes

Named customers16 records

Segments3 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Arataki Honey: One of New Zealand's largest honey producers, operating hives in the North Island including Northland. Direct comparator in single-origin Manuka honey production and packaged honey/bee-based retail SKUs.
• New Zealand Honey Co. NZ-based premium Manuka honey and bee product exporter. Comparable for product mix (organic / premium Manuka-led portfolio) and overseas channel orientation to Japanese and Western markets.
• Watson & Son: Premium NZ Manuka honey brand with international export programs. Closely comparable as a New Zealand origin-story Manuka honey producer marketing to overseas health-conscious consumers.
• Bee&You: Apitherapy brand built around bee venom, propolis, royal jelly, and pollen. Closest global competitor in the apitherapy / bee venom consumer product category that Mills Farm targets.
• Antipodes: New Zealand natural skincare brand using Manuka honey and bee-derived ingredients in premium serums and creams. Comparable on NZ-origin, bee-honey-led skincare positioning and international retail distribution.
• Linden Leaves: NZ natural skincare and wellness brand with bee-honey-based product lines. Comparable as a small NZ natural personal-care brand combining indigenous / natural ingredient stories with export orientation.
• BeeNZ: New Zealand Manuka honey brand with consumer product range (honey, skincare, supplements). Closely comparable on origin, hero ingredient, and international DTC focus.
• Comvita: New Zealand's largest Manuka honey and bee-based wellness products company. Sells premium Manuka honey, oral care, skincare, and supplements globally - directly overlapping Mills Farm's hero ingredient (Manuka honey + Manuka-derived wellness range) and consumer segments.

Broad incumbents

• Capilano Honey: Australia's largest honey brand with extensive retail and export presence. Comparable as a multi-channel honey / wellness platform, though positioned at much larger scale and broader mass-market scope.
• Medihoney: Medical-grade Manuka honey wound-care portfolio (now under Convatec). Comparable through use of premium Manuka honey as a bioactive ingredient, although positioned in a clinical / regulated channel rather than consumer retail.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/millsfarm_nz/?__coig_restricted=1

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mills Farm