BeeNZ
BeeNZ is a New Zealand family-owned honey producer selling UMF-certified Mānuka honey and other NZ varietals direct-to-consumer via its own e-commerce sites, Amazon, and a distributor/stockist network across NZ, the US, and select Middle East markets.
- Company typePrivate
- Founded-
- HeadquartersKatikati, New Zealand
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What BeeNZ does
BeeNZ Ltd is a New Zealand-based, family-owned honey producer headquartered in Katikati, Bay of Plenty, that specializes in premium UMF-certified Mānuka honey alongside Kānuka, Pōhutukawa, Rewarewa, Clover, and Wildflower varietals, plus a children's honey line. Its core technology is the externally licensed UMF (Unique Mānuka Factor) grading system from the UMF Honey Association, which authenticates Mānuka honey by verifying methylglyoxal (MGO) content; BeeNZ markets products across four UMF tiers (5+, 10+, 15+, 20+) and supplements the jar range with lozenges, single-serve sachets, and gift packs. The company runs a direct-to-consumer e-commerce model via beenzhoney.com and a dedicated US storefront (us.beenzhoney.com), distributed alongside Amazon Marketplace and a network of physical distributors and stockists serving New Zealand, the United States, and selected Middle East markets. Revenue is generated primarily through one-time retail honey sales, with secondary income from a B2B private labeling service and licensing-style arrangements for partners selling BeeNZ honey under their own brand; the primary customer segment is health-conscious consumers, with a secondary segment of premium food enthusiasts and a smaller B2B retail/wholesale channel.
BeeNZ firmographics
Firmographics- Name
- BeeNZ
- Legal name
- BeeNZ Ltd
- Website
- https://beenz.co.nz
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- BeeNZ is a New Zealand family-owned honey producer selling UMF-certified Mānuka honey and other NZ varietals direct-to-consumer via its own e-commerce sites, Amazon, and a distributor/stockist network across NZ, the US, and select Middle East markets.
- Ownership category
- akta.pro rank
BeeNZ industry classification
Industry- Product category
- Premium Honey
- NAICS
- Apiculture (112910)
- SIC
- Food And Kindred Products (2000)
- akta.pro primary industry
- Honey & Apiculture Sweeteners (Honey, Honey Powders) (AFAJAAAL)
- akta.pro secondary industries
- Value-Added Bee Products Manufacturing (Candles, Cosmetics, Supplements, Mead Ingredients) (AFAEAHAM), Honey Packaging, Bottling & Private Labeling (AFAEAHAL), Spreads, Sweeteners & Syrups (Jam, Honey, Nut Butters, Maple) (CRADAAAC)
Keywords
Where BeeNZ is headquartered
LocationHeadquarters
- HQ city
- Katikati
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
BeeNZ business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Direct Honey Sales: Direct-to-consumer sales of premium New Zealand honey varieties including Manuka, Kānuka, Pōhutukawa, Rewarewa, Clover, Wildflower, and Kids Honey through their e-commerce storefront. Products sold in various sizes (125g, 250g, 500g, 1kg).
- Private Labeling Services: BeeNZ offers private labeling services for businesses wanting to sell branded honey products under their own label.
- Honey Drops and Sachets: Value-added products including Manuka honey drops/lozenges and single-serve sachets for convenient consumption.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Premium Mānuka Honey UMF5+ 125g |
| Unit Pricing | Pay-as-you-go | Rewarewa Honey |
| Unit Pricing | Pay-as-you-go | Kānuka Honey |
| Unit Pricing | Pay-as-you-go | Pōhutukawa Honey |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
BeeNZ product offering
Product offeringCore offering
BeeNZ produces and sells premium UMF-certified New Zealand Mānuka honey across multiple potency grades (UMF 5+, 10+, 15+, 20+), alongside Kānuka, Pōhutukawa, Rewarewa, Clover, Wildflower, and Kids Honey varieties. Products are sold in jars (125g to 1kg), lozenges, single-serve sachets, and gift packs via owned e-commerce sites, Amazon, and a global distributor/stockist network. The company also offers a private labeling/white-label honey service for business partners.
Product overview
BeeNZ is a New Zealand-based honey producer offering a portfolio of UMF-certified premium Mānuka and Kānuka honeys, complemented by rare varietals (Pōhutukawa, Rewarewa), classic honeys (Clover, Wildflower), and child-specific products. The core offering centers on Mānuka honey graded by UMF (Unique Mānuka Factor) levels (UMF 5+, 10+, 15+, 20+), with associated MGO (methylglyoxal) ratings. Supplementary offerings include convenience formats (lozenges, sachets, gift packs) and a B2B private labeling service. Products are positioned for wellness, skincare, and culinary applications, with distribution through e-commerce and stockists globally.
Differentiator
Problem solved
Functional benefit
Products and services
- Premium Mānuka Honey UMF5+ UMF-certified Mānuka honey with verified MGO83+ antibacterial potency, available in 125g and 500g jar sizes, positioned for everyday wellness use.
- Premium Mānuka Honey UMF10+ Higher-grade UMF-certified Mānuka honey for enhanced antibacterial potency and health benefits.
- Premium Mānuka Honey UMF15+ Premium-grade UMF-certified Mānuka honey with elevated methylglyoxal levels for targeted health applications.
- Premium Mānuka Honey UMF20+ Ultra-premium UMF-certified Mānuka honey with the highest concentration of beneficial compounds among BeeNZ grades.
- Kānuka Honey Raw New Zealand Kānuka honey marketed for natural anti-inflammatory properties, skincare applications (rosacea, acne), digestive wellness, and use in smoothies.
- Pōhutukawa Honey Rare New Zealand honey sourced from the Pōhutukava (Christmas tree), recommended for drizzling or mixing into hot drinks.
- Rewarewa Honey Premium New Zealand Rewarewa honey with rich caramel flavour, suitable for baking, available in 250g, 500g, and 1kg sizes.
- Clover Honey Classic New Zealand clover honey for everyday use.
- Wildflower Honey Multi-floral New Zealand wildflower honey.
- Kids Honey Honey product specifically formulated and marketed for children.
- BeeNZ Manuka Honey Drops (Lozenges) Manuka honey lozenges for throat soothing and convenient on-the-go wellness support.
- BeeNZ Manuka Honey UMF5 Sachets Single-serve Manuka honey sachets (UMF5) for convenient portion control and portability.
- Honey Gift Pack Curated selection of BeeNZ honeys packaged as a gift set, with handwritten note option.
- BeeNZ Private Labeling Service White-label honey production service enabling businesses to sell BeeNZ honey under their own brand.
Quantifiable outcome
- Manuka honey UMF5+ contains MGO83+ (methylglyoxal) for verified antibacterial potency
Companies that use BeeNZ
Customer profileNamed customers2 records
Segments3 records
BeeNZ technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
BeeNZ partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- UMF™ Honey AssociationcoreLicensed producer member of the UMF™ Honey Association, utilizing their proprietary grading and certification system for Manuka honey authentication. This partnership provides access to the UMF certification mark and ensures compliance with strict standards for authentic Manuka honey.
- Distributors and Stockists NetworkminorNetwork of distributors and retail stockists selling BeeNZ products in physical locations, extending reach beyond direct e-commerce sales.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
BeeNZ competitors and assessment
Company assessmentDirect peers
- Wedderspoon: Wedderspoon is a US-headquartered premium Mānuka honey brand selling UMF-equivalent graded Mānuka products directly to consumers and through Amazon. It mirrors BeeNZ's premium-DTC positioning, lozenge range, and reliance on marketplace plus owned e-commerce channels.
- Manuka Health New Zealand: Manuka Health is a NZ-based Mānuka honey producer offering UMF/MGO graded Mānuka honey and propolis-based products. It is directly comparable to BeeNZ on product range (graded Mānuka jars + wellness formats), certification stack, and DTC-plus-distributor go-to-market.
- Steens Honey: Steens Honey is a NZ-based premium raw honey producer offering Mānuka and other monofloral honeys via DTC and global retail. It is comparable to BeeNZ on raw NZ honey positioning, Mānuka focus, and international distribution through stockists and e-commerce.
- Arataki Honey: Arataki Honey is one of New Zealand's largest honey producers, with a wide range of Mānuka and native NZ varietals (Rewarewa, Pōhutukawa, Clover, etc.) sold through retail and export channels. It overlaps directly with BeeNZ on multi-varietal NZ honey range and UMF/MGO grading.
- New Zealand Honey Co. New Zealand Honey Co. is a NZ-based Mānuka honey specialist offering UMF/MGO graded Mānuka honey through global DTC e-commerce and Amazon. Its product positioning, packaging, and premium-DTC motion are closely aligned with BeeNZ's offering.
- Manuka Doctor: Manuka Doctor is a NZ Mānuka honey producer (part of the Honey New Zealand group) selling UMF-graded Mānuka honey globally through DTC and retail. It competes with BeeNZ across the same UMF tiered pricing, jar sizes, and international e-commerce channels.
- Airborne Honey: Airborne Honey is a long-established New Zealand honey producer offering a broad range of NZ honeys (including Mānuka, Clover, Wildflower) across retail and export. It competes with BeeNZ on multi-varietal NZ honey range and domestic-plus-international distribution.
- Comvita: Comvita is the largest New Zealand Mānuka honey producer and UMF-licensed brand, offering graded UMF Mānuka honey, lozenges, and skincare products globally. It is the most directly comparable scale peer to BeeNZ, competing in the same UMF certification, same product formats (jars, lozenges), and same DTC-plus-distributor model.
Broad incumbents
- Rowse Honey: Rowse is a major UK honey brand and packer distributing premium and mainstream honey SKUs across European grocery. It is a broad incumbent comparable to BeeNZ on packaged honey retail, but with a much wider SKU footprint and supermarket-channel focus rather than UMF specialty.
- Capilano Honey: Capilano is Australia's largest honey brand, offering a broad range of honeys across mainstream grocery, foodservice, and export. It is a broad incumbent peer to BeeNZ — overlapping in honey manufacturing and packaged CPG, but operating at much larger scale and across commodity-and-premium segments rather than UMF specialty.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
BeeNZ social profiles
Digital presenceBeeNZ compliance and trust
Trust signalCompliance5 records
BeeNZ financial estimates
Financial estimateRevenue estimate
Valuation estimate
BeeNZ leadership team
Management profileNumber of profiles
BeeNZ funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BeeNZ M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BeeNZ
What does BeeNZ do?
BeeNZ produces and sells premium UMF-certified New Zealand Mānuka honey across multiple potency grades (UMF 5+, 10+, 15+, 20+), alongside Kānuka, Pōhutukawa, Rewarewa, Clover, Wildflower, and Kids Honey varieties. Products are sold in jars (125g to 1kg), lozenges, single-serve sachets, and gift packs via owned e-commerce sites, Amazon, and a global distributor/stockist network. The company also offers a private labeling/white-label honey service for business partners.
Is BeeNZ a public or private company?
BeeNZ is a private company. It is classified as family owned and is currently operating.
When was BeeNZ founded?
BeeNZ was founded in -1. It employs 1 to 10 people.
Where is BeeNZ based?
BeeNZ is headquartered in Katikati, New Zealand, in the Oceania region.
How does BeeNZ make money?
Three revenue lines are on record. Direct Honey Sales are the primary driver. The others are private Labeling Services and honey Drops and Sachets.
Who are BeeNZ's main competitors?
Direct peers on record are Wedderspoon, Manuka Health New Zealand, Steens Honey, Arataki Honey, New Zealand Honey Co., Manuka Doctor, Airborne Honey and Comvita. Broad incumbents are Rowse Honey and Capilano Honey.
Does BeeNZ have an API?
No public API is recorded for BeeNZ.
What industry is BeeNZ in?
BeeNZ's product category is Premium Honey. Its primary akta.pro industry code is AFAJAAAL, Honey & Apiculture Sweeteners (Honey, Honey Powders), with a secondary code of AFAEAHAM, Value-Added Bee Products Manufacturing (Candles, Cosmetics, Supplements, Mead Ingredients). Its NAICS code is 112910 and its SIC code is 2000.