Integrated Supply Network
Integrated Supply Network is a private, Lakeland-based wholesale distributor of automotive tools and equipment, supplying 200,000+ SKUs from 500+ manufacturers to 25,000+ resellers across North America and Europe via 12 distribution centers and four sales channels.
- Company typePrivate
- Founded1985
- HeadquartersLakeland, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What Integrated Supply Network does
Integrated Supply Network (ISN) is a privately held, Lakeland, Florida-based distributor of automotive tools and equipment, founded in 1985. The company distributes over 200,000 SKUs from more than 500 manufacturers to a customer base exceeding 25,000 resellers across North America and Europe, supported by 12 strategically placed distribution centers (7 in the U.S., 3 in Canada, 2 in the U.K.) — a footprint that expanded to 20+ warehouses following the April 1, 2025 merger with National Oak Distributors, under which NOD CEO Geoffrey Peckham became majority owner of the combined entity.
ISN operates four complementary go-to-market channels: Strategic Accounts (175 top auto parts retailers, national tire dealers, and automotive service dealers), Mobile Sales (7,000+ franchise and independent mobile distributors serving professional mechanics), Regional Accounts (local dealers, tire service chains, fleet operators), and Select Sales (multi-channel digital/telephone support across North America and Europe). The company also operates Toolweb.com, the industry's leading automotive tool and equipment e-commerce site, offering 150,000+ products with distributor pricing, flexible payment terms, and freight options. ISN owns a portfolio of proprietary brands — Atlas Automotive Equipment, K-Tool International, Mountain Tools, and Tire Mechanic's Resource — and anchors the industry through its annual Tool Dealer Expo trade show.
The business model is wholesale distribution with markup on products sold to wholesalers, distributors, and resellers; revenue is not publicly disclosed. ISN supplements organic distribution with owned-brand manufacturing and an e-commerce platform, and was previously backed by Audax Private Equity (2011 investment). The company employed 501-1,000 people as of the most recent reporting and is described as the nation's largest independent automotive tool network.
Integrated Supply Network firmographics
Firmographics- Name
- Integrated Supply Network
- Legal name
- Integrated Supply Network, LLC
- Website
- https://isnweb.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Integrated Supply Network is a private, Lakeland-based wholesale distributor of automotive tools and equipment, supplying 200,000+ SKUs from 500+ manufacturers to 25,000+ resellers across North America and Europe via 12 distribution centers and four sales channels.
- Ownership category
- akta.pro rank
Integrated Supply Network industry classification
Industry- Product category
- Automotive Aftermarket Tool and Equipment Distribution
- NAICS
- Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312), Service Establishment Equipment and Supplies Merchant Wholesalers (42385)
- SIC
- Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Wholesale-Machinery, Equipment & Supplies (5080)
- akta.pro primary industry
- Tools, shop equipment & garage supplies distribution (diagnostic tools, lifts, compressors, PPE) (CRAOANAG)
- akta.pro secondary industry
- Workshop Tools, Equipment & Lift Systems Distribution (TLAKAOAM)
Keywords
Where Integrated Supply Network is headquartered
LocationHeadquarters
- HQ city
- Lakeland
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Integrated Supply Network business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Distribution and Resale of Automotive Tools and Equipment: ISN distributes 200,000+ products from over 500 manufacturers to 25,000+ customers. Revenue is generated through the markup on products sold to wholesalers, distributors, and resellers throughout North America and Europe.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Standard distributor pricing through Toolweb.com |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels4 records
Integrated Supply Network product offering
Product offeringCore offering
Integrated Supply Network distributes more than 200,000 automotive tools and equipment products from over 500 manufacturers to more than 25,000 wholesalers, distributors, tire dealers, auto parts retailers, mobile distributors, and service dealers across North America and Europe. The company combines its ToolWEB.com e-commerce platform with dedicated sales teams (Strategic Accounts, Mobile Sales, Regional Accounts, Select Sales) and 12 strategically located distribution centers to deliver truckloads of customized orders daily to professional mechanics and resellers.
Product overview
Integrated Supply Network (ISN) is a comprehensive automotive tool and equipment distribution platform serving wholesalers and distributors throughout North America and Europe. The company operates through its proprietary ToolWEB.com e-commerce platform and distributes products from its own sub-brand portfolio including Atlas Automotive Equipment (car lifts and wheel service equipment), K-Tool International (3,000+ products across tool storage, hand tools, service jacks, lighting, torque wrenches, and fans), Mountain Tools (professional-grade tools and supplies), and Tire Mechanic's Resource (3,000+ automotive service equipment and aftermarket products). Combined with over 200,000 products from 500+ third-party manufacturers, ISN leverages 12 strategically placed distribution centers across the U.S., Canada, and U.K. to serve over 25,000 customers through multiple sales channels including strategic accounts, mobile sales, regional accounts, and select sales.
Differentiator
Problem solved
Functional benefit
Brands
- Atlas Automotive Equipment: America's choice car lift and automotive equipment manufacturer. Atlas products are affordable, crafted from high-quality materials, and designed to endure the rigors of frequent use. Products include car lifts, wheel balancers, tire changers, and alignment machines.
- K-Tool International
- Mountain Tools
- Tire Mechanic's Resource
Products and services
- ToolWEB.com Industry-leading automotive tool and equipment e-commerce site powered by Integrated Supply Network, offering distributor pricing, flexible payment terms, and freight options. Features professional-grade tools and equipment from more than 500 top suppliers for wholesalers, distributors, tire dealers, and auto parts retailers.
- Atlas Automotive Equipment Owned automotive equipment brand specializing in car lifts, wheel balancers, alignment machines, tire changers, and other shop equipment designed to offer the best combination of price and quality globally.
- K-Tool International Owned auto mechanic and tools wholesale brand providing over 3,000 premium products across 18+ categories including tool carts, hand tools, service jacks, lighting, torque wrenches, and fans/blowers, serving the aftermarket and professional mechanic since 1984.
- Mountain Tools Owned brand providing professional-grade automotive tools, equipment, and supplies for DIYers, professional mechanics, shop owners, and fleet managers, with a focus on quality, selection, and value.
- Tire Mechanic's Resource (TMR) Owned brand founded in 1959 and serving as a one-stop shop for the automotive industry, manufacturing and distributing more than 3,000 high-demand, high-quality replacement parts, accessories, and automotive service equipment.
Companies that use Integrated Supply Network
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles5 records
Integrated Supply Network technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Integrated Supply Network partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, major and standard.
- National Oak DistributorscoreNational Oak Distributors merged with Integrated Supply Network on April 1, 2025. The combined company operates across the U.S., Canada, and U.K., leveraging over 20 warehouses to offer expanded product selection and geographic reach. NOD CEO Geoffrey Peckham serves as majority owner of the merged entity.
- Milwaukee ToolmajorStrategic supplier partnership where ISN distributes Milwaukee Tool products to the vast community of Mobile Dealers serving the Automotive Channel. Daniel Jonke, Sr., National Account Manager, praised ISN's outstanding ability to deliver their products.
- Clore AutomotivemajorISN supports Clore Automotive's entire product offering with strong mix of marketing efforts and sales support. ISN has clear understanding of end user needs and how to address them, with excellent geographic coverage.
- Ingersoll RandmajorISN is described as a true business partner driving growth and innovation through investment in marketing, inventory and quality of people. Michael Purtell, National Sales Manager, emphasized ISN's partnership value.
- Lincoln/SKFmajorISN has been a premier partner with Lincoln/SKF brand, consistently exceeding customer expectations through industry-leading marketing and distribution efforts.
- TitanstandardISN's cutting-edge Omni-Channel business strategy and fine-tuned advertising program has delivered impressive results for Titan. Ken Hollis, National Sales Manager, praised ISN's focus on growth.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Integrated Supply Network competitors and assessment
Company assessmentBroad incumbents
- Fastenal Company: Fastenal operates a national industrial supply network with on-site vending and direct-to-customer distribution. Its growing automotive and fleet vertical overlaps with ISN's regional accounts and select sales channels.
- AutoZone: AutoZone is the largest U.S. retailer of automotive replacement parts and accessories with significant do-it-for-me commercial programs. While retail-focused, AutoZone competes with ISN-supplied retailers for end-mechanic wallet share.
- Genuine Parts Company: Genuine Parts is the parent of NAPA Auto Parts, the largest automotive parts distribution network in North America. Although parts-focused rather than tool-focused, GPC overlaps significantly with ISN in serving automotive aftermarket distributors and retailers.
- The Reynolds Company: National Oak Distributors (now merged with ISN) was historically comparable to Reynolds, a broadline automotive aftermarket distributor. Following the merger, Reynolds represents the closest pre-merger scale peer in automotive aftermarket distribution.
- W.W. Grainger: Grainger is the largest broadline industrial distributor in North America with a deep MRO product catalog including shop equipment and hand tools. Increasingly encroaches on automotive shop supply categories that ISN serves.
Direct peers
- Snap-on Incorporated: Snap-on is the dominant global manufacturer and distributor of professional tools and equipment to automotive technicians, operating a franchise mobile van network similar to ISN's mobile distributor channel. Both companies serve the same professional mechanic customer with overlapping tool categories.
- Mac Tools: Mac Tools (a Stanley Black & Decker brand) distributes professional automotive tools through a mobile franchise network targeting working technicians. Directly comparable to ISN's mobile distributor strategy and supplier-side product overlap.
- Matco Tools: Matco Tools operates a mobile distribution model selling professional-grade automotive tools and equipment directly to mechanics through franchise distributors. Closely mirrors ISN's 7,000+ mobile distributor business model and target customer.
- Cornwell Quality Tools: Cornwell is a U.S.-based mobile tool distributor serving automotive technicians through a franchise van network. Highly comparable to ISN's mobile sales unit in go-to-market model and product mix.
Others
- Ingersoll Rand: Ingersoll Rand is a major ISN supplier-partner for pneumatic and power tools. As both a supplier and a vertical competitor through its own professional tool brands, it represents a critical counterparty relationship and adjacent competitive threat.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Integrated Supply Network social profiles
Digital presenceIntegrated Supply Network financial estimates
Financial estimateRevenue estimate
Valuation estimate
Integrated Supply Network leadership team
Management profileNumber of profiles
Profiles2 records
Integrated Supply Network subsidiaries and ownership
Company hierarchySubsidiaries4 records
Integrated Supply Network funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Integrated Supply Network M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Integrated Supply Network
What does Integrated Supply Network do?
Integrated Supply Network distributes more than 200,000 automotive tools and equipment products from over 500 manufacturers to more than 25,000 wholesalers, distributors, tire dealers, auto parts retailers, mobile distributors, and service dealers across North America and Europe. The company combines its ToolWEB.com e-commerce platform with dedicated sales teams (Strategic Accounts, Mobile Sales, Regional Accounts, Select Sales) and 12 strategically located distribution centers to deliver truckloads of customized orders daily to professional mechanics and resellers.
Is Integrated Supply Network a public or private company?
Integrated Supply Network is a private company. It is classified as private equity controlled and is currently operating.
When was Integrated Supply Network founded?
Integrated Supply Network was founded in 1985. It employs 501 to 1,000 people.
Where is Integrated Supply Network based?
Integrated Supply Network is headquartered in Lakeland, United States, in the North America region.
How does Integrated Supply Network make money?
One revenue line is on record: distribution and Resale of Automotive Tools and Equipment.
Who are Integrated Supply Network's main competitors?
Broad incumbents on record are Fastenal Company, AutoZone, Genuine Parts Company, The Reynolds Company and W.W. Grainger. Direct peers are Snap-on Incorporated, Mac Tools, Matco Tools and Cornwell Quality Tools. Ingersoll Rand is listed as an others.
Does Integrated Supply Network have an API?
No public API is recorded for Integrated Supply Network.
What industry is Integrated Supply Network in?
Integrated Supply Network's product category is Automotive Aftermarket Tool and Equipment Distribution. Its primary akta.pro industry code is CRAOANAG, Tools, shop equipment & garage supplies distribution (diagnostic tools, lifts, compressors, PPE), with a secondary code of TLAKAOAM, Workshop Tools, Equipment & Lift Systems Distribution. Its NAICS code is 42312 and its SIC code is 5013.