Integrated Supply Network

What Integrated Supply Network does

Integrated Supply Network (ISN) is a privately held, Lakeland, Florida-based distributor of automotive tools and equipment, founded in 1985. The company distributes over 200,000 SKUs from more than 500 manufacturers to a customer base exceeding 25,000 resellers across North America and Europe, supported by 12 strategically placed distribution centers (7 in the U.S., 3 in Canada, 2 in the U.K.) — a footprint that expanded to 20+ warehouses following the April 1, 2025 merger with National Oak Distributors, under which NOD CEO Geoffrey Peckham became majority owner of the combined entity.

ISN operates four complementary go-to-market channels: Strategic Accounts (175 top auto parts retailers, national tire dealers, and automotive service dealers), Mobile Sales (7,000+ franchise and independent mobile distributors serving professional mechanics), Regional Accounts (local dealers, tire service chains, fleet operators), and Select Sales (multi-channel digital/telephone support across North America and Europe). The company also operates Toolweb.com, the industry's leading automotive tool and equipment e-commerce site, offering 150,000+ products with distributor pricing, flexible payment terms, and freight options. ISN owns a portfolio of proprietary brands — Atlas Automotive Equipment, K-Tool International, Mountain Tools, and Tire Mechanic's Resource — and anchors the industry through its annual Tool Dealer Expo trade show.

The business model is wholesale distribution with markup on products sold to wholesalers, distributors, and resellers; revenue is not publicly disclosed. ISN supplements organic distribution with owned-brand manufacturing and an e-commerce platform, and was previously backed by Audax Private Equity (2011 investment). The company employed 501-1,000 people as of the most recent reporting and is described as the nation's largest independent automotive tool network.

Name

Integrated Supply Network

Legal name

Integrated Supply Network, LLC

Website

https://isnweb.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Integrated Supply Network is a private, Lakeland-based wholesale distributor of automotive tools and equipment, supplying 200,000+ SKUs from 500+ manufacturers to 25,000+ resellers across North America and Europe via 12 distribution centers and four sales channels.

Ownership category

akta.pro rank

Product category

Automotive Aftermarket Tool and Equipment Distribution

NAICS

Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312), Service Establishment Equipment and Supplies Merchant Wholesalers (42385)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Wholesale-Machinery, Equipment & Supplies (5080)

akta.pro primary industry

Tools, shop equipment & garage supplies distribution (diagnostic tools, lifts, compressors, PPE) (CRAOANAG)

akta.pro secondary industry

Workshop Tools, Equipment & Lift Systems Distribution (TLAKAOAM)

Keywords

• Automotive tool distribution
• Automotive equipment wholesale
• Aftermarket tool supply
• Automotive parts distribution
• Professional mechanic tools

Headquarters

HQ city

Lakeland

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Distribution and Resale of Automotive Tools and Equipment: ISN distributes 200,000+ products from over 500 manufacturers to 25,000+ customers. Revenue is generated through the markup on products sold to wholesalers, distributors, and resellers throughout North America and Europe.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels4 records

Core offering

Integrated Supply Network distributes more than 200,000 automotive tools and equipment products from over 500 manufacturers to more than 25,000 wholesalers, distributors, tire dealers, auto parts retailers, mobile distributors, and service dealers across North America and Europe. The company combines its ToolWEB.com e-commerce platform with dedicated sales teams (Strategic Accounts, Mobile Sales, Regional Accounts, Select Sales) and 12 strategically located distribution centers to deliver truckloads of customized orders daily to professional mechanics and resellers.

Product overview

Integrated Supply Network (ISN) is a comprehensive automotive tool and equipment distribution platform serving wholesalers and distributors throughout North America and Europe. The company operates through its proprietary ToolWEB.com e-commerce platform and distributes products from its own sub-brand portfolio including Atlas Automotive Equipment (car lifts and wheel service equipment), K-Tool International (3,000+ products across tool storage, hand tools, service jacks, lighting, torque wrenches, and fans), Mountain Tools (professional-grade tools and supplies), and Tire Mechanic's Resource (3,000+ automotive service equipment and aftermarket products). Combined with over 200,000 products from 500+ third-party manufacturers, ISN leverages 12 strategically placed distribution centers across the U.S., Canada, and U.K. to serve over 25,000 customers through multiple sales channels including strategic accounts, mobile sales, regional accounts, and select sales.

Differentiator

Problem solved

Functional benefit

Brands

• Atlas Automotive Equipment: America's choice car lift and automotive equipment manufacturer. Atlas products are affordable, crafted from high-quality materials, and designed to endure the rigors of frequent use. Products include car lifts, wheel balancers, tire changers, and alignment machines.
• K-Tool International
• Mountain Tools
• Tire Mechanic's Resource

Products and services

• ToolWEB.com Industry-leading automotive tool and equipment e-commerce site powered by Integrated Supply Network, offering distributor pricing, flexible payment terms, and freight options. Features professional-grade tools and equipment from more than 500 top suppliers for wholesalers, distributors, tire dealers, and auto parts retailers.
• Atlas Automotive Equipment Owned automotive equipment brand specializing in car lifts, wheel balancers, alignment machines, tire changers, and other shop equipment designed to offer the best combination of price and quality globally.
• K-Tool International Owned auto mechanic and tools wholesale brand providing over 3,000 premium products across 18+ categories including tool carts, hand tools, service jacks, lighting, torque wrenches, and fans/blowers, serving the aftermarket and professional mechanic since 1984.
• Mountain Tools Owned brand providing professional-grade automotive tools, equipment, and supplies for DIYers, professional mechanics, shop owners, and fleet managers, with a focus on quality, selection, and value.
• Tire Mechanic's Resource (TMR) Owned brand founded in 1959 and serving as a one-stop shop for the automotive industry, manufacturing and distributing more than 3,000 high-demand, high-quality replacement parts, accessories, and automotive service equipment.

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core, major and standard.

• National Oak DistributorscoreStrategic or Co-development Partner · 1 April 2025National Oak Distributors merged with Integrated Supply Network on April 1, 2025. The combined company operates across the U.S., Canada, and U.K., leveraging over 20 warehouses to offer expanded product selection and geographic reach. NOD CEO Geoffrey Peckham serves as majority owner of the merged entity.
• Milwaukee ToolmajorTechnology or IntegrationStrategic supplier partnership where ISN distributes Milwaukee Tool products to the vast community of Mobile Dealers serving the Automotive Channel. Daniel Jonke, Sr., National Account Manager, praised ISN's outstanding ability to deliver their products.
• Clore AutomotivemajorTechnology or IntegrationISN supports Clore Automotive's entire product offering with strong mix of marketing efforts and sales support. ISN has clear understanding of end user needs and how to address them, with excellent geographic coverage.
• Ingersoll RandmajorTechnology or IntegrationISN is described as a true business partner driving growth and innovation through investment in marketing, inventory and quality of people. Michael Purtell, National Sales Manager, emphasized ISN's partnership value.
• Lincoln/SKFmajorTechnology or IntegrationISN has been a premier partner with Lincoln/SKF brand, consistently exceeding customer expectations through industry-leading marketing and distribution efforts.
• TitanstandardTechnology or IntegrationISN's cutting-edge Omni-Channel business strategy and fine-tuned advertising program has delivered impressive results for Titan. Ken Hollis, National Sales Manager, praised ISN's focus on growth.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Fastenal Company: Fastenal operates a national industrial supply network with on-site vending and direct-to-customer distribution. Its growing automotive and fleet vertical overlaps with ISN's regional accounts and select sales channels.
• AutoZone: AutoZone is the largest U.S. retailer of automotive replacement parts and accessories with significant do-it-for-me commercial programs. While retail-focused, AutoZone competes with ISN-supplied retailers for end-mechanic wallet share.
• Genuine Parts Company: Genuine Parts is the parent of NAPA Auto Parts, the largest automotive parts distribution network in North America. Although parts-focused rather than tool-focused, GPC overlaps significantly with ISN in serving automotive aftermarket distributors and retailers.
• The Reynolds Company: National Oak Distributors (now merged with ISN) was historically comparable to Reynolds, a broadline automotive aftermarket distributor. Following the merger, Reynolds represents the closest pre-merger scale peer in automotive aftermarket distribution.
• W.W. Grainger: Grainger is the largest broadline industrial distributor in North America with a deep MRO product catalog including shop equipment and hand tools. Increasingly encroaches on automotive shop supply categories that ISN serves.

Direct peers

• Snap-on Incorporated: Snap-on is the dominant global manufacturer and distributor of professional tools and equipment to automotive technicians, operating a franchise mobile van network similar to ISN's mobile distributor channel. Both companies serve the same professional mechanic customer with overlapping tool categories.
• Mac Tools: Mac Tools (a Stanley Black & Decker brand) distributes professional automotive tools through a mobile franchise network targeting working technicians. Directly comparable to ISN's mobile distributor strategy and supplier-side product overlap.
• Matco Tools: Matco Tools operates a mobile distribution model selling professional-grade automotive tools and equipment directly to mechanics through franchise distributors. Closely mirrors ISN's 7,000+ mobile distributor business model and target customer.
• Cornwell Quality Tools: Cornwell is a U.S.-based mobile tool distributor serving automotive technicians through a franchise van network. Highly comparable to ISN's mobile sales unit in go-to-market model and product mix.

Others

• Ingersoll Rand: Ingersoll Rand is a major ISN supplier-partner for pneumatic and power tools. As both a supplier and a vertical competitor through its own professional tool brands, it represents a critical counterparty relationship and adjacent competitive threat.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ISN_Tools
• LinkedInlinkedin.com/company/integrated-supply-network-isn-

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Integrated Supply Network