CMMG

What CMMG does

CMMG (CMMG Inc.) is a privately held US firearms manufacturer founded in 2002 and headquartered in Bainville, operating across four primary AR-platform rifle lines: Banshee (compact pistols and SBRs), Resolute (carbine-length rifles), Dissent (a bufferless platform built around the patented Compact Action), and Dissent BR (configured for restricted-state markets). Its technical differentiation rests on the proprietary Radial Delayed Blowback operating system and the Compact Action bufferless architecture, with a catalog spanning 18 caliber options from.22 LR through 8.6 BLK, complemented by R.D.B.-specific parts, conversion kits, magazines, optics, muzzle devices, and the ZEROED line of suppressors and enhanced components.

Revenue is generated almost entirely through unit-priced hardware sales of complete firearms (Banshee SKUs $1,549.95-$1,749.95), individual AR components, caliber-conversion kits, suppressors, and accessories/merchandise, with all five revenue streams classified as hardware sales. The company operates a dual distribution model combining direct-to-consumer e-commerce on cmmg.com (with Sezzle BNPL financing) and an authorized dealer network located via the Dealer Locator tool, plus a smaller OEM/white-label channel for companies seeking embedded or private-label CMMG-manufactured product. The customer base is composed primarily of firearms enthusiasts spanning recreational, competition, home-defense, and tactical use cases, alongside DIY builders who assemble ARs from components and suppressor-focused shooters; no enterprise or institutional customer concentration is disclosed and no revenue figure is publicly reported.

Operationally, CMMG markets itself on 24 years of manufacturing history, a Lifetime Quality Guarantee, and continuous product innovation evidenced by new SKU launches (e.g., Plan B/Suppressor Mounts), multi-colorway offerings (Armor Black, Coyote Tan, Tungsten, etc.), guided tools such as 'Assemble Your AR,' and the Reloads Rewards retention program. The company is independently owned with no disclosed institutional investment, M&A activity, regulatory actions, or leadership transitions in the available source data, and is structured as a US corporation operating domestically only.

Name

CMMG

Legal name

CMMG Inc.

Website

https://cmmginc.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

CMMG is a privately held US firearms manufacturer founded in 2002 that designs, builds, and sells AR-15 and AR-10 platform rifles, parts, and suppressors across 18 calibers and four product lines (Banshee, Resolute, Dissent, Dissent BR) via direct e-commerce, an authorized dealer network, and OEM partnerships to firearms enthusiasts, builders, and tactical users.

Ownership category

akta.pro rank

Product category

Sporting Firearms

NAICS

Small Arms, Ordnance, and Ordnance Accessories Manufacturing (332994)

SIC

Ordnance & Accessories, (No Vehicles/Guided Missiles) (3480)

akta.pro primary industry

Firearms & Ammunition Retail (CRAMAKAA)

akta.pro secondary industry

Reloading & Gunsmithing Supplies Retail (CRAMAKAF)

Keywords

• AR-15 rifles
• AR-10 rifles
• Firearms components
• Sound suppressors
• Rifle conversion kits

Headquarters

HQ city

Bainville

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Complete Firearms Sales: Sale of complete AR-platform firearms including Banshee pistols and SBRs, Dissent rifles, Resolute carbines, and Endeavor platforms. Products sold at fixed price points through e-commerce and dealer network.
2. AR Parts and Components: Sale of individual AR parts including upper receivers, lower receivers, barrels, bolt carrier groups, triggers, handguards, muzzle devices, and armor components. Revenue from individual component sales.
3. AR Conversions and Magazine Sales: Conversion kits allowing users to convert between calibers (e.g., 5.56 to .22LR), along with proprietary magazines in various calibers.
4. Suppressor Sales (ZEROED): Sale of ZEROED brand suppressors and accessories for various calibers.
5. Merchandise and Accessories: Sale of branded merchandise including apparel, tactical food/drink products (Tactical Bacon, Tac Snacs), airsoft products, tools, gear, optics, and cases.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

CMMG designs, manufactures, and sells complete AR-15 and AR-10 platform firearms (Banshee pistols/SBRs, Resolute carbines, Dissent bufferless rifles, Dissent BR utility rifles) along with a broad catalog of components (uppers, lowers, barrels, BCGs, handguards, triggers), caliber conversion kits, the proprietary ZEROED suppressor line, accessories, and branded merchandise. Sales occur through the company's own e-commerce site and an authorized dealer network, supported by proprietary Radial Delayed Blowback and bufferless Compact Action technologies.

Product overview

CMMG is a firearms manufacturer specializing in AR-15 and AR-10 platform builds and parts. The company offers a comprehensive portfolio centered around four main rifle platforms: the compact Banshee (pistols and SBRs), versatile Resolute (carbine-length rifles), innovative bufferless Dissent with patented Compact Action, and the Dissent BR for restricted states. The product ecosystem includes the ZEROED sub-brand for suppressors and enhanced parts, complete upper and lower receiver assemblies, bolt carrier groups, barrels, handguards, triggers, proprietary Radial Delayed Blowback (R.D.B.) operating system components, AR conversion kits for different calibers, magazines, optics, and muzzle devices. The company supports 18 caliber options and emphasizes constant innovation with a Lifetime Quality Guarantee.

Differentiator

Problem solved

Functional benefit

Brands

• ZEROED: ZEROED enhanced parts line including suppressors and tactical accessories
• DISSENT
• BANSHEE
• RESOLUTE
• DISSENT BR

Products and services

• Banshee AR Pistols and SBRs Compact AR pistols and short barreled rifles (SBRs) designed for personal defense and close-quarters use, available in multiple calibers including .300 BLK and 10mm.
• Resolute AR Carbines Versatile carbine-length AR rifles with 16-inch barrels, designed for general-purpose shooting, hunting, and home defense applications.
• Dissent Bufferless AR Platform Innovative bufferless AR platform featuring patented Compact Action technology, offering a unique shooting experience with reduced reciprocating mass.
• Dissent BR Bufferless Modern Utility Rifles Modern utility rifles based on the Dissent platform with bufferless design, engineered for restricted-state configurations.
• ZEROED Suppressors Sound suppression devices offering impressive sound reduction, rugged build quality, and full-auto ratings across various calibers.
• AR Conversion Kits Caliber conversion kits allowing AR-15 and AR-10 platforms to shoot alternative ammunition including .22 LR conversions (e.g., 5.56 to .22LR and 5.7 to .22LR kits).
• ZEROED Enhanced Parts Upgraded components bearing the ZEROED brand for enhanced AR-platform performance and durability.
• Plan B / B Dapter Suppressor Mounts B Dapter (Plan B pattern) muzzle devices and suppressor mounts for attaching suppressors to compatible firearms.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered minor and core.

• SezzleminorGTM or Marketing PartnerPayment partnership offering Buy Now, Pay Later financing options for customers purchasing CMMG products. Allows customers to pay in installments with no interest charges.
• Authorized DealerscoreChannel Partner/ Reseller/ DistributorNetwork of authorized firearm dealers across the United States. Dealers can join through dealer.cmmg.com and access wholesale pricing for resale. Dealer Locator tool helps consumers find nearby authorized sellers.
• OEM PartnersminorOEM/ Whitelabel/ Licensing PartnerOEM partnerships for companies seeking CMMG products for their own branded offerings or embedded applications.
• Gray LoonminorImplementation/ SI/ Consulting PartnerWebsite development and marketing services provider responsible for building and maintaining the cmmg.com e-commerce platform.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Radical Firearms: Radical Firearms builds AR-15 and AR-10 rifles in multiple calibers with a similar mid-market price band and direct/dealer hybrid distribution. Comparable value-tier AR platform competitor.
• Aero Precision: Aero Precision produces AR-15/AR-10 complete rifles, uppers, lowers, and components with a deep parts catalog and OEM programs. Directly comparable to CMMG's mix of complete firearms plus parts and accessories.
• Daniel Defense: Daniel Defense manufactures premium AR-15/Mk18-pattern rifles and accessories for civilian, law enforcement, and military markets. Comparable product scope to CMMG at a higher price point; competes for the same enthusiast and professional end user.
• Anderson Manufacturing: Anderson Manufacturing focuses on AR-15 lowers, uppers, and complete rifles at value pricing with high-volume dealer relationships. A price-tier AR competitor whose lower-parts dominance overlaps with CMMG's DIY builder segment.
• Palmetto State Armory: Palmetto State Armory is the largest direct-to-consumer AR-15 platform manufacturer in the U.S., selling complete rifles, uppers, lowers, and parts across the same caliber breadth as CMMG. Head-to-head competitor for budget-to-mid-tier AR buyers and DTC demand.

Emerging players

• Geissele Automatics: Geissele produces high-end AR triggers, rails, and complete rifles, with strong brand pull in the same enthusiast and professional segment CMMG targets. Comparable on premium AR parts though more limited on full-rifle platform breadth.
• Noveske Rifleworks: Noveske builds boutique AR-15 and AR-10 rifles emphasizing precision barrel and platform engineering. Smaller-scale premium competitor in the same AR platform niche as CMMG's higher-end Resolute and Dissent lines.

Broad incumbents

• Sig Sauer: Sig Sauer's MCX, M400, and M5 platforms span AR-derived rifles plus broader firearms and optics. Overlaps with CMMG in complete AR rifles and with ZEROED in suppressor-mounted optics ecosystems.
• Sturm, Ruger & Co. Ruger offers the Mini-14/Mini-30 plus AR-style rifles and a broader firearms portfolio. A broad-incumbent competitor for the same sporting/shooting customer wallet though less specialized in AR parts than CMMG.
• Smith & Wesson (SWHC): Smith & Wesson is a large, publicly traded firearms manufacturer whose M&P 15/16 lineup competes head-to-head with CMMG in the consumer and law enforcement AR channels. Far larger but a direct substitute in the same end market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/CMMGinc
• Facebookfacebook.com/cmmginc
• LinkedInlinkedin.com/company/ccmg-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CMMG