What Harvest & Mill does

Harvest & Mill is a privately held, direct-to-consumer sustainable apparel brand founded in 2012 and headquartered in Berkeley, California. The company designs, produces, and sells organic cotton basics and loungewear — including t-shirts, shorts, joggers, sweatshirts, hoodies, and socks — priced between $11 and $195, with multi-pack bundles, gift cards in $25–$400 denominations, and free domestic shipping on orders over $200. Its commercial activity is concentrated exclusively on its own e-commerce storefront (harvestandmill.com), with no wholesale, marketplace, or physical retail presence, and it ships to the United States, Canada, the United Kingdom, and the Netherlands.

The company's core differentiator is a fully domestic, seed-to-stitch USA supply chain: organic cotton grown on US farms, spun and knit at American heritage mills, and sewn in family-owned factories within 15 miles of its Berkeley studio. Technical specializations include plant-based natural dyeing (USA-grown indigo via Indigofera tinctoria, pomegranate, chestnut) using traditional fermentation and hand-dipping, and dye-free Organic Heirloom Brown cotton varieties that eliminate commercial dyes entirely. The company holds PETA-approved vegan certification and verifies 100% carbon-neutral status through Green Story's Life Cycle Assessment methodology (aligned with GHG Protocol and ISO 14064-1), offsetting emissions via Gold Standard, UN CDM, and Climate Action Reserve credits.

Harvest & Mill monetizes entirely through one-time direct product sales on its owned site, supported by email-marketing acquisition (10% first-order incentive), Instagram organic social, and sustainability-focused content marketing. Its customer base is fragmented across sustainability-conscious consumers seeking ethical, non-toxic, and traceable USA-made apparel, with no disclosed enterprise customers, no third-party distribution, and no disclosed funding rounds or institutional investors.

Name

Harvest & Mill

Legal name

Harvest & Mill

Website

https://harvestandmill.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Harvest & Mill is a Berkeley-based direct-to-consumer apparel brand that designs and sells organic cotton basics, loungewear, and socks through its own e-commerce site, serving sustainability-conscious consumers with fully USA-made, carbon-neutral, dye-free and naturally dyed products.

Ownership category

akta.pro rank

Headquarters

HQ city

Berkeley

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Product Sales: One-time purchase model for organic cotton clothing items including tops, pants, shorts, joggers, socks, and sweatshirts. Products sold at various price points from $11-$195. Discounts offered on multi-pack items.
2. Gift Cards: Digital gift cards sold in denominations of $25, $50, $75, $100, $200, and $400

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Harvest & Mill designs, manufactures, and sells 100% USA-grown organic cotton apparel for men and women—including t-shirts, shorts, joggers, pants, sweatshirts, hoodies, and socks—through its own direct-to-consumer e-commerce site. Its product lines include dye-free Organic Heirloom Brown pieces, plant-dyed Indigo and Natural Dye (pomegranate/chestnut) collections, the Artist Series, multi-pack bundles, and digital gift cards.

Product overview

Harvest & Mill is an organic cotton clothing brand offering a unified product portfolio centered on essential basics and loungewear. The core offerings include men's and women's categories featuring organic t-shirts (crew tees, v-necks, tank tops), athletic shorts, jogger pants, lounge pants, sweatshirts, hoodies, and socks. The brand differentiates through specialized sub-brands: the Organic Heirloom Brown Collection (dye-free naturally-colored cotton), the Indigo Collection (hand-dyed with USA-grown indigo plants), the Natural Dye Collection (pomegranate and chestnut dyed), and the Artist Series (collaborations with natural dye artists). All products share common attributes: 100% USA-grown organic cotton, non-toxic materials, carbon neutral manufacturing, and complete domestic supply chain from seed to stitch. The company also offers Gift Cards as an add-on product.

Differentiator

Problem solved

Functional benefit

Products and services

• Men's Organic Athletic Shorts

Quantifiable outcome

• 70% less GHG emissions than other sustainable clothing brands
• +5 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pact: Direct-to-consumer organic cotton basics brand offering T-shirts, shorts, joggers, and socks with sustainability certifications — the closest head-to-head competitor to Harvest & Mill on product, price band, and customer.
• Everlane: DTC essentials brand built on supply-chain transparency and ethical manufacturing, selling T-shirts, joggers, and sweatshirts to conscious consumers — overlapping customer base and pricing tier.
• Kotn: Direct-to-consumer basics brand using organic Egyptian cotton with a traceable farm-to-garment narrative, targeting the same sustainability-conscious consumer with T-shirts, sweatshirts, and loungewear.
• MATE the Label: Organic, non-toxic basics brand focused on clean fabrics and ethical USA manufacturing — closely mirrors Harvest & Mill's "non-toxic, made in USA" positioning and product mix.
• ABLE: Ethically-made apparel brand emphasizing traceability, fair wages, and sustainable materials including organic cotton basics — overlap on ethical manufacturing and DTC basics.
• Threads 4 Thought: Sustainable basics brand offering organic cotton T-shirts, loungewear, and activewear with recycled-material lines, serving the same eco-conscious consumer in the DTC channel.

Broad incumbents

• Patagonia: Iconic sustainable apparel incumbent with deep supply-chain transparency, organic cotton offerings, and activism-driven brand loyalty — sets the standard Harvest & Mill competes against.
• Reformation: Sustainability-focused fashion brand with carbon-neutral positioning and traceable supply chain, addressing overlap on the conscious-consumer apparel thesis though broader in style.
• Allbirds: Sustainability-led consumer brand with strong DTC and carbon-neutral credentials across apparel and footwear — comparable on brand narrative and customer, though broader in category.

Emerging players

• Boody Eco Wear: Bamboo-based eco essentials brand selling basics and undergarments with sustainability certifications — overlaps on non-toxic basics narrative though different primary fiber.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/harvestandmill
• LinkedInlinkedin.com/company/harvest-mill

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Harvest & Mill