What Mate The Label does

MATE the Label is a privately held, direct-to-consumer sustainable fashion brand founded in 2013 and headquartered in Los Angeles, operating exclusively through its owned Shopify e-commerce storefront at matethelabel.com. The company designs, manufactures, and sells certified-organic clothing for women, men, and children across activewear (MOVE by MATE), intimates, sweatshirts and sweatpants, tees, sleepwear, dresses, socks, and seasonal capsules such as The July Capsule. Products are built on GOTS-certified organic cotton, TENCEL Lyocell, organic linen, and regenerative hemp blends, manufactured through GOTS-certified partners including Egedeniz in Turkey, with explicit positioning around non-toxic dyes and chemical transparency from raw material to finished garment.

The business model is straightforward unit-based DTC commerce: products are sold one at a time at price points ranging from approximately $28 for basics and intimates to $158+ for specialty items, with free shipping offered on orders over $200 and a 15% signup incentive for email and SMS opt-ins. A secondary revenue mechanic, the Detox Your Closet take-back program, allows customers to ship back used clothing from any brand in exchange for a $20 store credit, supporting both retention and the brand's circularity narrative. The company holds Certified B Corp, Climate Neutral Certified, GOTS, and OEKO-TEX certifications and is a 1% for the Planet member.

Customer acquisition is concentrated in organic social channels — primarily Instagram (500K followers under the #dressclean hashtag) — supplemented by an ambassador program, affiliate marketing, content marketing through the Mate Journal, and consistent earned media features in Vogue, Goop, and Forbes. The company is founder-led (Kayti O'Connell Carr), bootstrapped with no disclosed funding rounds, and operates with an 11-50 person team. The brand has no physical retail presence and no disclosed wholesale partnerships, making it a pure-play single-channel e-commerce operation.

Name

Mate The Label

Website

https://matethelabel.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

MATE the Label is a Los Angeles-based DTC sustainable fashion brand selling GOTS-certified organic clothing — activewear, intimates, sweats, sleepwear, and seasonal capsules — for women, men, and kids through its owned Shopify storefront and a 500K-strong Instagram community.

Ownership category

akta.pro rank

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel

Revenue model

1. Direct Product Sales: Direct-to-consumer e-commerce sales of sustainable apparel including activewear, intimates, tops, bottoms, dresses, sleepwear, men's and kids' lines. Revenue generated through individual product transactions with prices ranging from $28-$158+ per item.
2. Take-Back Program Revenue: Detox Your Closet program where consumers ship unwanted clothing from any brand in exchange for $20 MATE shopping credit, enabling repeat customer engagement and sustainable fashion lifecycle.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Mate The Label is a Los Angeles-based direct-to-consumer sustainable fashion brand that designs and sells GOTS-certified organic, non-toxic clothing. The assortment spans women's activewear (MOVE by MATE), organic intimates, loungewear and sweatshirts, tees, TENCEL sleepwear, organic linen, and a regenerative hemp collection, alongside men's and kids lines. The brand emphasizes transparent sourcing, certified organic fibers, and low-impact dyes across its core catalog.

Product overview

Mate The Label is a sustainable fashion brand offering a comprehensive e-commerce platform with multiple product lines unified by their commitment to organic, non-toxic, and eco-friendly materials. The core offerings include MOVE by MATE activewear (92% Organic Cotton, 8% Spandex), Organic Intimates collection (bras, undies, socks), The Sweats Edit (100% Organic Cotton sweatshirts and sweatpants), The Tee Shop, and seasonal capsules like The July Capsule. Supporting collections include Organic Linen, Regenerative Hemp, Tencel Sleep, Organic Heritage Jersey, Organic Pointelle, Organic Poplin, and Organic Waffle. The brand also operates Detox Your Closet, a take-back program for responsible fashion. Men's and Kids (Mini MATE) lines extend the offering to families.

Differentiator

Problem solved

Functional benefit

Brands

• MOVE by MATE: Activewear line made with 92% Organic Cotton and 8% Spandex
• Organic Linen Collection
• Regenerative Hemp Collection
• Tencel Sleep

Products and services

• MOVE by MATE
• Organic Intimates Collection
• The Sweats Edit
• The Tee Shop
• Tencel Sleep Collection
• Organic Linen Collection
• Regenerative Hemp Collection
• Matching Sets
• Men's Collection
• Mini MATE
• Detox Your Closet Program

Quantifiable outcome

• 100% GOTS-certified organic materials across product lines
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• EgedenizcoreStrategic or Co-development Partner · 7 August 2025GOTS-certified organic textile company in Turkey that manufactures MATE the Label's Regenerative Hemp Collection. The partnership enables production of clothing made from 55% regenerative hemp and 45% organic cotton, supporting regenerative agriculture initiatives.
• 1% for the PlanetcoreGTM or Marketing PartnerEnvironmental organization membership where MATE the Label commits 1% of annual sales to supporting environmental causes and nonprofits focused on sustainability.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pact: Direct-to-consumer organic-cotton apparel brand with similar GOTS positioning, comparable mid-tier pricing on everyday basics, sweats, and intimates — the most analogous peer in product, channel, and sustainability narrative.
• Kotn: Certified B Corp DTC apparel brand focused on organic-cotton essentials at similar price points and channels; directly comparable on supply-chain transparency, basics-led assortment, and premium-casual positioning.
• Everlane: Ethically positioned DTC apparel retailer offering everyday essentials, denim, and intimates with transparent supply-chain messaging — directly comparable business model and customer target despite broader assortment.
• Reformation: Sustainable-fashion DTC brand emphasizing traceable materials, Carbon Neutral certification, and trend-led women's apparel — directly comparable on sustainability-led assortment, DTC channel, and media-cultural footprint in Vogue/Goop-style press.
• Quince: Affordable DTC apparel and basics brand competing on direct-from-factory pricing; the closest direct peer on price-band overlap and DTC e-commerce model, increasingly entering organic/sustainable fabric narratives.

Broad incumbents

• Athleta: Gap Inc.-owned women's activewear brand with a sustainability/circular line and broad brick-and-mortar + e-commerce footprint; overlapping directly in MOVE by MATE's organic activewear category but at vastly larger scale.
• Patagonia: Original B Corp outdoor apparel company and the secular leader on regenerative/organic supply chains; comparable on certifications, environmental mission, and DTC-led sales, though broader assortment and much larger scale.

Emerging players

• Organic Basics: Smaller DTC basics brand from Europe focused on organic and recycled materials with an intimate/everyday-essentials assortment; niche overlap with MATE's intimates and core apparel but at smaller scale and with different geography.
• Outdoor Voices: DTC activewear brand with a community-driven marketing ethos and modest assortment; competes most directly with MOVE by MATE on customer profile and channel model, though with different material positioning.

Others

• The Honest Company: Mission-driven, B-Corp-style consumer brand built around non-toxic, sustainable household/personal-care products; adjacent comparable on founding narrative, certification-led marketing, and conscious-consumer target rather than direct apparel competition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MATEtheLabel
• Instagraminstagram.com/mate_the_label
• Pinterestpinterest.com/matethelabel/_created

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mate The Label