ALTOUR
ALTOUR is a New York-based corporate travel management company and subsidiary of Internova Travel Group, serving enterprise and SMB clients across 90+ countries through AI-powered booking, duty-of-care, and marketplace platforms.
- Company typePrivate
- Founded2005
- HeadquartersNew York, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
What ALTOUR does
ALTOUR is a New York-based corporate travel management company (TMC) and a wholly-owned subsidiary of Internova Travel Group, serving enterprise corporations, small and mid-sized businesses (SMBs), and executive/VIP travelers across 90+ countries. The company operates through a hybrid distribution model: dedicated enterprise account management teams supported by field sales for large multinational clients, plus a self-serve digital marketplace (ALTOUR One) targeting SMBs that lack dedicated travel managers. Its revenue is generated primarily through transaction fees and commissions on bookings, with private jet charter (ALTOUR Air) and corporate employee leisure benefits (ALTOUR Vacations) providing supplementary streams.
ALTOUR's core technology is the ALTOUR Intelligence AI suite, a set of six modules — AI Book (conversational booking), AI Shield (real-time traveler risk and security), AI Predict (disruption forecasting), AI Respond (customer service automation), AI Insights (natural-language analytics), and AI Transform (generative video for policy communication) — accessible via web, Slack, MS Teams, SMS, and mobile app. The platform layers on top of Internova's $20B+ collective buying power, providing negotiated rates across 400+ airlines, 1M+ hotels, and 2.6M+ supplier partners. ALTOUR One adds a marketplace architecture with Prime Analytics reporting, policy controls, and Engine-powered prepaid refundable hotel rates for the SMB segment.
The business is geographically distributed with offices in New York (HQ), Los Angeles, London, Paris, Oslo, Mexico City, São Paulo, Toronto, Singapore, Manila, Sydney, and Dubai, and operates with 1,001-5,000 employees. ALTOUR has invested in industry positioning through GBTA research partnerships, BTN/Forbes recognitions, and Ecovadis Silver sustainability certification, while expanding leadership capacity with senior hires from Travelport, BCD Travel, and MCI. Pricing is predominantly quote-based for enterprise and transaction-based for SMB, with no public revenue disclosure available.
ALTOUR firmographics
Firmographics- Name
- ALTOUR
- Legal name
- ALTOUR
- Website
- https://altour.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- ALTOUR is a New York-based corporate travel management company and subsidiary of Internova Travel Group, serving enterprise and SMB clients across 90+ countries through AI-powered booking, duty-of-care, and marketplace platforms.
- Ownership category
- akta.pro rank
ALTOUR industry classification
Industry- Product category
- Corporate Travel Management
- NAICS
- Other Nonscheduled Air Transportation (481219)
- SIC
- Air Transportation, Nonscheduled (4522)
- akta.pro primary industry
- Charter Brokerage & Charter Management (Passenger) (THABADAL)
- akta.pro secondary industry
- Guest Experience & Engagement (CRM, Messaging, Loyalty) (THALACAF)
Keywords
Where ALTOUR is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices12 records
Markets served
ALTOUR business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Travel Management Services: ALTOUR charges management fees and commissions for booking flights, hotels, and ground transport through its platform and advisor network. The platform leverages $20 billion-plus in buying power and 2.6 million supplier partners to negotiate preferential rates for corporate clients.
- ALTOUR One Platform Subscription: Self-serve digital platform for SMBs enabling direct booking of flights, hotels, and ground transport. Companies can implement the platform in days without a dedicated travel manager, monetized through booking fees and service charges built into the marketplace pricing.
- ALTOUR Air (Private Jet Charter): Private jet charter and bespoke aviation services for executive and group travel. Revenue generated through charter fees, aircraft sourcing commissions, and volume-based discounts negotiated on behalf of clients.
- ALTOUR Vacations (Bleisure Employee Benefit): Employee benefit platform offering luxury leisure travel, cruises, and curated vacations exclusively through corporate partnerships. Generates revenue through booking fees and commissions on bundled travel products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | ALTOUR One SMB Platform - Up to 20% savings through marketplace pricing |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels6 records
ALTOUR product offering
Product offeringCore offering
ALTOUR is a global corporate travel management company providing booking, policy compliance, duty of care, and spend analytics for businesses. Its portfolio includes ALTOUR Intelligence (AI suite for booking, risk, and insights), ALTOUR One (digital self-serve marketplace for SMBs), ALTOUR Air (private jet charter), and ALTOUR Vacations (luxury leisure employee benefit). Services are delivered through dedicated account teams for enterprises and self-serve digital channels for growing businesses.
Product overview
ALTOUR is a corporate travel management company offering a comprehensive platform-plus-modules architecture. The core offerings include ALTOUR One (digital-first self-serve travel marketplace for SMBs), ALTOUR Intelligence (AI suite for booking, duty of care, and spend insights), ALTOUR Air (private jet charter services), and ALTOUR Vacations (employee benefit platform for luxury leisure travel). ALTOUR Intelligence comprises multiple AI-powered modules: AI Book for conversational booking, AI Shield for real-time risk management, AI Predict for disruption forecasting, AI Respond for customer communication, AI Insights as virtual assistant, and AI Transform for policy video generation. ALTOUR One integrates Prime Analytics for reporting and connects to payment/expense systems. The portfolio is designed for businesses of all sizes, from growing SMBs using ALTOUR One to enterprise clients utilizing full-service travel management with AI-powered tools.
Differentiator
Problem solved
Functional benefit
Products and services
- ALTOUR One Self-serve digital-first travel marketplace platform with integrated payments for small and mid-sized businesses. Connects to global travel brands for flights, hotels, and ground transport, comparing direct rates, web fares, and negotiated prices side-by-side. Includes built-in policy controls, real-time reporting dashboards via Prime Analytics, duty of care tracking, and payment/expense system integration.
- ALTOUR Intelligence AI suite for smarter booking, duty of care, and spend insights for corporate travel programs. Bundles multiple AI-powered modules including AI Book for conversational online booking, AI Shield for real-time risk alerts and traveler tracking, AI Predict for trip disruption forecasting, AI Respond for customer service automation, AI Insights as a natural-language virtual travel assistant, and AI Transform for AI-generated policy video communication. Accessible via online, email, Slack, and MS Teams channels.
- ALTOUR Air Private jet charter and bespoke aviation services for executive and group travel. Provides comprehensive risk management, cost efficiency through buying power, and tailored aircraft solutions including turboprops, private jets, global business jets, and VIP airliners. Uses Wyvern Wingman PASS reports and ARG/US CHEQ System for safety-certified carrier selection.
- ALTOUR Vacations Employee benefit platform offering luxury leisure travel, cruises, and curated vacations exclusively through corporate partnerships. Provides a private branded platform for corporate partners with bundled bookings, expert human support, and VIP-level perks powered by ALTOUR's buying power. Designed as a differentiated employee perk to enhance wellbeing, retention, and work-life balance.
Quantifiable outcome
- Up to 20% travel cost savings for SMBs using ALTOUR One marketplace
- +2 more outcomes
Companies that use ALTOUR
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
ALTOUR technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability10 records
Feature7 records
ALTOUR partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- EnginecoreALTOUR One integrates with Engine to offer prepaid refundable rates within the travel marketplace. This integration enables SMB clients to access discounted prepaid hotel rates while maintaining cancellation flexibility, combining cost savings with booking flexibility.
- Croatia National Tourist BoardminorCroatia is a destination partner of Internova Travel Group, reporting 64% revenue growth and 39% traveler growth over three years through the partnership. ALTOUR benefits from this destination partnership as part of the broader Internova network.
- Tenerife (Canary Islands Tourism)minorTenerife is a destination partner of Internova Travel Group that has benefited from the partnership's effectiveness. ALTOUR benefits from this destination relationship as part of the broader Internova network.
- Wyvern WingmancoreALTOUR Air is a certified Wyvern Wingman Broker, adhering to the most stringent safety standards in private aviation. The use of Wyvern PASS reports ensures every flight meets the highest safety benchmarks, providing clients with complete peace of mind when booking private jet charters.
- ARG/US (ARGUS International)coreALTOUR Air utilizes the ARG/US CHEQ System for advanced safety reporting, providing immediate access to key safety metrics including pilot credentials, accident history, and compliance data for all charter carriers, ensuring rigorous operator evaluation.
- Internova Travel GroupcoreALTOUR is a business unit within Internova Travel Group, one of the largest travel services companies globally. This relationship provides ALTOUR with access to $20B+ buying power, 114,000+ travel advisors, and operations across 90+ countries, enabling global reach with local expertise.
- MCIminorALTOUR hired Bill Lemmon from MCI as part of its senior leadership team expansion, indicating strategic talent acquisition for corporate strategy and growth initiatives.
- Global Business Travel Association (GBTA)coreALTOUR collaborates with GBTA on industry research, including the joint report 'The State of Corporate Travel Policies: US and Canada 2025/2026' and co-hosted webinars. This partnership positions ALTOUR as a thought leader in duty of care, policy compliance, and accessible business travel.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
ALTOUR competitors and assessment
Company assessmentDirect peers
- American Express Global Business Travel: Amex GBT is the largest publicly traded corporate travel management company, offering enterprise TMC services, AI-powered booking tools, and global travel management directly comparable to ALTOUR's core offerings.
- BCD Travel: BCD Travel is a major privately held corporate travel management company with global enterprise clients, advanced technology platforms, and a comparable multi-region service model — directly competing with ALTOUR for enterprise accounts.
- CWT: CWT is a global corporate travel management company with a similar enterprise focus, technology-driven booking platform, and duty-of-care capabilities — a direct competitor to ALTOUR in the multinational TMC market.
- FCM Travel: FCM Travel is a global corporate travel management company operating across multiple continents, offering enterprise TMC services, technology platforms, and corporate travel solutions comparable to ALTOUR.
- Egencia: Egencia, Expedia Group's corporate travel brand, offers TMC services with technology-led booking platforms for mid-market and enterprise clients — directly comparable to ALTOUR's enterprise and SMB offerings.
- Wheels Up: Wheels Up is a private aviation company offering on-demand private jet charter and membership programs — a direct competitor to ALTOUR Air in the executive and group private aviation charter brokerage market.
Emerging players
- Navan: Navan (formerly TripActions) is a fast-growing corporate travel and expense platform targeting both enterprise and SMB segments with a modern tech stack — an emerging direct competitor to ALTOUR One in the SMB self-serve space.
- Spotnana: Spotnana is a cloud-native corporate travel platform targeting TMCs and corporations with modern booking and expense infrastructure — an emerging technology competitor challenging traditional TMCs like ALTOUR.
Regional players
- Corporate Travel Management (CTM): CTM is an Australia-headquartered corporate travel management company with a strong APAC presence and expanding North American footprint — a regional competitor with comparable TMC services and SMB focus.
Broad incumbents
- Expedia Group: Expedia Group operates a broad travel portfolio including Egencia (corporate travel), consumer booking platforms, and hotel/flight distribution — an incumbent with overlapping capabilities and global reach comparable to ALTOUR's distribution advantages.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
ALTOUR social profiles
Digital presenceALTOUR compliance and trust
Trust signalCompliance1 record
ALTOUR financial estimates
Financial estimateRevenue estimate
Valuation estimate
ALTOUR leadership team
Management profileNumber of profiles
Profiles18 records
ALTOUR funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ALTOUR M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ALTOUR
What does ALTOUR do?
ALTOUR is a global corporate travel management company providing booking, policy compliance, duty of care, and spend analytics for businesses. Its portfolio includes ALTOUR Intelligence (AI suite for booking, risk, and insights), ALTOUR One (digital self-serve marketplace for SMBs), ALTOUR Air (private jet charter), and ALTOUR Vacations (luxury leisure employee benefit). Services are delivered through dedicated account teams for enterprises and self-serve digital channels for growing businesses.
Is ALTOUR a public or private company?
ALTOUR is a private company. It is classified as corporate owned and is currently operating.
When was ALTOUR founded?
ALTOUR was founded in 2005. It employs 1,001 to 5,000 people.
Where is ALTOUR based?
ALTOUR is headquartered in New York, United States, in the North America region.
How does ALTOUR make money?
Four revenue lines are on record. Travel Management Services are the primary driver. The others are ALTOUR One Platform Subscription, ALTOUR Air (Private Jet Charter) and ALTOUR Vacations (Bleisure Employee Benefit).
Who are ALTOUR's main competitors?
Direct peers on record are American Express Global Business Travel, BCD Travel, CWT, FCM Travel, Egencia and Wheels Up. Emerging players are Navan and Spotnana. Corporate Travel Management (CTM) is listed as a regional player. Expedia Group is listed as a broad incumbent.
Does ALTOUR have an API?
No public API is recorded for ALTOUR.
What industry is ALTOUR in?
ALTOUR's product category is Corporate Travel Management. Its primary akta.pro industry code is THABADAL, Charter Brokerage & Charter Management (Passenger), with a secondary code of THALACAF, Guest Experience & Engagement (CRM, Messaging, Loyalty). Its NAICS code is 481219 and its SIC code is 4522.