Simkhai
Simkhai is a private luxury fashion label selling women’s and men’s ready-to-wear, handbags, footwear, swimwear, and seasonal collections through its owned global e-commerce store and New York flagship to fashion-conscious consumers seeking everyday and occasion wear.
- Company typePrivate
- Founded2010
- HeadquartersWest Hollywood, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Simkhai does
Simkhai is a privately held luxury fashion label founded in 2010 by designer Jonathan Simkhai. It designs and sells women's and men's ready-to-wear, including dresses, tops, knits, outerwear, bottoms, denim, swimwear, matching sets, handbags, and footwear. Its primary audience is fashion-forward women seeking everyday and occasion wear, with men's apparel and wedding and event dressing as additional segments. The company operates an owned e-commerce storefront and a New York flagship and presents seasonal collections, including Spring, Summer, and Pre-Fall 2026.
Simkhai's commercial model is direct-to-consumer retail of seasonal merchandise rather than a disclosed subscription or membership model. Products range from approximately $225 for basic tops to $1,695-$2,495 for embellished gowns and premium pieces; the stated category ranges are approximately $495-$1,695 for dresses, $795-$1,295 for outerwear, $495-$695 for handbags, and $325-$995 for footwear. Its e-commerce channel supports international shipping and multi-currency, while New York Fashion Week runway visibility, editorial coverage, Instagram, email, and celebrity placements support brand acquisition.
Technology is used through external commerce providers. Google Shopping added generative AI-enabled virtual try-on for Simkhai dresses in September 2024, and Swap Commerce included Simkhai among the launch partners for an AI-powered agentic storefront in May 2026; Swap reported up to 2x higher conversion for launch partners, while Google reported 60% more high-quality views for virtual try-on images. The available evidence does not identify a proprietary model, training pipeline, patents, or other internally developed AI assets.
Simkhai firmographics
Firmographics- Name
- Simkhai
- Legal name
- SIMKHAI
- Website
- https://simkhai.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Simkhai is a private luxury fashion label selling women’s and men’s ready-to-wear, handbags, footwear, swimwear, and seasonal collections through its owned global e-commerce store and New York flagship to fashion-conscious consumers seeking everyday and occasion wear.
- Ownership category
- akta.pro rank
Simkhai industry classification
Industry- NAICS
- Clothing and Clothing Accessories Retailers (45811), Luggage and Leather Goods Retailers (45832), Shoe Retailers (45821), Apparel Accessories and Other Apparel Manufacturing (3159)
- SIC
- Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Luxury Fashion (Ready-to-Wear & Couture) (CRAKAFAE)
- akta.pro secondary industries
- Luxury Accessories (Belts, Scarves, Hats, Small Leather Goods) (CRAAAFAE), Luxury Leather Goods & Handbags (CRAKAFAB), Luxury & Designer Apparel Retail (CRAAABAI)
Keywords
Where Simkhai is headquartered
LocationHeadquarters
- HQ city
- West Hollywood
- HQ country
- United States
- HQ region
- North America
Markets served
Simkhai business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations
Revenue model
- Direct Fashion Retail: Simkhai generates revenue through direct-to-consumer sales of its ready-to-wear clothing, footwear, and accessories collections. The brand operates exclusively through its owned e-commerce storefront, selling at full retail price with seasonal collections. Products range from everyday basics to formal occasion wear, with price points spanning from approximately $225 for basic tops to over $2,000 for embellished gowns.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Ready-to-wear clothing and accessories at luxury contemporary price points |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Simkhai product offering
Product offeringCore offering
Simkhai designs, produces, and sells luxury contemporary ready-to-wear clothing, footwear, handbags, and accessories for women and men. Products are sold exclusively through the brand's owned e-commerce platform and a single New York flagship store at price points ranging from approximately $225 for basic tops to $2,495 for embellished evening gowns. The brand operates seasonal collections on a fashion calendar including Pre-Fall, Summer, Spring, and Signature lines, refreshing inventory multiple times per year.
Product overview
Simkhai is a luxury fashion brand offering a comprehensive ready-to-wear collection for women and menswear. The core women's collection includes dresses (mini, midi, maxi, evening gowns), tops, knits, outerwear (coats & jackets), bottoms (pants, shorts, skirts), denim, swimwear, and matching sets. Accessories include handbags (clutches, minis, shoulder bags) and footwear (boots, flats, heels, sandals, sneakers). The brand operates seasonal collections including Pre-Fall 2026, Summer 2026, Spring 2026, and a Signature Collection. Notable signature products include the Serafina Strapless Embellished Gown, Ora Satin Gown, Talen Floral Leather Mini Dress, and Jada Leather Cape Jacket. Simkhai also offers a menswear line with similar categories. The brand partners with technology providers including Swap Commerce for AI-powered commerce and Google Shopping for virtual try-on capabilities.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- AI-powered agentic storefront achieved 2x higher conversion rates for launch partners including Simkhai
Companies that use Simkhai
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Simkhai technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature1 record
Simkhai partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Swap CommercecoreSimkhai partnered with Swap Commerce as a launch partner for what Swap describes as the first 'agentic storefront' - an AI-powered conversational commerce interface designed to guide customers from discovery to purchase. Launch partners reported conversion rates up to 2x higher compared to standard site journeys, with longer time on site and reduced returns.
- Google ShoppingcoreGoogle Shopping expanded its generative AI-enabled virtual try-on feature to include dresses in the U.S., launching in partnership with Simkhai to coincide with New York Fashion Week. The technology allows shoppers to virtually try on dresses before purchasing, with Google reporting that virtual try-on images receive 60% more high-quality views.
Scale indicators2 records
Recent moves4 records
Expansion highlights5 records
Simkhai competitors and assessment
Company assessmentBroad incumbents
- Zimmermann: Australian luxury contemporary brand with strong occasionwear, swim, and RTW collections globally distributed; overlaps with Simkhai in embellished dresses, feminine luxury positioning, and DTC-led model.
- Carolina Herrera: Established global luxury fashion house with RTW, gowns, and accessories at higher price tiers; broader incumbent that overlaps with Simkhai's occasionwear and embellished gown customer base.
Direct peers
- Galvan London: London-based luxury contemporary womenswear label specializing in eveningwear and sleek modern dresses; closely comparable to Simkhai in occasionwear positioning and DTC-led distribution.
- Self-Portrait: Contemporary luxury brand strong in dresses and occasion wear, with a global DTC and wholesale presence; competes directly with Simkhai in the modern, embellished, mid-luxury dress category.
- Altuzarra: Luxury contemporary womenswear label with NYFW runway presence and DTC e-commerce; competes in similar price and occasion-wear segments as Simkhai, including embellished dresses, tailoring, and accessories.
- Khaite: New York-based luxury contemporary womenswear brand with strong NYFW presence and DTC-led model; competes directly with Simkhai in the $500–$2,500 RTW and denim/knitwear category, targeting similar fashion-forward female consumers.
- Veronica Beard: American contemporary luxury brand offering women's RTW with multi-store retail and DTC channels; competes in similar price points and customer lifestyle positioning as Simkhai.
- Brandon Maxwell: American luxury contemporary designer known for occasion wear and gown-led collections; competes with Simkhai in the embellished gown and eveningwear category with overlapping customer segments.
- Retrofête: Contemporary occasion-wear and dress brand that was a Swap Commerce launch partner alongside Simkhai; competes in the same embellished and event-dress price band and customer demographic.
Emerging players
- Odd Muse: Emerging contemporary occasionwear brand that was a Swap Commerce launch partner with Simkhai; competes in a similar modern, embellished-dress price band for younger luxury consumers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Simkhai social profiles
Digital presenceSimkhai financial estimates
Financial estimateRevenue estimate
Valuation estimate
Simkhai leadership team
Management profileNumber of profiles
Profiles1 record
Simkhai funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Simkhai M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Simkhai
What does Simkhai do?
Simkhai designs, produces, and sells luxury contemporary ready-to-wear clothing, footwear, handbags, and accessories for women and men. Products are sold exclusively through the brand's owned e-commerce platform and a single New York flagship store at price points ranging from approximately $225 for basic tops to $2,495 for embellished evening gowns. The brand operates seasonal collections on a fashion calendar including Pre-Fall, Summer, Spring, and Signature lines, refreshing inventory multiple times per year.
Is Simkhai a public or private company?
Simkhai is a private company. It is currently operating.
When was Simkhai founded?
Simkhai was founded in 2010. It employs 11 to 50 people.
Where is Simkhai based?
Simkhai is headquartered in West Hollywood, United States, in the North America region.
How does Simkhai make money?
One revenue line is on record: direct Fashion Retail.
Who are Simkhai's main competitors?
Broad incumbents on record are Zimmermann and Carolina Herrera. Direct peers are Galvan London, Self-Portrait, Altuzarra, Khaite, Veronica Beard, Brandon Maxwell and Retrofête. Odd Muse is listed as an emerging player.
Does Simkhai have an API?
No public API is recorded for Simkhai.
What industry is Simkhai in?
Its primary akta.pro industry code is CRAKAFAE, Luxury Fashion (Ready-to-Wear & Couture), with a secondary code of CRAAAFAE, Luxury Accessories (Belts, Scarves, Hats, Small Leather Goods). Its NAICS code is 45811 and its SIC code is 5621.