Odd Muse
- Company typePrivate
- Founded2023
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Odd Muse does
Odd Muse is a London-designed luxury womenswear brand founded in 2023, operating as a direct-to-consumer retailer targeting women seeking occasion, bridal, and elevated everyday wardrobe pieces. The product portfolio spans over 349 SKUs across dresses, tops, trousers, skirts, denim, knitwear, co-ord sets, blazers, and a dedicated Bridal Collection, with a seasonal Resort capsule and a foundational Core Collection. Pricing ranges from approximately $85 for basic tops to $445 for premium bridal pieces, positioning the brand at the accessible end of the luxury occasion wear segment.
The business runs on a Shopify-powered e-commerce platform (via Azantic) with integrated wishlist functionality, Swap-powered package protection, and carbon-neutral shipping through Tree Nation. Distribution combines a global e-commerce storefront shipping to over 50 countries from dual UK and US warehouses with two physical retail locations — a flagship on New Bond Street in London and a store on Mercer Street in New York — both of which host The Bridal Suite, a private appointment service with champagne. Marketing is concentrated on organic social (Instagram, TikTok, Pinterest, LinkedIn), an email retention program (Exclusive Muse Club), and an affiliate/creator program.
Revenue is generated entirely through one-time direct retail sales to consumers across occasion wear, bridal, core wardrobe, and accessories (including gift cards). The company is privately held and founder-led by Aimee, with no disclosed external funding, parent company, or institutional investors. Customer segments are horizontal — women shopping for bridal occasions, special event dressing, and core wardrobe — rather than B2B or enterprise accounts, which means revenue is distributed across many individual transactions with no disclosed anchor customers.
Odd Muse firmographics
Firmographics- Name
- Odd Muse
- Legal name
- Odd Muse
- Website
- https://oddmuse.co.uk
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Odd Muse industry classification
Industry- Product category
- Luxury Womenswear Apparel
- NAICS
- Clothing and Clothing Accessories Retailers (4581), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)
- SIC
- Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Luxury Womenswear (CRAAAFAG)
- akta.pro secondary industry
- Luxury Bridal & Occasionwear (CRAAAFAI)
Keywords
Where Odd Muse is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Odd Muse business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- Direct Retail Sales: One-time purchase model for luxury womenswear products including dresses, tops, skirts, trousers, bridal wear, and accessories sold directly to consumers through e-commerce and physical retail stores.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Odd Muse product offering
Product offeringCore offering
Odd Muse designs and sells luxury womenswear across categories including dresses, tops, trousers, shorts, skirts, co-ord sets, denim, blazers, jackets, knitwear, and accessories, alongside a dedicated bridal collection. The brand operates a direct-to-consumer model through its own e-commerce storefront and flagship stores in London (New Bond Street) and New York (Mercer Street), shipping globally to over 50 countries with inclusive sizing from XXS to 3XL.
Product overview
Odd Muse is a luxury womenswear brand designed in London, offering a unified product portfolio built around timeless, trend-defying fashion. The core offering centers on dresses (mini, midi, maxi), tops, trousers, skirts, and coordinated sets, supplemented by occasion-specific collections including a dedicated Bridal line (The Bridal Suite) and seasonal Resort collections. The brand emphasizes premium fabrics—cotton mix, linen mix, bouclé, satin, and denim—across fitted, tailored, and relaxed silhouettes. The Core Collection serves as the foundational capsule wardrobe, while What's New drives seasonal refresh. Accessories, gift cards, and a wishlist feature round out the offering. The brand operates on a Shopify platform with package protection via Swap Protect.
Differentiator
Problem solved
Functional benefit
Products and services
- Dresses A core product category of luxury women's dresses designed and sold by Odd Muse for individual female consumers seeking occasion wear and elevated everyday looks.
- Tops A luxury womenswear product category comprising women's tops designed by Odd Muse for individual consumers seeking premium ready-to-wear pieces.
- Trousers and Shorts Luxury women's trousers and shorts designed by Odd Muse for individual consumers, intended as versatile wardrobe foundations in the brand's ready-to-wear range.
- Skirts Luxury women's skirts designed by Odd Muse as part of its ready-to-wear collection for individual consumers seeking premium occasion and everyday pieces.
- Co-ord Sets Coordinated matching outfits in luxury womenswear offered by Odd Muse, designed as ready-to-wear sets for individual consumers seeking polished, occasion-ready looks.
- Denim Luxury women's denim jeans and bottoms designed by Odd Muse for individual consumers as part of its premium ready-to-wear offering.
- Blazers and Jackets Luxury women's blazers and jackets designed by Odd Muse for individual consumers, offering tailored outerwear within the brand's ready-to-wear range.
- Knitwear Luxury women's knitwear — including sweaters and knit tops — designed by Odd Muse for individual consumers as part of its premium ready-to-wear collection.
- Bridal Collection A dedicated bridal wear line offered by Odd Muse, including bridal dresses and a Bridal Suite experience with private bridal appointments at flagship stores, designed for brides and bridal parties.
- Accessories Luxury women's accessories offered by Odd Muse as complementary items to its womenswear range for individual consumers.
- Gift Cards Odd Muse branded gift cards redeemable across the brand's product range, purchased by individual consumers for gifting purposes.
Quantifiable outcome
- Products available in sizes XXS through 3XL with multiple color and fit options
Companies that use Odd Muse
Customer profileSegments3 records
Ideal customer profiles1 record
Odd Muse technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Odd Muse partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Tree NationminorCarbon offset partner enabling carbon-neutral shipping for all purchases protected by Swap. Part of environmental sustainability initiative.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Odd Muse competitors and assessment
Company assessmentDirect peers
- Sleeper: Ukrainian-founded luxury womenswear brand focused on statement occasionwear and feather-trimmed pieces. Comparable occasionwear positioning and social-media-led brand building.
- The Fold London: London-based premium womenswear label specializing in workwear-to-occasionwear dresses and tailoring. Comparable London design heritage and core wardrobe plus occasion positioning.
- KITRI Studio: London-based independent womenswear label offering premium dresses and occasionwear with a founder-led identity. Comparable London heritage, DTC premium positioning, and occasionwear emphasis.
- Reformation: LA-based DTC womenswear and occasionwear brand with strong sustainability narrative, premium pricing, and comparable bridal-adjacent occasionwear line. Most directly comparable in DTC luxury positioning and social-first marketing.
- Self-Portrait: London-designed contemporary luxury brand specializing in occasionwear, dresses, and bridal-adjacent pieces at similar premium price points. Closely comparable in product mix and bridal/occasion crossover.
- Rotate Birger Christensen: Copenhagen-based contemporary occasionwear brand specializing in statement dresses popular with social-media-driven luxury customers. Comparable price band and occasionwear product mix.
- Beulah London: London-based luxury occasionwear and bridal brand with a social-enterprise angle and bridal appointments. Comparable London design heritage and bridal/occasion crossover.
- Réalisation Par: Australian-born DTC womenswear label famous for printed dresses and influencer-driven social marketing. Closely comparable social-first DTC model and dress-led assortment.
- Rixo: London-based independent womenswear label specializing in dresses and occasionwear with vintage-inspired prints. Highly comparable geography, founder-led model, and occasionwear focus.
- Needle & Thread: London-based luxury womenswear and bridal brand known for embellished occasionwear dresses. Comparable premium occasionwear positioning and bridal crossover.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Odd Muse social profiles
Digital presenceOdd Muse financial estimates
Financial estimateRevenue estimate
Valuation estimate
Odd Muse leadership team
Management profileNumber of profiles
Profiles1 record
Odd Muse funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Odd Muse M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Odd Muse
What does Odd Muse do?
Odd Muse designs and sells luxury womenswear across categories including dresses, tops, trousers, shorts, skirts, co-ord sets, denim, blazers, jackets, knitwear, and accessories, alongside a dedicated bridal collection. The brand operates a direct-to-consumer model through its own e-commerce storefront and flagship stores in London (New Bond Street) and New York (Mercer Street), shipping globally to over 50 countries with inclusive sizing from XXS to 3XL.
Is Odd Muse a public or private company?
Odd Muse is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Odd Muse founded?
Odd Muse was founded in 2023. It employs 1 to 10 people.
Where is Odd Muse based?
Odd Muse is headquartered in London, United Kingdom, in the Europe region.
How does Odd Muse make money?
One revenue line is on record: direct Retail Sales.
Who are Odd Muse's main competitors?
Direct peers on record are Sleeper, The Fold London, KITRI Studio, Reformation, Self-Portrait, Rotate Birger Christensen, Beulah London, Réalisation Par, Rixo and Needle & Thread.
Does Odd Muse have an API?
No public API is recorded for Odd Muse.
What industry is Odd Muse in?
Odd Muse's product category is Luxury Womenswear Apparel. Its primary akta.pro industry code is CRAAAFAG, Luxury Womenswear, with a secondary code of CRAAAFAI, Luxury Bridal & Occasionwear. Its NAICS code is 4581 and its SIC code is 5621.