Tennessee Titans

What Tennessee Titans does

The Tennessee Titans are a professional NFL football franchise competing in the AFC South division, headquartered at the Vanderbilt Health Football Center in Nashville, Tennessee, and privately owned by the Adams family with Amy Adams Strunk as controlling owner. The franchise traces its origins to 1960 as the Houston Oilers, relocated to Tennessee in 1997, and was renamed the Tennessee Titans in 1998; its on-field operations are anchored by 60,000-seat Nissan Stadium (current capacity) and a forthcoming $2.2 billion new Nissan Stadium scheduled to open in 2027. Core products include NFL game operations, premium seating and suites, the Titans Team Store merchandise business, the Titans + Nissan Stadium mobile app (presented by Verizon), the Titans Podcast Network, and a growing community/youth programming arm through ONE Community and the Titans Foundation.

The business generates revenue through six streams: ticket sales (season memberships and single-game via Ticketmaster and SeatGeek), NFL national media rights shared across NBC, CBS, FOX, ESPN, and Amazon Prime, corporate sponsorships (Nissan naming rights, Gallagher, Verizon, SeatGeek, Rocky McElhaney Law Firm, Titans Banking), merchandise and licensed products, stadium events (concerts, Super Bowl LXIV in 2030), and concessions/hospitality. The go-to-market combines direct-to-consumer (app, team store, radio network, social channels) with event-driven engagement across 17 regular-season and 3 preseason home games.

Technology infrastructure includes an industry-first Extreme Multi-Beam Wireless deployment at Nissan Stadium (Wi-Fi 7 plus MatSing 16-sector lens antennas, Q4 2026) and a forthcoming stadium featuring a translucent ETFE roof and the NFL's first permanent in-bowl concert stage. The franchise is mid-turnaround: following three consecutive last-place finishes and a 3-14 record in 2025, leadership installed head coach Robert Saleh and offensive coordinator Brian Daboll, drafted Cam Ward No. 1 overall, and extended defensive tackle Jeffery Simmons on a record-setting $105.8M contract. CBS Sports ranked the 2026 offseason fifth-best leaguewide and best in the AFC South, signaling institutional confidence in the rebuild's trajectory ahead of the 2027 stadium opening and 2030 Super Bowl.

Name

Tennessee Titans

Legal name

Tennessee Titans

Website

https://titansonline.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

101–250 employees

Short description

The Tennessee Titans are a privately owned NFL franchise competing in the AFC South division, headquartered in Nashville, Tennessee. The franchise generates revenue from tickets, NFL media rights, sponsorships, merchandise, stadium events, and concessions, and is currently mid-rebuild ahead of a new $2.2B stadium opening in 2027.

Ownership category

akta.pro rank

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Ticket Sales: Revenue from season tickets, premium seating, suites, and single-game tickets sold through Ticketmaster and SeatGeek platforms.
2. Media Rights & Broadcasting: Revenue sharing from NFL national TV contracts with NBC, CBS, FOX, ESPN, and Amazon Prime Video for broadcast rights to regular-season and playoff games.
3. Sponsorships & Advertising: Corporate sponsorship deals including naming rights (Nissan Stadium), official partners (Nissan, Gallagher, Verizon, SeatGeek), and in-stadium advertising inventory.
4. Merchandise & Licensed Products: Sales of officially licensed team merchandise including jerseys, apparel, headwear, and collectibles through the Titans Team Store (online and in-store).
5. Stadium Events: Revenue from non-game events at Nissan Stadium including concerts, Super Bowl LXIV hosting (2030), and other major events. Nashville secured Super Bowl LXIV for the new stadium in 2030.
6. Concessions & Hospitality: Food, beverage, and hospitality services at games and events, including premium dining experiences in suites and club areas.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels8 records

Core offering

The Tennessee Titans operate a professional NFL football franchise competing in the AFC South division, delivering live regular-season and preseason home games at Nissan Stadium. The franchise monetizes the team through ticket sales, broadcast media rights, corporate sponsorships, licensed merchandise, stadium events (including concerts and the scheduled Super Bowl LXIV in 2030), and concessions. The organization also runs community programming (ONE Community, Titans Foundation) and operates a mobile app, podcast network, and team store as fan-engagement channels.

Product overview

The Tennessee Titans are a professional NFL football franchise offering a unified portfolio of products and services centered on football game operations and fan engagement. The core offering is the NFL football team competing in regular season and postseason games. Supporting this are the Titans Team Store (e-commerce merchandise), the Titans + Nissan Stadium mobile app (digital fan experience), and the Titans Podcast Network (audio content). The organization operates two venues: the current Nissan Stadium hosting games through 2026, and a new $2.2 billion Nissan Stadium opening in 2027. Community programs including ONE Community and Titans Foundation support youth development and charitable initiatives.

Differentiator

Problem solved

Functional benefit

Products and services

• Tennessee Titans NFL Football Games Live professional American football games played at Nissan Stadium as part of the NFL AFC South division, available to fans via season tickets and single-game purchases.
• Nissan Stadium A 69,000-seat multipurpose venue in Nashville, Tennessee that hosts Titans home games, concerts, and major live events.
• New Nissan Stadium A fully enclosed stadium featuring a translucent ETFE roof, seats positioned 38% closer to the field, and the NFL's first permanent in-bowl concert stage, designed as the Titans' future home venue.
• Titans + Nissan Stadium Mobile App Official Titans mobile app providing team news, event announcements, radio content, and ticketing integration for fans.
• Titans Team Store Official e-commerce and in-person retail operation selling officially licensed Tennessee Titans jerseys, apparel, headwear, and collectibles.
• Titans Podcast Network A network of original audio and video podcasts including weekly analysis shows, local celebrity interviews, press conferences, and player content.
• Season Ticket Memberships Subscription-based season ticket packages offered to individual fans and corporate buyers, with priority access and PSL opportunities for premium events.
• Premium Seating and Luxury Suites Multi-year premium seating and suite rentals for corporate hospitality and high-end fan experiences at Nissan Stadium.
• ONE Community and Titans Foundation Programs Community programs supporting youth football development, charitable giving, and social impact initiatives across Tennessee, including the Future Titans of Tennessee Youth Summer Impact Grant and Titans Together service initiatives.

Quantifiable outcome

• Super Bowl LXIV hosting secured for 2030, projecting significant economic boost and global TV audience
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Extreme NetworkscoreTechnology or Integration · 25 June 2026The Tennessee Titans selected Extreme Networks to deploy Wi-Fi 7 connectivity at Nissan Stadium, making it the first venue to deploy Extreme Multi-Beam Wireless technology. The solution combines MatSing's advanced antenna technology with Extreme's access points to provide targeted, high-capacity coverage for the 60,000-seat venue, supporting tens of thousands of concurrent users. The deal marks the 12th NFL team/stadium to leverage Extreme Wi-Fi for stadium connectivity with availability targeted for Q4 2026.
• MatSingcoreTechnology or Integration · 25 June 2026Strategic partnership with MatSing to provide lens antenna technology for the Extreme Multi-Beam Wireless solution at Nissan Stadium. MatSing's technology divides stadium environments into 16 independently serviced RF sectors to deliver targeted coverage and capacity aligned to user density.
• Nashville PredatorscoreStrategic or Co-development PartnerPartnership with the Nashville Predators for The Banks at Brownland, a 233-acre sports complex development in Franklin, Tennessee. The Predators will operate a 100,000-square-foot ice facility for youth programming. The Titans and Nashville Soccer Club will manage field sports programming.
• Nashville Soccer ClubcoreStrategic or Co-development PartnerPartnership with Nashville Soccer Club for The Banks at Brownland sports complex development in Franklin, Tennessee. Together with the Titans, they will manage multipurpose athletic fields for football, soccer, and lacrosse as part of the youth programming initiative.
• BLVD CapitalminorStrategic or Co-development PartnerBLVD Capital is the developer proposing The Banks at Brownland sports complex on 233 acres of Brownland Farm property. The developer has agreed to donate six acres to GraceWorks Ministries for a permanent nonprofit facility. Construction targeted to start in 2027 pending government approval.
• Nissan (Naming Rights)coreStrategic or Co-development PartnerNissan holds naming rights for Nissan Stadium, the current Titans home venue. The company also serves as an official automotive partner. The new stadium under construction will also carry the Nissan branding.
• GallagherminorStrategic or Co-development PartnerGallagher is a presenting sponsor for Titans Together community service initiatives, supporting programs like the Mother to Mother partnership for distributing baby gear and essentials to local families.
• VerizonminorStrategic or Co-development PartnerVerizon is the presenting sponsor for the Titans + Nissan Stadium mobile application, providing official team and stadium content, concert and event announcements, and enhanced radio listening experiences.
• SeatGeekcoreChannel Partner/ Reseller/ DistributorOfficial secondary ticketing partner and season ticket platform for the Tennessee Titans. SeatGeek provides mobile app integration for verified season ticket holders and serves as a primary distribution channel for single-game tickets.
• Rocky McElhaney Law FirmminorStrategic or Co-development PartnerOfficial law firm partner of the Tennessee Titans, appearing as a sponsor on the team website's partner section.
• Titans BankingminorStrategic or Co-development PartnerOfficial banking partner of the Tennessee Titans, offering financial products and services tailored to fans and the organization.
• ONE CommunitycoreStrategic or Co-development PartnerONE Community is the Titans' community initiative focused on the new stadium district development and youth programming. The organization partnered with Tennessee State University as presenting sponsor for the John A. Merritt Classic football game.
• Titans FoundationcoreStrategic or Co-development PartnerThe official charitable arm of the Tennessee Titans supporting community giving, youth development, and social impact programs throughout Tennessee through donations and volunteer efforts.

Scale indicators8 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Indianapolis Colts: NFL AFC South division rival of the Titans with comparable market size, similar stadium economics (Lucas Oil Stadium), and identical revenue mix of national TV media rights, sponsorships, tickets, and merchandise. Direct head-to-head six times per season in addition to shared divisional schedule and playoff bracket.
• Carolina Panthers: Mid-market NFL franchise with comparable revenue profile (~$500M range), similar single-team monopoly in its home metro, and similar exposure to NFL national media and sponsorship pools. Directly relevant comparable for valuation benchmarking.
• Cleveland Browns: Mid-market AFC franchise with similar historical performance volatility, comparable fan-base intensity dynamics, and structurally identical NFL revenue-sharing and media-rights exposure. Useful for analyzing the worst-to-first rebound scenario.
• Pittsburgh Steelers: Historically strong small-to-mid-market NFL franchise with deep multi-generational fan base, regional radio network, comparable ticket/merchandise mix, and similar reliance on defensive identity (mirrors the Titans' Jeffery Simmons-led defensive build).
• Cincinnati Bengals: Small-to-mid-market AFC franchise with similar market size, league-wide revenue parity via the NFL media pool, and identical business model structure. Useful peer for assessing regional sponsorship depth and ticket-pricing power.
• Buffalo Bills: Mid-market NFL franchise with comparable population catchment, similar reliance on a single home market (no second NFL team in the region), and analogous mix of season-ticket base, regional radio network, and suite/premium revenue. Of similar scale and franchise valuation tier.
• Houston Texans: NFL AFC South rival based in Tennessee's neighbor state. Operates the same revenue model (NFL media pool, suites, sponsorships) and competes with the Titans for divisional seeding, marquee free agents, and regional fan mind-share across the southeast.
• Jacksonville Jaguars: AFC South division opponent; operates an urban NFL stadium (EverBank Stadium) with comparable suite/PSL economics and shared broadcast partner assignments. Identical GTM via Ticketmaster/SeatGeek and direct-to-consumer app distribution.

Broad incumbents

• NFL League Office: The collective body governing all 32 franchises including the Titans. Manages the national TV contracts, salary cap, and league-wide sponsorship deals that constitute roughly 60% of each team's revenue. The structural counterpart and beneficiary of every franchise's growth.

Regional players

• Tennessee Predators (Nashville Predators): Same-city professional sports franchise sharing the Nashville market and ONE Community/Titans Foundation cross-promotion; operates Bridgestone Arena with comparable suite, sponsorship, and merchandise model. Relevant peer for understanding Nashville sports sponsorship and live-event economics.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/tennesseetitans
• YouTubeyoutube.com/titans?sub_confirmation=1
• Facebookfacebook.com/titans
• Instagraminstagram.com/titans
• TikToktiktok.com/@titans
• LinkedInlinkedin.com/company/tennessee-titans

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tennessee Titans