What New Leaf Technologies does

New Leaf Technologies (NLT) is a privately held South African e-learning company founded in 2014 by Paul Hanly and headquartered in Rivonia, Sandton, with a second South African office in Stellenbosch and a UK & Ireland presence in London. The company sells a comprehensive EdTech ecosystem combining its flagship aNewSpring adaptive learning platform with complementary LMS/LXP offerings (TalentLMS, eFront LMS, Continu LXP, Moodle LMS), an Articulate 360 authoring suite, and AI-driven add-ons including the Sprout AI knowledge companion (built on GPT-4) and the Training Intelligence System analytics layer, plus Ziplyne digital adoption, Proctorio online proctoring, and a library of over 35,000 ready-made course titles. Underlying technology spans SCORM/xAPI/cmi5 compliance, LTI/API integration with enterprise stacks (Microsoft, Oracle, SAP, Workday, Sage, Deel), ISO 27001/SOC 2/GDPR/CCPA-aligned AI deployment, and a proprietary four-tier Learning Experience Design (LXD) framework ranging from passive interactivity to VR/AR full immersion.

The company monetizes through seven revenue streams: recurring LMS/LXP platform subscriptions, project-based eLearning content development, tiered Learning-as-a-Service (LaaS) managed services (Tier 1 under 200 hours to Tier 5 over 5,000 hours), licensing of 35,000+ ready-made courses, software integration and customization services, B-BBEE/ATR/WSP compliance consulting tailored to South African regulations, and accredited learnership/internship programmes. Go-to-market is enterprise-focused with a consultative field sales motion targeting 150+ corporate customers across banking (Bidvest, Discovery, Allan Gray, SARB), mining (Exxaro), hospitality (City Lodge), healthcare (Cerba Lancet), beverages (CCBA), automotive (Nissan), retail (PNA, Mondelez), energy (Enoc), government, and academia (University of Stellenbosch), supported by an annual Learning Indaba Conference & Expo, channel partners (BCX, EOH, Times 3 Technologies), and partnerships with OEMs including Epignosis, aNewSpring (Rotterdam), Articulate, and Moodle.

The company differentiates via BBBEE Level Two status and QCTO/SETA accreditation that unlock South African regulated procurement, embedded AI features across the platform portfolio, deep enterprise integration capabilities, and ownership of a regional community ecosystem through the Learning Indaba event. Operating geographies span South Africa, UK & Ireland, UAE, Saudi Arabia, Oman, and Qatar, with customers in 18 countries.

Name

New Leaf Technologies

Legal name

New Leaf Technologies P/L

Website

https://newleaftech.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

New Leaf Technologies is a privately held South African e-learning company selling adaptive learning platforms (aNewSpring), complementary LMS/LXP systems, AI-powered add-ons, and managed learning services to 150+ corporate and government enterprises across 18 countries in Africa, the Middle East, and UK/Ireland.

Ownership category

akta.pro rank

Product category

Corporate eLearning and Learning Management Systems

NAICS

Professional and Management Development Training (61143), Software Publishers (5132), Computer Training (611420), Custom Computer Programming Services (541511)

SIC

Services-Educational Services (8200), Services-Prepackaged Software (7372), Services-Computer Programming Services (7371), Services-Management Consulting Services (8742)

akta.pro primary industry

Digital Learning Content Development (eLearning, Labs, Simulations) (BPAEANAD)

akta.pro secondary industries

Corporate Learning & Training Content Development (EDAGAKAC), Educational Digital Courseware & Learning Platforms (LMS-Integrated) (MPAJABAH), Online Learning Content & Course Publishing Platforms (BPAMAJAL)

Keywords

• Learning management systems
• Corporate eLearning solutions
• Adaptive learning platforms
• Custom content development
• Learning experience design

Headquarters

HQ city

Gauteng

HQ country

South Africa

HQ region

Africa

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. LMS/LXP Platform Subscriptions: Recurring subscription revenue from hosting and maintaining learning management systems including aNewSpring, Talent LMS, eFront LMS, Continu LXP, and Moodle. Includes platform administration, user management, and technical support.
2. eLearning Content Development: Custom content creation services including instructional design, multimedia production, and learning experience design across four LXD levels. One-time project-based revenue for course development.
3. Learning as a Service (Managed Services): Tiered managed services bundles (TIER 1-5) providing outsourced L&D functions including consultations, content management, instructional design, and platform administration on an ongoing basis.
4. Ready-Made Course Licensing: Access to over 35,000+ pre-built course titles offered individually, in curated bundles, or through subscription. SCORM compliant courses available via LTI and API integrations.
5. Software Integration & Development: Custom software development, API integrations, and automation services connecting learning platforms with enterprise tech stacks (Microsoft, Oracle, SAP, Workday).
6. B-BBEE/ATR/WSP Consulting: Compliance consulting services helping South African businesses navigate Broad-Based Black Economic Empowerment codes and training compliance requirements.
7. Learnerships & Internships: Accredited vocational training programmes combining structured learning and workplace experience, linked to National Qualifications Framework (NQF) registrations.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels8 records

Core offering

New Leaf Technologies sells and supports enterprise learning management and experience platforms (aNewSpring, TalentLMS, eFront LMS, Continu LXP, Moodle LMS), content authoring tools (Articulate 360), AI-powered learning tools (Sprout AI, Training Intelligence System), and complementary learning services including Learning Experience Design, software integration, B-BBEE/ATR/WSP consulting, learnerships, Learning as a Service, multimedia production, and ILT/VILT facilitation. The portfolio targets large corporate, government, and academic organizations across South Africa, the UK, and broader African/Middle East markets.

Product overview

New Leaf Technologies offers a comprehensive EdTech ecosystem combining aNewSpring as the award-winning adaptive learning core platform with multiple complementary LMS/LXP platforms (TalentLMS, eFront LMS, Continu LXP, Moodle LMS), content authoring tools (Articulate 360), AI-powered knowledge companion (Sprout AI powered by GPT-4), digital adoption platform (Ziplyne), online proctoring (Proctorio), and Training Intelligence System analytics. The portfolio includes over 35,000 ready-made course titles and spans learning services including Learning Experience Design at four complexity levels, Software Development & Integrations, B-BBEE/ATR/WSP Consulting, Learnerships, Learning as a Service managed tiers, Multimedia Production, and ILT/VILT Facilitation. The company hosts the annual Learning Indaba Conference and is structured around the aNewSpring platform with Sprout AI chatbot integration for contextual knowledge retrieval from documents, spreadsheets, PDFs, and presentations.

Differentiator

Problem solved

Functional benefit

Brands

• Learning Indaba Conference & Expo: An annual learning and development conference hosted by New Leaf Technologies that brings together HR leaders, learning professionals, and business decision-makers from across the region. The event features global experts and is free to attend.
• YEP - Youth Empowerment Platform
• NLT

Products and services

• aNewSpring Adaptive Learning Platform Adaptive learning platform that personalizes content, pace, and teaching methods based on each learner's preferences, performance, and goals. Suitable for corporate learning, governments, QCTO/SETA accreditation, and SMEs.
• Articulate 360 Comprehensive eLearning authoring platform for developing interactive and responsive online courses, including Storyline and Rise tools.
• TalentLMS Cloud-based learning management system with AI-powered course generation, drag-and-drop course creation, gamification, live sessions, and comprehensive assessments for growing teams.
• eFront LMS Enterprise learning management system offering advanced customization, source code access, advanced data encryption, SSO, two-factor authentication, and data residency compliance.
• Continu LXP Modern learning experience platform for employee onboarding, staff development, sales training, customer onboarding, compliance training, and partner development, exclusively available in Africa through New Leaf.
• Moodle LMS Open-source learning management system that is flexible, secure, and customizable, scaling from small classroom sessions to large university networks, corporations, and government departments.
• Ziplyne Digital Adoption Platform Digital adoption platform that empowers teams to navigate and master new enterprise software technologies faster through user onboarding, training, feedback, and analytics.
• Proctorio Online Proctoring Online proctoring and exam integrity solution featuring identity verification, plagiarism detection, and content protection tools.
• Sprout AI Knowledge Companion AI-powered conversational chatbot (GPT-4 based) that serves as a knowledge companion, providing centralized information hubs with auto-refresh, team collaboration, and natural language access to company information.
• Training Intelligence System (TIS) Cloud-based analytics platform providing customizable visual reporting dashboards for training data, with built-in machine learning for image recognition and text analytics.
• Ready-Made Course Library Library of over 35,000 SCORM-compliant off-the-shelf eLearning course titles covering safety training, computer and soft skills, career development, and cybersecurity, available individually, in bundles, or by subscription.
• Learning as a Service (LaaS) Tiered managed services extending client training departments, providing outsourced L&D functions including consultations, content management, instructional design, platform administration, and LMS migration support.
• Learning Experience Design (LXD) Services Professional learning experience design services with four complexity levels ranging from passive interactivity to full immersion VR/AR, covering instructional design, content development, multimedia production, and studio services.
• Software Development & Integrations Services Technical integration services connecting learning solutions with enterprise technology stacks through API and LTI integrations, bridging siloed systems and interweaving training with core business processes.
• B-BBEE / ATR / WSP Consulting Services Consulting services for navigating Broad-Based Black Economic Empowerment codes and South African training compliance requirements including skills development, employment equity, regulatory training, POPIA, and SETA liaison.
• Learnerships and Internships Programme End-to-end skills development management including accredited learnerships combining structured learning with work experience for NQF qualifications, including recruitment, vetting, facilitation, SETA liaison, and certification.
• Multimedia Production Services Visual storytelling and video production services including corporate narratives, promotional reels, event highlights, TV advertisements, animation, and voice-overs, supported by in-house studio and post-production facilities.
• ILT / VILT Training Facilitation and Coaching Virtual and instructor-led training services including virtual facilitator coaching, webinar hosting, and support services for high-stakes digital engagements.

Quantifiable outcome

• Training costs reduced while improving staff satisfaction (City Lodge testimonial)
• +3 more outcomes

Named customers16 records

Segments1 record

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

AI capability9 records

Feature5 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• MicrosoftcoreTechnology or IntegrationIntegration partnership for connecting learning platforms with Microsoft enterprise ecosystem including Azure, Dynamics 365, and related Microsoft business applications.
• OraclecoreTechnology or IntegrationTechnology integration partnership enabling connection between learning solutions and Oracle enterprise systems.
• SAPcoreTechnology or IntegrationIntegration partnership connecting learning platforms with SAP enterprise resource planning systems.
• WorkdaycoreTechnology or IntegrationIntegration partnership for connecting learning solutions with Workday human capital management and financial applications.
• Times 3 TechnologiesminorChannel Partner/ Reseller/ DistributorRegional channel partner for distribution of New Leaf learning solutions.
• BCXminorChannel Partner/ Reseller/ DistributorChannel partner for technology and learning solutions distribution in African markets.
• EpignosiscoreTechnology or IntegrationProvider of Talent LMS and eFront LMS platforms distributed by New Leaf Technologies in African markets.
• aNewSpringcoreTechnology or IntegrationStrategic partnership as primary adaptive learning platform partner, with New Leaf hosting team in Rotterdam, Netherlands and offering exclusive African market access.
• ArticulatecoreTechnology or IntegrationPioneers of Articulate access in Africa; New Leaf Technologies is a premier Articulate partner hosting Articulate RoadShow South Africa sessions.
• MoodlecoreTechnology or IntegrationMoodle LMS partner providing open-source learning management system with flexible customisation for African organisations.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Skillsoft: Global leader in corporate learning content and talent development, offering a vast content library and LMS-adjacent platforms — directly comparable to NLT's content licensing and managed learning services for large enterprises.
• Cornerstone OnDemand: Large incumbent in learning and talent management with deep enterprise integrations (SAP, Workday, Microsoft) — competes head-on with NLT for large African enterprise LMS deals via the same channel ecosystems.
• Learning Technologies Group: UK-headquartered group of corporate learning businesses — closest geographic and portfolio comparable to NLT's distribution of multiple LMS brands plus managed services in the UK & Ireland market.

Direct peers

• Docebo: AI-powered learning platform for enterprise L&D — directly comparable to NLT's aNewSpring + Sprout AI-powered multi-tenant LMS/LXP stack for corporate training departments.
• Absorb Software: Cloud LMS serving mid-market and enterprise — direct competitor to NLT's distributed LMS platforms (TalentLMS/eFront/Moodle) for corporate training departments.
• Pluralsight: Technology and developer skills training platform with an extensive course library — comparable to NLT's 35,000+ ready-made course library and corporate IT/computer skills training angle.

Emerging players

• Articulate: Creator of Storyline and Rise authoring tools, and a strategic partner of NLT; they compete in the same content authoring ecosystem and overlapping enterprise L&D value chain.
• 360Learning: Collaborative learning platform with AI-native features for enterprise upskilling — partial overlap with NLT's AI-powered adaptive learning and LXD services for corporate L&D.
• Sana Labs: AI-native enterprise learning platform with knowledge retrieval — directly comparable to NLT's Sprout AI conversational knowledge companion and the Training Intelligence System's ML capabilities.
• Workramp: Modern all-in-one learning platform for enterprise employee onboarding, training, and customer education — comparable to NLT's LXD + LMS offerings for enterprise L&D teams.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@NewLeafTechnologiesSA
• LinkedInlinkedin.com/company/new-leaf-technologies
• Xx.com/new_leaf_tech

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Leaf Technologies