aNewSpring

What aNewSpring does

aNewSpring is a privately held Netherlands-based SaaS company (legal entity A New Spring BV, headquartered in Rotterdam) that builds an all-in-one 'learning journey' platform purpose-built for professional training organizations delivering training to external audiences. The platform unifies an authoring tool, a Learning Management System (LMS), a Learning Experience Platform (LXP), and an e-commerce catalogue within a single integrated environment, contrasting with LMS products designed for internal employee training. Core technology components include an adaptive learning engine that personalises pathways from individual learner behaviour and competency profiles, a spaced-repetition retention tool (MemoTrainer), an AI Question Generator introduced in 2024 for multi-choice question creation, blended learning orchestration with calendar synchronisation to Google/Outlook, SCORM and LTI standard support, single sign-on, and a white-labelled native mobile application. The product is delivered as a cloud SaaS platform with ISO 27001, ISO 9001, and GDPR compliance.

Revenue is generated through annual recurring SaaS subscriptions, with pricing opaque, quote-based, and set after a 60-minute personalised demo rather than published tiers. The company employs 11–50 staff and serves over 700 training organizations globally, with named customers spanning marine training (JRC | Alphatron Marine), safety (KPE, 112BHV), professional development (GITP), education (Nederlands Mathematisch Instituut), and compliance training (Amelior, NCOI Online Academy), plus a long tail of customers such as ARMSA Academy, AFAS, MRWED, Pink Academy, and Salta Group. Distribution combines direct enterprise sales with exclusive regional distributors in Australia (ReadyTech) and South Africa (New Leaf Technologies), supported by a content-led demand-generation engine spanning the Training Improvement Hub, the Love to Learn Letter newsletter reaching 15,000+ learning professionals, the Love to Learn Experience event series, and appearances at Learning Technologies and LEARNTEC. The company operates with no disclosed external funding and is founder-owned (Rene Persoon), indicating a mature, self-funded operator.

Name

aNewSpring

Legal name

A New Spring BV

Website

https://anewspring.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

aNewSpring is a Netherlands-based SaaS provider of an all-in-one adaptive e-learning platform combining authoring, LMS, LXP, and e-commerce, purpose-built for professional training organizations delivering external learning programmes at scale.

Ownership category

akta.pro rank

Product category

Learning Management System

NAICS

Educational Support Services (611710), Software Publishers (5132), Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200), Services-Prepackaged Software (7372)

akta.pro primary industry

Adaptive/Personalized Digital Learning Content (EDAGAEAH)

akta.pro secondary industries

Standards, Packaging & Interoperability Tools (SCORM/xAPI/cmi5/LTI) (EDAFAHAH), Online Learning Content & Course Publishing Platforms (BPAMAJAL), Microlearning & Short-Form Lesson Platforms (MPACALAE)

Keywords

• Adaptive learning platform
• Learning management system
• Blended learning software
• Training e-commerce platform
• Learning experience platform

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Subscription: Training organizations pay a recurring subscription to access the full platform including authoring, LMS, LXP, e-commerce, and support. The subscription model supports white-labelled programmes, multiple audiences, and automated admin workflows.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

aNewSpring provides an all-in-one learning journey platform that combines an authoring tool, LMS, LXP, and e-commerce capabilities in a single cloud-based SaaS environment. The platform is purpose-built for professional training organizations managing external learner audiences, supporting adaptive learning pathways, blended learning orchestration, automated enrolments, payments, certificates, and white-labelled programmes. It is sold on a recurring subscription basis with implementation supported by regional distributors and service partners.

Product overview

aNewSpring is an all-in-one learning journey platform for professional training organisations, combining an authoring tool, LMS (Learning Management System), LXP (Learning Experience Platform), and e-commerce catalogue into a single unified product. The platform supports blended learning (combining online modules with classroom sessions) and adaptive learning (personalised pathways based on individual learner progress). Key platform features include the AI Question Generator for automated content creation, MemoTrainer for spaced repetition retention, a Content Library for reusable materials, and SCORM/SSO/LTI integrations. Training organisations can also access branded mobile apps, the Training Improvement Hub content library, events programme (Love to Learn Experience, Training Improvement Café), and professional services including Training Improvement Engineers and support. The company operates from Rotterdam, Netherlands with distributors in South Africa (New Leaf Technologies) and Australia (ReadyTech), serving over 700 training organisations globally.

Differentiator

Problem solved

Functional benefit

Brands

• MemoTrainer: A retention training tool that helps learners store knowledge in long-term memory through spaced repetition and smart tasks, sending daily exercises to ensure knowledge retention.
• Love to Learn Letter

Products and services

• aNewSpring Learning Journey Platform An all-in-one learning journey platform for professional training organisations that combines authoring tools, LMS, LXP, and e-commerce functionality in a single unified system. Designed specifically for external training audiences at scale, sold as a recurring subscription with automated enrolments, payments, certificates, and white-labelled programmes.
• Branded Mobile App A native mobile application allowing learners to access training from anywhere, with the option to publish a fully branded white-label version in Apple Store or Google Play for training organisations.
• Training Improvement Engineer Service Consultative professional service where dedicated Training Improvement Engineers help customers build learning journeys, impact learning outcomes, and transfer didactic knowledge through doing, coaching, or consulting approaches.
• aNewSpring Support Services Personal customer support offering with 97% satisfaction rating, including access to a knowledge base, the aNewSpring Academy for platform mastery, and release notes.
• aNewSpring Academy A platform mastery training offering that provides structured learning journeys to teach customers about aNewSpring's features and functionalities.

Quantifiable outcome

• Eight out of ten children who completed the Excellent Maths programme received a higher school recommendation for secondary school; no students received a lower recommendation.
• +3 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

AI capability9 records

Feature9 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• ReadyTechcoreChannel Partner/ Reseller/ DistributorReadyTech is the exclusive distributor of aNewSpring in Australia, headquartered in Pyrmont NSW. They represent aNewSpring on the Australian continent, delivering implementation, support, and long-term customer success management at the same quality level as aNewSpring's own team.
• New Leaf TechnologiescoreChannel Partner/ Reseller/ DistributorNew Leaf Technologies is the distributor of aNewSpring in South Africa, based in Rivonia, Sandton. They deliver implementation, support, and customer success for training providers in the region.
• AcademySuiteminorImplementation/ SI/ Consulting PartnerAcademySuite offers content creation services with in-house educationalists, copywriters, designers, photographers, videographers and e-learning builders, all working directly in the aNewSpring platform.
• DevelopUsminorImplementation/ SI/ Consulting PartnerDevelopUS helps training providers with training augmentation, onboarding programmes, knowledge transfer, and avoiding 'death by PowerPoint' using the aNewSpring platform.
• FlippedminorImplementation/ SI/ Consulting PartnerFlipped develops on and offline learning methods for businesses, social service providers, government, and educators, refining and improving existing learning resources using the aNewSpring platform.
• HBtrainingminorImplementation/ SI/ Consulting PartnerHBtraining creates efficient learning paths tailored to individuals and organisations, helping training organisations achieve targeted, measurable results on the aNewSpring platform.
• InmisceominorImplementation/ SI/ Consulting PartnerInmisceo helps training providers succeed with blended learning journeys in aNewSpring, building and delivering content supplemented by data tools, marketing, and pricing strategies.
• iProminorImplementation/ SI/ Consulting PartneriPro offers boutique implementation of training projects with innovative gamification mechanics in e-learning design, creating engaging non-linear e-trainings on the aNewSpring platform.
• LogiTrainerminorImplementation/ SI/ Consulting PartnerLogiTrainer transforms lack of knowledge into expertise in logistics for corporate learning and development providers, turning L&D into services and products on aNewSpring.
• PromatisminorImplementation/ SI/ Consulting PartnerPromatis is a certified aNewSpring service partner that helps map out training processes and procedures, ensuring efficient management of training activities on the platform.
• TeletrainminorImplementation/ SI/ Consulting PartnerTeletrain converts conventional classroom courses to online or blended options on aNewSpring. With over 10 years of partnership, they accelerate training organisations' progress toward their goals.
• TWI CompanyminorImplementation/ SI/ Consulting PartnerTWI Company teaches employees to perform flawlessly through structured on-the-job training methods, with a primary focus on the food industry, also serving manufacturing and healthcare sectors.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• LearnWorlds: LearnWorlds is an all-in-one course platform for professional training organizations and educators, combining authoring, LMS, and built-in e-commerce to sell courses online. Directly comparable to aNewSpring's positioning around external training audiences and bundled e-commerce/catalogue functionality.
• Thinkific: Thinkific is a course-creation and commerce platform enabling training providers to build, market, and sell online courses. Comparable to aNewSpring's e-commerce catalogue and course-publishing flow for training organizations selling to external audiences.
• Teachable: Teachable is an online course platform with built-in authoring, payments, and student management for training creators and small training businesses. Comparable to aNewSpring's bundled LMS + e-commerce stack for selling training externally.
• Docebo: Docebo is an AI-powered learning suite serving enterprise training organizations with LMS, content authoring, and commerce capabilities. Competes with aNewSpring for enterprise training-provider budgets and overlap on adaptive learning and AI-driven authoring features.
• Absorb LMS: Absorb LMS is an enterprise learning platform for training organizations and corporate L&D, with emphasis on intuitive authoring and learner experience. Comparable to aNewSpring on LMS + authoring and training-organization customer focus.
• LearnUpon: LearnUpon is a cloud LMS purpose-built for training teams and training organizations, offering branded portals and SCORM support. Closely comparable to aNewSpring's focus on training organizations serving external audiences.
• LearnDash: LearnDash is a WordPress-based LMS widely used by training providers to author and deliver courses with built-in monetization features. Comparable to aNewSpring's authoring + LMS + commerce value proposition for training-organization customers.
• TalentLMS: TalentLMS is a cloud LMS targeted at training organizations and SMB course sellers, emphasizing ease of use and transparent subscription pricing. Directly comparable to aNewSpring's training-organization segment and blended/e-commerce value proposition.

Broad incumbents

• SAP Litmos: SAP Litmos is a broad enterprise LMS with course authoring, AI features, and integrations aimed at corporate training departments. Comparable as a wider-portfolio incumbent in the LMS/training-organization space but with a focus skewed to internal enterprise L&D.
• Cornerstone OnDemand: Cornerstone is a broad talent and learning suite offering LMS, content, and compliance training to large enterprises. Comparable as an incumbent LMS competitor to aNewSpring but spans wider HR/L&D, not the external-training-organization niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/peopleatanewspring
• Facebookfacebook.com/aNewSpring
• YouTubeyoutube.com/anewspring
• LinkedInlinkedin.com/company/anewspring
• Xx.com/anewspring

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about aNewSpring