Brave Bison

What Brave Bison does

Brave Bison Group plc is a London-headquartered, AIM-listed (BBSN) media, marketing and technology company founded in 2011. It operates a platform-plus-subsidiary model: Brave Bison provides integrated service modules (Organic Performance, Paid Performance, Technology & Experience, Digital Media Network, Growth Consultancy), while four principal subsidiaries address distinct verticals — SocialChain (social and influencer marketing), Engage Digital Partners (sport and entertainment), MiniMBA (MBA-level eLearning), and MTM (insights and consultancy) — supplemented by Builtvisible (SEO/digital PR) and The Fifth (influencer marketing).

The company earns revenue through enterprise professional-services engagements (social media campaigns, performance media, sports marketing, SEO, digital PR) and, increasingly, through recurring subscription-style training contracts via the MiniMBA eLearning platform. Pricing is not publicly disclosed and is negotiated per engagement, with multi-year contracts in place for select large clients. Customer concentration is moderate, spanning global brands (Amazon, Apple Beats, Nike, ServiceNow, Campari, M&S, Primark, TikTok, Warner Bros, ASUS, Currys, Aviva), sports governing bodies and rights holders (Formula 1, ICC, Real Madrid, PGA Tour, Ryder Cup, US Open, Australian Open, Le Mans, New Zealand Rugby), and platforms (Meta, Snapchat, TikTok).

Growth has been driven by an aggressive, acquisition-led roll-up starting with Greenlight in 2021, Social Chain in 2023, Engage Digital Partners in 2024, and Builtvisible, MiniMBA, MTM, The Fifth and M+C Saatchi Performance in 2025. FY2025 revenue reached £33.5m (+57% YoY) with adjusted EBITDA of at least £6.5m (+44%) and FY2026 guidance of £45m revenue and £9.4m adjusted EBITDA, supplemented by a 27.85% strategic investment in System1 Group PLC to deepen marketing-effectiveness measurement.

Name

Brave Bison

Legal name

Brave Bison Limited

Website

https://bravebison.com

Company type

Public

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Short description

Brave Bison Group plc is a London-based, AIM-listed media, marketing and technology platform operating through subsidiaries SocialChain (social and influencer marketing), Engage Digital Partners (sport and entertainment marketing), MiniMBA (eLearning training) and MTM (insights and consultancy), serving global enterprise brands, sports rights holders and advertising holding companies.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Social Media and Influencer Marketing Services: Social media advertising and influencer marketing agency services generating revenue from major global clients including Amazon, TikTok, and Apple Beats
2. Training and Education (MiniMBA): MBA-level marketing training programmes delivered via eLearning platform, including partnerships with major corporations like Omnicom
3. Digital Advertising and Performance Marketing: Digital advertising services including SEO, content, digital PR, paid media, and performance marketing
4. Sports and Entertainment Marketing: Fan engagement campaigns, digital content and commercial strategy, creative production for sports federations including Formula 1, ICC, Real Madrid

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Brave Bison is a media, marketing and technology company that delivers integrated digital marketing services spanning organic performance (SEO), paid performance (media and advertising), social and influencer marketing (via SocialChain), fan engagement (via Engage Digital Partners), owned digital media networks, eLearning training (via MiniMBA), and strategic insights and consultancy (via MTM). The company capitalizes on complexity from trend to spend, combining creative, performance, and technology capabilities for global brands and sports rights holders.

Product overview

Brave Bison is a media, marketing and technology company operating as a platform-plus-subsidiary model. The core Brave Bison brand provides integrated service modules (Organic Performance, Paid Performance, Technology & Experience, Digital Media Network, Growth Consultancy) while the portfolio includes four key subsidiaries: SocialChain (social & influencer marketing), Engage Digital Partners (sports & entertainment), MiniMBA (marketing training/eLearning), and MTM (insights & consultancy). This structure enables the company to offer end-to-end services from trend to spend, combining performance marketing, digital content, audience development, and strategic consultancy across global brands and sports federations.

Differentiator

Problem solved

Functional benefit

Brands

• SocialChain: Social and influencer marketing connecting brands to culture, creators and online conversation
• Engage
• MiniMBA
• MTM
• Brave Bison Performance

Products and services

• Organic Performance SEO and organic search optimization services to ensure brands are found by the right people in the right places, including AI-powered search optimization.
• Paid Performance Performance media and digital advertising services building brands and driving online transactions through paid channels, including paid media and marketplace optimization.
• Technology and Experience Digital experience and product development services creating digital experiences, products and composable commerce websites that convert.
• Digital Media Network Owned and operated media network increasing advertising revenue by reaching new audiences on new channels through content monetisation across YouTube, Snap, and Meta platforms.
• Growth Consultancy Strategic consultancy services helping brands find new ways to grow through integrated marketing strategies.
• SocialChain Social and influencer marketing agency connecting brands to culture, creators and online conversation to build loyalty and fame. Delivers campaigns across major social platforms for enterprise clients.
• Engage Digital Partners Sport and entertainment marketing division delivering dynamic fan engagement campaigns, digital content and commercial strategy, creative production, and social media management for global sport and entertainment clients including Formula 1, ICC, Real Madrid, PGA Tour, and Ryder Cup.
• MiniMBA MBA-level training in brand, marketing and business strategy delivered by leading academics via an eLearning platform. Offers practical, outcome-focused learning programmes including Brand Management and marketing capability training for enterprise clients.
• MTM Insights and consultancy division solving complex problems for major brands by examining business, audience, and cultural or commercial context through strategic consultancy services.
• Builtvisible SEO and digital PR services platform providing AI-powered search optimization, integrated into Brave Bison's performance and commerce practice.
• Brave Bison Performance Performance marketing agency specialising in paid media and creative strategy, shortlisted at Campaign UK Agency of the Year Awards.

Quantifiable outcome

• 57% revenue growth to £33.5m in FY2025
• +5 more outcomes

Named customers37 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature2 records

Partnerships

Seven partnerships are on record, tiered flagship, core, major and minor.

• OmnicomflagshipGTM or Marketing Partner · 6 May 2026Multi-year partnership with Omnicom, the world's largest advertising holding company, to deliver MiniMBA marketing training programme to more than 1,000 Omnicom Oceania employees across Australia and New Zealand. Represents one of the largest coordinated investments in marketing capability in the region.
• Snapchat, Meta, TikTokcoreTechnology or Integration · 6 March 2026Media Network division works with leading social platforms including Snapchat, Meta, and TikTok for multi-platform content strategy across owned social platforms. Partnership aims to grow audiences and strengthen flagship IP.
• iVisit BoxingcoreTechnology or Integration · 6 March 2026Brave Bison partnered with iVisit Boxing to transform global boxing distribution via YouTube, enabling worldwide reach for boxing content through digital platform partnerships.
• Major Food and Beverage ConglomeratemajorGTM or Marketing Partner · 2 February 2026MiniMBA secured the largest enterprise contract in its history, a €1.3 million agreement to deliver Brand Management training to thousands of employees across the Asia-Pacific region throughout 2026.
• M&C Saatchi PerformanceminorStrategic or Co-development Partner · 3 November 2025Brave Bison submitted an unsolicited £50 million offer to acquire M&C Saatchi Performance, which was rebuffed by M&C Saatchi as undervaluing the division. The division handles digital marketing for major clients like Amazon and Meta.
• News UK (The Fifth)coreStrategic or Co-development Partner · 1 December 2024SocialChain acquired The Fifth from News UK for £7.6 million to bolster influencer marketing capabilities. The Fifth was part of News UK's portfolio of creator economy assets.
• Guinness World RecordscoreGTM or Marketing PartnerBrave Bison appointed by Guinness World Records to lead strategic partnership focused on driving audience growth and monetisation across YouTube, Snap, and Meta platforms.

Scale indicators18 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• The Mission Group: UK AIM-listed marketing services group with a similar roll-up strategy spanning advertising, digital, sports and entertainment. Brave Bison's £32M takeover offer for The Mission Group was rejected in 2024, underlining how closely comparable the two platforms are in size, structure and acquisition appetite.
• M&C Saatchi: UK-headquartered global marketing services group. Brave Bison's £50M unsolicited bid for M&C Saatchi Performance in November 2025 confirms the two compete for the same larger mid-market performance-marketing and digital PR accounts.
• Croud: UK-born digital marketing agency focused on paid media, SEO, content and programmatic, with global delivery. Directly competes with Brave Bison Performance and Builtvisible on enterprise paid-performance and organic-search briefs.
• S4 Capital / MediaMonks (Monks): Digital-first global marketing group combining content, media and technology services under a single P&L. Comparable to Brave Bison's integrated 'trend to spend' model, though at materially greater scale and global footprint.
• Jellyfish (The Brandtech Group): Digital marketing and adtech agency group combining media, creative and proprietary technology platforms. Competes with Brave Bison on global brand paid-media, social and digital experience mandates.
• Obviously (Influencer Marketing Agency): Global influencer-marketing agency working with major consumer brands. Closest comparable to Brave Bison's SocialChain and The Fifth divisions on the influencer/social side of the portfolio.
• Tinuiti: US-based performance marketing agency across paid search, paid social, SEO and Amazon. Directly comparable to Brave Bison Performance and Builtvisible on data-driven, ROI-focused enterprise marketing briefs.
• Team Whistle: Sports and entertainment digital-media company focused on fan engagement, social video and rights-holder monetisation. Closest US-side analogue to Engage Digital Partners within Brave Bison.

Broad incumbents

• WPP: World's largest advertising holding company (Ogilvy, GroupM, VMLY&R). Competes with Brave Bison on every global brand pitch but at vastly greater scale and with broader media-buying leverage.
• Dentsu: Global advertising holding group combining creative (Dentsu Creative), media (Dentsu Media) and customer experience. Represents the type of incumbent scale Brave Bison is attempting to compete with via organic growth and bolt-on M&A.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/rightster
• YouTubeyoutube.com/@bravebison
• Facebookfacebook.com/117515691642512
• LinkedInlinkedin.com/company/rightster
• Instagraminstagram.com/bravebison
• TikToktiktok.com/@brave_bison

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries12 records

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A12 records

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brave Bison