SeekrTech
SeekrTech is a Taiwan-based mobile app studio founded in 2014 that develops gamified self-improvement apps (Forest, SleepTown, WaterDo) for consumer users, monetizing through freemium in-app purchases and subscriptions across global app stores.
- Company typePrivate
- Founded2014
- HeadquartersTaichung, Taiwan
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What SeekrTech does
SeekrTech is a Taiwan-based mobile software developer founded in 2014 and headquartered in Taichung, specializing in gamified self-improvement applications for consumer markets. The company's product portfolio centers on three flagship apps: Forest, a focus and productivity application that grows virtual trees during concentration sessions; SleepTown, a sleep habit application that lets users construct virtual towns through consistent bedtimes; and WaterDo, a task and to-do management tool. All three applications share a common design philosophy rooted in behavioral science and gamification mechanics, positioning SeekrTech as a developer of habit-formation software rather than utility tools.
The company's underlying technology stack is built around native and cross-platform mobile app development, distributed through major app storefronts including Apple App Store, Google Play, and CoolAPK for the China Android ecosystem. SeekrTech's go-to-market is a freemium consumer model: users download the apps for free and can unlock additional features, virtual currency, or premium subscriptions through in-app purchases. The company additionally offers professional services spanning mobile app, software, and website development, providing a secondary B2B revenue channel alongside its consumer product business. Distribution is self-serve via app stores, requiring no sales infrastructure but exposing the company to platform policy and algorithmic discovery risk.
With a small team of 11-50 employees and operations sustained over a decade since 2014, SeekrTech operates as a focused indie studio with a narrow product surface. The company received funding from Taiwan Tech Arena in 2022, indicating engagement with Taiwan's government-backed startup support infrastructure. SeekrTech's competitive position rests on brand recognition in the focus/productivity category (Forest) and a multi-app ecosystem spanning productivity, sleep, and task management, though no evidence of enterprise customers, disclosed revenue, or AI/ML capabilities is present in the available data.
SeekrTech firmographics
Firmographics- Name
- SeekrTech
- Legal name
- Seekrtech
- Website
- https://seekrtech.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SeekrTech is a Taiwan-based mobile app studio founded in 2014 that develops gamified self-improvement apps (Forest, SleepTown, WaterDo) for consumer users, monetizing through freemium in-app purchases and subscriptions across global app stores.
- Ownership category
- akta.pro rank
SeekrTech industry classification
Industry- Product category
- Mobile Productivity Apps
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Mobile Learning & Microlearning Authoring Tools (EDAFAHAE)
Keywords
Where SeekrTech is headquartered
LocationHeadquarters
- HQ city
- Taichung
- HQ country
- Taiwan
- HQ region
- Asia
Markets served
SeekrTech business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Mobile app freemium model: The company offers free versions of its apps with premium features available through in-app purchases or subscriptions. The freemium model drives user acquisition through app stores while converting engaged users to paying customers for enhanced functionality.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Freemium model with optional premium features |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
SeekrTech product offering
Product offeringCore offering
SeekrTech develops and publishes self-improvement mobile applications that combine technology, design, and behavioral science. Its three flagship apps—Forest (focus/productivity), SleepTown (sleep hygiene), and WaterDo (gamified to-do list)—use gamification to help individual users build healthier habits, with Forest uniquely enabling users to plant real trees as a reward for sustained focus. The company also offers professional services encompassing design, development, and consultancy for mobile applications, computer software, and websites.
Product overview
SeekrTech offers a suite of three distinct gamified mobile applications—Forest, SleepTown, and WaterDo—each targeting different self-improvement habits: focus/productivity, sleep hygiene, and task management respectively. All three apps use game mechanics and visual rewards to motivate behavioral change. The company also provides professional services encompassing design, development, and consultancy for mobile applications, computer software, and websites.
Differentiator
Problem solved
Functional benefit
Brands
- Forest: App that helps users put down their phone and focus on important things in life. Users grow virtual trees by staying focused and can plant real trees on Earth.
- SleepTown
- WaterDo
Products and services
- Forest Mobile app that helps users put down their phone and stay focused on important tasks by growing virtual trees tied to sustained concentration, with the unique option to plant real trees on Earth as an environmental reward. Targeted at productivity-focused individual consumers.
- SleepTown Mobile app that helps users maintain a healthy sleep schedule by rewarding consistent bedtimes and wake times with virtual house construction, turning sleep hygiene into a habit-building game. Targeted at health-conscious individual consumers.
- WaterDo Mobile to-do list app that transforms tasks into bouncy water balls and uses playful popping mechanics to motivate task completion. Targeted at general consumers seeking engaging self-improvement tools.
- Mobile Software Design, Development, and Consultancy Services Professional services providing design, development, and consultancy for mobile applications, computer software, and websites, offered alongside the company's consumer app portfolio.
Companies that use SeekrTech
Customer profileSegments3 records
Ideal customer profiles3 records
SeekrTech technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
SeekrTech partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
SeekrTech competitors and assessment
Company assessmentDirect peers
- Sleep Cycle: Sleep-tracking and smart alarm mobile app focused on sleep quality and wake-up routines. A direct competitor to SleepTown in the sleep-hygiene consumer app category, with a similar freemium subscription model.
- TickTick: Task manager, habit tracker, and Pomodoro timer mobile app that overlaps with WaterDo (tasks) and Forest (focus timer) on a freemium basis. A direct competitor given its bundled productivity feature set aimed at the same self-improvement consumer.
- Fabulous: Gamified self-improvement and habit-building mobile app that uses behavioral science and visual rewards similar to SeekrTech's Forest/SleepTown/WaterDo. Direct peer because it targets the same self-improvement persona with a comparable gamified, science-backed mobile experience.
- Flora - Green Focus: Focus-timer mobile app that grows virtual plants and supports real-tree planting for shared focus sessions. A direct competitor to Forest because it sells the same focus/concentration value proposition with an almost identical environmental-impact mechanic.
- Focus To-Do: Pomodoro-style focus timer combined with task management, closely mirroring SeekrTech's Forest (focus) and WaterDo (tasks) combination. Direct peer given overlapping product surface, freemium model, and cross-platform mobile distribution.
- Todoist: Cross-platform to-do list and task management app with freemium pricing. Direct peer to WaterDo given overlapping task-management use case, though Todoist is a more utilitarian productivity tool versus WaterDo's gamified approach.
Broad incumbents
- Calm: Leading consumer app for sleep, meditation and relaxation, with a direct overlap to SleepTown's sleep-scheduling use case and Forest's focus/relaxation value proposition. A larger, broader incumbent that competes for the same self-improvement consumer wallet.
- Headspace: Major consumer digital wellness and sleep/focus app with a broad portfolio including meditation, sleepcasts, and focus content. Comparable to SeekrTech because it addresses overlapping self-improvement pain points (sleep, focus, anxiety) via freemium mobile apps, though it operates at significantly larger scale and scope.
Emerging players
- Habitica: Open-source habit-tracking and task app that turns real-life habits into an RPG-style game. Comparable to SeekrTech because it uses gamification to drive habit formation across focus, sleep and tasks, though it serves a more niche enthusiast audience.
- Engross Apps: Productivity and focus app suite with timers, to-do lists and habit tracking. Comparable to SeekrTech's Forest/WaterDo combo as a smaller, focused productivity app maker targeting similar consumer self-improvement use cases.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
SeekrTech social profiles
Digital presenceSeekrTech financial estimates
Financial estimateRevenue estimate
Valuation estimate
SeekrTech leadership team
Management profileNumber of profiles
Profiles1 record
SeekrTech funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SeekrTech M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SeekrTech
What does SeekrTech do?
SeekrTech develops and publishes self-improvement mobile applications that combine technology, design, and behavioral science. Its three flagship apps—Forest (focus/productivity), SleepTown (sleep hygiene), and WaterDo (gamified to-do list)—use gamification to help individual users build healthier habits, with Forest uniquely enabling users to plant real trees as a reward for sustained focus. The company also offers professional services encompassing design, development, and consultancy for mobile applications, computer software, and websites.
Is SeekrTech a public or private company?
SeekrTech is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SeekrTech founded?
SeekrTech was founded in 2014. It employs 11 to 50 people.
Where is SeekrTech based?
SeekrTech is headquartered in Taichung, Taiwan, in the Asia region.
How does SeekrTech make money?
One revenue line is on record: mobile app freemium model.
Who are SeekrTech's main competitors?
Direct peers on record are Sleep Cycle, TickTick, Fabulous, Flora - Green Focus, Focus To-Do and Todoist. Broad incumbents are Calm and Headspace. Emerging players are Habitica and Engross Apps.
Does SeekrTech have an API?
No public API is recorded for SeekrTech.
What industry is SeekrTech in?
SeekrTech's product category is Mobile Productivity Apps. Its primary akta.pro industry code is EDAFAHAE, Mobile Learning & Microlearning Authoring Tools. Its SIC code is 7372.