What Onzie does

Onzie is a privately held, Venice Beach, California-based direct-to-consumer activewear brand founded in 2010 by a hot yoga practitioner and her mother. The company designs and sells performance apparel purpose-built for heated yoga, pilates, and somatic movement practices, where temperature, sweat, and intense movement impose higher demands on fabric and fit than general athletic wear. The core product line includes crop tops, leggings, sports bras, shorts, biker shorts, bodysuits, and one-pieces; a more recent Pura Vida sub-line extends the assortment into bamboo-fabric loungewear.

The brand's core technology is a performance fabric blend of 74% recycled polyester and 25% Lycra incorporating CiCLO biodegradable technology, STANDARD 100 by OEKO-TEX certification, and PFAS-free testing, with plant-based odor control and UV protection. A signature oval gusset design is positioned as a proprietary fit feature. All products are manufactured locally in Los Angeles under an ethical-craftsmanship narrative the brand calls "Village-Made."

On the commercial side, Onzie operates exclusively through its Shopify-hosted e-commerce storefront, with no wholesale, retail, or marketplace presence. Pricing is unit-based at $52–$118 per item, with free domestic shipping over $75 and tiered international shipping. The company runs a Ritual Rewards loyalty program and a refer-a-friend mechanism ($25 to both parties), and markets primarily through Instagram, email, and community word-of-mouth within yoga studios. The customer base is split between dedicated hot yoga and movement practitioners (primary) and wellness lifestyle consumers seeking athleisure (secondary). Revenue is not disclosed, no external funding has been raised, and the company remains founder-owned and operated by Kimberly Swarth (Founder, President, and Owner).

Name

Onzie

Legal name

Onzie

Website

https://onzie.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Onzie is a Venice Beach-based direct-to-consumer activewear brand designing and manufacturing performance apparel in Los Angeles specifically for hot yoga, pilates, and heated movement practices, sold globally online at $52–$118 per item.

Ownership category

akta.pro rank

Product category

Yoga and Performance Activewear

NAICS

Apparel Manufacturing (315), Apparel Accessories and Other Apparel Manufacturing (31599), Sporting Goods Retailers (45911)

SIC

Retail-Apparel & Accessory Stores (5600), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Yoga, Pilates & Studio Wear (CRAAAEAC)

akta.pro secondary industries

Athleisure & Performance Apparel Retail (CRAAABAE), Activewear & Training Apparel (CRAAAEAA), Yoga, Pilates & Studio Wear Retail (CRAMACAE)

Keywords

• Yoga apparel
• Activewear clothing
• Performance leggings
• Heated yoga wear
• Loungewear garments

Headquarters

HQ city

Venice

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct-to-Consumer Apparel Sales: ONZIE generates revenue through direct-to-consumer sales of yoga and activewear clothing via its e-commerce platform. Products include bodysuits, leggings, shorts, tops, and loungewear sold at price points ranging from $52 to $118. No subscription or recurring revenue model is employed.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Onzie designs, manufactures, and sells performance yoga and activewear apparel directly to consumers through its e-commerce storefront onzie.com. The product line includes leggings, shorts, bras, bodysuits, tanks, and loungewear built specifically for heated yoga, pilates, and somatic movement practices, using a 74% Recycled Polyester / 25% Lycra blend with CiCLO® biodegradable fibers and OEKO-TEX® STANDARD 100 certification. All products are crafted in Los Angeles, CA and sold at unit price points between $52 and $118.

Product overview

ONZIE is a yoga and activewear brand offering a unified portfolio of performance apparel primarily designed for heated yoga and movement practices. The core product line includes THE CLASSIC (crop tops/tanks), HOT GIRL LEGGING (leggings), BALI BRA (bandeau bras), BOOTY SHORT, BIKER SHORT, LA COQUETA (shorts), CAGE BACK BRA, DREAM CATCHER SUIT, SHORTIE LEOTARD OG, and WARRIOR BODYSUIT. The PURA VIDA sub-line (tops, pants, long sleeve tops) extends the offering into loungewear. Limited edition collections include MEDICINE MAGIC (Art Lab prints), LEGACY ICONS, REBIRTH ESSENTIALS, and GROUNDING STAPLES. A loyalty program called Ritual Rewards rounds out the customer engagement. All products are made with recycled performance yarns incorporating CiCLO® technology, STANDARD 100 by OEKO-TEX® certified, and manufactured in Los Angeles.

Differentiator

Problem solved

Functional benefit

Products and services

• THE CLASSIC Everyday foundation tank/crop top with balanced silhouette, minimalist straight/square neckline, fully lined supportive flex-lining interior, and integrated shelf bra; designed for heated yoga and movement practices for women.
• HOT GIRL LEGGING Second-skin fit legging with supportive mid-rise waistband, signature oval gusset that follows body lines, and length that hits at the natural ankle or anchors around the heel for intense flows; priced at $86.
• BALI BRA Lightweight bandeau-style bra with clean straight neckline, delicate spaghetti straps, fully lined supportive flex-lining interior, and peekaboo back strap detail; designed for fuller busts during heat, sweat, and repetition.
• BOOTY SHORT Minimalist cut short with refined abbreviated silhouette, no traditional inseam for a cheeky look, and purpose-built athletic gusset for secure coverage; priced at $52.
• BIKER SHORT High-rise biker short with strong compression and quick recovery, fold-over waistband option, and 5-inch supportive inseam with signature oval gusset for seamless silhouette.
• LA COQUETA High-rise short with adjustable side ties that customize silhouette from a classic 2-inch inseam to a cheeky brief-inspired fit, featuring signature oval gusset to prevent rising fabric.
• CAGE BACK BRA

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• prAna: prAna is a sustainable yoga and activewear brand (owned by Columbia Sportswear) with a strong sustainability and ethical-supply-chain story. It overlaps with Onzie on recycled fabrics, sustainable positioning, and yoga bottoms/tops, but addresses a broader outdoor and travel customer than Onzie's hot-yoga focus.
• Manduka: Manduka is a yoga-rooted DTC brand best known for mats and props but with a growing apparel and accessories line marketed to the same practitioner/teachers/studio-owner audience as Onzie. Manduka is the most directly comparable peer in yoga 'equipment + apparel + community' positioning, although Onzie's focus is apparel-first.
• Spiritual Gangster: Spiritual Gangster is a yoga-lifestyle DTC apparel brand with a similar mission-driven, community-rooted, printed-yoga-wear identity. It competes directly with Onzie in printed leggings, tanks, and lifestyle hoodies aimed at the same yoga teacher and devoted-practitioner customer.
• Beyond Yoga: Beyond Yoga is a Los Angeles-based DTC women's activewear brand (acquired by Levi Strauss) that competes head-to-head with Onzie in the soft, body-inclusive yoga and loungewear categories. It shares Onzie's inclusive sizing, LA heritage, and founder-led origin story, but operates at far greater wholesale and DTC scale.
• Alo Yoga: Alo Yoga is a direct competitor — a premium DTC activewear brand built around yoga and 'studio-to-street' lifestyle, with similar celebrity/instructor-led marketing and an overlapping price band ($50-$120+). Like Onzie, Alo sells leggings, bodysuits, and bras with sustainability positioning, but operates at dramatically larger scale and marketing spend.

Broad incumbents

• Athleta (Gap Inc.): Athleta is Gap Inc.'s women's and girls' activewear brand, offering yoga, training, and athleisure apparel at a similar premium-but-accessible price point. It overlaps directly with Onzie's leggings, tops, and sports bras, but is materially larger, omni-channel (DTC + hundreds of retail doors), and increasingly sustainable-certified.
• Lululemon: Lululemon is the dominant incumbent women's performance/yoga apparel brand with a global DTC + retail footprint and far deeper capital, technology, and brand reach. It competes with Onzie in the same yoga-leggings and bra categories but addresses a much broader performance and lifestyle customer than Onzie's hot-yoga niche.

Emerging players

• Wolven: Wolven is a smaller DTC sustainable activewear brand selling printed leggings, tops, and bodysuits in the $60-$120 range with a sustainability and recycled-fabric story similar to Onzie's REBIRTH and Medicine Magic lines. It is a meaningful emerging peer in the printed/sustainable yoga category but operates at a smaller scale.
• Carbon38: Carbon38 is a multi-brand activewear retailer curating premium yoga and training labels (including Alo, Year of Ours, and Beyond Yoga) — directly comparable to Onzie in customer profile and price band, but operating as a multi-brand retailer rather than a single label. It is a channel competitor for Onzie's DTC audience.
• Girlfriend Collective: Girlfriend Collective is a DTC activewear brand known for recycled-fabric leggings and inclusive sizing at a moderate price point. It competes with Onzie on sustainability credentials (recycled polyester, OEKO-TEX) and DTC-only economics, though its category is broader training rather than hot-yoga-specific.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/onzie
• Facebookfacebook.com/onziegear
• LinkedInlinkedin.com/company/onzie-inc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Onzie