Golden Hearts Games Inc.

What Golden Hearts Games Inc. does

Golden Hearts Games Inc. is a Boston, Massachusetts-based private company (founded September 2019, publicly launched August 2020) that operates a free-to-play social casino website serving legal US residents aged 18 and older. The platform offers casino-style games including slot machines, bingo, video poker, and instant win scratch games, accessed via browser on desktop and mobile (no dedicated app). The company's defining product feature is a dual virtual currency system: Gold Coins for entertainment-only play, and Sweeps Coins (in Unplayed and Redeemable variants, valued at $1.00 each) that drive a promotional sweepstakes model in which players can win cash prizes via ACH or digital gift cards.

The underlying technology is a browser-based social casino platform integrating third-party services for KYC (Jumio), payments (Paysafe), ACH redemptions (Leader Bank), and gift card fulfillment (Prizeout). The company supports social login (Facebook, Google), runs a Refer-a-Friend program, an offer wall (Revenue Universe), and an Alternative Method of Entry (AMOE) mail-in process to comply with sweepstakes regulations. It is incorporated in Delaware, headquartered in Boston, with a small team (11-50 employees), and is described as backed by experienced entrepreneurs and venture investors from internet, mobile gaming, and media.

The business model is freemium: registration and gameplay are free, with a Welcome Bonus of Gold Coins and Sweeps Coins awarded on activation. Revenue is generated from voluntary, one-time purchases of Gold Coins packages (some bundled with bonus Sweeps Coins) by a long tail of individual consumers, supplemented by low-cost organic acquisition channels including social media giveaways and referral programs. The company is differentiated by integrating charitable giving into the social casino model and by exclusive branded game titles, serving a purpose-driven subset of the social casino player market.

Name

Golden Hearts Games Inc.

Legal name

Golden Hearts Games Inc.

Website

https://goldenheartsgames.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Golden Hearts Games Inc. is a Boston-based private social casino platform offering free-to-play slots, bingo, video poker, and scratch games to US adults through a dual Gold Coins / Sweeps Coins sweepstakes model that enables cash and gift card prizes.

Ownership category

akta.pro rank

Product category

Social Casino Gaming

NAICS

Other Gambling Industries (713290)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sweepstakes / Social Casinos (Virtual Currency, Prize-Based) (MPAEABAE)

akta.pro secondary industries

Online Bingo Operators (MPAEAGAB), Player Wallets, Escrow & Custodial Account Services (MPAEALAK)

Keywords

• Social casino gaming
• Sweepstakes casino platform
• Virtual currency gaming
• Free-to-play casino
• Promotional sweepstakes games

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Gold Coins Purchase: Users voluntarily purchase Gold Coins packages for entertainment play. Some packages include bonus Sweeps Coins as promotional incentives. Purchases are optional and voluntary per terms.
2. Promotional Sweepstakes: Sweeps Coins promotional model drives engagement. Players use Sweeps Coins to enter promotional games and win Redeemable Sweeps Coins that can be exchanged for cash prizes or gift cards.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Golden Hearts Games Inc. operates a free-to-play social casino website where US residents can play casino-style games (slots, bingo, video poker, instant win scratch games, and hold-and-win games) using virtual Gold Coins for entertainment and Sweeps Coins to participate in promotional sweepstakes for real cash prizes and digital gift cards. The platform emphasizes a "no purchase necessary" model with multiple free methods to earn Sweeps Coins, while monetizing through voluntary Gold Coins package purchases.

Product overview

Golden Hearts Games Inc. operates a single unified social casino platform that combines free-to-play casino entertainment with a promotional sweepstakes model. The core product is the Golden Hearts Games Platform, which offers casino-style games including slot machines, bingo, video poker, and instant win scratch games. The platform uses two virtual currencies: Gold Coins for social casino play and Sweeps Coins for sweepstakes participation. Players can win Redeemable Sweeps Coins (valued at $1.00 each) that can be redeemed for cash via ACH bank transfer or digital gift cards through the Prizeout partner. Supporting features include the Refer-a-Friend program for user acquisition and an Alternative Method of Entry (AMOE) program allowing free participation without purchase.

Differentiator

Problem solved

Functional benefit

Products and services

• Golden Hearts Games Platform A free-to-play browser-based social casino website offering casino-style games (slot machines, bingo, video poker, instant win scratch games, and hold-and-win games) with virtual Gold Coins for entertainment and Sweeps Coins to participate in promotional sweepstakes for chances to win real cash prizes and digital gift cards. Targeted at legal US residents 18+.
• Gold Coins (Virtual Currency Packages) Virtual currency packages sold to players for entertainment-only play on the Golden Hearts Games Platform. Gold Coins cannot be redeemed for prizes and are used solely for fun social casino gameplay. Some packages include bonus Sweeps Coins as promotional incentives.
• Sweeps Coins (Promotional Sweepstakes Currency) Virtual currency used to participate in promotional sweepstakes games on the Golden Hearts Games Platform. Comes in two variants: Unplayed Sweeps Coins (used as game entry fees) and Redeemable Sweeps Coins (prizes exchangeable for cash at $1.00 per coin via ACH or for digital gift cards via Prizeout).

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Revenue UniversecoreTechnology or Integration · 1 August 2020Partnership for Offer Wall where users earn Unplayed Sweeps Coins by completing third-party offers. Access to select offers subject to change and Golden Hearts may limit participation at any time.
• JumiocoreTechnology or Integration · 1 August 2020Third-party KYC (Know-Your-Customer) verification provider. Handles identity verification for Sweepstakes winners including photo ID validation and selfie verification before prize redemption.
• Birches HealthminorStrategic or Co-development PartnerPartnership with leading national online Responsible Gaming provider offering proactive resources and responsible gaming support. Provides digital resources, education, online assessments, and clinical treatment for users concerned about gaming habits.
• PaysafecoreTechnology or IntegrationPayment processing partner for credit card transactions when users purchase Gold Coins packages.
• PrizeoutcoreChannel Partner/ Reseller/ DistributorRedemption partner for digital gift card rewards. Redeemable Sweeps Coins can be exchanged for gift cards from eCommerce merchants, retailers, and restaurants. Processing time 1-2 business days.
• Leader BankcoreTechnology or IntegrationACH bank transfer partner for cash prize redemptions. Users with 100+ Redeemable Sweeps Coins ($100 value) can request direct deposit. Processing time 2-3 business days.
• Facebook (Meta)coreTechnology or IntegrationFacebook Login integration allows users to create accounts using Facebook credentials. Shares first name, last name, email, and profile picture for account creation and login.
• GooglecoreTechnology or IntegrationGoogle Sign-In integration allows users to create accounts using Google credentials. Shares first name, last name, email, and profile picture for account creation and login.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Chumba Casino: Operated by VGW, Chumba is the leading US sweepstakes/social casino offering slots, table games, and bingo with a Gold Coins/Sweeps Coins dual-currency model — the same core mechanic as Golden Hearts Games and the most direct head-to-head competitor for US sweepstakes casino players.
• Luckyland Slots: VGW's sister brand to Chumba Casino, Luckyland Slots targets the same US sweepstakes casino segment with a slots-first catalog and the same dual virtual currency mechanics — directly comparable in product, business model, and player profile.
• WOW Vegas: One of the fastest-growing US sweepstakes casinos, WOW Vegas offers slots and instant-win games with a Coins/Sweeps Coins redemption model — directly comparable to Golden Hearts on platform mechanics, target customer, and no-purchase-necessary sweepstakes positioning.
• Stake.us: US-facing sweepstakes casino and sportsbook operated by Easygo, offering casino games and wagering with a virtual currency redemption model. Comparable to Golden Hearts on sweepstakes mechanics and broad US state coverage.
• Pulsz: US sweepstakes social casino offering slots and table games with Gold Coins and Sweeps Coins; directly comparable product and dual-currency monetization model serving the same US sweepstakes player base as Golden Hearts.
• Global Poker: VGW's sweepstakes poker product using the same Gold Coins/Sweeps Coins mechanics as Golden Hearts. Comparable on dual-currency sweepstakes model, US reach, and target player — though focused on poker rather than slots/bingo/scratch.
• High 5 Casino: Operated by High 5 Games, High 5 Casino offers social and sweepstakes casino play with a proprietary game library and dual virtual currency model. Directly comparable in sweepstakes mechanics and US player focus.
• Fortune Coins: US sweepstakes social casino using a Gold Coins/Fortune Coins dual-currency model with slots and fish games. Directly comparable to Golden Hearts on mechanics, no-purchase-necessary positioning, and US state coverage.

Broad incumbents

• Zynga (Zynga Poker): Larger, publicly traded social gaming incumbent with poker, slots, and casino-style titles under the Zynga brand. Comparable on social casino content and mobile-optimized browser play, but operates at much larger scale and primarily in a non-sweepstakes social casino model.
• Big Fish Casino: Established social casino brand offering slots, blackjack, and other casino-style games; comparable on social casino product category and target US player, though operates under a non-sweepstakes virtual currency model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/goldheartsgames
• Facebookfacebook.com/GoldenHeartsGames
• LinkedInlinkedin.com/company/golden-hearts-games-inc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Golden Hearts Games Inc.