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RevenueUniverse

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uuid000alc8

Namestring
RevenueUniverse
Legal namestring
Revenue Universe LLC
Websiteurl
revenueuniverse.com
Company typeenum
Private
Founded yearint
2005
Descriptiontext

Revenue Universe LLC, doing business as RevU, is a privately held rewarded-advertising platform founded in 2005 and headquartered in Sarasota, Florida. The company operates a two-sided offerwall network that connects consumer brands and direct-to-consumer advertisers with publishers (primarily app developers, game publishers, and website operators) so that end-users can discover and complete incentivized offers (app installs, registrations, trial sign-ups, purchases) in exchange for in-app credits or other rewards.

RevU's core product is an SDK-free offerwall architecture, which the company positions as the most flexible offerwall integration in the market because publishers can embed the offerwall without installing a software development kit. The platform is supported by dedicated account management, transparent publisher payouts, and what the company describes as advanced fraud-protection systems that block invalid traffic. RevU reports scale markers of 3,000,000+ active end-users, $500+ effective cost per mille (eCPM) benchmarks for publishers, 1,100+ five-star Trustpilot reviews, and 20+ years of category experience.

The business model is a transaction-fee/advertising hybrid: RevU earns revenue by taking a spread on completed offers between what advertisers pay for user acquisition and what publishers receive for hosting the offerwall, plus direct campaign fees from advertisers seeking high-intent users. Go-to-market combines a self-serve, product-led integration path for publishers with enterprise-grade dedicated support for large advertisers and major gaming publishers, including a customer roster that spans Zynga, Scopely, WB Games, Nordeus, Pixel Federation, and other game studios on the supply side and SoFi, Chime, and Chewy on the demand side.

Short descriptiontext

Revenue Universe (RevU) is a privately held, two-sided offerwall network that connects gaming publishers and digital publishers with consumer advertisers, enabling rewarded user acquisition through an SDK-free offerwall platform serving 3M+ end-users.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersOrlando, United States
HQ citystring
Orlando
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
rewarded advertising, offerwall platform, ad monetization, publisher monetization, user acquisition
Industry2 codes
1Offerwalls, Rewards & Performance Monetization (UA-linked payouts)
CodeMPAFAJAIPrimaryYes
2Fraud, Risk, Chargebacks & Compliance (KYC/AML, tax/VAT)
CodeMPAFAJADPrimaryNo
NAICS code1 code
  • Advertising Agencies541810
SIC code1 code
  • Services-Advertising7310
Product category
Digital Advertising
Social media profiles1 record
GTM motion2 records

Each record includes

Type, Description, Source

Revenue model2 records
1Offerwall Transaction Fees
TypeTransaction Fee
Description

RevU connects advertisers with publishers through an offerwall network. The platform earns revenue by taking a commission or transaction fee on offers completed by users, charging advertisers for user acquisition while paying publishers for hosting offerwalls.

revu.co
2Advertiser Campaigns
TypeAdvertising
Description

Revenue from advertisers paying for campaign delivery, accessing high-intent users, premium placements, and optimization services.

revu.co
Marketing channels4 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels2 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
GTM typeB2B
B2B
Offering typeSoftware
Software
Core offering1 text field

RevenueUniverse (operating as RevU) operates an SDK-free offerwall platform that connects advertisers with publishers for rewarded advertising. Publishers integrate the offerwall into their apps, games, and websites to monetize user engagement at $500+ eCPMs, while advertisers reach high-intent users by paying to display offers that consumers complete in exchange for rewards such as in-game currency or credits. The platform serves a 3,000,000+ user base and counts major gaming and brand clients including Zynga, Scopely, WB Games, SoFi, Chime, and Chewy.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 4 values shown
  • $500+ eCPMs for publishers
+3 more records
Product overview1 text field

RevU is a unified offerwall platform that serves two distinct user segments: advertisers seeking rewarded user acquisition, and publishers/apps seeking ad monetization. The platform provides a SDK-free offerwall solution where consumers discover and complete branded offers (downloads, sign-ups, purchases) in exchange for rewards, creating measurable outcomes for advertisers and reliable revenue for publishers.

Product and service1 record
1RevU Offerwall Platform
CategoryRewarded advertising / ad monetization platform
Description

An offerwall network connecting advertisers and publishers for rewarded advertising, enabling brands to acquire high-intent users through incentivized engagement (app downloads, registrations, purchases) while providing publishers with SDK-free monetization solutions yielding $500+ eCPMs. It serves a global user base of 3,000,000+ and is used by gaming publishers such as Zynga, Scopely, WB Games, Nordeus, WGT, Metamoki, Red Games Co., Good Game, Trophy Games, A Thinking Ape, and Pixel Federation, as well as advertisers including SoFi, Chime, and Chewy.

Scale indicator4 records

Each record includes

Type, Value, Description, Source

Recent move4 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight3 records

Each record includes

Type, Description

Peers10 records
1Tapjoy
TypeDirect peer
Description

Tapjoy operates one of the largest rewarded advertising and offerwall networks in mobile gaming, directly competing with RevU for the same gaming publishers and brand advertisers on both sides of the marketplace.

2ironSource (Unity)
TypeDirect peer
Description

ironSource's Offerwall and UA solutions are a direct functional equivalent to RevU's platform, monetizing gaming app publishers and serving performance advertisers at substantially greater scale post-Unity acquisition.

3Persona.ly
TypeDirect peer
Description

Persona.ly operates a programmatic UA and monetization platform with an offerwall-style rewarded offering, competing with RevU for mobile app publishers and brand demand.

4AppLovin
TypeBroad incumbent
Description

AppLovin is a broad mobile ad-tech and monetization incumbent (including through its SparkLabs/UA and MAX mediation stack) that competes with RevU for advertiser budgets and publisher demand at significantly greater scale.

5Pollfish
TypeEmerging player
Description

Pollfish provides rewarded surveys and offer-based monetization for app developers; it overlaps with RevU's rewarded engagement but skews more survey-driven, serving similar publisher and advertiser segments.

6Digital Turbine (Fyber)
TypeDirect peer
Description

Fyber (now part of Digital Turbine) runs a rewarded ad exchange and offerwall marketplace for app publishers and advertisers, directly comparable to RevU's two-sided rewarded UA model.

7Theorem Reach
TypeDirect peer
Description

Theorem Reach offers a rewarded survey and offerwall platform for app publishers and market researchers, overlapping with RevU's rewarded engagement model for gaming and app customers.

8CPAlead
TypeDirect peer
Description

CPAlead runs a content-locker and offer-based monetization network for apps and websites, directly comparable to RevU's publisher-side reward mechanics and advertiser campaigns.

9AdGate Media
TypeDirect peer
Description

AdGate Media is a smaller offerwall and content-locking network serving both publishers and advertisers in the same rewarded advertising category as RevU, with a comparable mid-market positioning.

10OfferToro
TypeDirect peer
Description

OfferToro runs an offerwall and content-locker platform for app and web publishers competing head-to-head with RevU for game and website monetization customers.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers14 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment2 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature4 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

RevenueUniverse

Digital Advertisingrevenueuniverse.com

Revenue Universe (RevU) is a privately held, two-sided offerwall network that connects gaming publishers and digital publishers with consumer advertisers, enabling rewarded user acquisition through an SDK-free offerwall platform serving 3M+ end-users.

What RevenueUniverse does

Revenue Universe LLC, doing business as RevU, is a privately held rewarded-advertising platform founded in 2005 and headquartered in Sarasota, Florida. The company operates a two-sided offerwall network that connects consumer brands and direct-to-consumer advertisers with publishers (primarily app developers, game publishers, and website operators) so that end-users can discover and complete incentivized offers (app installs, registrations, trial sign-ups, purchases) in exchange for in-app credits or other rewards.

RevU's core product is an SDK-free offerwall architecture, which the company positions as the most flexible offerwall integration in the market because publishers can embed the offerwall without installing a software development kit. The platform is supported by dedicated account management, transparent publisher payouts, and what the company describes as advanced fraud-protection systems that block invalid traffic. RevU reports scale markers of 3,000,000+ active end-users, $500+ effective cost per mille (eCPM) benchmarks for publishers, 1,100+ five-star Trustpilot reviews, and 20+ years of category experience.

The business model is a transaction-fee/advertising hybrid: RevU earns revenue by taking a spread on completed offers between what advertisers pay for user acquisition and what publishers receive for hosting the offerwall, plus direct campaign fees from advertisers seeking high-intent users. Go-to-market combines a self-serve, product-led integration path for publishers with enterprise-grade dedicated support for large advertisers and major gaming publishers, including a customer roster that spans Zynga, Scopely, WB Games, Nordeus, Pixel Federation, and other game studios on the supply side and SoFi, Chime, and Chewy on the demand side.

RevenueUniverse firmographics

Firmographics
Name
RevenueUniverse
Legal name
Revenue Universe LLC
Website
https://revenueuniverse.com
Company type
Private
Founded year
2005
Operating status
Operating
Headcount range
11–50 employees
Short description
Revenue Universe (RevU) is a privately held, two-sided offerwall network that connects gaming publishers and digital publishers with consumer advertisers, enabling rewarded user acquisition through an SDK-free offerwall platform serving 3M+ end-users.
Ownership category
akta.pro rank

RevenueUniverse industry classification

Industry
Product category
Digital Advertising
NAICS
Advertising Agencies (541810)
SIC
Services-Advertising (7310)
akta.pro primary industry
Offerwalls, Rewards & Performance Monetization (UA-linked payouts) (MPAFAJAI)
akta.pro secondary industry
Fraud, Risk, Chargebacks & Compliance (KYC/AML, tax/VAT) (MPAFAJAD)

Keywords

  • Rewarded advertising
  • Offerwall platform
  • Ad monetization
  • Publisher monetization
  • User acquisition

Where RevenueUniverse is headquartered

Location

Headquarters

HQ city
Orlando
HQ country
United States
HQ region
North America

Markets served

RevenueUniverse business model

Business model
GTM type
B2B
Offering type
Software
Cost components
Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

  1. Offerwall Transaction Fees: RevU connects advertisers with publishers through an offerwall network. The platform earns revenue by taking a commission or transaction fee on offers completed by users, charging advertisers for user acquisition while paying publishers for hosting offerwalls.
  2. Advertiser Campaigns: Revenue from advertisers paying for campaign delivery, accessing high-intent users, premium placements, and optimization services.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

RevenueUniverse product offering

Product offering

Core offering

RevenueUniverse (operating as RevU) operates an SDK-free offerwall platform that connects advertisers with publishers for rewarded advertising. Publishers integrate the offerwall into their apps, games, and websites to monetize user engagement at $500+ eCPMs, while advertisers reach high-intent users by paying to display offers that consumers complete in exchange for rewards such as in-game currency or credits. The platform serves a 3,000,000+ user base and counts major gaming and brand clients including Zynga, Scopely, WB Games, SoFi, Chime, and Chewy.

Product overview

RevU is a unified offerwall platform that serves two distinct user segments: advertisers seeking rewarded user acquisition, and publishers/apps seeking ad monetization. The platform provides a SDK-free offerwall solution where consumers discover and complete branded offers (downloads, sign-ups, purchases) in exchange for rewards, creating measurable outcomes for advertisers and reliable revenue for publishers.

Differentiator

Problem solved

Functional benefit

Products and services

  • RevU Offerwall Platform An offerwall network connecting advertisers and publishers for rewarded advertising, enabling brands to acquire high-intent users through incentivized engagement (app downloads, registrations, purchases) while providing publishers with SDK-free monetization solutions yielding $500+ eCPMs. It serves a global user base of 3,000,000+ and is used by gaming publishers such as Zynga, Scopely, WB Games, Nordeus, WGT, Metamoki, Red Games Co., Good Game, Trophy Games, A Thinking Ape, and Pixel Federation, as well as advertisers including SoFi, Chime, and Chewy.

Quantifiable outcome

  • $500+ eCPMs for publishers
  • +3 more outcomes

Companies that use RevenueUniverse

Customer profile

Named customers14 records

Segments2 records

Ideal customer profiles2 records

RevenueUniverse technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature4 records

RevenueUniverse partnerships and signals

Strategic signal

Scale indicators4 records

Recent moves4 records

Expansion highlights3 records

RevenueUniverse competitors and assessment

Company assessment

Direct peers

  • Tapjoy: Tapjoy operates one of the largest rewarded advertising and offerwall networks in mobile gaming, directly competing with RevU for the same gaming publishers and brand advertisers on both sides of the marketplace.
  • ironSource (Unity): ironSource's Offerwall and UA solutions are a direct functional equivalent to RevU's platform, monetizing gaming app publishers and serving performance advertisers at substantially greater scale post-Unity acquisition.
  • Persona.ly: Persona.ly operates a programmatic UA and monetization platform with an offerwall-style rewarded offering, competing with RevU for mobile app publishers and brand demand.
  • Digital Turbine (Fyber): Fyber (now part of Digital Turbine) runs a rewarded ad exchange and offerwall marketplace for app publishers and advertisers, directly comparable to RevU's two-sided rewarded UA model.
  • Theorem Reach: Theorem Reach offers a rewarded survey and offerwall platform for app publishers and market researchers, overlapping with RevU's rewarded engagement model for gaming and app customers.
  • CPAlead: CPAlead runs a content-locker and offer-based monetization network for apps and websites, directly comparable to RevU's publisher-side reward mechanics and advertiser campaigns.
  • AdGate Media: AdGate Media is a smaller offerwall and content-locking network serving both publishers and advertisers in the same rewarded advertising category as RevU, with a comparable mid-market positioning.
  • OfferToro: OfferToro runs an offerwall and content-locker platform for app and web publishers competing head-to-head with RevU for game and website monetization customers.

Broad incumbents

  • AppLovin: AppLovin is a broad mobile ad-tech and monetization incumbent (including through its SparkLabs/UA and MAX mediation stack) that competes with RevU for advertiser budgets and publisher demand at significantly greater scale.

Emerging players

  • Pollfish: Pollfish provides rewarded surveys and offer-based monetization for app developers; it overlaps with RevU's rewarded engagement but skews more survey-driven, serving similar publisher and advertiser segments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

RevenueUniverse social profiles

Digital presence

RevenueUniverse financial estimates

Financial estimate

Revenue estimate

Valuation estimate

RevenueUniverse leadership team

Management profile

Number of profiles

Profiles1 record

RevenueUniverse funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

RevenueUniverse M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RevenueUniverse

What does RevenueUniverse do?

RevenueUniverse (operating as RevU) operates an SDK-free offerwall platform that connects advertisers with publishers for rewarded advertising. Publishers integrate the offerwall into their apps, games, and websites to monetize user engagement at $500+ eCPMs, while advertisers reach high-intent users by paying to display offers that consumers complete in exchange for rewards such as in-game currency or credits. The platform serves a 3,000,000+ user base and counts major gaming and brand clients including Zynga, Scopely, WB Games, SoFi, Chime, and Chewy.

Is RevenueUniverse a public or private company?

RevenueUniverse is a private company. It is classified as unknown and is currently operating.

When was RevenueUniverse founded?

RevenueUniverse was founded in 2005. It employs 11 to 50 people.

Where is RevenueUniverse based?

RevenueUniverse is headquartered in Orlando, United States, in the North America region.

How does RevenueUniverse make money?

Two revenue lines are on record. Offerwall Transaction Fees are the primary driver. The others are advertiser Campaigns.

Who are RevenueUniverse's main competitors?

Direct peers on record are Tapjoy, ironSource (Unity), Persona.ly, Digital Turbine (Fyber), Theorem Reach, CPAlead, AdGate Media and OfferToro. AppLovin is listed as a broad incumbent. Pollfish is listed as an emerging player.

Does RevenueUniverse have an API?

No public API is recorded for RevenueUniverse.

What industry is RevenueUniverse in?

RevenueUniverse's product category is Digital Advertising. Its primary akta.pro industry code is MPAFAJAI, Offerwalls, Rewards & Performance Monetization (UA-linked payouts), with a secondary code of MPAFAJAD, Fraud, Risk, Chargebacks & Compliance (KYC/AML, tax/VAT). Its NAICS code is 541810 and its SIC code is 7310.

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